Marketing Automation Software

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  • SharpSpring     4

    Cloud based marketing automation
    SharpSpring is a comprehensive marketing automation platform with robust features, functionality & performance. read more
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  • Experiture   

    Cloud-based marketing platform
    Experiture is an online marketing platform that provides marketing automation and customer engagement solutions to small & mid-sized businesses read more
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  • SALESmanago Marketing Automation     18

    The #1 All-in-one Marketing Automation Platform for SMB
    Use SALESmanago to implement extremely effective marketing solutions read more
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  • Campaign Monitor     60

    Elegantly simple email marketing.
    Campaign Monitor is the leading provider of professional-grade email marketing and automation software for growing businesses. read more
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  • Autopilot     15

    Visual marketing software for automating customer journeys
    Visually automate your marketing on a drag and drop canvas. Create a personal journey for every customer using email, in-app messaging, SMS & direct mail. read more
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  • OSI Affiliate Software     6

    Referral Software for SMBs & large businesses
    OSI Affiliate Software is an marketing automation platform that helps you get more traffic and sales by making it easier for your partners to refer you. read more
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  • ActiveDEMAND     1

    An integrated marketing solution for marketers and agencies
    ActiveDEMAND Agency Marketer is an integrated marketing platform designed for the marketing agency professional. read more
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  • AWeber     5

    Email Marketing
    Simplified email marketing automation tools trusted by 100,000+ business owners like you. read more
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  • Marketing 360   

    Marketing Platform® For SMBs
    Marketing 360® - #1 Marketing Platform® with advertising integrations with Google, Facebook, Instagram, Bing, Pandora, and LinkedIn read more
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  • ActiveCampaign     12

    Email Marketing + Marketing Automation + CRM/Sales Automation
    Completely automate your email marketing campaigns by sending personalized, dynamic content triggered by a variety of real-time events and actions. read more
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  • Pinpointe On-Demand     8

    Advanced-feature email marketing for less.
    Pinpointe is the most feature-rich, cloud-based email marketing software system available for business-to-business communications. Helps business marketers in mid-sized enterprises get better marketing results. Advanced features such as list segmentation, tagged lists, autoresponder campaigns help marketers to nurture and deliver quality opport read moreunities to the sales team. An advanced inbox previewer displays your email in 20+ email clients - including a half dozen mobile clients, so you can see exactly how your email will look. And since email clients are chock-full of quirky nuances and HTML incompatibilities, the inbox preview gives you pointers and recommendations to fix your HTML code. Pinpointe is backed by exceptional technical support and professional services to guide you through best practices and deliver better email marketing results.
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  • SendinBlue Email     16

    Automation, Marketing & Transactional Email, and SMS Service
    SendinBlue makes it easy to automate email & SMS campaigns based on your customer's behavior & interests. Automate to create a truly personal customer journey! read more
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  • Wishpond     5

    Marketing and lead generation software
    Create landing pages, promotions, contests, forms, email campaigns, popups and ads using Wishpond lead generation and marketing software read more
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  • eTrigue     2

    Real-time Sales Acceleration & Marketing Automation Solution
    eTrigue DemandCenter marketing automation helps you launch more marketing campaigns and generate more qualified leads with your existing resources. read more
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  • TargetEveryOne   

    All-in-one mobile marketing campaign platform
    Digital marketing and communications service for creating, distributing and analyzing mobile campaigns read more
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  • Propago     3

    WMS and Inventory Control for Manufacturers
    Consolidate disconnected platforms, remove manual processes, boost productivity and return focus to your customers. read more
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  • Tenfold Sales Dialer   

    CRM & phone system integration software
    Tenfold Sales Dialer is a sales workflow management solution which links to CRMs to help businesses build their sales pipeline and respond to leads effectively read more
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  • iAPPS Marketier   

    Online marketing management solution
    iAPPS Marketier is an online marketing management solution for marketing teams to drive quality traffic to their website and improve customer interaction read more
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  • BrightInfo    14

    Personalized content experience creation
    BrightInfo doubles conversions rate using a personalization algorithm that automatically analyzes visitor behavior and serves highly relevant content to each. read more
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  • Antavo Loyalty Software    11

    Complete SaaS solution for rewards programs
    Antavo is a loyalty software for e-commerce, retail and CPG companies delivering 5x ROI. It helps to run omni-channel loyalty programs to increase revenue. read more
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  • Mailigen    4

    Email marketing automation. Email + SMS + Social
    Mailigen offers email marketing automation software and services. Email marketing helps you grow your audience and build loyal relationships with your customer base. With Mailigen you can count on full performance of email, mobile and social media marketing. read more Send responsive emails and get in-depth reports to analyze your performance. It's free to try and offers knowledgeable customer service.
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  • LeadMaster  

    Sales Lead Management / CRM
    LeadMaster has been providing affordable white-label web-based Sales force CRM and Lead Management solutions since 1998. The application features robust marketing automation features for campaign management, lead nurturing and email marketing. LeadMaster’s multi-tier lead management makes it an ideal solution for companies with multiple sales channe read morels. Sales leads can be passed via the web to all members of the sales and marketing team, including predefined channel partners, sales representatives & field sales managers. Lead tracking and reporting are available in real-time as sales representatives receive leads in the system. LeadMaster customers include some of the world’s largest high tech, insurance, advertising and marketing agencies as well as many small business owners in real estate, mortgage, manufacturing, healthcare, education and call centers. LeadMaster integrates with a variety of telephony providers, which creates an instant virtual call center with integrated CRM.
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  • Kixie  

    Cloud-based sales productivity phone service
    Kixie is a sales productivity phone service that integrates with CRM applications to enable the efficient scheduling, recording & tracking of sales calls read more
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  • Mortgage Quest  

    Marketing automation & CRM for the mortgage industry
    Mortgage Quest is a cloud-based marketing automation and CRM software for the mortgage industry that enables executives to create and run marketing campaigns read more
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  • MailChimp    969

    Send Better Email
    MailChimp gives you all the power of enterprise-level automation without any of the headaches. Provide timely, relevant information with MailChimp Workflows. read more
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GetApp lists the best Marketing Automation software vendor reviews. Including examples of their program solutions, company comparisons, and other types of application options.

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Marketing Automation Software Comparison

Use GetApp to find the best Marketing Automation software and services for your needs. Our intuitive directory allows you to make an easy online Marketing Automation software comparison in just a few minutes by filtering by deployment method (such as Web-based, Cloud Computing or Client-Server), operating system (including Mac, Windows, Linux, iOS, Android) pricing (including Free, Freemium, Subscription), platform (including Google Apps, Salesforce, Intuit, NetSuite, SAP) and supported location.

Marketing Automation Category Leaders Q3 2016

GetApp's quarterly ranking showcases the top 25 Marketing Automation apps based in the cloud. Each app is scored using five factors, worth 20 points each, for a total possible score out of 100. These factors include user reviews, integrations, mobile app availability, media presence, and security. Each app's score is independent of commercial interests and existing relationships that GetApp has with app vendors.

Scroll down for more details about how we calculate scores.

Reviews
Integrations
Mobile
Media
Security

1. HubSpot

Inbound Marketing Platform & Sales Software
92
20
20
19
20
13

2. Infusionsoft

Don't Compromise. Get Sales & Marketing Software That Works.
77
14
17
17
16
13

3. Pardot

Salesforce B2B marketing automation
66
12
16
8
16
14

4. Salesforce Marketing Cloud

Stand out in Your Customer's Inbox
65
13
17
6
16
13

5. Marketo

Marketing Automation Software: Easy. Powerful. Complete.
62
13
18
15
16

6. SALESmanago Marketing Automation

The #1 All-in-one Marketing Automation Platform for SMB
59
15
14
0
15
15

7. LeadSquared

CRM + Marketing Automation platform
55
14
9
15
4
13

8. Azalead

Account Based Marketing Software
51
14
8
14
2
13

9. Net-Results

1st choice of people buying marketing automation a 2nd time.
47
13
11
6
3
14

10. Act-On

Cloud marketing automation platform
45
8
16
9
12

11. Hatchbuck

Sales & Marketing Software for Small Business
42
15
16
0
4
7

12. ActiveCampaign

Email Marketing + Marketing Automation + CRM/Sales Automation
42
14
17
0
4
7

13. Adobe Marketing Cloud

Maximize and measure digital efforts
42
8
9
9
16

14. Percolate

Web & mobile marketing software
40
5
12
14
9

15. Autopilot

Visual marketing software for automating customer journeys
37
14
6
0
3
14

16. Oracle Eloqua

Cloud marketing automation software
37
7
17
0
13

17. GreenRope

Take command. Create demand.
36
11
9
14
2

18. ConvergeHub

#1 Easiest Converged CRM for SMBs
35
10
9
14
2

19. ActiveDEMAND

An integrated marketing solution for marketers and agencies
34
0
13
0
7
14

20. iContact Pro Automation

Marketing automation with email, workflows & landing pages
32
0
4
0
9
19

21. eTrigue

Real-time Sales Acceleration & Marketing Automation Solution
32
9
8
0
2
13

22. SimplyCast

Customer communication suite for inbound marketing, marketing automation and multi-channel communication
32
9
12
0
11

23. SendPulse

Automate e-mail, text and webpush marketing
30
9
3
16
2

24. bpm'online marketing

Marketing automation app to ensure an ideal customer journey
28
0
10
0
3
15

25. SharpSpring

Cloud based marketing automation
22
10
9
0
3
Reviews
Integrations
Mobile
Media
Security

Who is the ranking for?

This ranking is for business owners and decision makers looking for a first glance at the leading cloud-based Marketing Automation software in the industry. The data serves as a point of reference highlighting the key factors that small businesses should look at when first analyzing a piece of software. These factors include user perception (reviews), compatibility (integrations and mobile app availability), market presence (media presence), and security features (security).

For more details on why we chose these data points, take a look at our industry research reports, which provide in-depth explanations of each data point, as well as trends in the industry.

How are the scores calculated?

An app’s score is calculated based on five unique data points and is completely independent of any relationships that GetApp has with app vendors. The data points are calculated as outlined below:

User Reviews

The score for user reviews is calculated using a Bayesian estimate, which is a weighted average that includes the number of reviews and the rating of an app, benchmarked against other apps in the category. This raw number is then scaled to represent a value between one and 20.

Integrations

Integration scores are calculated by scaling and adding two different averages for the number of listed integrations on GetApp: the first 15 points are awarded for the total number of integrations scaled against the average for the top 25 percent of apps in the category, while the final five points are awarded for the total number of integrations scaled against the leader in the category.

Mobile Platforms

Mobile platform scores are calculated using data from Google Play and the Apple App Store. Five points are awarded for having an Android App, and another five for an iOS app. The additional 10 points are calculated based on the user ratings of the app in each store, rated out of five, for a total of 20 points.

Media Presence

Media presence is calculated using the number of Twitter followers and Facebook fans a vendor has. Each social network contributes a maximum of 10 points to the total score. The first five points are awarded for total number of followers scaled against the average number of followers that each vendor in the category has, while the remaining five points are awarded based on the total number of followers, this time scaled against the category leaders. The scores for Facebook and Twitter are added together for a total score out of 20.

Security

Security is calculated using answers from a vendor-completed survey. The questions in the survey are based on the Cloud Security Alliance self-assessment form as part of the Security, Trust & Assurance Registry. With 15 questions, each answer is assigned a point value based on vendor response, with additional points given for security certifications, for a maximum possible score of 20.

In the event of a tie, each data point is weighted for importance, with security taking precedent, followed by reviews, integrations, mobile apps, and media presence, respectively.