Salesforce Sales Cloud vs Bullhorn ATS & CRM

Zoho CRM

HubSpot Marketing Hub

LinkedIn Jobs

Zendesk Suite

JobAdder

Bullhorn Recruitment Cloud

Compare Salesforce Sales Cloud and Bullhorn ATS & CRM based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

HubSpot CRM

HubSpot CRM is a lead management solution that helps businesses with recording calls, logging emails and managing customer data. It has been designed from the ground up and is ready to eliminate manual work and actually help sales teams. It was built ready for the modern world to help users get running and start selling.

Zoho CRM is a cloud-based customer relationship management (CRM) solution that helps businesses of all sizes close deals smarter, better and faster. The solution lets businesses reach customers through every channel, including telephone, email, social media, and live chat.

Dynamics 365

Microsoft Dynamics 365 is a multi-language, multi-currency enterprise resource planning (ERP) software. The solution is designed for midsize and larger companies, and is fully customizable and extensible through its rich development platform and tools.

Salesforce Sales Cloud offers complete contact, lead and opportunity management, along with marketing automation, social collaboration, and more.

Access Controls/Permissions

Accounting

Accounting Integration

Activity Dashboard

Activity Tracking

Ad hoc Reporting

Agent Management

AI/Machine Learning

Alerts/Notifications

Appointment Scheduling

Approval Process Control

Assignment Management

Audience Targeting

Auto-Dialer

Automatic Call Distribution

Batch Processing

Bid Management

Budgeting/Forecasting

Business Card/Badge Scanning

Business Process Control

Buyer Management

Calendar/Reminder System

Calendar Sync

Call Center Management

Call List Management

Call Logging

Call Management

Call Monitoring

Call Recording

Campaign Analytics

Campaign Management

Campaign Planning

Catalog Management

Change Order Management

Channel Management

Chat/Messaging

Client Management

Client Portal

Client/Property Matching

Client Tracking

Collaboration Tools

Commenting/Notes

Commission Management

Communication Management

Competitive Analysis

Configurable Workflow

Contact Database

Contact Management

Contract/License Management

Conversion Tracking

Correlation Analysis

CRM Integration

Customer Database

Customer Engagement

Customer History

Customer Management

Customer Portal

Customer Profiles

Customer Segmentation

Customer Social Profiles

Customer Support

Customizable Branding

Customizable Fields

Customizable Reports

Customizable Templates

Dashboard

Dashboard Creation

Data Entry

Data Import/Export

Data Integration

Data Management

Data Security

Data Synchronization

Data Visualization

Deal Management

Document Management

Document Storage

Drag & Drop

Drip Campaigns

Dynamic Modeling

Electronic Signature

Email Alerts

Email Management

Email Marketing

Email Response Control

Email Templates

Email Tracking

Employee Management

Engagement Tracking

Estimating

Exception Reporting

Field Sales Management

Financial Management

For AEC Industry

Forecasting

For Insurance Industry

For iPad Devices

For Mac Devices

Reviews for Salesforce Sales Cloud come from a wide variety of industries, including computer software (14% of reviewers), information technology and services (8%), and marketing and advertising (6%). The most frequent use case for Salesforce Sales Cloud cited by reviewers is CRM (49% of reviewers).

Users and use cases

Some users report that Salesforce Sales Cloud’s extensive features and integrations can justify its cost for larger organizations. However, reviewers feel the overall cost is high, especially for small businesses, and essential features often require expensive add-ons.

Value for money

The Salesforce Sales Cloud integrations most frequently cited by reviewers are: Gmail (an email management product rated 4.8 out of 5 for its integration with Salesforce Sales Cloud), Slack (a team communication product, 4.8), and SalesLoft (a sales engagement platform product, 4.5).

Integrations

Salesforce Sales Cloud is a CRM program offering key features such as customer database, interaction tracking, reporting/analytics, sales pipeline management, contact management, and lead management, among others.

Salesforce Sales Cloud

Web-based

iPhone

Android

iPad

Starter Suite

Pro Suite

Enterprise

Unlimited

Einstein 1 Sales

Customer Service

Having the client information and last movement in their orders in a section of the screen is very helpful during customer support calls as this facilitate the overview of the ticket and  provide that upfront understanding of the situation.

CRM Analyst

It brought structure, clarity, and automation to our entire sales workflow, making follow-ups and reporting much easier. Once we completed proper set up and trainin,  productivity improved significantly.

Account Executive

Salesforce has become a central hub for managing customer relationships, forecasting deals, and aligning cross-functional teams. While there’s a ramp-up phase, once optimized, it significantly enhances efficiency, reporting accuracy, and team collaboration.

Executive Marketing Assistant

As someone working in the field of dental marketing—Sales Cloud provides a centralized place to capture and manage every inquiry when it comes to getting leads from Google Ads, Facebook and our website.  

Automated lead assignment helps ensure new patient calls or form fills don’t fall through the cracks and custom lead stages allow our practice to tailor pipelines around consultations, insurance verification, treatment plans, and follow-up sequences.

Lead application support analyst

When I was technical support lead in GCP team, we use Salesforce Sales Cloud to customize issue tracking forms, then integrate it to our internal bug tracking and existing support systems.

Sales Director

Sales Force Cloud is a comprehensive solution that allows you to track customers, opportunities, quotes, and even contracts.  

Senior Business Development Representative

It’s a very capable platform with a lot of flexibility, especially for teams that need detailed reporting, custom workflows, and strong pipeline visibility.

Sr Analyst, Commissions

The reporting and dashboard functionality is particularly powerful—highly customizable and flexible enough to support a wide range of business metrics and analysis needs.

IT Associate

I really like automation flows such as notify to admin when new lead has been created, and sending some personalized email to client and other user with easy in few clicks.

Admin

My favorite thing about Salesforce Sales Cloud is the ability to customize it to the most intricate sales processes.

I can also probably count on two hands the amount of days spent looking at a Salesforce loading screen when I have the fastest internet possible, so the speed of the platform needs to be improved.

Manager, Business Development

In a manager role, it provides me the detailed insight that I need for my own pipeline but also can highlight other pipelines and trends as well in an easy to digest way.

Customer Service Coordinator

We were able to bring almost all of our sales processes into Sales Cloud; legal/contracts, AR/PO's, scheduling, invoicing, marketing, etc.  

Exhibit and Sponsorship Sales Manager

I used Salesforce Sales Cloud primarily to maintain contacts, build my pipeline and manage my opportunities as well as creating reports to share with colleagues.

system technique

It helps to better manage daily activities and business objectives, better focus all sales information by having better visualized graphics and thus making the best decisions.

Account Manager

I have used the software for years and it is amazing because it is the gate keeper for storing leads and contacts that a business owner can use in their sales approach in order to increase their revenue of their organization significantly.

Business Administrator

It reduced the entire sales cycle from repetitive tasks to being able to automate them and improve collaboration by sharing information through the cloud.

Founder

The platform would freeze , I would make calls and a customer information from five calls ago would appear and the forms I used to collect information would receive 404 error messages when user would try to submit their answes

The processes that can be performed through this platform centralize all information, allowing for more sales opportunities with follow-up negotiations.

Product Marketing Manger

Skin customization, lead tracking, engagement tracking, reporting, account overviews, campaign tracking.

Senior Account Executive

This includes ownership, contact/account details, and pipeline management (activity, logging calls, etc.).

Office Coordintator

The customisability of the tool itself is great pro but it can also cause issues once you have finished your setup, particularly if you integrate third party apps from the app exchange.

It has a complete integration of marketing, e-commerce, and customer service, making my work more flexible.

Customer Marketing Manager

Overall, Salesforce sales cloud is highly reliable for our team to store, organize, and update customer data across each team.

The platform might seem a bit complicated for new customers, and getting everything set up right takes time and a skilled admin. Plus, it can get pricey, especially if you want add more modules or integration.

Customer and Guest Support

It’s a powerful tool that has supported countless businesses in streamlining operations, improving customer management, and driving measurable growth.

Sales Representative

Our overall experience with Salesforce Sales Cloud has been very productive and we have experienced its impacts on our sales. Since we started using Salesforce Sales Cloud, our sales operations has been flowing much smoothly and we have been able to close more deals quickly than before.

Treatment coordinator

Once configured properly, users gain a 360-degree view of leads, contacts, accounts, and opportunities, all in one centralized dashboard.

Senior Manager, Paid Social and SEM

Thanks to the Meta Ads integration, we can use the Conversion API to optimize lead campaigns based on which leads convert.

Marketing Operations Manager

Visibility to sales pipeline from lead to close - allowing sales and marketing teams to track every interaction, automate tasks, etc.

Still need some training to modify process, such as hard/soft consult, escalation process and cases routing rule.

Salesforce Sales Cloud offers market analytics that help us to accurately forecast our sales based on the market changes.

Some aspects of Salesforce aren't so customizable like account plans, but I'd like to think with future updates there will be more wiggle room.

It keeps all accounts organized and can be customizable to the company's reporting needs.

Salesforce shines with customization and reporting, but setup and cost can be challenging.

Sales

Salesforce allows me to easily store client information so I can stay up to speed on my ongoing opportunities and recent communication

Loan Processor

Salesforce is an extremely powerful tool for managing data, workflows, and customer relationships.

We use SF for to fulfil many requirements, predominantly to store account/contact data, run reports, set up campaigns, creat sales opportunities and track individual and team KPIs.

Creative Director

It helps us monitor communications, activities, and task completion statuses, while also facilitating the creation of reports and dashboards to visualize account progress during onboarding.

consultant

salesforce sales cloud improves productivity and efficiency by providing a broad range of tools and capabilities to manage every step of a sales process, from lead creation to deal close.

Administrator

It has a system that allows us to escalate issues and find the correct team.

Salesforce Sales Cloud vs Bullhorn ATS & CRM Comparison (2026)

Salesforce Sales Cloud

Bullhorn ATS & CRM

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives