Kangaroo vs RewardUp

SumUp

TapMango

Loyal Zoo

Marsello

Smile.io

Prime Cloud

Compare Kangaroo and RewardUp based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Increase customer retention with an omnichannel loyalty platform that plugs into all your sales channels. Connect your POS & eCommerce apps and run a world-class loyalty program right out of the box, then harness your loyalty data to send targeted marketing campaigns that drive sales.

Smile.io is the world’s largest loyalty platform, providing over 100,000 scaling brands with easy-to-use points, referrals, and VIP reward programs that help them transform one-time sales into repeat, loyal customers. 



TapMango is a fully branded loyalty solution offering the most advanced rewards program to retailers and restaurants. Engage customers with our powerful marketing tools, get new customers with our referral system and review boost, increase revenue with flash sales and mobile ordering and more.

Kangaroo is a digital loyalty platform with automated marketing technology to engage customers, increase sales, drive traffic and reduce churn. Loyalty features include: advanced promotional engine, auto-campaigns: emails, SMS, push; custom white-label app, reporting, social media referrals & more.

Access Controls/Permissions

Activity Dashboard

Activity Tracking

Alerts/Notifications

Automated Scheduling

Awards Management

Campaign Analytics

Campaign Management

Campaign Planning

Campaign Scheduling

Campaign Segmentation

Churn Management

Client Portal

Communication Management

Community Management

Contact Database

Contact Management

Content Management

Contest Management

Conversion Tracking

Customer Accounts

Customer Activity Tracking

Customer Database

Customer Experience Management

Customer History

Customer Management

Customer Profiles

Customer Segmentation

Customer Surveys

Customizable Branding

Customizable Fields

Customizable Forms

Customizable Questions

Customizable Reports

Customizable Templates

Customization

Dashboard

Data Import/Export

Data Visualization

Discount Management

Drag & Drop

Drip Campaigns

eCommerce Management

Email Management

Email Marketing

Email Reminders

Employee Reward Programs

Engagement Tracking

Event Triggered Actions

Feedback Management

For Marketers

For Sales Teams/Organizations

For Small Businesses

Gamification

Geolocation

Gift Card Management

Incentive Management

Knowledge Management

Loyalty Cards

Loyalty Program

Marketing Automation

Mass Texting

Member Portal

Membership Management

Mobile Access

Mobile Coupons

Monitoring

Multi-Campaign

Multi-Channel Communication

Multi-Channel Data Collection

Multi-Channel Marketing

Multi-Currency

Multi-Language

Multi-Location

Multi-Store

Negative Feedback Management

No-Card Loyalty System

NPS Survey Structure

Performance Management

Performance Metrics

Personalization

Point of Sale (POS)

Point of Sale (POS) Integration

Predictive Analytics

Promotions Management

Real-Time Analytics

Real-Time Data

Real-Time Notifications

Real-Time Reporting

Referral Tracking

Reminders

Reporting & Statistics

Reporting/Analytics

Rewards Management

Rewards Points

Rewards Program

ROI Tracking

Scheduled Messaging

Kangaroo

Android

Web-based

Windows

iPad

iPhone

director

Great product our customers love playing the "spin to win" to win discounts, extra bonus points or a $1 pre roll. The app is easy to set up and the customer service is fantastic with Kangaroo.

Partner and co-founder

The best part is how fully customizable it is. it gives us complete control over rewards and engagement. Definitely a great tool for enhancing customer loyalty.

Owner

Every interaction with their support team has been not only helpful but also incredibly friendly and responsive. Any issue we have they're on top of it immediately and have a quick resolution.

E-commerce Marketing Analyst

Customer service is definitely a great tool and guide for our team to follow when implementing the loyalty program. I appreciate Mario's assistance along the way.

Senior Marketing Manager

We had a fairly unique use case and the support team were amazing in building out a process for our program. Sensitive content hidden] is amazing and has been a pleasure to work with.

Executive Assistant

Not only was it the functionality of Kangaroo that made this relationship a success, but also their amazing customer service.

Marketin and E-commerce Manager

Our customers love the rewards, personalized offers, and tiered benefits, which boost their loyalty. Early access to promotions and straightforward redemption enhance their experience.

We are part of the top 5 users of Kangaroo Rewards in the franchise that I am in and it's been a great experience so far.

Marketing Manager

These metrics are important to understand your customers. Kangaroo customer service has been great about finding a solution when we encounter limitations within our industry or software integrations.

president 

Nice simple product to use. Nice to be able to provide customers with rewards.

General Manager

The biggest advantage is that it is fully integrated with Lightspeed POS and E-comm. So, it helps us to create a seamless customer experience.

Manager 

My main positive feedback is that it's great Loyalty program.

Teacher

I have had a lot of benefits while using it because it's easy to use and share with others.

Data entry entry

Complaints to the company was the layout on the administrator's website.

One feature that does not work well for us is the app. Admittedly this is due to our unique use case.

Managing Director

The software is highly customisable, and the team are proactive in reaching out to make sure you are getting the most from your ongoing investment.

E commerce manager

We face some problems in the updated. Requires a lot of human interference.

It applies discounts as a payment which makes it difficult for us to provide in store promotions and limit the discounts being applied to one transaction.

Kangaroo screenshot: Multi-Channel Loyalty Rewards includes eCommerce, POS integrations, Stand-alone tablet and mobile app.

Kangaroo screenshot: ECommerce loyalty rewards with customizable widget.

Kangaroo screenshot: White-label Mobile App. Customers can shop your brand, browse offers, claim rewards, track progress, write reviews and more!

Kangaroo screenshot: Digital Referral Program. Customers can refer friends via the eCommerce widget, mobile app, social media, stand alone tablet and SMS text.

Kangaroo screenshot: Loyalty Rewards App for tablet. Perfect for non-integrated systems and/or kiosk mode for sign-ups, customer satisfaction surveys, referrals and more!

Kangaroo screenshot: Free Kangaroo Rewards Members App. Included with all loyalty licenses. Gain a brand property for members to keep all of their loyalty memberships in one place. Members can browse offers, claim rewards, send eGift cards, referrals and more!

Kangaroo screenshot: Customer Experience Kiosk: Measure customer satisfaction with the smiley face survey. Learn in real-time what's working and what's not. Find out which day-parts are underperforming and more!

Freelancers

Large Enterprises

Mid Size Business

Small Business

Loyalzoo is a digital loyalty program creation tool for independent retailers and restaurants, helping to increase customer spending and retention by up to 2x

SumUp offers card readers and POS systems designed for small businesses across various industries. The platform provides comprehensive payment solutions including portable card readers, self-service kiosks, and invoicing capabilities. SumUp also features financial management tools such as business checking accounts and customer engagement options through gift cards and reward programs, all accessible through a single mobile application.

Prime Cloud by Loyalty Prime is a cloud-based loyalty program management solution that allows retail businesses to create, manage, and track customer loyalty programs. The platform also allows users to manage member accounts, promotions, rewards redemption, referrals, segmentation, campaigns & more.

RewardUp is an easy-to-use omnichannel loyalty and gift card software for small to medium-sized businesses and franchises. Create your own customer loyalty program based on spend or visits. Add tier based reward levels and offer sign up bonus reward or points.

Kangaroo vs RewardUp Comparison (2026)

Kangaroo

RewardUp

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives