Marsello vs Xoxoday

Mailchimp

Tango

InviteReferrals

Customer Loyalty

charles

Prime Cloud

Compare Marsello and Xoxoday based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Guusto

Guusto is an employee recognition software and rewards platform designed for both office and frontline workers. The system offers flexible reward options including gift cards, company swag, and charity donations that can be delivered through multiple channels such as web, mobile app, and SMS. Guusto features budget controls for managing recognition programs and integrates social impact by donating clean water access with each gift sent.

Kangaroo

Kangaroo is a digital loyalty platform with automated marketing technology to engage customers, increase sales, drive traffic and reduce churn. Loyalty features include: advanced promotional engine, auto-campaigns: emails, SMS, push; custom white-label app, reporting, social media referrals & more.

RepeatMD

RepeatMD is a mobile shopping platform aiming to cater to the needs of aesthetic and wellness practices by offering a personalized shopping experience for patients. The platform facilitates browsing, purchasing, and financing of treatments through a custom mobile application. RepeatMD particularly emphasizes its focus on providing patient financing and rewarding patients for cash-based treatment purchases.

Marsello's marketing and customer loyalty tools help you run marketing campaigns that drive sales consistently. Enable automated email and SMS campaigns that reach customers at the right time, or craft detailed customer segments and send targeted email campaigns that drive engagement.

Activity Dashboard

Activity Tracking

Campaign Analytics

Campaign Management

Campaign Planning

Campaign Scheduling

Client Portal

Communication Management

Contact Management

Customer Accounts

Customer Activity Tracking

Customer Engagement

Customer Profiles

Customer Segmentation

Customer Surveys

Customizable Branding

Customizable Reports

Customizable Templates

Data Import/Export

Discount Management

Drag & Drop

Email Campaign Management

Email Marketing

Email Tracking

Image Library

Lead Capture

List Management

Loyalty Cards

Loyalty Program

Marketing Automation

Member Portal

Membership Management

Mobile Access

Multi-Channel Communication

Multi-Channel Marketing

Performance Metrics

Point of Sale (POS)

Promotions Management

Referral Tracking

Reporting/Analytics

Reporting & Statistics

Rewards Management

Rewards Program

ROI Tracking

Segmentation

SMS Marketing

Social Engagement

Social Media Integration

Social Promotion

Surveys & Feedback

Workflow Management

Marsello

Web-based

Windows

Loyalty Launch

Professional

Plus

Director

this DUPLICATED every order on Marsello DOUBLING peoples loyalty rewards in an instant and potentially costing me thousand of pounds.

The reason we chose marsello is for the intergrations to lightspeed epos and woo, but looks like we'll be dropping lightspeed and marsello now.

I've written this as a way to hopefully get this issue resolved as I have had nothing from marsello other than "we're looking in to it" emails every time i get in touch.

Marsello then saw all the old orders as new orders as they had been assigned new ID's within woo.

Creative Director

Marsello, at time of review, does NOT have a function that allows product recommendations tailored to individual purchases or cart activity.

Owner

Customer Service and program does not import customer info well and has a sync issue with Lightspeed Retail.

Excellent customer support and functionality.

In the first month, we were billed for an API and an additional site, despite not having any additional sites.

Expiring Points, integrates with Lightspeed Retail.

After multiple attempts at emails with customer support they don't understand implications I face with setup.

We raised this issue multiple times but received little to no support.

It integrates with my Lightspeed point of sale

Owner 

It was easy to set up and the automated emails have been operating flawlessly on my site for years.

Caregiver

I love the ease of use. And deals points and discounts/vouchers

I also would like to custumize my email with sizing choice in Headline logo, or GIFs.

It also does really well in tying together our bricks and mortar and ecommerce offerings.

Lack of integration with Word press(blog) and Woocommerce(eCommerce)

I would like to narrow down a group of emails/locations to certain clients, which i cant do.

Marketing

All of these elements are used by me to enhance all of my marketing strategies.

However, I did encounter a few snags when researching this issue.

I wish I had some more complex options though.

Sole  

This program has helped with email reminders, reward program, and other customer friendly targeting.

Support is pathetic, the product does no longer work

See Above - As Well as the templates provided are not user friendly and the computer freezes up before you can get one completed.

keshiabundy212

Digital Marketing Manager

I've tried several different customer rewards programs and Marsello stands out by providing brilliantly designed assets (email, popups, etc.) and by integrating nicely with a POS.

Sole Trader

Syncing my software has been a problem for me.

A great program to help me reach my customers easier and more efficiently.

Sales Mgr

Good friendly customer service, bit disappointed that after spending $450 on coffee last week (seriously)

I only earnt 5 rewards points on Goody 🥲

dsag

Just a bunch of bad screens that don't tell you anything

Marsello is definitely one of the best Shopify apps out there, it's incredible how quickly it generates results.

Manager

Only one vendor. why have another software app for that?

Glass Artist

Cheaper oetrol is Always a great incentive

Haven't come across any discrepancies, being new to Goody

2IC Kindergarten teacher

It's easy to use and you dont need to keep the card handy

Management Support Officer

Easy to use and gain points and easy to use at a lot of stores

Customer Rewards

Email Support

Integrations

Website and Email

Business Earnings

Bugs and Issues

Pricing

Customer Support

Lagging and Simplification

Freelancers

Large Enterprises

Small Business

Mid-size Business

An AI-powered platform offering businesses a comprehensive suite of loyalty, rewards, incentives, and engagement solutions. Designed to help organisations acquire, retain, and engage customers, partners, employees, and sales teams, Xoxoday enables personalised, technology-driven reward experiences



Access Controls/Permissions

AI Copilot

Alerts/Notifications

Benchmarking

Customer Database

Customer History

eCommerce Management

Email Management

Engagement Tracking

Gamification

Generative AI

Gift Card Management

Incentive Management

Multi-Campaign

Multi-Channel Distribution

Multi-Language

Real-Time Analytics

Real-Time Reporting

Reminders

Search/Filter

Single Sign On

Survey Builder

Survey/Poll Management

Survey Sample Management

Template Management

Third-Party Integrations

Transaction History

Trend Analysis

Proprietary

Xoxoday

Android

iPad

iPhone

Linux

Custom Pricing

Test Engineer

It's leaderboard feature is something that really motivates employees to work even harder, But the best thing about it is the variety of gift cards available to redeem points.

Senior Data Integrity Specialist

d) They then spammed me with multiple automated emails, saying "Here is your ticket link for the concern" - which I CANNOT ACCESS.

Senior Manager

allows me to redeem points in good brands which are really helpful

Senior Executive - digital business

I started using it since last 6 months and it is a wonderful app to redeem points and always works perfectly .

c) When I asked why EXACTLY do I need to reach out to my company's support team, and what INFO they NEED to finally assist me - THEY DONT RESPOND

Senior Executive - Digital Business

when i will reedem points for book my show , it will take 7days

Assistant Manager Sales

Platform charges in a few redemptions are a little high

Technical Project Manager

helps me maintain a good mood with the team and share appreciation as well.

Inside sales executive

Project Head and Business Development Manager

Only thing I don’t like about empuls is that their platform randomly removes voucher from the store without any warning.

Unfortunately, only one of those branches is near my area.

It is handy, very easy to use and having many option to redeem  the points

I went there and discovered that that branch is actually closed already.

SEO Executive

They have rewards for every category so that a person will definitely find something if their desire to redeem their points for.

Their gifting options for festivals such as Diwali and new year makes life easier

Finance Executive

The Xoxoday platform is not working properly sometimes due to technical glitch this result in delay

System Engineer

to claim my reward at Lowes.   Once Customer support helped me out, I was able to successfully redeem my points.  

Marsello vs Xoxoday Comparison (2026)

Marsello

Xoxoday

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives