Pipedrive vs iCapture Survey

Salesforce Sales Cloud

HubSpot CRM

Zoho CRM

Salesforce Sales Cloud is a cloud-based Customer Relationship Management (CRM) application from Salesforce. The platform combines human sales professionals with AI-powered automation, data, and intelligence. This integrated solution is designed to help businesses of all sizes and industries.

HubSpot CRM is a lead management solution that helps businesses with recording calls, logging emails and managing customer data. It has been designed from the ground up and is ready to eliminate manual work and actually help sales teams. It was built ready for the modern world to help users get running and start selling.

Zoho CRM is a cloud-based customer relationship management (CRM) solution that helps businesses of all sizes close deals smarter, better and faster. The solution lets businesses reach customers through every channel, including telephone, email, social media, and live chat.

Pipedrive is an easy to implement CRM software tool that helps you focus on the activities that drive deals to close.

Access Controls/Permissions

Accounting

Account Management

Activity Dashboard

Activity Tracking

AI Copilot

AI/Machine Learning

Alerts/Notifications

Appointment Management

Appointment Scheduling

Automated Responses

Autoresponders

Batch Processing

Business Card/Badge Scanning

Buyer Management

Calendar Management

Calendar/Reminder System

Calendar Sync

Call List Management

Call Management

Call Recording

Campaign Management

Chatbot

Churn Management

Click Tracking

Client/Property Matching

Client Tracking

Code-free Development

Collaboration Tools

Communication Management

Configurable Workflow

Contact Database

Contact Management

Content Delivery

Content Management

Contract/License Management

Customer Database

Customer Engagement

Customer History

Customer Journey Mapping

Customer Management

Customer Segmentation

Customer Support

Customizable Branding

Customizable Fields

Customizable Reports

Customizable Templates

Customization

Dashboard

Dashboard Creation

Data Entry

Data Extraction

Data Import/Export

Data Management

Data Security

Data Synchronization

Data Visualization

Deal Management

Document Management

Document Storage

Donor Management

Drag & Drop

Drip Campaigns

Email Campaign Management

Email Management

Email Marketing

Email Response Control

Email Templates

Email Tracking

Estimating

Expense Tracking

Feedback Management

Field Sales Management

File Management

For AEC Industry

Forecasting

For Financial Institutions

For Healthcare

For Insurance Industry

For Mac Devices

For Nonprofits

For Real Estate

For Real Estate Agencies

For Sales Teams/Organizations

For Small Businesses

For Startups

Generative AI

Geotargeting

Goal Management

Goal Setting/Tracking

Graphical Data Presentation

Inbox Management

Interaction Tracking

Internal Chat Integration

Landing Pages/Web Forms

Lead Capture

Lead Distribution

Lead Engagement

Reviews for Pipedrive come from a wide variety of industries, including computer software (14% of reviewers), marketing and advertising (11%), and information technology and services (8%). The most frequent use case for Pipedrive cited by reviewers is CRM (65% of reviewers).

Users and use cases

Reviewers appreciate Pipedrive’s affordable entry-level plans and free trials, and they value the lack of contracts or hidden fees. Some users report that advanced features and add-ons increase costs, and they find the absence of a permanent free plan disappointing.

Value for money

The Pipedrive integrations most frequently cited by reviewers are: Gmail (an email management product rated 4.7 out of 5 for its integration with Pipedrive), Zapier (an integration product, 4.9), and Mailchimp (an email marketing product, 4.5).

Integrations

Pipedrive is a CRM program with key features that include sales pipeline management, contact database, lead management, reporting and analytics, and more.

Pipedrive

Web-based

Linux

iPad

Android

iPhone

Windows

HubSpot Marketing Hub

HubSpot Sales Hub

Agile CRM

Copper

Dynamics 365

monday CRM

Keap

Freshsales

Zendesk Suite

Asana

ActiveCampaign

Pipeline CRM

Ontraport

SugarCRM

Salesforce Starter

Zendesk Sell

Lite

Growth

Premium

Ultimate

Cumbersome search and filtering

36% of reviewers feel negative about Search and Filter. Some users report that searching for contacts or deals can be time-consuming due to limited search capabilities and the need to enter exact terms. Reviewers indicate that filter creation is complex and not intuitive, often requiring predefined filters that can become overwhelming. They find that sorting and narrowing down data is more difficult than expected, with confusing filter options and a lack of flexibility. Some reviewers say these limitations slow down workflow and make it harder to quickly locate specific information.

Limited and basic reporting features

38% of reviewers feel negative about Reporting. Some users say Pipedrive’s reporting tools lack advanced analytics and customization, making it difficult to generate detailed or tailored reports. Reviewers indicate that the platform’s reporting is basic, with restrictions on combining pipelines and limited export options. They find that creating custom reports can be confusing, and some advanced features require additional payment. Some reviewers mention that the reporting dashboard is not intuitive, and they often need to rely on third-party tools or manual workarounds to access the insights they need.

Centralized team collaboration tools

93% of reviewers feel positive about Team Collaboration. Some users report that Pipedrive helps teams coordinate tasks and share updates efficiently, keeping everyone aligned on deal progress. Reviewers indicate that the platform’s shared activity records and customizable workflows make it easier to delegate responsibilities and track project status. They appreciate being able to organize account activity in one place and share information seamlessly among team members. Some reviewers find that the intuitive interface encourages team adoption and boosts productivity by reducing duplicated efforts and keeping everyone accountable.

Visual and customizable pipelines

Customizable pipeline: Pipedrive allows users to customize their sales pipeline to match their specific process, making it easy to track deals at every stage.

94% of reviewers feel positive about Sales Pipeline. Some users say Pipedrive’s visual pipeline view makes it simple to track deals at every stage and quickly update their status. Reviewers appreciate the drag-and-drop functionality, customizable stages, and the ability to manage multiple pipelines for different products or sales cycles. They find that having all leads and deals in one place streamlines daily activities and provides transparency for the entire team. Some reviewers indicate that pipeline customization and automation help them focus on high-priority deals and improve overall sales efficiency.

Intuitive and minimalist design

Executive Assistant

Pipedrive is a very user friendly application with a walk through for everything you can't figure out on your own.

93% of reviewers feel positive about Ease of Use. Some users report that Pipedrive’s straightforward interface and minimal learning curve make it accessible for both new and experienced users. Reviewers indicate that onboarding new team members is quick due to helpful tutorials and support materials. They find that daily tasks like adding, editing, and managing deals are simple, reducing administrative time. Some reviewers appreciate that the software is ready to use out of the box and easy to modify as business needs change, making it suitable for small to medium-sized teams.

Sr. Manager Investor Relations

Our Biz Development department leans heavily on Pipe Drive for sales and fundraising efforts, tracking when leads open emails, look at offering documents and much more.

The verification process can last couple of days. If you for example want to send the campaign during the weekend, and the verification pops up then the soonest date you'll be unblocked is after the weekend.

Creative Director

I use Pipedrive to track opportunities, set deadlines for follow-ups and get a thirty thousand foot view of how, when, and from where my leads are generated, signed.

Pipedrive unites many products and functions under one umbrella, from lead capture and website chat to bulk emails, calendar setting, and project management.

The tool has allowed us to build powerful sales automation (Activecampaign, Zapier, Calendly, Clickfunnels, etc) to empower our team to focus on closing more deals.

Analyst

it works flawlessly both on your computer and on your mobile, uses gamification to boost the conversation rate of lead capture, and the ability to prioritize tasks effectively  

Account Executive

It actively reminds me of prospects that are stalled and can set up automations to help progress prospects forward

Marketing Associate

We need to have lots of different notes and details and variables for our business, like leads versus deals, and then for each contact we need to know where we got that client, why, what organization they are a part of, the organization's address, phone number, and the individuals addresses/phone, plus we are able to add activities, notes, whether the lead is cold, warm, hot, etc.

Managing Director

Pipedrive has been a huge help in organizing and tracking our leads from first contact through close.

No joke, you could pull up a lead and know their eye color, favorite food, where you met them, and even input a note detailing an important detail in your conversation with them, that you can drop into your next conversation.

In theory, this program can fix employee turnover training times - new employees just have to open up a lead, and every and any detail they need to know is there for reference, from the last employee that handled that account.

General Manager of Manufacturing

The tools allow our small team to keep track of emails, leads, and lead stages all from a single dashboard.

SEO EXECUTIVE

Pipedrive help me to track my leads in 1 place i can track my leads track the sales at one place.

One disadvantage to using Pipedrive is that you have to pay extra to use some custom fields in the reports, and the fee can be rather high, especially if you want to unlock all of the features.

The only cons are that not all of my other marketing tools integrate seamlessly into Pipedrive, resulting in some extra typing to update inbound leads.  

Head of Sales Operations

With insightful reports and a functional mobile app, Pipedrive is a user-friendly CRM that significantly boosts our productivity.

I appreciate Pipedrive's straightforward user interface, its flexibility for customization, and its extensive range of integrations, which is unmatched in its category.

Bookkeeper

The search feature, as silly as this sounds, while it works fine, I wish it would have more filter options so I wouldn't have to scroll endlessly.

Fractional Consultant

Ideal for users who work between multiple platforms ie. google and microsoft.

Owner

Only thing is, sometimes it takes a bit long to load when you’ve got too many deals open or switching between pipelines.

Sales Development Representative

Overall, having readily available information, for the sales team allows quick access to deals in seconds, making the process more efficient and effective.

Head of Sales

It was great for the period we used it in our startup, once you start getting more complex and need more scalability you need to jump to a more complex CRM

Business Development Manager and Senior Marketing Strategist

We've run a few zapier integrations and direct api integrations with other tools in our tech stack to build up our experience on the platform.

Head of Growth

The alerts, activities and send from Pipedrive features are great for keeping organised and the forecasting function is decent too.

Manager

Trying to get specific numbers or custom views is tricky without doing workarounds outside this tool.

Sales Rep

I liked having customer information all in one place and being able to schedule tasks in advance.

Ideal for solo or smbs with many integrations.  

Marketing and Communications Manager

The basics are covered (what we need for now) but I miss good reports for newsletters and the ability for tracking clicks from newsletters to our website.

Product Marketing Manager

If you delete an old email address of a person—for example, if someone changes jobs and companies—all emails sent to that old address will disappear.

Pipedrive vs iCapture Survey Comparison (2026)

Pipedrive

iCapture Survey

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives