Marketing Automation Software

Marketing Automation software equips users with tools for planning, coordinating, and measuring marketing activities. It includes email campaigns, social media postings, lead scoring, and removes the need for users to carry out repetitive tasks.
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Here's our list of apps for Marketing Automation software.

Marketing automation software is a tool for streamlining and automating marketing tasks and workflows to help businesses increase their overall productivity and efficiency.

Highlighted apps are recognized as Category Leaders — the leading business apps within a category. Our data-driven rankings are based on 5 key factors that will help you choose the right app for your business.

You can also sort & filter results by Category Leaders or click on the ‘Leaders’ tab to see the full list, compare apps, and find out more about our scoring methodology.

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312 apps

Pardot   

505
Salesforce B2B marketing automation for marketing & sales
Use Salesforce Pardot to automate marketing activities - send triggered emails, generate landing pages & forms, segment customers, manage leads, and more. Read more about Pardot
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Salesforce B2B marketing automation for marketing & sales
Use Salesforce Pardot to automate marketing activities - send triggered emails, generate landing pages & forms, segment customers, manage leads, and more. Read more about Pardot
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Mailchimp   

11,699
74 pts
Email and advertising marketing automation platform
MailChimp gives you all the power of enterprise-level automation without any of the headaches. Provide timely, relevant information with MailChimp Workflows. Read more about Mailchimp
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Email and advertising marketing automation platform
MailChimp gives you all the power of enterprise-level automation without any of the headaches. Provide timely, relevant information with MailChimp Workflows. Read more about Mailchimp
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SharpSpring   

507
70 pts
Affordable marketing automation for all business sizes
With SharpSpring’s marketing automation features, you can automatically trigger content based on user behavior, instantly customizing each lead’s experience. Read more about SharpSpring
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Affordable marketing automation for all business sizes
With SharpSpring’s marketing automation features, you can automatically trigger content based on user behavior, instantly customizing each lead’s experience. Read more about SharpSpring
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CM Commerce   

1
Automated email marketing for eCommerce
Campaign Monitor's CM Commerce, previously Conversio, is a marketing automation platform which enables Ecommerce stores to streamline their marketing efforts, prepare strategies, monitor cart abandonment, and more via an all-in-one dashboard. Read more about CM Commerce
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Automated email marketing for eCommerce
Campaign Monitor's CM Commerce, previously Conversio, is a marketing automation platform which enables Ecommerce stores to streamline their marketing efforts, prepare strategies, monitor cart abandonment, and more via an all-in-one dashboard. Read more about CM Commerce
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Freshmarketer   

21
Full Stack Marketing Automation Software for Marketers
Freshmarketer is a full-fledged marketing automation solution for fast-paced marketing teams. It lets you intelligently engage your users across their lifecycle. Marketers use Freshmarketer to run lifecycle campaigns, build nurturing workflows, analyze user behavior, do personalization, and more. Read more about Freshmarketer
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Full Stack Marketing Automation Software for Marketers
Freshmarketer is a full-fledged marketing automation solution for fast-paced marketing teams. It lets you intelligently engage your users across their lifecycle. Marketers use Freshmarketer to run lifecycle campaigns, build nurturing workflows, analyze user behavior, do personalization, and more. Read more about Freshmarketer
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ActiveCampaign   

399
58 pts
Email Marketing, Marketing Automation, CRM/Sales Automation
Completely automate your email marketing campaigns by sending personalized, dynamic content triggered by a variety of real-time events and actions. Read more about ActiveCampaign
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Email Marketing, Marketing Automation, CRM/Sales Automation
Completely automate your email marketing campaigns by sending personalized, dynamic content triggered by a variety of real-time events and actions. Read more about ActiveCampaign
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Net-Results   

33
Marketing automation platform for mid-market companies
Businesses love Net-Results for its easy setup, automated trigger actions, & excellent customer support. It’s ideal for companies with 1 to 20 marketers. Read more about Net-Results
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Marketing automation platform for mid-market companies
Businesses love Net-Results for its easy setup, automated trigger actions, & excellent customer support. It’s ideal for companies with 1 to 20 marketers. Read more about Net-Results
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Act-On   

244
Cloud marketing automation platform
Act-On is a marketing automation platform that delivers innovation to empower marketers to do the best work of their careers. Read more about Act-On
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Cloud marketing automation platform
Act-On is a marketing automation platform that delivers innovation to empower marketers to do the best work of their careers. Read more about Act-On
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Autopilot   

96
Marketing automation software made visual.
Visually automate your marketing on a drag and drop canvas. Create a personal journey for every customer using email, in-app messaging, SMS & direct mail. Read more about Autopilot
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Marketing automation software made visual.
Visually automate your marketing on a drag and drop canvas. Create a personal journey for every customer using email, in-app messaging, SMS & direct mail. Read more about Autopilot
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Klaviyo   

159
Email marketing solution for eCommerce platforms
More than 15,000 innovative brands choose Klaviyo to grow faster and build amazing customer experiences across their owned marketing channels. Read more about Klaviyo
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Email marketing solution for eCommerce platforms
More than 15,000 innovative brands choose Klaviyo to grow faster and build amazing customer experiences across their owned marketing channels. Read more about Klaviyo
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Localist   

63
Event-specific CMS for Marketing and HR teams
Localist is a content management system for marketing professionals that helps streamline event-related operations. The platform provides white-label solutions for branding, creating custom landing pages, channel management, registration, & ticketing, and users can manage brand value via an open API… Read more about Localist
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Event-specific CMS for Marketing and HR teams
Localist is a content management system for marketing professionals that helps streamline event-related operations. The platform provides white-label solutions for branding, creating custom landing pages, channel management, registration, & ticketing, and users can manage brand value via an open API… Read more about Localist
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Decisions on Demand   

7
Lead Assignment in Salesforce | Round Robin | Load Balancing
Decisions on Demand is a Salesforce AppExchange app that automates complex Lead Assignment with Round Robin and Load Balancing. Supports Lead to Account Matching for Account-Based Marketing, territory assignment for accounts, opportunities and contacts and complex routing based on any field… Read more about Decisions on Demand
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Lead Assignment in Salesforce | Round Robin | Load Balancing
Decisions on Demand is a Salesforce AppExchange app that automates complex Lead Assignment with Round Robin and Load Balancing. Supports Lead to Account Matching for Account-Based Marketing, territory assignment for accounts, opportunities and contacts and complex routing based on any field… Read more about Decisions on Demand
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JIRA Software   

7,895
Project & Issue Tracking Software - See why we're #1!
JIRA is the tracker for teams planning & building great products. Millions choose JIRA to capture & organize issues, assign work, & follow team activity. Read more about JIRA Software
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Project & Issue Tracking Software - See why we're #1!
JIRA is the tracker for teams planning & building great products. Millions choose JIRA to capture & organize issues, assign work, & follow team activity. Read more about JIRA Software
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Integrated Marketing Portal   

5
Cloud-based marketing automation solution
Integrated Marketing Portal (IMP) is a marketing solution built to serve large companies in various industries such as agriculture, energy, manufacturing, non-profit, telecommunications, accounting, education, insurance & retail with tools like emails, landing pages, signage, analytics, & more… Read more about Integrated Marketing Portal
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Cloud-based marketing automation solution
Integrated Marketing Portal (IMP) is a marketing solution built to serve large companies in various industries such as agriculture, energy, manufacturing, non-profit, telecommunications, accounting, education, insurance & retail with tools like emails, landing pages, signage, analytics, & more… Read more about Integrated Marketing Portal
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MoEngage   

15
Intelligent Customer Engagement
MoEngage is an intelligent marketing cloud that proactively engages users through the right channel, at the right time. Read more about MoEngage
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Intelligent Customer Engagement
MoEngage is an intelligent marketing cloud that proactively engages users through the right channel, at the right time. Read more about MoEngage
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GreenRope   

138
46 pts
Complete CRM for sales, marketing, and operations
GreenRope is a scalable CRM & marketing automation tool, enabling businesses to consolidate sales, marketing and operations data, in order to streamline & grow their business. The cloud-based platform contains modules for sales, marketing, and operations to close deals, gain leads, and collaborate. Read more about GreenRope
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Complete CRM for sales, marketing, and operations
GreenRope is a scalable CRM & marketing automation tool, enabling businesses to consolidate sales, marketing and operations data, in order to streamline & grow their business. The cloud-based platform contains modules for sales, marketing, and operations to close deals, gain leads, and collaborate. Read more about GreenRope
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Cybba   

2
Marketing automation solution for online retailers
Cybba is a cloud-based marketing automation solution, which assists online retailers with prospecting and customer activity monitoring. Key features include search engine marketing, email re-marketing, onsite engagement, conversion tracking, and reporting. Read more about Cybba
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Marketing automation solution for online retailers
Cybba is a cloud-based marketing automation solution, which assists online retailers with prospecting and customer activity monitoring. Key features include search engine marketing, email re-marketing, onsite engagement, conversion tracking, and reporting. Read more about Cybba
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DailyStory   

1
Marketing automation and services for SMBs
DailyStory is a turn-key marketing automation solution that includes software and digital marketing expertise to help SMBs find new customers. And keep them. Read more about DailyStory
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Marketing automation and services for SMBs
DailyStory is a turn-key marketing automation solution that includes software and digital marketing expertise to help SMBs find new customers. And keep them. Read more about DailyStory
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NiceJob   

60
Reputation management with reviews, social & SEO tools
NiceJob is the easiest way to get more great reviews, referrals and sales. We help businesses get the reputation they deserve! We also help your website convert more leads and improve your SEO! Read more about NiceJob
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Reputation management with reviews, social & SEO tools
NiceJob is the easiest way to get more great reviews, referrals and sales. We help businesses get the reputation they deserve! We also help your website convert more leads and improve your SEO! Read more about NiceJob
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Hatchbuck   

147
CRM & Marketing for small businesses and marketing agencies.
Our Email Nurturing Engine cultivates relationships with leads and customers and then brings them to you when they are ready to buy. Read more about Hatchbuck
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CRM & Marketing for small businesses and marketing agencies.
Our Email Nurturing Engine cultivates relationships with leads and customers and then brings them to you when they are ready to buy. Read more about Hatchbuck
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Kartra   

68
Business management solution for small to large businesses
Kartra is a cloud-based business management solution designed to help small to large businesses create, launch and manage online marketing platforms with customizable templates, 35-degree analytics, autoresponders, affiliate management, a built-in checkout, and more. Read more about Kartra
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Business management solution for small to large businesses
Kartra is a cloud-based business management solution designed to help small to large businesses create, launch and manage online marketing platforms with customizable templates, 35-degree analytics, autoresponders, affiliate management, a built-in checkout, and more. Read more about Kartra
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CHILI publish   

0
Artwork & marketing material creation solution
CHILI publish is a cloud-based marketing solution which helps marketers generate digital artwork automatically & manage & print custom documents based on business branding requirements. CHILI publish lets users convert graphics into templates to create multiple versions of similar documents. Read more about CHILI publish
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Artwork & marketing material creation solution
CHILI publish is a cloud-based marketing solution which helps marketers generate digital artwork automatically & manage & print custom documents based on business branding requirements. CHILI publish lets users convert graphics into templates to create multiple versions of similar documents. Read more about CHILI publish
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Infer   

2
Predictive lead scoring for sales & marketing
Infer is a predictive lead scoring software that integrates with popular sales and marketing applications to identify leads with the highest potential. The software uses the same statistical techniques as Google to collect and interpret customer data. Read more about Infer Infer mines data from Salesforce, Marketo, Eloqua and other 3rd party apps, along with multiple external sources, such as demographic, company data and social media presence, to construct a lead scoring model that predicts winning leads and filters out bad leads.
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Predictive lead scoring for sales & marketing
Infer is a predictive lead scoring software that integrates with popular sales and marketing applications to identify leads with the highest potential. The software uses the same statistical techniques as Google to collect and interpret customer data. Read more about Infer Infer mines data from Salesforce, Marketo, Eloqua and other 3rd party apps, along with multiple external sources, such as demographic, company data and social media presence, to construct a lead scoring model that predicts winning leads and filters out bad leads.
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Privy   

34
Email list growth platform for marketers
Privy helps you grow your email list and online sales through highly targeted banners, pop-ups, landing pages, conversion tracking & more. Read more about Privy
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Email list growth platform for marketers
Privy helps you grow your email list and online sales through highly targeted banners, pop-ups, landing pages, conversion tracking & more. Read more about Privy
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vCita   

163
Own your time. Master your business.
Easily create beautiful Marketing Campaigns using vCita's custom template. Segment clients based on their location, interests and more. Use a pre-built template to create gorgeous, mobile-friendly marketing campaigns, designed with customer engagement in mind. Read more about vCita
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Own your time. Master your business.
Easily create beautiful Marketing Campaigns using vCita's custom template. Segment clients based on their location, interests and more. Use a pre-built template to create gorgeous, mobile-friendly marketing campaigns, designed with customer engagement in mind. Read more about vCita
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Marketing Automation Software Buyers Guide

Marketing automation focuses on the long-term nurturing of prospects and customers, using multiple marketing channels. It helps businesses improve their customer engagement and satisfaction levels, as well as convert prospects into customers and existing customers into repeat customers.

Based on a report four in five users of marketing automation software saw an increase in leads, 77% saw higher conversions, and 74% felt that the time savings were the biggest benefit. As a result, 63% plan to increase their marketing automation budget.

These numbers highlight the benefits that businesses can reap from marketing automation software. We recommend using the software to reap the same gains as other businesses achieved. This buyers guide aims to help businesses like yours invest in the right marketing automation software.

Here’s what we’ve covered:

What is marketing automation software?

Marketing automation software is a tool for streamlining and automating marketing tasks and workflows to help businesses increase their overall productivity and efficiency. It offers features such as campaign management, content publishing, marketing analytics, and customer segmentation.

Automating repetitive tasks and workflows using the software allows businesses to spend more time on campaigning and communicating to their customers.

The software lets you categorize customers based on behavioral trends, interests, and demographics. Customer segmentation lets you develop targeted communication and dynamic content based on user preferences and activities. For instance, you can email customers who frequently search for discounts on social media and your websites.

The target communication can be for specific individuals, customer segments, or both. You can also integrate different marketing channels to offer users a cross-platform experience. The software lets you measure the impact of your multichannel marketing efforts to improve your marketing strategy.

What are the types of marketing automation software?

Marketing automation software has several functions such as email marketing, customer relationship management (CRM), and inbound marketing. Below, we’ve listed the various types of marketing automation software for each function:

  • CRM software: Buyers looking to effectively collect, store, and retrieve customer data (including their purchase history, interaction data, and personal details) to improve customer service need this software. It helps buyers communicate with customers in a personalized way, using push notifications, emails, SMS, etc.

  • Email marketing software: This is a standalone emailing tool that sends automated and targeted marketing emails to different customer segments. It allows you to personalize the subject lines, body text, and call-to-action buttons. This software can be used for both inbound and outbound marketing.

  • Social media marketing software: Buyers who have an inbound marketing strategy and need tools to engage with prospects on social media should opt for this software. They can automate messaging, schedule updates, and measure their social media efforts.

  • Marketing analytics software: Buyers could also invest in standalone marketing analytics software as it provides vital data such as visitor behavior and activity across channels. This data is used by marketers to develop marketing strategies that drive the maximum return on investment (ROI).

Key question to ask your vendor before you buy: What is more beneficial for a small business—a marketing automation software suite or a set of tools from various vendors that perform different functions of marketing automation?

What are the deployment options for marketing automation software?

Businesses can opt for on-premise or cloud-based marketing automation software depending on their needs. These solution types offer features such as email marketing, content marketing, SMS, and social media marketing.

  • On-premise marketing automation software: The software is hosted on the client’s location and requires a dedicated IT support staff to manage it. Vendors sell the software as a per user licence, which includes setup and installation costs. You would need to purchase additional hardware to run this solution.

  • Cloud-based marketing automation software: This software is located in a remote data center and operated by a third-party cloud service provider. Users can access it at any time and from any place. 

GetApp.com focuses specifically on cloud or SaaS software as these are the obvious choice for small businesses over on-premise. Cloud solutions have lower up-front costs, faster implementation time, automatic updates, better ability to scale up or down, better remote work capability, as well as minimal need for IT support staff and real estate. 

Key question to ask your vendor before you buy: Which type of marketing automation software—on-premise or cloud—would suit my organization? 

What are some common features of marketing automation software?

Buyers should know about the software features before they purchase a solution. This way, they can better understand their business needs. Here’s a list of some common features offered by marketing automation software vendors:

Lead management: Helps users capture, score, and nurture leads from acquisition to conversion. They can segment the leads on certain attributes, such as gender, age, and location, to send targeted communication.

Lead Management in DailyStory

Lead management in DailyStory

Campaign management: Allows users to create, execute, and measure campaigns. This way, users can easily monitor the real-time performance of a campaign.

Campaign Management in DailyStory

Campaign management in DailyStory

Email marketing: Lets users create and send automated emails to customer segments. You can send emails based on trigger events such as when a customer abandons their cart or clicks discount links. You can also track the performance of your email marketing campaigns.

Build emails with Campaign Monitor

Email builder in Campaign Monitor

Social media marketing: Offers users the ability to create, launch, manage, and execute social media campaigns on Facebook, Twitter, Instagram, Pinterest, etc. Users can also monitor social media conversations to develop their market strategy and tweak it to target specific customer concerns.

Social Monitoring with HubSpot

Monitor social media marketing efforts in HubSpot

Analytics: Allows users to measure the impact of marketing activities across channels. Users can gauge the effectiveness of their marketing efforts and modify those for better ROI.

Analytics in Campaign Monitor

Get marketing analytics in Campaign Monitor

A/B testing: Lets users test variations of their marketing campaigns and gauge insights from each campaign to optimize their efforts and get the best results.

A B testing in Campaign Monitor

A/B testing in Campaign Monitor

Visitor tracking: Allows users to track website visitors in real time. You can get information about the source of clicks and the page that your visitors are viewing.

Track user activity in Hatchbuck

Track user activity in Hatchbuck

Landing page creation: Helps users create landing pages using the customized or prebuilt templates. You can also add various features, such as a call-to-action button, to convert leads into customers.

Landing Page with Instapage

Create landing pages with Instapage

Key question to ask your vendor before you buy: Are there any special or additional features that you offer in your software?

What are some important marketing automation software integrations?

Marketing automation software makes all the processes efficient by letting you automate workflows. Therefore, it’s important to invest in a solution that integrates with your other applications. Here are some popular integrations that you need to know about:

  • CRM software: This integration with marketing automation software will help you merge and collate all customer data in one place. This way, you avoid duplicate entries and make the customer data easily retrievable for your marketing efforts.

  • Sales software: Integrating marketing automation software with sales software combines the marketing and sales functions. Both teams will be able to score leads and prioritize important ones based on recent customer activity.

  • Billing and invoicing software: Integrating marketing automation software with billing and invoicing software would allow you to offer payment options within marketing emails to customers. The moment a bill is paid, an invoice is sent to the customer’s email address. 

Key questions to ask your vendor before you buy: Do you provide API integration? How often do you add integrations with new tools or functionalities?

The latest market trends should influence your decision about choosing a software vendor. One trend that is most likely to affect the industry is artificial intelligence (AI). Here’s why:

AI and chatbots to see wider adoption: A study notes that 53% of small and midsize businesses are using or planning to use AI by 2021-22, with 39% believing that AI is critical to their business. AI will offer businesses the ability to track user behavior and needs. The technology could also automate subject lines and email content based on specified trigger events. 

Meanwhile, chatbots can help businesses answer customer queries in real time. It would provide users relevant, related content when they seek answers on your website. For instance, chatbots can provide discounts to first-time visitors so that they are more likely to make a purchase or convert.

Research methodology

We have referenced the following documents while creating this guide:

Back to the marketing automation software directory

*Note: The applications selected in this article are examples to show a feature in context, and are not intended as endorsements or recommendations, obtained from sources believed to be reliable at the time of publication.

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