Marketing Automation Applications

  • Salesforce Marketing Cloud    9

    Stand out in Your Customer's Inbox
    Use Salesforce Marketing Cloud to automate real-time customer journeys, build audiences and deliver personalized, timely content to any channel or device.
    Visit Website
    I use this
    Save for later
  • Infusionsoft    12

    Don't Compromise. Get Sales & marketing Software That Works.
    Use Infusionsoft to design, automate & track marketing campaigns. Build campaign workflows, landing pages, web forms & emails. Track website & email activity.
    Visit Website
    I use this
    Save for later
  • Campaign Monitor    9

    It's easy to create, send and optimize your email campaigns.
    Automate your email marketing campaigns with Campaign Monitor's automation workflows. Decide which type of emails are sent to whom, when and on what condition.
    Visit Website
    I use this
    Save for later
  • Pardot    3

    Salesforce B2B marketing automation
    Use Salesforce Pardot to automate marketing activities - send triggered emails, generate landing pages & forms, segment customers, manage leads, and more.
    Visit Website
    I use this
    Save for later
  • Pinpointe    8

    Have you outgrown your email marketing service provider?
    Pinpointe is the most feature-rich, cloud-based email marketing software system available for business-to-business communications. Pinpointe’s cloud-based email marketing helps business marketers in mid-sized enterprises get better marketing results. Advanced features such as list segmentation, autoresponder drip marketing campaigns help marketers to nurture and deliver quality opportunities to the sales team. Our inbox previewer displays your email in 20+ email clients - including a half dozen mobile clients, so you can see exactly how your email will look. And since email clients are chock-full of quirky nuances and HTML incompatibilities, our inbox preview gives you pointers and recommendations to fix your HTML code. Pinpointe is backed by exceptional technical support and professional services to guide you through best practices and deliver better email marketing results.
    Visit Website
    I use this
    Save for later
  • SendinBlue Email    8

    Email Marketing, Transactional Email & SMS Marketing Service
    SendinBlue makes it easy to automate email & SMS campaigns based on your customer's behavior & interests. Automate to create a truly personal customer journey!
    Visit Website
    I use this
    Save for later
  • Hatchbuck    13

    Sales & Marketing Software for Small Business
    Simple, yet elegantly intelligent, Hatchbuck is sales & marketing software that automates your sales and marketing efforts overnight. Turn emails into conversations, website visitors into handshakes, and customers into raving fans.
    Visit Website
    I use this
    Save for later
  • Driftrock Flow    3

    Automate Facebook Custom Audiences
    Driftrock Flow is an automation platform for Facebook Custom Audiences,that integrates with off the shelf or custom CRM and/or email systems to dynamically update your Facebook Custom Audiences. We integrate with Infusionsoft, Hubspot,Constant Contact, Mailchimp, Campaign Monitor, Shopify and many more..
    Visit Website
    I use this
    Save for later
  • Click2Mail Mailing Online    3

    Cloud-based Print to Postal Mail Outsourcing
    Click2Mail.com is an online, on-demand, SaaS print-to-mail service for automating the sending of documents as postal mail with USPS IMb delivery tracing.
    Visit Website
    I use this
    Save for later
  • Propago    2

    WMS and Inventory Control for Manufacturers
    Consolidate disconnected platforms, remove manual processes, boost productivity and return focus to your customers.
    Visit Website
    I use this
    Save for later
  • Azalead    2

    Account Based Marketing Automation
    Azalead identifies company visitors and automatically retargets them with display ads regardless of whether they gave their email address through a webform.
    Visit Website
    I use this
    Save for later
  • Autopilot  

    Multi-channel marketing automation
    Use Autopilot to automate marketing campaigns, with customizable journey guides; event-based actions for emails, post & SMS; and a real-time user activity feed.
    Visit Website
    I use this
    Save for later
  • Sales and Marketing Pro  

    Close more sales or get your marketing messages in front of the right people. From seasoned sales teams looking for an edge to small business owners who need to do it all, Sales and Marketing Pro is the solution to help you grow your business like crazy!
    Visit Website
    I use this
    Save for later
  • Prezly  

    CRM for Public Relations teams
    Share press releases with media contacts, bloggers and stakeholders. Publish on a beautiful newsroom, manage contacts and send tracked multimedia emails.
    Visit Website
    I use this
    Save for later
  • ConnectAndSell  

    Delivering live conversations with inbound leads, on demand.
    Respond to 100% of inbound leads within 5 minutes, producing a huge increase in quality conversations per day. Patented combination of technology and services.
    Visit Website
    I use this
    Save for later
  • Instapage    22

    Create professional landing pages fast
    Instapage lets you build, publish, and A/B split test landing pages for any kind of campaign using an intuitive drag & drop editor and professional templates.
    Learn more
    I use this
    Save for later
  • SalesNexus    14

    CRM and Email Marketing
    SalesNexus is a CRM tool for small businesses that helps your sales and marketing teams know which customers and leads to target and helps you effectively close on them. By using an online CRM solution you can stay up to date from anywhere without IT challenges to distract you with other online contact managers. SalesNexus is a fully featured online CRM with sales automation, email marketing, team collaboration and database customization. With SalesNexus you also get 25,000 emails/month/user with no additional charges! Complete, fully featured email marketing includes tracking of opens and clicks, automated auto-responder campaigns, insightful analytics and the ability to easily manage lists and create emails. Along with the CRM and email marketing that you get with SalesNexus, you also get free support with the SalesNexus Success Team. This support comes in the forms of webinars that are taught weekly as well as live chat email support.
    Learn more
    I use this
    Save for later
  • InTouch    13

    Sales & Marketing Automation & CRM
    Much more than just a CRM, InTouch is designed to help small businesses grow through using simple sales and marketing automation. From collecting customer data on your website or offline, through to automated follow-up campaigns, audience segmentation, email marketing and team tasks. InTouch has a suite of tools to get you started with simple but effective sales and marketing campaigns. We know that small businesses have limited time and money, so the InTouch approach ensures that our system helps you get the best results, for the minimum investment in time and money.
    Learn more
    I use this
    Save for later
  • INinbox    13

    Email Marketing, Superpowers
    Easily create, send and track emails plus automate time consuming tasks by connecting INinbox click-easy with 200+ popular business apps like salesforce, paypal, woocommerce and magento. At INinbox we make sure that your emails reach the inbox.You can create & send email campaigns that are true to your brand. On top of that we fully support responsive email templates, your designs will NEVER break. This is 2014! Join forces with us and 1000's of other superhero's today.
    Learn more
    I use this
    Save for later
  • Instiller    10

    The email marketing solution for agencies
    Intelligent transactional and behaviour related actions that create powerful marketing automations.
    Learn more
    I use this
    Save for later
  • ActiveCampaign    7

    Email Marketing + Marketing Automation + CRM/Sales Automation
    Completely automate your email marketing campaigns by sending personalized, dynamic content triggered by a variety of real-time events and actions.
    Learn more
    I use this
    Save for later
  • Net-Results Marketing Automation    9

    1st choice of people buying marketing automation a 2nd time.
    World class, unlimited live support, affordable pricing at any scale, and easy to use, powerful features combine to create an incredible customer experience.
    Learn more
    I use this
    Save for later
  • MailChimp    8

    Send Better Email
    MailChimp gives you all the power of enterprise-level automation without any of the headaches. Provide timely, relevant information with MailChimp Workflows.
    Learn more
    I use this
    Save for later
  • Oktopost    5

    Easily manage and measure all of your B2B social media
    Oktopost integrates with marketing automation platforms Act-On, Marketo, Salesfusion, Pardot, Hubspot and more. All social clicks are automatically synced.
    Learn more
    I use this
    Save for later
  • Marketo    4

    Marketing Automation Software: Easy. Powerful. Complete.
    Marketo® uniquely provides an easy-to-use, powerful and complete marketing software platform that propels fast-growing small companies and global enterprises alike. Marketo marketing automation and sales effectiveness software streamlines marketing processes, delivers more campaigns, generates more win-ready leads, and improves sales performance. With proven technology, comprehensive services and expert guidance, Marketo helps thousands of companies around the world turn marketing from a cost center into a revenue driver.
    Learn more
    I use this
    Save for later


Page last modified

What is Marketing Automation Software?

The name marketing automation software is used for software platforms that help marketing departments and organizations to automate repetitive tasks. Marketing employees benefit by specifying criteria for tasks which are then interpreted and executed by a tool, which increases efficiency and reduces human error.
Typically marketing automation apps carry out tasks such as customer data integration (CDI), and campaign management. Marketing automation is an integral component of customer relationship management (CRM) and it manages demand generation campaigns, generates quality sales leads – including email marketing, lead nurturing and lead scoring – with analytics to measure marketing ROI and forecast marketing’s impact on revenue.

Marketing Automation Software Comparison

Use GetApp to find the best marketing automation software and services for your needs. Our intuitive directory allows you to make an easy online marketing automation software comparison in just a few minutes by filtering by deployment method (such as Web-based, Cloud Computing or Client-Server), operating system (including Mac, Windows, Linux, iOS, Android) pricing (including Free, Freemium, Subscription), platform (including Google Apps, Salesforce, Intuit, NetSuite, SAP) and supported location.

GetRank Q2 for Marketing Automation

GetRank is GetApp’s quarterly ranking of the top 25 Marketing Automation apps based in the cloud. Each app is scored using five criteria, each worth 20 points, for a total possible score out of 100: User Reviews, Integrations, Mobile Apps, Media Presence, and Security. Each app’s GetRank score is completely independent of commercial interests and existing relationships that GetApp has with app vendors. For a full report on GetRank and quarterly industry trends, check out the research tab above.

Reviews
Integrations
Mobile
Media
Security

1. Infusionsoft

Don't Compromise. Get Sales & marketing Software That Works.
76
18
19
16
12
11

2. Marketo

Marketing Automation Software: Easy. Powerful. Complete.
66
16
19
15
16

3. HubSpot

Inbound Marketing Platform
60
0
20
20
20

4. Pardot

Salesforce B2B marketing automation
55
14
10
7
10
14

5. Net-Results Marketing Automation

1st choice of people buying marketing automation a 2nd time.
45
18
7
6
2
12

6. Salesforce Marketing Cloud

Stand out in Your Customer's Inbox
43
18
17
6
2

7. Act-On

Cloud marketing automation platform
42
11
14
9
8

8. ActiveCampaign

Email Marketing + Marketing Automation + CRM/Sales Automation
39
18
19
0
2

9. Leadsquared

Marketing Automation & Sales Software
35
0
5
15
2
13

10. Hatchbuck

Sales & Marketing Software for Small Business
33
20
4
0
2
7

11. Azalead

Account Based Marketing Automation
33
11
6
14
2

12. SALESmanago Marketing Automation

Marketing Automation for smart companies
31
11
3
0
2
15

13. bpm'online marketing

Marketing automation app to ensure an ideal customer journey
26
0
11
0
2
13

14. Oracle Eloqua

Cloud marketing automation software
25
0
17
0
8

15. GreenRope

Take command. Create demand.
23
14
0
7
2

16. Percolate

Web & mobile marketing software
23
0
13
0
10

17. Autopilot

Multi-channel marketing automation
22
0
5
0
3
14

18. eTrigue

Real-time Sales Acceleration & Marketing Automation Solution
18
11
5
0
2

19. ConvergeHub

sell+market+service+collaborate
17
15
0
0
2

20. PUBLITRAC

15
15
0
0
0

21. SimplyCast

Customer communication suite for inbound marketing, marketing automation and multi-channel communication
14
12
0
0
2

22. Adobe Marketing Cloud

Maximize and measure digital efforts
14
0
5
9
0

23. Marketing Optimizer

Digital Marketing Optimization Software
13
11
0
0
2

24. Bronto

Marketing Automation for Commerce
13
0
9
0
4

25. Automatur

Automate the Marketing Optimization Process with Automatur.com.
11
11
0
0
0

GetRank Q2 Research for Marketing Automation

This report is part of GetApp’s quarterly product ranking, GetRank. The report, ‘Marketing in the Cloud: Key Trends for 2015’, highlights key trends in the cloud-based marketing app industry.

The aim is to provide valuable information to make the initial task of finding a cloud-based marketing application easier.

In the report, you’ll find:

  • Marketing industry trends, with expert analysis and industry commentary, providing insight into some of the most notable developments in this space in Q2 of 2015.
  • Unique insights from data collected through GetApp’s research program, GetData, as it relates to user perception of cloud-based business software.
  • The Q2 2015 ranking for marketing automation, email marketing, content marketing, and social media marketing software.
  • A detailed explanation of GetRank and the five unique data points used to calculate an app’s GetRank score. The data points will be explained in terms of their relevance to the ranking and their reflection of industry trends, as well as an explanation of how they are used to calculate an app’s GetRank score.

Sign in with Linkedin to download a free copy of the report.

Download Report

How is the GetRank score calculated?

User Reviews

The GetRank score for user reviews is calculated using a Bayesian estimate, which is a weighted average that includes the number of reviews and the rating of an app, benchmarked against other apps in the category. This raw number is then scaled to represent a value between 1 and 20.

Integrations

Integration scores are calculated by scaling and adding two different averages for the number of listed integrations on GetApp: the first 15 points are awarded for the total number of integrations scaled against the average for the top 25 percent of apps in the category, while the final 5 points are awarded for the total number of integrations scaled against the leader in the category.

Mobile Platforms

Mobile platform scores are calculated using data pulled from Google Play and the Apple App Store. In this case, a maximum of 5 points is attributed for having an Android App, and another 5 for an iOS app. The additional 10 points are calculated based on the ratings of the app in each store, rated out of 5, for a total of 20 points.

Media Presence

Using Brandwatch as a source of data, GetApp analyzed the number of social media mentions of each application and vendor over the course of the quarter. In order to scale the volume of mentions and filter for irrelevant content, the Twitter handle of the vendor was used as the query search in Brandwatch. Similar to the scoring for integrations, the first 15 points are awarded for the total mentions scaled against the average of the top 25 apps in the category, while the final 5 points are awarded for total mentions scaled against the category leader.

Security

Security is calculated with data collected from the GetRank security survey. The survey and scoring were developed in collaboration with Microsoft. The questions in the survey are based on the Cloud Security Alliance self-assessment form as part of the Security, Trust & Assurance Registry. With 15 questions, each question is weighted for importance, and each answer is given a score. The raw score is calculated by comparing the application’s score, to that of the ideal app, and then scaling to a score out of 20.

Sign in with Linkedin to download a free copy of the report.

Download Report