Marketing Automation Software

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  • Infusionsoft    29

    Don't Compromise. Get Sales & Marketing Software That Works.
    Use Infusionsoft to design, automate & track marketing campaigns. Build campaign workflows, landing pages, web formsread more & emails. Track website & email activity.
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  • Rejoiner    5

    Email Marketing and Cart Abandonment For eCommerce
    Drive faster revenue growth with innovative email marketing automation and cart abandonment software powered by yourread more very own world-class email marketing team.
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  • Campaign Monitor    51

    Elegantly simple email marketing.
    Beautiful email marketing that delivers results.
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  • Wrike    185

    Accelerate your projects to meet the new speed of business
    Deliver your marketing campaigns on time with less stress using Wrike's project management software. Get started now!
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  • SALESmanago Marketing Automation    13

    The #1 Marketing Automation Platform for SMB
    Using these rules you can automatically react to behaviours or profile changes identified for contacts recorded in yourread more database.
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  • Autopilot    12

    Automate the customer journey, visually
    Visually automate your marketing on a drag and drop canvas. Create personalized customer journeys with email, in-appread more messaging, sms & direct mail.
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  • OSI Affiliate Software    1

    Referral Software for SMBs & large businesses
    OSI Affiliate Software is an marketing automation platform that helps you get more traffic and sales by making it easierread more for your partners to refer you.
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  • ActiveDEMAND  

    An integrated marketing solution for marketers and agencies
    ActiveDEMAND Agency Marketer is an integrated marketing platform designed for the marketing agency professional.
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  • BrightInfo  

    Personalized content experience creation
    BrightInfo doubles conversions rate using a personalization algorithm that automatically analyzes visitor behavior andread more serves highly relevant content to each.
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  • ActiveCampaign    14

    Email Marketing + Marketing Automation + CRM/Sales Automation
    Completely automate your email marketing campaigns by sending personalized, dynamic content triggered by a variety ofread more real-time events and actions.
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  • Pinpointe On-Demand    8

    Have you outgrown your email marketing service provider?
    Pinpointe is the most feature-rich, cloud-based email marketing software system available for business-to-business communicationsread more. Helps business marketers in mid-sized enterprises get better marketing results. Advanced features such as list segmentation, tagged lists, autoresponder campaigns help marketers to nurture and deliver quality opportunities to the sales team. An advanced inbox previewer displays your email in 20+ email clients - including a half dozen mobile clients, so you can see exactly how your email will look. And since email clients are chock-full of quirky nuances and HTML incompatibilities, the inbox preview gives you pointers and recommendations to fix your HTML code. Pinpointe is backed by exceptional technical support and professional services to guide you through best practices and deliver better email marketing results.
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  • SendinBlue Email    13

    Email Marketing, Transactional Email & SMS Marketing Service
    SendinBlue makes it easy to automate email & SMS campaigns based on your customer's behavior & interests. Automate toread more create a truly personal customer journey!
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  • AWeber    4

    Email Marketing
    AWeber email marketing tools help small businesses create and send automated emails and newsletters for increased customerread more retention and higher sales.
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  • Prisync    1

    Competitor Price Tracker
    Automated Price Change Alerts
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  • Sales and Marketing Pro  

    Sales and marketing strategy planning
    Close more sales or get your marketing messages in front of the right people. From seasoned sales teams looking forread more an edge to small business owners who need to do it all, Sales and Marketing Pro is the solution to help you grow your business like crazy!
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  • Salesforce Marketing Cloud    20

    Stand out in Your Customer's Inbox
    Use Salesforce Marketing Cloud to automate real-time customer journeys, build audiences and deliver personalized, timelyread more content to any channel or device.
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  • Wishpond    3

    Marketing and lead generation software
    Create landing pages, promotions, contests, forms, email campaigns, popups and ads using Wishpond lead generation andread more marketing software
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  • SharpSpring    2

    Cloud based marketing automation
    SharpSpring is a marketing automation solution which offers fully integrated call tracking, comprehensive CMS compatibilityread more and third party CRM integration
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  • LeadByte  

    Lead capture and nurturing in real time
    Marketing Automation
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  • Prezly  

    CRM for Public Relations teams
    Share press releases with media contacts, bloggers and stakeholders. Publish on a beautiful newsroom, manage contactsread more and send tracked multimedia emails.
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  • Experiture  

    Cloud-based marketing platform
    Experiture is an online marketing platform that provides marketing automation and customer engagement solutions to smallread more & mid-sized businesses
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  • LeadMaster  

    Sales Lead Management / CRM
    LeadMaster has been providing affordable white-label web-based Sales force CRM and Lead Management solutions since 1998read more. The application features robust marketing automation features for campaign management, lead nurturing and email marketing. LeadMaster’s multi-tier lead management makes it an ideal solution for companies with multiple sales channels. Sales leads can be passed via the web to all members of the sales and marketing team, including predefined channel partners, sales representatives & field sales managers. Lead tracking and reporting are available in real-time as sales representatives receive leads in the system. LeadMaster customers include some of the world’s largest high tech, insurance, advertising and marketing agencies as well as many small business owners in real estate, mortgage, manufacturing, healthcare, education and call centers. LeadMaster integrates with a variety of telephony providers, which creates an instant virtual call center with integrated CRM.
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  • LeadSquared    27

    CRM + Marketing Automation platform
    Capture leads from all sources, nurture them with email, SMS & drip marketing campaigns, and get deep insights on leadread more engagement and campaign performance.
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  • MailChimp    703

    Send Better Email
    MailChimp gives you all the power of enterprise-level automation without any of the headaches. Provide timely, relevantread more information with MailChimp Workflows.
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  • HubSpot    100

    Inbound Marketing Platform & Sales Software
    With HubSpot’s interconnected tools, you use real-time marketing data to provide relevant, contextual marketing experiencesread more to every contact in your database.
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GetApp lists the best Marketing Automation software vendor reviews. Including examples of their program solutions, company comparisons, and other types of application options.

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Marketing Automation Software Comparison

Use GetApp to find the best Marketing Automation software and services for your needs. Our intuitive directory allows you to make an easy online Marketing Automation software comparison in just a few minutes by filtering by deployment method (such as Web-based, Cloud Computing or Client-Server), operating system (including Mac, Windows, Linux, iOS, Android) pricing (including Free, Freemium, Subscription), platform (including Google Apps, Salesforce, Intuit, NetSuite, SAP) and supported location.

Marketing Automation Category Leaders Q2 2016

GetApp's quarterly ranking showcases the top 25 Marketing Automation apps based in the cloud. Each app is scored using five factors, worth 20 points each, for a total possible score out of 100. These factors include user reviews, integrations, mobile app availability, media presence, and security. Each app's score is independent of commercial interests and existing relationships that GetApp has with app vendors.

Scroll down for more details about how we calculate scores.

Reviews
Integrations
Mobile
Media
Security

1. HubSpot

Inbound Marketing Platform & Sales Software
93
20
20
20
20
13

2. Infusionsoft

Don't Compromise. Get Sales & Marketing Software That Works.
77
14
17
17
16
13

3. Salesforce Marketing Cloud

Stand out in Your Customer's Inbox
66
14
17
6
16
13

4. Marketo

Marketing Automation Software: Easy. Powerful. Complete.
62
13
18
15
16

5. Pardot

Salesforce B2B marketing automation
60
12
13
7
14
14

6. LeadSquared

CRM + Marketing Automation platform
53
14
8
15
3
13

7. Net-Results

1st choice of people buying marketing automation a 2nd time.
44
13
8
6
3
14

8. Azalead

Account Based Marketing Software
44
9
6
14
2
13

9. Hatchbuck

Sales & Marketing Software for Small Business
44
16
17
0
4
7

10. Act-On

Cloud marketing automation platform
44
8
16
9
11

11. ActiveCampaign

Email Marketing + Marketing Automation + CRM/Sales Automation
41
14
17
0
3
7

12. Adobe Marketing Cloud

Maximize and measure digital efforts
41
8
8
9
16

13. SALESmanago Marketing Automation

The #1 Marketing Automation Platform for SMB
39
10
10
0
4
15

14. Percolate

Web & mobile marketing software
38
5
11
14
8

15. Autopilot

Automate the customer journey, visually
37
14
6
0
3
14

16. GreenRope

Take command. Create demand.
36
11
9
14
2

17. Oracle Eloqua

Cloud marketing automation software
34
5
17
0
12

18. eTrigue

Real-time Sales Acceleration & Marketing Automation Solution
33
10
8
0
2
13

19. SimplyCast

Customer communication suite for inbound marketing, marketing automation and multi-channel communication
31
9
12
0
10

20. ConvergeHub

sell+market+service+collaborate
28
10
2
14
2

21. bpm'online marketing

Marketing automation app to ensure an ideal customer journey
27
0
10
0
2
15

22. Silverpop

25
0
4
6
15

23. Genoo

Online marketing tools for SMBs
21
0
4
0
2
15

24. Iterable

Growth marketing and user engagement platform
21
2
3
0
2
14

25. PUBLITRAC

18
10
6
0
2
Reviews
Integrations
Mobile
Media
Security

Who is the ranking for?

This ranking is for business owners and decision makers looking for a first glance at the leading cloud-based Marketing Automation software in the industry. The data serves as a point of reference highlighting the key factors that small businesses should look at when first analyzing a piece of software. These factors include user perception (reviews), compatibility (integrations and mobile app availability), market presence (media presence), and security features (security).

For more details on why we chose these data points, take a look at our industry research reports, which provide in-depth explanations of each data point, as well as trends in the industry.

How are the scores calculated?

An app’s score is calculated based on five unique data points and is completely independent of any relationships that GetApp has with app vendors. The data points are calculated as outlined below:

User Reviews

The score for user reviews is calculated using a Bayesian estimate, which is a weighted average that includes the number of reviews and the rating of an app, benchmarked against other apps in the category. This raw number is then scaled to represent a value between one and 20.

Integrations

Integration scores are calculated by scaling and adding two different averages for the number of listed integrations on GetApp: the first 15 points are awarded for the total number of integrations scaled against the average for the top 25 percent of apps in the category, while the final five points are awarded for the total number of integrations scaled against the leader in the category.

Mobile Platforms

Mobile platform scores are calculated using data from Google Play and the Apple App Store. Five points are awarded for having an Android App, and another five for an iOS app. The additional 10 points are calculated based on the user ratings of the app in each store, rated out of five, for a total of 20 points.

Media Presence

Media presence is calculated using the number of Twitter followers and Facebook fans a vendor has. Each social network contributes a maximum of 10 points to the total score. The first five points are awarded for total number of followers scaled against the average number of followers that each vendor in the category has, while the remaining five points are awarded based on the total number of followers, this time scaled against the category leaders. The scores for Facebook and Twitter are added together for a total score out of 20.

Security

Security is calculated using answers from a vendor-completed survey. The questions in the survey are based on the Cloud Security Alliance self-assessment form as part of the Security, Trust & Assurance Registry. With 15 questions, each answer is assigned a point value based on vendor response, with additional points given for security certifications, for a maximum possible score of 20.

In the event of a tie, each data point is weighted for importance, with security taking precedent, followed by reviews, integrations, mobile apps, and media presence, respectively.