I love how configurable this tool is. Salesforce reminds me of a kitchen where every tool, pot, and pan has its own little cubby, so everything stays perfectly organized, and you can find it exactly when you need it.
- Not easy to use - Dated interface. Our sales team lives in Salesforce but as a marketing user there is still some user experiences that need to be fixed. Very comprehensive and robust platform, but very dated user interface and not optimized for ease of use.
GetApp’s ranking highlights the top 25 apps in different categories on GetApp. If an app is listed in more than one category, it has the potential to be ranked in each of these categories. The ranking is independent of any commercial campaign an app vendor has with GetApp. The ranking is based on 5 data points, each scored out of 20: reviews, integrations, mobile apps, media presence, and security.
Basic sales and marketing for up to 5 users
Complete CRM for any size team
Deeply customizable CRM for your business
Unlimited CRM power and support
As one of the largest and most well known CRM solutions on the marketplace, Salesforce is highly regarded thanks to its suite of tools designed to help businesses sell more and grow faster. Salesforce has introduced hundreds of features that give professional users ways to connect with leads, accounts, contacts, and important business information all from within a unified web-based system.
Designed for sales, service, and marketing professionals, Salesforce runs on the Salesforce1 Platform. Regardless of the device they are using, professionals are able to log calls, respond to sales leads, track ongoing opportunities, and check dashboard statistics. Salesforce also providers its users with strategic ways to collaborate with teammates in real-time.
At the heart of Salesforce is a CRM solution that provides ways for professionals to successfully manage their relationships with customers. Salesforce provides tools for learning about customer behaviors, which in turn help businesses develop healthier, stronger, longer-lasting relationships with their most important customers.
Over the years, Salesforce has branched out. It now provides users with advanced features that go outside those of a traditional CRM solution. For example, Salesforce now offers social media and social enterprise elements within its cloud-based business application. Mobile, Chatter, and Analytics features are just a few of the benefits that Salesforce provides.
Using lead scores, sales teams can follow up with their highest impact leads, while their marketing teams take the time to learn which campaigns are leading to the best results for their companies.
Through the Leads tab, you can get a complete view of all of your most recent sales leads. Click on any lead for more detailed information, and collaborate with colleagues to reel in leads and close more sales. Salesforce allows you to work as a team, and it gives your bosses (such as VPs and CMOs) a better feel for how the sales pipeline is actually flowing.
Using Salesforce’s forecasting tools, businesses are able to plan and predict sales cycles. Collaborative Forecasts are also useful for managing sales expectations.
As an account administrator, you are able to create up to four different types of forecasts for your organization. Switch between forecast types by clicking on the titles. You can also view forecasts and related opportunities by forecast category. For example, if your company uses product families, then you can see forecast summaries for each product family that you use.
Sales and marketing professionals who use Salesforce are able to connect with their teams through the solution’s enterprise social network, Chatter. Using Chatter, teams can communicate and work more efficiently by utilizing social feeds.
Feeds sit at the heart of Chatter, providing you with a straightforward way to keep up with projects, topics, and teams from within a collaborative environment. In addition to providing you with a method for easily communicating with colleagues, Chatter also finds the information and experts you need. The enterprise social network recommends relevant contacts and files based on the deal or case you’re working on right now.
With Sales Cloud, users are able to find their best sales leads and get complete and accurate contact information for thousands of companies. Companies can align their sales and marketing managers around the same leads and opportunity pipelines, and they can connect with new accounts to close more deals in minutes rather than hours.
Find useful contacts based on keyword searches for any company or website, and get up-to-date company profiles courtesy of Dun & Bradstreet. Leads are automatically routed to Salesforce users, and scheduling time to qualify leads is a straightforward process through the integrated calendar system.
Salesforce provides professionals with the ability to close deals from anywhere. Download Salesforce’s apps to a mobile device, and you can stay on top of the latest information.
Open the Salesforce app to get a 360-degree view of your upcoming day, or to dial into a call with your team or an important client. Using Salesforce on mobile, you’re able to get real-time insight into your pipeline and your current ranking on the sales leader board. You can also get answers from teammates before company meetings, and keep your entire team in-sync when it comes to important contact details.
Salesforce integrates with more than 50 popular business apps, including (but not limited to) Kayako, JIRA, Intacct, HappyFox, and SurveyGizmo. Through the Customer Platform, Salesforce has made new APIs and tools available to enable businesses to build connected apps that integrate with the Salesforce platform, as well.
Pricing for the Sales Cloud starts at $5 per user, per month (for the Contact Manager plan), and ranges all the way to $300 per user, per month (for the Performance plan). The company’s most popular plan is the Professional plan, which costs $65 per user, per month.
Most well-known CRM solution in the marketplace
Helps businesses sell more and grow faster
Connect with leads, accounts, contacts, and business information
Collaborate with teammates in real-time
Mobile tools for staying connected
Salesforce is used by hundreds of thousands of businesses, encompassing virtually every industry, size, and geographic location. The company has developed an industry focus in key areas such as financial services, health care, life sciences, communications, retail, media, the public sector, automotive, higher education, and nonprofit groups.
Although Salesforce was built to be utilized by everyone on a company’s team, it has become most useful for professionals in the sales, marketing, and services departments. A few of the company’s most well known customers include Wells Fargo, Chipotle, Avon, Delta Air Lines, and the City of Boston.Read the full GetApp Analysis