Salesforce is used by hundreds of thousands of businesses, encompassing virtually every industry, size, and geographic location. The company has developed an industry focus in key areas such as financial services, health care, life sciences, communications, retail, media, the public sector, automotive, higher education, and nonprofit groups.
Although Salesforce was built to be utilized by everyone on a company’s team, it has become most useful for professionals in the sales, marketing, and services departments. A few of the company’s most well known customers include Wells Fargo, Chipotle, Avon, Delta Air Lines, and the City of Boston.Read the full GetApp Analysis
GetApp’s ranking highlights the top 25 apps in different categories on GetApp. If an app is listed in more than one category, it has the potential to be ranked in each of these categories. The ranking is independent of any commercial campaign an app vendor has with GetApp. The ranking is based on 5 data points, each scored out of 20: reviews, integrations, mobile apps, media presence, and security.
Starting from: $25.00/month
Pricing model: Subscription
Free Trial: Available (No Credit Card required)
Basic sales and marketing for up to 5 users $25 /user/month* (billed annually) Complete CRM for any size team $65 /user/month* (billed annually) Deeply customizable CRM for your business $125 /user/month* (billed annually) Unlimited CRM power and support $250 /user/month* (billed annually)
Robert Haines, Good-Hearted, Critical Thinking, Man of the People. I'm the Partnership Curator at Axosoft and proud Dogfather of one.
I have used Salesforce for many years and overall, it's a great CRM platform. However, it's also very expensive to get the whole team onboard with it. They get you hooked on the entry-level package for roughly $25/user/mo and that's not too bad really, but then you start to realize the limitations and when it comes time to upgrade to the next-level plan, it JUMPS to like $65/user/mo and you have to have every single person on your team jump to that next-level with you, even if you are the only user that needs the additional features that next-level offers (like for me, it was the ability to mass email and have all automatically tracked/logged in Salesforce... the rest of my users DID NOT need that feature). So when those kind of situations happen, working with Salesforce can become quite frustrating. I really wish they'd work out a better system to make the need of each individual user be met without breaking the bank.
Pros: Highly configurable/customizable Highly extensible, has a huge add-on/apps store TONS of features, it can do anything (*cough* if you pay through the nose *cough*)
Cons: Very expensive Every single user has to upgrade even if only one person needs the upgrade to a higher-level plan to get access to important features Have to program in their proprietary APEX language, which is a bit frustrating
Ease of use
Value for money
Emilee Anderson, Client Engagement Manager at Trekk
We re-purchased both Salesforce and Data Clean after 4 or 5 years of going without it. Understandably, prices had increased since we last used it so in order to be at the price point we needed, we had to lock into a 3 year contract. This was a mistake on our part. Having one full time sales/marketing person and 3 owners that function as account managers, there was just no need for the tool. There are plenty of features to utilize, but none of which were beneficial in our day to day operations. Integrating Salesforce with any of our other tools was a nightmare. Nothing every synced properly and both their forum and customer support were completely unhelpful.
Pros: For a larger team that needs detailed reports pulled consistently, I could see how it would be really beneficial. The tool is super robust and has an overwhelming amount of features. A company with large amounts of data being input daily, would definitely benefit from it.
Cons: For a small organization, there just wasn't a need for it. We could never figure out how to use the tool to best suit our needs even after information sessions and training videos. In our eyes, the tool was a giant web that required some serious sifting to even accomplish the simplest of tasks. When confronted with issues, it was frustrating to not receive any help from an disinterested customer service rep.
Ease of use
Value for money
Account Executive (Human Resources company, 51-200 employees)
I have been using Salesforce for nearly 3 years and have been impressed with it. It's really easy to use and the reporting capabilities are incredible. I use it to report on my sales stats, calls, emails, and just about anything else that I want to see.
Pros: Easy to use, reporting is amazing, and it's always up.
Cons: No color coding in the calendar, syncing to certain 3rd party software can be buggy, and load time can be slow at times.
Ease of use
Value for money
Clinical Nurse Educator - Pharmaceuticals (Pharmaceuticals company, 5001-10,000 employees)
This is our go-to app for all customer and patient interactions. It is very convenient, and I can access and sync between 4 different devices.....an Android phone, iPhone, iPad, and Windows 10 laptop. I could not do my job without this app!
Pros: Synchronization between multiple devices. Always up to date. Very simple to access.
Cons: Very minor, but not a fan of the support pages. They are a bit confusing and too cluttered.
Ease of use
Value for money
Sebastian Pereira, MBA, Director of IT, Information Systems and Processes for Santex
Even though I wasn't part of the selection of the application, I must admit it is a great software, but mostly because the experience that has built into. Accounts, Contacts, Opportunities are the basic pilars of every Sales process, and the information you can manage with it gives you a lot to track sales and team performance. It takes time to train and configure it and that's why I would not recommend it for a startup (besides the cost). We wanted to have a software that could help us manage the sales process and be able to help our sales and provide information to the management, and we could get that with Salesforce.
Pros: The experience that the software has embedded in the features and the ability to configure and adapt it to our processes. One example of this is how they map the selling cycle: Campaigns, Leads, Contacts, Accounts, Opportunities, Contracts. About features, the reporting that they have, even if with our version is limited, it's one of the most powerful I know. And you can complement it using other software such as Dataloader.io Another thing that we use a lot is the ability to create workflows. Pro Edition only have that for Contracts, but the ability to combine different objects with processes is very powerful. Another thing is the app market that they have, hence the development model and integration features they have. Even if you have a limited version such as ours, you can always extend the functionality using other apps.
Cons: I would say that what I like least of it is their licensing model. Since they are so big, everything costs a lot, and the way they modularized the system sometimes just doesn't make sense. For example, the Professional Edition includes the ability to create forecasts out of the Opportunity pipeline, but it requires the ability to configure permissions and user profiles that you can't do with that edition! After long hours talking to the support, they told me that the only way to do it is to go Enterprise, which costs the double. Another thing that for a new user, and being exposed to several other application, the UI hurts your eyes. But here is a fact: Salesforce is used for thousands of companies for a very long time, so changing anything in the UI would cost millions to companies in training. At least that is what they say, and I believe it.
Ease of use
Value for money
Angelica Diamond, Corporate Communications Specialist at Yodle
I've been using Salesforce at work for nearly three years and although it's undergone changes in that time, I've never had an issue with it. We use this as an important tool within our CS and sales communications with little fail. Specifically for our clients it's critical to send over data on their accounts, assign an SLA on time the results are needed back and then easily retrieve the info from analysts in other offices. In these circumstances, Salesforce has been really helpful and convenient across multiple channels.
Marcus Bointon, Owner and Technical Director, Synchromedia Limited
Our company started out using SalesForce. We persevered for about 9 months before deciding that it was just not working for us, and not worth it. Even basic things were simply missing - SalesForce is of course primarily about SFA, whereas we needed much more of a CRM focus, and the cheaper options simply don't cover that. For example it lacked a global contact list because (in an SFA world) contacts are considered the property of competing sales staff, not a central resource. We could have added these essentials by upgrading to a higher pricing plan or adding custom apps, but the cost became prohibitive. We wanted to develop and sell a custom app through the app store - only to find that the lower pricing tiers (apparently 70% of the user base) would not be able to buy it, removing access to the most important segment of our market! At this point we gave up and jumped ship to 1CRM, which does everything we want for about a tenth the cost.
Pros: Quick and easy to get started Cheapest tier is cheap
Cons: Cheapest tier is pretty useless SFA focus Useful tiers are too expensive
Ease of use
Value for money
George Zugg, Technical Support Engineer at Violin Memory
I am currently being introduced to the application in my current postion. Still learning but seems to be a very powerful application with unlimited potention
Pros: still new to give any Pro's at thsi time.
Cons: can be comlex to unserstand intially but arent most CRM's without any experience.
Emmanuel Clemot, Regional Manager - Africa at Blackboard
As a channel sales manager, i need to access all the data in an easy and comprehensive way. Thanks to Salesforce.com, I know the forecast of my channels, their last update, the next steps and all information i need to understand when we expect to close the deal. I can create reports that allows me to get a better understanding of the forecast of the coming months or quarters, but as well the business done over the years, by comparing the different products, the different markets and so on. This helps me to tune my strategy and make sure to provide the right support on the field. I definitely recommend SFDC.
A verified reviewer
Having used a number of CRM systems, I have a hard time understanding the positive reviews of Salesforce.com, as it is by far the worst I have ever used. The primary key to a successful CRM system is that the system is used, and that all information is centralized, and accessible at all times. A CRM application that you cannot access because you are on a cross Atlantic flight is absurd. All other CRM systems I have used (SuperOffice, ACT, Goldmine) require next to no management time to have salespeople enter basic information (Meetings, Calls, To-Do, Emails, Letters...) whereas you need to constantly prompt the sales force to update Salesforce.com. Once updated Salesforce.com has some of the most customizable reports, API etc. - it is a management tool - not a sales tool
Pros: Great Reports and Customizations Great selection of ADD Ons
Cons: Inaccessible ex. in airplanes, sporadic on foreign business trips - I have no customer information when I have 8 hours on a plane to do work Requires manual processes to link documents, emails, attachments, calls... update night mare
As one of the largest and most well known CRM solutions on the marketplace, Salesforce is highly regarded thanks to its suite of tools designed to help businesses sell more and grow faster. Salesforce has introduced hundreds of features that give professional users ways to connect with leads, accounts, contacts, and important business information all from within a unified web-based system.
Designed for sales, service, and marketing professionals, Salesforce runs on the Salesforce1 Platform. Regardless of the device they are using, professionals are able to log calls, respond to sales leads, track ongoing opportunities, and check dashboard statistics. Salesforce also providers its users with strategic ways to collaborate with teammates in real-time.
At the heart of Salesforce is a CRM solution that provides ways for professionals to successfully manage their relationships with customers. Salesforce provides tools for learning about customer behaviors, which in turn help businesses develop healthier, stronger, longer-lasting relationships with their most important customers.
Over the years, Salesforce has branched out. It now provides users with advanced features that go outside those of a traditional CRM solution. For example, Salesforce now offers social media and social enterprise elements within its cloud-based business application. Mobile, Chatter, and Analytics features are just a few of the benefits that Salesforce provides.
Using lead scores, sales teams can follow up with their highest impact leads, while their marketing teams take the time to learn which campaigns are leading to the best results for their companies.
Through the Leads tab, you can get a complete view of all of your most recent sales leads. Click on any lead for more detailed information, and collaborate with colleagues to reel in leads and close more sales. Salesforce allows you to work as a team, and it gives your bosses (such as VPs and CMOs) a better feel for how the sales pipeline is actually flowing.
Using Salesforce’s forecasting tools, businesses are able to plan and predict sales cycles. Collaborative Forecasts are also useful for managing sales expectations.
As an account administrator, you are able to create up to four different types of forecasts for your organization. Switch between forecast types by clicking on the titles. You can also view forecasts and related opportunities by forecast category. For example, if your company uses product families, then you can see forecast summaries for each product family that you use.
Sales and marketing professionals who use Salesforce are able to connect with their teams through the solution’s enterprise social network, Chatter. Using Chatter, teams can communicate and work more efficiently by utilizing social feeds.
Feeds sit at the heart of Chatter, providing you with a straightforward way to keep up with projects, topics, and teams from within a collaborative environment. In addition to providing you with a method for easily communicating with colleagues, Chatter also finds the information and experts you need. The enterprise social network recommends relevant contacts and files based on the deal or case you’re working on right now.
With Sales Cloud, users are able to find their best sales leads and get complete and accurate contact information for thousands of companies. Companies can align their sales and marketing managers around the same leads and opportunity pipelines, and they can connect with new accounts to close more deals in minutes rather than hours.
Find useful contacts based on keyword searches for any company or website, and get up-to-date company profiles courtesy of Dun & Bradstreet. Leads are automatically routed to Salesforce users, and scheduling time to qualify leads is a straightforward process through the integrated calendar system.
Salesforce provides professionals with the ability to close deals from anywhere. Download Salesforce’s apps to a mobile device, and you can stay on top of the latest information.
Open the Salesforce app to get a 360-degree view of your upcoming day, or to dial into a call with your team or an important client. Using Salesforce on mobile, you’re able to get real-time insight into your pipeline and your current ranking on the sales leader board. You can also get answers from teammates before company meetings, and keep your entire team in-sync when it comes to important contact details.
Salesforce integrates with more than 50 popular business apps, including (but not limited to) Kayako, JIRA, Intacct, HappyFox, and SurveyGizmo. Through the Customer Platform, Salesforce has made new APIs and tools available to enable businesses to build connected apps that integrate with the Salesforce platform, as well.
Pricing for the Sales Cloud starts at $5 per user, per month (for the Contact Manager plan), and ranges all the way to $300 per user, per month (for the Performance plan). The company’s most popular plan is the Professional plan, which costs $65 per user, per month.
Most well-known CRM solution in the marketplace
Helps businesses sell more and grow faster
Connect with leads, accounts, contacts, and business information
Collaborate with teammates in real-time
Mobile tools for staying connected
Below are some frequently asked questions for Salesforce.
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