Marketing Automation Software

Marketing Automation Software Comparison

Use GetApp to find the best Marketing Automation software and services for your needs. Our intuitive directory allows you to make an easy online Marketing Automation software comparison in just a few minutes by filtering by deployment method (such as Web-based, Cloud Computing or Client-Server), operating system (including Mac, Windows, Linux, iOS, Android) pricing (including Free, Freemium, Subscription), platform (including Google Apps, Salesforce, Intuit, NetSuite, SAP) and supported location.

Marketing Automation Category Leaders Q4 2016

GetApp's quarterly ranking showcases the top 25 Marketing Automation apps based in the cloud. Each app is scored using five factors, worth 20 points each, for a total possible score out of 100. These factors include user reviews, integrations, mobile app availability, media presence, and security. Each app's score is independent of commercial interests and existing relationships that GetApp has with app vendors.

Scroll down for more details about how we calculate scores.

Reviews
Integrations
Mobile
Media
Security

1. HubSpot

Inbound Marketing Platform & Sales Software
92
20
20
19
20
13

2. Infusionsoft

Don't Compromise. Get Sales & Marketing Software That Works.
78
15
18
16
16
13

3. SALESmanago Marketing Automation

The #1 All-in-one Marketing Automation Platform for SMB
76
15
15
15
16
15

4. Salesforce Marketing Cloud

Stand out in Your Customer's Inbox
65
13
17
6
16
13

5. Pardot

Salesforce B2B marketing automation
64
10
16
8
16
14

6. Marketo

Marketing Automation Software: Easy. Powerful. Complete.
62
13
18
15
16

7. LeadSquared

CRM + Marketing Automation platform
54
14
8
15
4
13

8. SharpSpring

Cloud based marketing automation
51
10
17
13
3
8

9. Azalead

Account Based Marketing Software
50
14
7
14
2
13

10. Adobe Marketing Cloud

Maximize and measure digital efforts
46
11
10
9
16

11. Act-On

Cloud marketing automation platform
46
9
16
9
12

12. Net-Results

1st choice of people buying marketing automation a 2nd time.
45
12
10
6
3
14

13. Hatchbuck

Sales & Marketing Software for Small Business
42
15
16
0
4
7

14. ActiveCampaign

Email Marketing + Marketing Automation + CRM/Sales Automation
41
13
17
0
4
7

15. ActiveDEMAND

An integrated marketing solution for marketers and agencies
39
7
12
0
6
14

16. Oracle Eloqua

Cloud marketing automation software
38
8
17
0
13

17. Percolate

Web & mobile marketing software
38
4
11
14
9

18. Autopilot

Visual marketing software for automating customer journeys
37
14
6
0
3
14

19. GreenRope

Take command. Create demand.
35
10
9
14
2

20. SendPulse

Automate e-mail, text and webpush marketing
34
13
3
16
2

21. ConvergeHub

#1 Easiest Converged CRM for SMBs
34
10
8
14
2

22. iContact Pro Automation

Marketing automation with email, workflows & landing pages
31
0
4
0
8
19

23. eTrigue

Real-time Sales Acceleration & Marketing Automation Solution
31
9
7
0
2
13

24. SimplyCast

Customer communication suite for inbound marketing, marketing automation and multi-channel communication
30
9
11
0
10

25. bpm'online marketing

Marketing automation app to ensure an ideal customer journey
28
0
10
0
3
15
Reviews
Integrations
Mobile
Media
Security

Who is the ranking for?

This ranking is for business owners and decision makers looking for a first glance at the leading cloud-based Marketing Automation software in the industry. The data serves as a point of reference highlighting the key factors that small businesses should look at when first analyzing a piece of software. These factors include user perception (reviews), compatibility (integrations and mobile app availability), market presence (media presence), and security features (security).

For more details on why we chose these data points, take a look at our industry research reports, which provide in-depth explanations of each data point, as well as trends in the industry.

How are the scores calculated?

An app’s score is calculated based on five unique data points and is completely independent of any relationships that GetApp has with app vendors. The data points are calculated as outlined below:

User Reviews

The score for user reviews is calculated using a Bayesian estimate, which is a weighted average that includes the number of reviews and the rating of an app, benchmarked against other apps in the category. This raw number is then scaled to represent a value between one and 20.

Integrations

Integration scores are calculated by scaling and adding two different averages for the number of listed integrations on GetApp: the first 15 points are awarded for the total number of integrations scaled against the average for the top 25 percent of apps in the category, while the final five points are awarded for the total number of integrations scaled against the leader in the category.

Mobile Platforms

Mobile platform scores are calculated using data from Google Play and the Apple App Store. Five points are awarded for having an Android App, and another five for an iOS app. The additional 10 points are calculated based on the user ratings of the app in each store, rated out of five, for a total of 20 points.

Media Presence

Media presence is calculated using the number of Twitter followers and Facebook fans a vendor has. Each social network contributes a maximum of 10 points to the total score. The first five points are awarded for total number of followers scaled against the average number of followers that each vendor in the category has, while the remaining five points are awarded based on the total number of followers, this time scaled against the category leaders. The scores for Facebook and Twitter are added together for a total score out of 20.

Security

Security is calculated using answers from a vendor-completed survey. The questions in the survey are based on the Cloud Security Alliance self-assessment form as part of the Security, Trust & Assurance Registry. With 15 questions, each answer is assigned a point value based on vendor response, with additional points given for security certifications, for a maximum possible score of 20.

In the event of a tie, each data point is weighted for importance, with security taking precedent, followed by reviews, integrations, mobile apps, and media presence, respectively.