getapp-logo

App comparison

Add up to 4 apps below to see how they compare. You can also use the "Compare" buttons while browsing.

GetApp offers objective, independent research and verified user reviews. We may earn a referral fee when you visit a vendor through our links. 

Marketing Automation Software

Last updated: October 2026

Verified reviewer profile picture
Get free expert advice+1 (888) 216-6745
Call now for a one-to-one consultation in under 15 mins.
Filter results






User rating


912 software options

HubSpot Marketing Hub logo

All in one inbound marketing platform

visit website
With HubSpot’s interconnected tools, you use real-time marketing data to provide relevant, contextual marketing experiences to every contact in your database.

Read more about HubSpot Marketing Hub

Users also considered
Channable logo

Multichannel Commerce Platform for eCommerce Growth

visit website
Channable combines powerful data feed management with the possibility to manage Google Shopping campaigns & Search campaigns based on your product feed. Set up dynamic campaigns based on your product data and automate campaigns inventory- based. This way you always advertise your latest offers.

Read more about Channable

Users also considered
Aroscop logo

Win Consumers with Smart Technology

visit website
Aroscop provides brands like you the brand advertising technology platform to identify, understand, and target your consumers in the most cost-effective way.

Read more about Aroscop

Users also considered
CleverTap logo

User Retention Platform for High-Growth Mobile Apps

visit website
Automate your marketing efforts based on centralized customer data to enrich your customer experience. Leverage pivots, journeys, RFM to understand, onboard, re-engage and retain users efficiently.

Read more about CleverTap

Users also considered
Xtremepush logo

Multi-channel analytics & engagement platform

visit website
Enabling brands to make evidence based decisions through actionable analytics.

Read more about Xtremepush

Users also considered
MarketDirect Cross Media logo

Omni-channel marketing software for agencies & comms teams

visit website
MarketDirect Cross Media is a software solution that allows users to easily create, manage and distribute cross-channel marketing campaigns. It caters to marketing agencies, corporate communication teams, and other professionals. As a cloud-managed solution, it provides always-on reliable access.

Read more about MarketDirect Cross Media

Users also considered
Hibu logo

Local. Digital. Solutions.

visit website
All‑in‑one digital marketing for local businesses, combining websites, SEO, ads, and social to drive leads and growth.

Read more about Hibu

Users also considered
Salesforce Starter logo

Customer relationship management tool for SMBs

visit website
Salesforce Starter is an all-in-one CRM suite designed to help growing businesses organize data, manage customer relationships, and gain valuable insights. The solution brings together marketing, sales, service, and commerce tools in a single platform.

Read more about Salesforce Starter

Users also considered
Mirabel's Marketing Manager logo

Marketing Automation & Audience Development Platform

visit website
This affordable software combines audience development tools, email marketing, workflow automation, and a variety of digital tools for the everyday marketer.

Read more about Mirabel's Marketing Manager

Users also considered
Marketo Engage logo

AI-powered marketing automation platform

visit website
Adobe Marketo Engage is an industry-leading, AI-powered marketing automation platform that helps businesses streamline operations, scale personalized engagement, and drive measurable growth. It aligns marketing and sales to increase efficiency, generate more leads, and grow revenue faster.

Read more about Marketo Engage

Users also considered
SlickText logo

Powerful SMS Marketing Made Easy

visit website
SlickText has powered over 124,000 text message programs since 2011. Headquartered in Nashville, Tennessee, SlickText helps businesses build valuable customer relationships through personalized mass texting, automated workflows, and two-way messaging.

Read more about SlickText

Users also considered
PostMonster logo

Push Button. Post Ads.

visit website
With PostMonster, users can unleash digital advertising, search optimization, and social media publishing from a one-stop platform for local ad campaign management that scales for multi-location brands by artificial intelligence and marketing automation.

Read more about PostMonster

Users also considered
Ricochet360 logo

Customer relationship management and auto dialer solution

visit website
Ricochet360 is an all-in-one auto-dialer, CRM, lead management, and marketing automation platform designed for both inbound and outbound agents looking for a competitive advantage. It enables teams to call a new lead in one second, nurture and engage prospects throughout the entire sales process, and automate most of the daily workflows.

Read more about Ricochet360

Users also considered
Pinpointe logo

Advanced-feature email marketing for less

visit website
Send automated messages by scheduling them to arrive on a specific date or trigger them to send based on a behavior like opening an email or visiting your site.

Read more about Pinpointe

Users also considered
Automatur logo

Digital marketing optimization software

visit website
Internet marketing optimization software that tracks all your digital marketing and provides you with data that you can use to immediately make business decisions. Automatur also includes a powerful marketing automation system to nurture leads and increase your lead-to-close ratio.

Read more about Automatur

Users also considered
Customer.io logo

Transforms data into tailored customer journeys.

visit website
Customer.io is a data-driven customer engagement platform enabling businesses to create personalized journeys across channels. It features a visual workflow builder for automating messages, omnichannel support for email, SMS, push, and in-app communications, and robust data integration. Customer.io uses first-party data and AI insights to deliver targeted messaging while ensuring compliance with GDPR, HIPAA, and SOC 2 Type II standards.

Read more about Customer.io

Users also considered
InboxAlly logo

InboxAlly is the Ultimate Email Deliverability Tool!

visit website
InboxAlly is a tool that helps email marketers stop their emails from landing in spam. It does this by teaching email providers to put your messages in the Inbox. This results in a dramatic increase in your open rates and your bottom line.

Read more about InboxAlly

Users also considered
Adzooma  logo

PPC Optimisation & Reporting Platform

visit website
PPC management and optimisation platform with reporting, alerts, budget tracking, and actionable recommendations.

Read more about Adzooma

Users also considered
Marketing Optimizer logo

Digital Marketing Optimization Software

visit website
Marketing optimization software for marketing managers that are focused on generating targeted leads and improving sales team performance. Marketing Optimizer empowers digital marketers with the tools and reporting to continually improve their lead generation campaigns. Marketing Optimizer integrates with all popular website testing, web analytics, and landing page optimization software.

Read more about Marketing Optimizer

Users also considered
emfluence Marketing Platform logo

Built for marketers. Backed by humans.

visit website
Automate personalized customer journeys that drive engagement and measurable ROI. Use visual workflows, behavior triggers, and CRM data to deliver the right message at the right time and track performance across every step of the customer lifecycle.

Read more about emfluence Marketing Platform

Users also considered
Omnisend logo

Drives ecommerce sales with email marketing, SMS, and popups

visit website
150,000+ ecommerce brands sell more with Omnisend: email, SMS, newsletters, and web push in one app. Popups grow your list, automation recovers abandoned carts, and AI writes the copy. Build campaigns from ChatGPT or Claude via MCP. Switching? We rebuild your lists, flows, and templates free.

Read more about Omnisend

Users also considered
Zoho CRM logo

Customer relationship management solution

visit website
Zoho CRM is a cloud-based customer relationship management (CRM) solution that helps businesses of all sizes close deals smarter, better and faster. The solution lets businesses reach customers through every channel, including telephone, email, social media, and live chat.

Read more about Zoho CRM

Users also considered
ContactPigeon logo

Cloud omnichannel engagement platform for retailers

ContactPigeon is a cloud-based omnichannel customer engagement platform for retail and ecommerce brands, uniting a built-in CDP.

Read more about ContactPigeon

Users also considered
Linked Helper 2 logo

LinkedIn automation tool for safe and smart outreach

LinkedIn automation and lead generation software for safe and smart outreach. LinkedIn marketing automation with personalized outreach sequences, scheduled follow-ups, and AI-generated messages and comments.

Read more about Linked Helper 2

Users also considered
SuperBuzz logo

AI marketing & copy creation platform for digital marketers

SuperBuzz is an innovative tool for digital marketers built with GPT-3 and powered by natural language processing. Through automation, small to medium-sized businesses can scale their marketing efforts using push notifications to keep customers engaged.

Read more about SuperBuzz

Users also considered

Popular marketing automation comparisons