What is Marketing Automation Software?
Marketing Automation software is used by marketing professionals to streamline, automate, and measure marketing activities. These solutions enable marketing departments and organizations to more effectively plan, coordinate, and market across multiple channels online including email, social media, and websites. Marketing automation solutions help increase operational efficiency by removing the need for users to carry out repetitive tasks for marketing actions such as email campaigns, social media postings, lead scoring, and more.
Discover which apps stand out for specific criteria according to our users opinions.
Each app is scored using 5 factors, worth 20 points each, for a total possible of score out of 100.
Marketing Automation Category Leaders Q4 2018
GetApp's quarterly ranking showcases the leading 10-15 Marketing Automation apps based in the cloud. Each app is scored using five factors, worth 20 points each, for a total possible score out of 100. These factors include user reviews, integrations, mobile app availability, functionality, and security. Each app's score is independent of commercial interests and existing relationships that GetApp has with app vendors.
Scroll down for more details about inclusion criteria and scoring.
Marketing Automation software equips users with tools for planning, coordinating, and measuring marketing activities. It includes email campaigns, social media postings, lead scoring, and removes the need for users to carry out repetitive tasks.
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