Kangaroo is a loyalty marketing platform designed to serve businesses of all types and sizes, within any industry. The solution offers a collection of features that help organizations engage, retain, and reward customers through custom loyalty programs, automated marketing, digital gift cards, rewards, and more. Organizations are able to enroll clients to programs, send relevant offers to targeted customers, and get performance insights.
Kangaroo allows users to create custom loyalty programs and personalize them to match their organization’s brand identity. Users can choose to reward customers by “visit” or by “spend” and using the QuickScan feature, customers are able to earn and redeem their points by scanning a QR code via the Kangaroo mobile app. The auto-marketing engine helps target customers with relevant offers via SMS, email and push campaigns. Using the geo-location feature, users can attract nearby customers, while the traffic booster helps boost off-peak times sales.
Organizations are able to create custom branded digital gift cards as well as promote products using the à la carte rewards feature to award customers for purchasing a specific product or service. Kangaroo’s ‘one tap’ feature helps keep customers engaged by sending promotions to customers with a single tap on a smartphone. Built-in CRM tools allow organizations to learn more about their customers and build stronger relationships.
Users can receive weekly performance analytics either by email or SMS as well as measure and monitor campaign success in real time via the dashboard. Kangaroo provides users with insights about customers’ shopping behavior and trends, and programs can be adjusted from any device, anywhere.
Overall, Kangaroo has proved a success for myself and my business, and my customers are very satisfied that I am now able to give them a loyalty rewards program.
Overall, Kangaroo has proved a success for myself and my business, and my customers are very satisfied that I am now able to give them a loyalty rewards program.
Pros I run a small scale business but we have fantastic profits and a lot of repeat customers, and Kangaroo was able to help me develop my own rewards program for my loyal & dedicated customers/clients. Kangaroo was very easy to learn and to navigate, which reduced the time it took to be able to achieve the rewards system that I wanted to great. When you're running a business with a close-knit team but have high production demands, time is very important, and I praise Kangaroo for helping me develop my rewards system without forcing me into spending too much time trying to learn how to navigate the software.
Cons I don't have any cons; I still use Kangaroo on my site!
Response from Kangaroo Rewards
Hello Amanda,
Thank you for the 5 star review! We're delighted to hear that our loyalty software has been easy to implement and instrumental in the growth of your company. We appreciate your feedback and look forward to servicing your loyalty needs for years to come!
The biggest advantage is that it is fully integrated with Lightspeed POS and E-comm. So, it helps us to create a seamless customer experience. The basic features, such as tracking customer purchase history in analytics and being able to send offers to all of the customers, works at least as well as other loyalty programs.
Pros The biggest advantage is that it is fully integrated with Lightspeed POS and E-comm. So, it helps us to create a seamless customer experience. The basic features, such as tracking customer purchase history in analytics and being able to send offers to all of the customers, works at least as well as other loyalty programs.
Cons A lot of the additional features promised, such as being able to do targeted campaigns based on purchase history and promotions based on category, don't work as promised. The software doesn't capture the information necessary to do targeted campaigns. And, when you try to do a promotion based on a category, you can't select the category from Lightspeed. You have to tag all of the products, which is a lot of extra work.
Response from Kangaroo Rewards
Hello Zondre,
Thank you for taking the time to review our software. We were surprised to see that you're experiencing issues with targeted marketing. We pride ourselves on our comprehensive integration with Lightspeed POS and the granular targeting and customer segmentation capabilities Your review has been forwarded to our support team who will reach out shortly to address your pain points. Thank you once again for choosing Kangaroo Rewards to power your loyalty program. We appreciate your business.
Pros nice simple product to use ...
nice to be able to provide customers with rewards ...
Cons missing some features that another product had ...
need to be able to let people know when they have a discount ...
Response from Kangaroo Rewards
Hello Tim,
Thank you for taking the time to leave a review. We're pleased to hear that our loyalty software is easy to use and your customers enjoy collecting rewards. As for notifying members when they have a discount, Kangaroo offers several options. Customers may be notified by email automation, SMS Text or push notifications via the APP. I will have our support team reach out shortly to address your concerns. Thank you once again for choosing Kangaroo Rewards. We appreciate your business.
Customer retention is very vital to several businesses. Many people hate how cell phone service companies always try to market to get new customers into contracts while neglecting their long time customers and not providing the best service/deals/etc. I see the majority of my sales from 80% as returning customers. So it's important to me to keep reminding them that I should be a destination for their shopping. The rewards does a great deal to keep bringing people back to me while I utilize social media to attract new customers.
Customer retention is very vital to several businesses. Many people hate how cell phone service companies always try to market to get new customers into contracts while neglecting their long time customers and not providing the best service/deals/etc. I see the majority of my sales from 80% as returning customers. So it's important to me to keep reminding them that I should be a destination for their shopping. The rewards does a great deal to keep bringing people back to me while I utilize social media to attract new customers.
Pros I love how Kangaroo Rewards integrates with my Lightspeed POS system. It is very straightforward and easy to use. I can customize how my customers receive points/rewards/bonuses and more! It feature automatic campaigns that reach out to my at-risk customers that reminds them that I still should be part of their shopping experience/reminders. I like the support the company gives to the users. They are always willing to improve the rewards system and also willing to listen to make changes that I find not useful/difficult/confusing. We are part of the top 5 users of Kangaroo Rewards in the franchise that I am in and it's been a great experience so far!
Cons My major complaint to the company was the layout on the administrator's website. I find it very difficult to navigate and find exactly what I need. Some of the self-service FAQ's have been down for a bit but they are finally back up. At a conference I attended, Kangaroo Rewards assured to me that there is an update coming and will be available soon that addresses all my concerns! So it's exciting to see that they are listening to user feedback.
Response from Kangaroo Rewards
Hello Andre,
Thank you for the glowing review! It was a pleasure meeting you at the conference and we're thrilled that our software is helping to contribute to the success of your business! Thank you for your ongoing support and fidelity, we appreciate your business.
We did everything manually which meant a lot of customers slipped through the cracks. Kangaroo allows us to properly reward our customers and makes that process very streamlined. Another very important aspect fo Kangaroo was that they were willing to work with us although we are a small operation in Belize.
We did everything manually which meant a lot of customers slipped through the cracks. Kangaroo allows us to properly reward our customers and makes that process very streamlined. Another very important aspect fo Kangaroo was that they were willing to work with us although we are a small operation in Belize.
Pros Firstly it linked with our POS which was a big plus for us and although this has nothing to do with the actual program, the customer attention for onboarding and setup was great. There are so many options for how guests can be rewarded that you almost get lost, but this allows you to specialize days, weeks, a certain time and so forth allowing for a very customizable service.
Cons My biggest concern is the sign-in page for the customer. It is a little too basic for my liking and doesn't properly resize for the screen used. I wish it looked more like a web app that a webpage.
Response from Kangaroo Rewards
Hello Joshua,
Thank you for the 5 Star review! We're delighted that our loyalty software is exactly what you were looking for to help you meet your business's goals and that our support team's attentiveness is appreciated. We like to practice what we preach and work hard to create an exceptional customer experience. Your comments regarding the sign-in page will be reviewed by our development team and a member of our support team will reach out shortly. Thanks again for choosing Kangaroo Rewards to power your loyalty program.
Kangaroo helps foster customer engagement for increased retention and revenue for businesses using a built-in auto-marketing engine.
In addition to loyalty marketing, Kangaroo offers digital gift cards, à la carte rewards, draws, points swap, points transfer, and white label or brand-able solutions.
Kangaroo helps businesses target customers with relevant offers and grow sales via SMS, email and push campaigns.
Through social media integration, organizations can share offers and promotions on their social media pages.
The platform offers a POS agnostic component compatible with most third party systems.
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