Marketing Automation Software

Marketing Automation software equips users with tools for planning, coordinating, and measuring marketing activities. It includes email campaigns, social media postings, lead scoring, and removes the need for users to carry out repetitive tasks.
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Here's our list of apps for Marketing Automation software.

Marketing automation software is a tool for streamlining and automating marketing tasks and workflows to help businesses increase their overall productivity and efficiency.

Highlighted apps are recognized as Category Leaders — the leading business apps within a category. Our data-driven rankings are based on 5 key factors that will help you choose the right app for your business.

You can also sort & filter results by Category Leaders or click on the ‘Leaders’ tab to see the full list, compare apps, and find out more about our scoring methodology.

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305 apps

Pardot   

523
Salesforce B2B marketing automation for marketing & sales
Use Salesforce Pardot to automate marketing activities - send triggered emails, generate landing pages & forms, segment customers, manage leads, and more. Read more about Pardot
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Salesforce B2B marketing automation for marketing & sales
Use Salesforce Pardot to automate marketing activities - send triggered emails, generate landing pages & forms, segment customers, manage leads, and more. Read more about Pardot
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SharpSpring   

576
70 pts
Affordable marketing automation for all business sizes
With SharpSpring’s marketing automation features, you can automatically trigger content based on user behavior, instantly customizing each lead’s experience. Read more about SharpSpring
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Affordable marketing automation for all business sizes
With SharpSpring’s marketing automation features, you can automatically trigger content based on user behavior, instantly customizing each lead’s experience. Read more about SharpSpring
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Klaviyo   

177
Growth marketing platform powering personalized experiences
Klaviyo is a growth marketing platform that helps you deliver more personalized experiences across owned marketing channels like email, SMS, in-app notifications, and web. Read more about Klaviyo
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Growth marketing platform powering personalized experiences
Klaviyo is a growth marketing platform that helps you deliver more personalized experiences across owned marketing channels like email, SMS, in-app notifications, and web. Read more about Klaviyo
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Ricochet360   

19
Sales is a contact sport. Our Auto Dialer connects you 1st!
Our products include: Cloud Phone System, Progressive Dialer, CRM & Lead Management, Marketing Automation, and Mobile CRM. Read more about Ricochet360
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Sales is a contact sport. Our Auto Dialer connects you 1st!
Our products include: Cloud Phone System, Progressive Dialer, CRM & Lead Management, Marketing Automation, and Mobile CRM. Read more about Ricochet360
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Integrated Marketing Portal   

5
Cloud-based marketing automation solution
Integrated Marketing Portal (IMP) is a marketing solution built to serve large companies in various industries such as agriculture, energy, manufacturing, non-profit, telecommunications, accounting, education, insurance & retail with tools like emails, landing pages, signage, analytics, & more… Read more about Integrated Marketing Portal
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Cloud-based marketing automation solution
Integrated Marketing Portal (IMP) is a marketing solution built to serve large companies in various industries such as agriculture, energy, manufacturing, non-profit, telecommunications, accounting, education, insurance & retail with tools like emails, landing pages, signage, analytics, & more… Read more about Integrated Marketing Portal
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GreenRope   

142
46 pts
Complete CRM for sales, marketing, and operations
GreenRope is a scalable CRM & marketing automation tool, enabling businesses to consolidate sales, marketing and operations data, in order to streamline & grow their business. The cloud-based platform contains modules for sales, marketing, and operations to close deals, gain leads, and collaborate. Read more about GreenRope
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Complete CRM for sales, marketing, and operations
GreenRope is a scalable CRM & marketing automation tool, enabling businesses to consolidate sales, marketing and operations data, in order to streamline & grow their business. The cloud-based platform contains modules for sales, marketing, and operations to close deals, gain leads, and collaborate. Read more about GreenRope
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Act-On   

246
Cloud marketing automation platform
Act-On is a marketing automation platform that delivers innovation to empower marketers to do the best work of their careers. Read more about Act-On
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Cloud marketing automation platform
Act-On is a marketing automation platform that delivers innovation to empower marketers to do the best work of their careers. Read more about Act-On
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Kartra   

106
Business management solution for small to large businesses
Kartra is a cloud-based business management solution designed to help small to large businesses create, launch and manage online marketing platforms with customizable templates, 35-degree analytics, autoresponders, affiliate management, a built-in checkout, and more. Read more about Kartra
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Business management solution for small to large businesses
Kartra is a cloud-based business management solution designed to help small to large businesses create, launch and manage online marketing platforms with customizable templates, 35-degree analytics, autoresponders, affiliate management, a built-in checkout, and more. Read more about Kartra
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Campaigner   

205
Powerful Email Marketing Automation Suite
Advanced email marketing automation solution with drag and drop workflows builder, activity and engagement-based triggers, purchase behavior tracking, and granular personalization. Read more about Campaigner
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Powerful Email Marketing Automation Suite
Advanced email marketing automation solution with drag and drop workflows builder, activity and engagement-based triggers, purchase behavior tracking, and granular personalization. Read more about Campaigner
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Channable   

20
Feed management and PPC automation tool for businesses
Channable combines powerful data feed management with the possibility to manage Google Shopping campaigns & Search campaigns based on your product feed. Set up dynamic campaigns based on your product data and automate campaigns inventory- based. This way you always advertise your latest offers. Read more about Channable
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Feed management and PPC automation tool for businesses
Channable combines powerful data feed management with the possibility to manage Google Shopping campaigns & Search campaigns based on your product feed. Set up dynamic campaigns based on your product data and automate campaigns inventory- based. This way you always advertise your latest offers. Read more about Channable
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Remarkety   

78
48 pts
Data Driven Email & SMS Marketing for eCommerce
Remarkety is a leading Email & SMS Marketing Automation Platform for eCommerce. A data-driven marketing system designed from the ground up for eCommerce website. With Remarkety you can segment and target (email/sms/social) your customers based on real time shopping behavior and purchase history. Read more about Remarkety
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Data Driven Email & SMS Marketing for eCommerce
Remarkety is a leading Email & SMS Marketing Automation Platform for eCommerce. A data-driven marketing system designed from the ground up for eCommerce website. With Remarkety you can segment and target (email/sms/social) your customers based on real time shopping behavior and purchase history. Read more about Remarkety
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EventBank   

70
All-in-one Event & Membership Management Software Solutions
EventBank is an all-in-one engagement platform combining the best event management, membership management, email marketing, CRM, finance and mobile apps. EventBank solutions are used by event organizers from Fortune 500 companies, as well as by marketing teams, associations and Chambers of Commerce. Read more about EventBank
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All-in-one Event & Membership Management Software Solutions
EventBank is an all-in-one engagement platform combining the best event management, membership management, email marketing, CRM, finance and mobile apps. EventBank solutions are used by event organizers from Fortune 500 companies, as well as by marketing teams, associations and Chambers of Commerce. Read more about EventBank
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emfluence   

43
Marketing automation software built by our email community.
Send segmented, hyper-targeted campaigns triggered from moments in your CRM system, your ecommerce platform, your website, landing pages, and more with our easy-to-build marketing automation workflows. Use branching capabilities to target beyond who clicked and opened to create truly unique sends. Read more about emfluence
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Marketing automation software built by our email community.
Send segmented, hyper-targeted campaigns triggered from moments in your CRM system, your ecommerce platform, your website, landing pages, and more with our easy-to-build marketing automation workflows. Use branching capabilities to target beyond who clicked and opened to create truly unique sends. Read more about emfluence
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Adzooma   

14
Google and Facebook Ads Automation and Optimisation Tool
Adzooma is a cloud-based campaign management and PPC solution which helps advertising agencies automate digital campaigns across multiple social platforms. Using machine learning, Adzooma monitors marketing campaigns on Google Ads & Facebook Ads, helping to optimize budget & ROI. Read more about Adzooma
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Google and Facebook Ads Automation and Optimisation Tool
Adzooma is a cloud-based campaign management and PPC solution which helps advertising agencies automate digital campaigns across multiple social platforms. Using machine learning, Adzooma monitors marketing campaigns on Google Ads & Facebook Ads, helping to optimize budget & ROI. Read more about Adzooma
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Aimtell   

12
Web push notifications for mobile & desktop
Aimtell is a push notification tool for desktop & mobile websites which allows businesses to segment & target their website visitors in order to re-engage & optimize conversions. The cloud-based platform offers features for scheduling & automating the notification process & setting up event triggers… Read more about Aimtell
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Web push notifications for mobile & desktop
Aimtell is a push notification tool for desktop & mobile websites which allows businesses to segment & target their website visitors in order to re-engage & optimize conversions. The cloud-based platform offers features for scheduling & automating the notification process & setting up event triggers… Read more about Aimtell
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Hatchbuck   

150
CRM & Marketing for small businesses and marketing agencies.
Our Email Nurturing Engine cultivates relationships with leads and customers and then brings them to you when they are ready to buy. Read more about Hatchbuck
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CRM & Marketing for small businesses and marketing agencies.
Our Email Nurturing Engine cultivates relationships with leads and customers and then brings them to you when they are ready to buy. Read more about Hatchbuck
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EngageBay   

52
Integrated sales & marketing software for growing teams
Design and send beautiful and engaging emails and run email marketing campaigns at the click of a button. Improve your conversions substantially, by using web forms. Create amazing landing pages using a simple drag and drop designer. Improve your business efficiency by automating routine tasks. Read more about EngageBay
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Integrated sales & marketing software for growing teams
Design and send beautiful and engaging emails and run email marketing campaigns at the click of a button. Improve your conversions substantially, by using web forms. Create amazing landing pages using a simple drag and drop designer. Improve your business efficiency by automating routine tasks. Read more about EngageBay
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NiceJob   

72
Reputation management with reviews, social & SEO tools
NiceJob is the easiest way to get more great reviews, referrals and sales. We help businesses get the reputation they deserve! We also help your website convert more leads and improve your SEO! Read more about NiceJob
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Reputation management with reviews, social & SEO tools
NiceJob is the easiest way to get more great reviews, referrals and sales. We help businesses get the reputation they deserve! We also help your website convert more leads and improve your SEO! Read more about NiceJob
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Sendinblue   

375
46 pts
Automation, Marketing & Transactional Email, and SMS Service
SendinBlue makes it easy to automate email & SMS campaigns based on your customer's behavior & interests. Automate to create a truly personal customer journey! Read more about Sendinblue
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Automation, Marketing & Transactional Email, and SMS Service
SendinBlue makes it easy to automate email & SMS campaigns based on your customer's behavior & interests. Automate to create a truly personal customer journey! Read more about Sendinblue
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HubSpot Marketing   

4,176
58 pts
All in one inbound marketing platform
With HubSpot’s interconnected tools, you use real-time marketing data to provide relevant, contextual marketing experiences to every contact in your database. Read more about HubSpot Marketing
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All in one inbound marketing platform
With HubSpot’s interconnected tools, you use real-time marketing data to provide relevant, contextual marketing experiences to every contact in your database. Read more about HubSpot Marketing
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User.com   

20
The engine of growth. An all in one solution for user data.
Simply drag and drop widgets to create automation paths of unlimited complexity and scale. Read more about User.com
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The engine of growth. An all in one solution for user data.
Simply drag and drop widgets to create automation paths of unlimited complexity and scale. Read more about User.com
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Kevy   

0
Marketing automation solution for eCommerce sector
Kevy is a marketing automation platform designed to help businesses in the eCommerce sector engage, convert and retain customers by delivering personalized shopping experience. The centralized platform integrates with business web stores to unify customer order information and behavioral metrics. Read more about Kevy
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Marketing automation solution for eCommerce sector
Kevy is a marketing automation platform designed to help businesses in the eCommerce sector engage, convert and retain customers by delivering personalized shopping experience. The centralized platform integrates with business web stores to unify customer order information and behavioral metrics. Read more about Kevy
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IdealPath   

0
Marketing automation with machine learning
IdealPath is an extremely easy to use landing page creator built for small business owners who are cost and time sensitive. IdealPath's landing page creator employs proven web templates that are customizable without the need for design or development support. Read more about IdealPath
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Marketing automation with machine learning
IdealPath is an extremely easy to use landing page creator built for small business owners who are cost and time sensitive. IdealPath's landing page creator employs proven web templates that are customizable without the need for design or development support. Read more about IdealPath
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ActiveDEMAND   

67
47 pts
An integrated marketing solution for marketers & agencies
ActiveDEMAND Agency Marketer is an integrated marketing platform designed for the marketing agency professional. Read more about ActiveDEMAND
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An integrated marketing solution for marketers & agencies
ActiveDEMAND Agency Marketer is an integrated marketing platform designed for the marketing agency professional. Read more about ActiveDEMAND
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Pyze   

19
Actionable customer intelligence for brands & enterprises
Pyze is an actionable customer intelligence suite which helps brands and enterprises to maximize user retention through AI-based engagement and personalization. Read more about Pyze
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Actionable customer intelligence for brands & enterprises
Pyze is an actionable customer intelligence suite which helps brands and enterprises to maximize user retention through AI-based engagement and personalization. Read more about Pyze
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Marketing Automation Software Buyers Guide

Marketing automation focuses on the long-term nurturing of prospects and customers, using multiple marketing channels. It helps businesses improve their customer engagement and satisfaction levels, as well as convert prospects into customers and existing customers into repeat customers.

Based on a report four in five users of marketing automation software saw an increase in leads, 77% saw higher conversions, and 74% felt that the time savings were the biggest benefit. As a result, 63% plan to increase their marketing automation budget.

These numbers highlight the benefits that businesses can reap from marketing automation software. We recommend using the software to reap the same gains as other businesses achieved. This buyers guide aims to help businesses like yours invest in the right marketing automation software.

Here’s what we’ve covered:

What is marketing automation software?

Marketing automation software is a tool for streamlining and automating marketing tasks and workflows to help businesses increase their overall productivity and efficiency. It offers features such as campaign management, content publishing, marketing analytics, and customer segmentation.

Automating repetitive tasks and workflows using the software allows businesses to spend more time on campaigning and communicating to their customers.

The software lets you categorize customers based on behavioral trends, interests, and demographics. Customer segmentation lets you develop targeted communication and dynamic content based on user preferences and activities. For instance, you can email customers who frequently search for discounts on social media and your websites.

The target communication can be for specific individuals, customer segments, or both. You can also integrate different marketing channels to offer users a cross-platform experience. The software lets you measure the impact of your multichannel marketing efforts to improve your marketing strategy.

What are the types of marketing automation software?

Marketing automation software has several functions such as email marketing, customer relationship management (CRM), and inbound marketing. Below, we’ve listed the various types of marketing automation software for each function:

  • CRM software: Buyers looking to effectively collect, store, and retrieve customer data (including their purchase history, interaction data, and personal details) to improve customer service need this software. It helps buyers communicate with customers in a personalized way, using push notifications, emails, SMS, etc.

  • Email marketing software: This is a standalone emailing tool that sends automated and targeted marketing emails to different customer segments. It allows you to personalize the subject lines, body text, and call-to-action buttons. This software can be used for both inbound and outbound marketing.

  • Social media marketing software: Buyers who have an inbound marketing strategy and need tools to engage with prospects on social media should opt for this software. They can automate messaging, schedule updates, and measure their social media efforts.

  • Marketing analytics software: Buyers could also invest in standalone marketing analytics software as it provides vital data such as visitor behavior and activity across channels. This data is used by marketers to develop marketing strategies that drive the maximum return on investment (ROI).

Key question to ask your vendor before you buy: What is more beneficial for a small business—a marketing automation software suite or a set of tools from various vendors that perform different functions of marketing automation?

What are the deployment options for marketing automation software?

Businesses can opt for on-premise or cloud-based marketing automation software depending on their needs. These solution types offer features such as email marketing, content marketing, SMS, and social media marketing.

  • On-premise marketing automation software: The software is hosted on the client’s location and requires a dedicated IT support staff to manage it. Vendors sell the software as a per user licence, which includes setup and installation costs. You would need to purchase additional hardware to run this solution.

  • Cloud-based marketing automation software: This software is located in a remote data center and operated by a third-party cloud service provider. Users can access it at any time and from any place. 

GetApp.com focuses specifically on cloud or SaaS software as these are the obvious choice for small businesses over on-premise. Cloud solutions have lower up-front costs, faster implementation time, automatic updates, better ability to scale up or down, better remote work capability, as well as minimal need for IT support staff and real estate. 

Key question to ask your vendor before you buy: Which type of marketing automation software—on-premise or cloud—would suit my organization? 

What are some common features of marketing automation software?

Buyers should know about the software features before they purchase a solution. This way, they can better understand their business needs. Here’s a list of some common features offered by marketing automation software vendors:

Lead management: Helps users capture, score, and nurture leads from acquisition to conversion. They can segment the leads on certain attributes, such as gender, age, and location, to send targeted communication.

Lead Management in DailyStory

Lead management in DailyStory

Campaign management: Allows users to create, execute, and measure campaigns. This way, users can easily monitor the real-time performance of a campaign.

Campaign Management in DailyStory

Campaign management in DailyStory

Email marketing: Lets users create and send automated emails to customer segments. You can send emails based on trigger events such as when a customer abandons their cart or clicks discount links. You can also track the performance of your email marketing campaigns.

Build emails with Campaign Monitor

Email builder in Campaign Monitor

Social media marketing: Offers users the ability to create, launch, manage, and execute social media campaigns on Facebook, Twitter, Instagram, Pinterest, etc. Users can also monitor social media conversations to develop their market strategy and tweak it to target specific customer concerns.

Social Monitoring with HubSpot

Monitor social media marketing efforts in HubSpot

Analytics: Allows users to measure the impact of marketing activities across channels. Users can gauge the effectiveness of their marketing efforts and modify those for better ROI.

Analytics in Campaign Monitor

Get marketing analytics in Campaign Monitor

A/B testing: Lets users test variations of their marketing campaigns and gauge insights from each campaign to optimize their efforts and get the best results.

A B testing in Campaign Monitor

A/B testing in Campaign Monitor

Visitor tracking: Allows users to track website visitors in real time. You can get information about the source of clicks and the page that your visitors are viewing.

Track user activity in Hatchbuck

Track user activity in Hatchbuck

Landing page creation: Helps users create landing pages using the customized or prebuilt templates. You can also add various features, such as a call-to-action button, to convert leads into customers.

Landing Page with Instapage

Create landing pages with Instapage

Key question to ask your vendor before you buy: Are there any special or additional features that you offer in your software?

What are some important marketing automation software integrations?

Marketing automation software makes all the processes efficient by letting you automate workflows. Therefore, it’s important to invest in a solution that integrates with your other applications. Here are some popular integrations that you need to know about:

  • CRM software: This integration with marketing automation software will help you merge and collate all customer data in one place. This way, you avoid duplicate entries and make the customer data easily retrievable for your marketing efforts.

  • Sales software: Integrating marketing automation software with sales software combines the marketing and sales functions. Both teams will be able to score leads and prioritize important ones based on recent customer activity.

  • Billing and invoicing software: Integrating marketing automation software with billing and invoicing software would allow you to offer payment options within marketing emails to customers. The moment a bill is paid, an invoice is sent to the customer’s email address. 

Key questions to ask your vendor before you buy: Do you provide API integration? How often do you add integrations with new tools or functionalities?

The latest market trends should influence your decision about choosing a software vendor. One trend that is most likely to affect the industry is artificial intelligence (AI). Here’s why:

AI and chatbots to see wider adoption: A study notes that 53% of small and midsize businesses are using or planning to use AI by 2021-22, with 39% believing that AI is critical to their business. AI will offer businesses the ability to track user behavior and needs. The technology could also automate subject lines and email content based on specified trigger events. 

Meanwhile, chatbots can help businesses answer customer queries in real time. It would provide users relevant, related content when they seek answers on your website. For instance, chatbots can provide discounts to first-time visitors so that they are more likely to make a purchase or convert.

Research methodology

We have referenced the following documents while creating this guide:

Back to the marketing automation software directory

*Note: The applications selected in this article are examples to show a feature in context, and are not intended as endorsements or recommendations, obtained from sources believed to be reliable at the time of publication.

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