Marketing Automation Software

Best Comparison List of Vendor Applications & Tools
  • Campaign Monitor    44

    Elegantly simple email marketing.
    Beautiful email marketing that delivers results.
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  • Infusionsoft    25

    Don't Compromise. Get Sales & Marketing Software That Works.
    Use Infusionsoft to design, automate & track marketing campaigns. Build campaign workflows, landing pages, web forms & emails. Track ...
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  • Autopilot    6

    Automate the customer journey, visually
    Visually automate your marketing on a drag and drop canvas. Create personalized customer journeys with email, in-app messaging, sms &...
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  • ActiveCampaign    12

    Email Marketing + Marketing Automation + CRM/Sales Automation
    Completely automate your email marketing campaigns by sending personalized, dynamic content triggered by a variety of real-time ...
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  • Pinpointe On-Demand    8

    Have you outgrown your email marketing service provider?
    Pinpointe is the most feature-rich, cloud-based email marketing software system available for business-to-business communications. ...
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  • SendinBlue Email    12

    Email Marketing, Transactional Email & SMS Marketing Service
    SendinBlue makes it easy to automate email & SMS campaigns based on your customer's behavior & interests. Automate to create a truly ...
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  • Hatchbuck    34

    Sales & Marketing Software for Small Business
    Our Email Nurturing Engine cultivates relationships with leads and customers and then brings them to you when they are ready to buy.
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  • bpm'online CRM    4

    Boost marketing, sales and service performance!
    Bpm’online CRM software delivers end-to-end processes to manage a complete customer journey – from lead to order, and to ongoing ...
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  • Azalead    3

    Account Based Marketing Automation
    Azalead identifies company visitors and automatically retargets them with display ads regardless of whether they gave their email ...
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  • Sales and Marketing Pro  

    Sales and marketing strategy planning
    Close more sales or get your marketing messages in front of the right people. From seasoned sales teams looking for an edge to small ...
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  • bpm'online financial CRM  

    Process-driven CRM for banks and financial institutions
    Bpm’online sales is a cloud based CRM that drives efficient sales processes and enables total control over the complete customer ...
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  • MailChimp    383

    Send Better Email
    MailChimp gives you all the power of enterprise-level automation without any of the headaches. Provide timely, relevant information ...
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  • HubSpot    75

    Inbound Marketing Platform & Sales Software
    With HubSpot’s interconnected tools, you use real-time marketing data to provide relevant, contextual marketing experiences to every ...
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  • Instapage    24

    Create professional landing pages fast
    Instapage lets you build, publish, and A/B split test landing pages for any kind of campaign using an intuitive drag & drop editor ...
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  • SalesNexus    23

    CRM, Sales and Marketing Automation for B2B Sales Teams
    Instantly respond to incoming leads. Alert sales people to take action at exactly the right moment. Automatically change campaigns ...
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  • Intercom    17

    A fundamentally new way to communicate with your customers
    Intercom is a customer communication platform with a suite of integrated products for every team—including sales, marketing, product,...
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  • InTouch    13

    Sales & Marketing Automation & CRM
    Much more than just a CRM, InTouch is designed to help small businesses grow through using simple sales and marketing automation. ...
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  • Salesforce Marketing Cloud    20

    Stand out in Your Customer's Inbox
    Use Salesforce Marketing Cloud to automate real-time customer journeys, build audiences and deliver personalized, timely content to ...
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  • INinbox    13

    Email Marketing, Superpowers
    Easily create, send and track emails plus automate time consuming tasks by connecting INinbox click-easy with 200+ popular business ...
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  • Instiller    10

    The email marketing solution for agencies
    Use drag & drop design to create workflows focused on increasing user engagement and improving customer satisfaction through a ...
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  • Oktopost    10

    Easily manage and measure all of your B2B social media
    Oktopost integrates with marketing automation platforms Act-On, Marketo, Salesfusion, Pardot, Hubspot and more. All social clicks ...
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  • LeadSquared    17

    Customer Acquisition Platform For Your Business
    Automate your marketing with lead capture automation, drip marketing, lead activity & website tracking, list segmentation, and email ...
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  • Constant Contact    16

    Now You Can Be an Even Better Marketer
    Email connects you to people; email marketing software helps you understand your audience’s response, so you can plan your next ...
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  • Net-Results    10

    1st choice of people buying marketing automation a 2nd time.
    World class, unlimited live support, affordable pricing at any scale, and easy to use, powerful features combine to create an ...
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  • Marketo    11

    Marketing Automation Software: Easy. Powerful. Complete.
    Marketo® uniquely provides an easy-to-use, powerful and complete marketing software platform that propels fast-growing small ...
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GetApp lists the best Marketing Automation software vendor reviews. Including examples of their program solutions, company comparisons, and other types of application options.

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Marketing Automation Software Comparison

Use GetApp to find the best marketing automation software and services for your needs. Our intuitive directory allows you to make an easy online marketing automation software comparison in just a few minutes by filtering by deployment method (such as Web-based, Cloud Computing or Client-Server), operating system (including Mac, Windows, Linux, iOS, Android) pricing (including Free, Freemium, Subscription), platform (including Google Apps, Salesforce, Intuit, NetSuite, SAP) and supported location.

GetRank Q1 2016 for Marketing Automation

GetRank is GetApp’s quarterly ranking of the top 25 Marketing Automation apps based in the cloud. Each app is scored using five criteria, each worth 20 points, for a total possible score out of 100: User Reviews, Integrations, Mobile Apps, Media Presence, and Security. Each app’s GetRank score is completely independent of commercial interests and existing relationships that GetApp has with app vendors. For a full report on GetRank and quarterly industry trends, check out the research tab above.

Reviews
Integrations
Mobile
Media
Security

1. HubSpot

Inbound Marketing Platform & Sales Software
79
20
20
19
20

2. Infusionsoft

Don't Compromise. Get Sales & Marketing Software That Works.
77
14
17
17
16
13

3. Salesforce Marketing Cloud

Stand out in Your Customer's Inbox
67
15
17
6
16
13

4. Marketo

Marketing Automation Software: Easy. Powerful. Complete.
62
13
18
15
16

5. Pardot

Salesforce B2B marketing automation
59
12
12
7
14
14

6. LeadSquared

Customer Acquisition Platform For Your Business
51
13
6
16
3
13

7. Net-Results

1st choice of people buying marketing automation a 2nd time.
46
14
9
6
3
14

8. Azalead

Account Based Marketing Automation
43
8
6
14
2
13

9. ActiveCampaign

Email Marketing + Marketing Automation + CRM/Sales Automation
43
15
18
0
3
7

10. Act-On

Cloud marketing automation platform
40
8
14
9
9

11. GreenRope

Take command. Create demand.
37
11
10
14
2

12. Autopilot

Automate the customer journey, visually
34
12
6
0
2
14

13. Hatchbuck

Sales & Marketing Software for Small Business
34
16
8
0
3
7

14. Percolate

Web & mobile marketing software
34
0
12
14
8

15. eTrigue

Real-time Sales Acceleration & Marketing Automation Solution
33
10
8
0
2
13

16. Adobe Marketing Cloud

Maximize and measure digital efforts
33
0
8
9
16

17. SimplyCast

Customer communication suite for inbound marketing, marketing automation and multi-channel communication
31
9
13
0
9

18. ConvergeHub

sell+market+service+collaborate
30
12
2
14
2

19. SALESmanago Marketing Automation

Marketing Automation for smart companies
29
8
3
0
3
15

20. bpm'online marketing

Marketing automation app to ensure an ideal customer journey
28
0
11
0
2
15

21. Oracle Eloqua

Cloud marketing automation software
28
0
17
0
11

22. Silverpop

24
0
4
6
14

23. Genoo

Online marketing tools for SMBs
21
0
4
0
2
15

24. PUBLITRAC

21
12
7
0
2

25. Iterable

Growth marketing and user engagement platform
20
0
4
0
2
14

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GetRank Q1 Research for Marketing Automation

This research report is part of GetApp’s quarterly product ranking, GetRank. The report, ‘Marketing in the Cloud: Key Trends for 2016’, highlights the most important trends in the marketing space to help you choose the right cloud-based Marketing Automation, Email Marketing, Content Marketing, or Social Media Marketing application for your business.

In this report, you’ll find:

  • Expert analysis and industry commentary with insight into some of the most notable developments in marketing software in Q1 of 2016.
  • Unique insights from data collected through GetApp’s research program, GetData, as it relates to user perception of cloud-based business software.
  • The Q1 2016 ranking for Marketing Automation, Email Marketing, Content Marketing, and Social Media Marketing software.
  • A detailed explanation of GetRank and the five unique data points used to calculate an app’s GetRank score.

Sign in with Linkedin to download a free copy of the report.

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How is the GetRank score calculated?

User Reviews

The GetRank score for user reviews is calculated using a Bayesian estimate, which is a weighted average that includes the number of reviews and the rating of an app, benchmarked against other apps in the category. This raw number is then scaled to represent a value between 1 and 20.

Integrations

Integration scores are calculated by scaling and adding two different averages for the number of listed integrations on GetApp: the first 15 points are awarded for the total number of integrations scaled against the average for the top 25 percent of apps in the category, while the final 5 points are awarded for the total number of integrations scaled against the leader in the category.

Mobile Platforms

Mobile platform scores are calculated using data pulled from Google Play and the Apple App Store. In this case, a maximum of 5 points is attributed for having an Android App, and another 5 for an iOS app. The additional 10 points are calculated based on the ratings of the app in each store, rated out of 5, for a total of 20 points.

Media Presence

Media presence is calculated using the number of Twitter followers and Facebook fans a vendor has. Each social network contributes a maximum of 10 points to the total score. The first 5 points are awarded for total number of followers scaled against the average number of followers that each vendor in the category has, while the other 5 points are awarded based on the total number of followers scaled against the category leaders. The scores for Facebook and Twitter are added together for a total score out of 20.

Security

Security is calculated using answers from a vendor-completed survey. The questions in the survey are based on the Cloud Security Alliance self-assessment form as part of the Security, Trust & Assurance Registry. With 15 questions, each answer is assigned a point value based on vendor response, with additional points given for security certifications, for a maximum possible score of 20.

Sign in with Linkedin to download a free copy of the report.

Download Report