Marketing Automation Software

Best Comparison List of Vendor Applications & Tools

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  • SharpSpring    4

    Cloud based marketing automation
    SharpSpring is a marketing automation solution which offers fully integrated call tracking, comprehensive CMS compatibilityread more and third party CRM integration
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  • Campaign Monitor    59

    Elegantly simple email marketing.
    Beautiful email marketing that delivers results.
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  • iContact Pro Automation  

    Marketing automation with email, workflows & landing pages
    Easy to use platform features behavioral targeting, automated workflows, advanced reporting, high-converting email andread more landing page templates with LIVE support.
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  • Wrike    193

    Accelerate your projects to meet the new speed of business
    Deliver your marketing campaigns on time with less stress using Wrike's project management software. Get started now!
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  • Autopilot    13

    Visual marketing software for automating customer journeys
    Visually automate your marketing on a drag and drop canvas. Create a personal journey for every customer using emailread more, in-app messaging, SMS & direct mail.
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  • bpm'online marketing  

    Marketing automation app to ensure an ideal customer journey
    Marketing automation platform that ensures an ideal customer journey
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  • Infusionsoft    39

    Don't Compromise. Get Sales & Marketing Software That Works.
    Use Infusionsoft to design, automate & track marketing campaigns. Build campaign workflows, landing pages, web formsread more & emails. Track website & email activity.
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  • Experiture  

    Cloud-based marketing platform
    Experiture is an online marketing platform that provides marketing automation and customer engagement solutions to smallread more & mid-sized businesses
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  • bpm'online CRM    4

    Boost marketing, sales and service performance!
    Marketing automation platform that ensures an ideal customer journey
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  • SALESmanago Marketing Automation    17

    The #1 Marketing Automation Platform for SMB
    Use SALESmanago to implement extremely effective marketing solutions
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  • BrightInfo    13

    Personalized content experience creation
    BrightInfo doubles conversions rate using a personalization algorithm that automatically analyzes visitor behavior andread more serves highly relevant content to each.
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  • OSI Affiliate Software    5

    Referral Software for SMBs & large businesses
    OSI Affiliate Software is an marketing automation platform that helps you get more traffic and sales by making it easierread more for your partners to refer you.
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  • Carts Guru    1

    Shopping cart abandonment solution
    Carts Guru is a solution for eCommerce businesses to recapture & convert their "almost buyers" - those who abandon theirread more shopping carts - into paying customers
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  • EverThere    1

    Advertising network for events
    EverThere is a performance based automated marketing platform that enables companies to target their audience in leadingread more industry events, without attending them
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  • ActiveDEMAND  

    An integrated marketing solution for marketers and agencies
    ActiveDEMAND Agency Marketer is an integrated marketing platform designed for the marketing agency professional.
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  • AWeber    5

    Email Marketing
    Simplified email marketing automation tools trusted by 100,000+ business owners like you.
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  • Marketing 360  

    Marketing Platform® For SMBs
    Marketing 360® - #1 Marketing Platform® with advertising integrations with Google, Facebook, Instagram, Bing, Pandoraread more, and LinkedIn
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  • ActiveCampaign    11

    Email Marketing + Marketing Automation + CRM/Sales Automation
    Completely automate your email marketing campaigns by sending personalized, dynamic content triggered by a variety ofread more real-time events and actions.
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  • Pinpointe On-Demand    7

    Advanced-feature email marketing for less.
    Pinpointe is the most feature-rich, cloud-based email marketing software system available for business-to-business communicationsread more. Helps business marketers in mid-sized enterprises get better marketing results. Advanced features such as list segmentation, tagged lists, autoresponder campaigns help marketers to nurture and deliver quality opportunities to the sales team. An advanced inbox previewer displays your email in 20+ email clients - including a half dozen mobile clients, so you can see exactly how your email will look. And since email clients are chock-full of quirky nuances and HTML incompatibilities, the inbox preview gives you pointers and recommendations to fix your HTML code. Pinpointe is backed by exceptional technical support and professional services to guide you through best practices and deliver better email marketing results.
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  • SendinBlue Email    14

    Automation, Marketing & Transactional Email, and SMS Service
    SendinBlue makes it easy to automate email & SMS campaigns based on your customer's behavior & interests. Automate toread more create a truly personal customer journey!
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  • Wishpond    5

    Marketing and lead generation software
    Create landing pages, promotions, contests, forms, email campaigns, popups and ads using Wishpond lead generation andread more marketing software
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  • TargetEveryOne  

    All-in-one mobile marketing campaign platform
    Digital marketing and communications service for creating, distributing and analyzing mobile campaigns
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  • Propago    3

    WMS and Inventory Control for Manufacturers
    Consolidate disconnected platforms, remove manual processes, boost productivity and return focus to your customers.
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  • Prisync    1

    Competitor Price Tracker
    Automated Price Change Alerts
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  • LeadByte  

    Lead capture and nurturing in real time
    Marketing Automation
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GetApp lists the best Marketing Automation software vendor reviews. Including examples of their program solutions, company comparisons, and other types of application options.

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Marketing Automation Software Comparison

Use GetApp to find the best Marketing Automation software and services for your needs. Our intuitive directory allows you to make an easy online Marketing Automation software comparison in just a few minutes by filtering by deployment method (such as Web-based, Cloud Computing or Client-Server), operating system (including Mac, Windows, Linux, iOS, Android) pricing (including Free, Freemium, Subscription), platform (including Google Apps, Salesforce, Intuit, NetSuite, SAP) and supported location.

Marketing Automation Category Leaders Q3 2016

GetApp's quarterly ranking showcases the top 25 Marketing Automation apps based in the cloud. Each app is scored using five factors, worth 20 points each, for a total possible score out of 100. These factors include user reviews, integrations, mobile app availability, media presence, and security. Each app's score is independent of commercial interests and existing relationships that GetApp has with app vendors.

Scroll down for more details about how we calculate scores.

Reviews
Integrations
Mobile
Media
Security

1. HubSpot

Inbound Marketing Platform & Sales Software
92
20
20
19
20
13

2. Infusionsoft

Don't Compromise. Get Sales & Marketing Software That Works.
77
14
17
17
16
13

3. Pardot

Salesforce B2B marketing automation
66
12
16
8
16
14

4. Salesforce Marketing Cloud

Stand out in Your Customer's Inbox
65
13
17
6
16
13

5. Marketo

Marketing Automation Software: Easy. Powerful. Complete.
62
13
18
15
16

6. SALESmanago Marketing Automation

The #1 Marketing Automation Platform for SMB
59
15
14
0
15
15

7. LeadSquared

CRM + Marketing Automation platform
55
14
9
15
4
13

8. Azalead

Account Based Marketing Software
51
14
8
14
2
13

9. Net-Results

1st choice of people buying marketing automation a 2nd time.
47
13
11
6
3
14

10. Act-On

Cloud marketing automation platform
45
8
16
9
12

11. Hatchbuck

Sales & Marketing Software for Small Business
42
15
16
0
4
7

12. ActiveCampaign

Email Marketing + Marketing Automation + CRM/Sales Automation
42
14
17
0
4
7

13. Adobe Marketing Cloud

Maximize and measure digital efforts
42
8
9
9
16

14. Percolate

Web & mobile marketing software
40
5
12
14
9

15. Autopilot

Visual marketing software for automating customer journeys
37
14
6
0
3
14

16. Oracle Eloqua

Cloud marketing automation software
37
7
17
0
13

17. GreenRope

Take command. Create demand.
36
11
9
14
2

18. ConvergeHub

#1 Easiest Converged CRM for SMBs
35
10
9
14
2

19. ActiveDEMAND

An integrated marketing solution for marketers and agencies
34
0
13
0
7
14

20. iContact Pro Automation

Marketing automation with email, workflows & landing pages
32
0
4
0
9
19

21. eTrigue

Real-time Sales Acceleration & Marketing Automation Solution
32
9
8
0
2
13

22. SimplyCast

Customer communication suite for inbound marketing, marketing automation and multi-channel communication
32
9
12
0
11

23. SendPulse

Automate e-mail, text and webpush marketing
30
9
3
16
2

24. bpm'online marketing

Marketing automation app to ensure an ideal customer journey
28
0
10
0
3
15

25. SharpSpring

Cloud based marketing automation
22
10
9
0
3
Reviews
Integrations
Mobile
Media
Security

Who is the ranking for?

This ranking is for business owners and decision makers looking for a first glance at the leading cloud-based Marketing Automation software in the industry. The data serves as a point of reference highlighting the key factors that small businesses should look at when first analyzing a piece of software. These factors include user perception (reviews), compatibility (integrations and mobile app availability), market presence (media presence), and security features (security).

For more details on why we chose these data points, take a look at our industry research reports, which provide in-depth explanations of each data point, as well as trends in the industry.

How are the scores calculated?

An app’s score is calculated based on five unique data points and is completely independent of any relationships that GetApp has with app vendors. The data points are calculated as outlined below:

User Reviews

The score for user reviews is calculated using a Bayesian estimate, which is a weighted average that includes the number of reviews and the rating of an app, benchmarked against other apps in the category. This raw number is then scaled to represent a value between one and 20.

Integrations

Integration scores are calculated by scaling and adding two different averages for the number of listed integrations on GetApp: the first 15 points are awarded for the total number of integrations scaled against the average for the top 25 percent of apps in the category, while the final five points are awarded for the total number of integrations scaled against the leader in the category.

Mobile Platforms

Mobile platform scores are calculated using data from Google Play and the Apple App Store. Five points are awarded for having an Android App, and another five for an iOS app. The additional 10 points are calculated based on the user ratings of the app in each store, rated out of five, for a total of 20 points.

Media Presence

Media presence is calculated using the number of Twitter followers and Facebook fans a vendor has. Each social network contributes a maximum of 10 points to the total score. The first five points are awarded for total number of followers scaled against the average number of followers that each vendor in the category has, while the remaining five points are awarded based on the total number of followers, this time scaled against the category leaders. The scores for Facebook and Twitter are added together for a total score out of 20.

Security

Security is calculated using answers from a vendor-completed survey. The questions in the survey are based on the Cloud Security Alliance self-assessment form as part of the Security, Trust & Assurance Registry. With 15 questions, each answer is assigned a point value based on vendor response, with additional points given for security certifications, for a maximum possible score of 20.

In the event of a tie, each data point is weighted for importance, with security taking precedent, followed by reviews, integrations, mobile apps, and media presence, respectively.