SAP Customer Experience vs Intercom

Zendesk Suite

Freshdesk

Drift

Cognigy.AI

charles

EXADS

Compare SAP Customer Experience and Intercom based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

charles assists companies in pioneering conversational commerce by integrating shop systems, chat apps, and bots in a single platform. Key features include lead distribution & qualification, analytics, human handover, one-to-one messaging, real-time conversations, multi-chat, automation, and more.

Business-focused Conversational AI solution to help enterprises deliver outstanding services experiences.

EXADS ad serving solutions are built with developers in mind every step of the way. EXADS Admin Panel provides a single interface for admins, advertisers and publishers to monitor and manage their online advertising and access a large range of features and automated optimizations.

SAP Customer Experience is a cloud-based customer relationship management solution that integrates with SAP ERP, forming part of the complete SAP business suite. The CRM software provides a single platform to store all client account information and manage all customer communications.

Automated Routing

Campaign Management

Campaign Planning

Channel Management

Client Management

Communication Management

Contact Management

Customer Complaint Tracking

Customer Database

Customer History

Email Management

Feedback Management

For Insurance Industry

For Startups

Forecasting

Interaction Tracking

Knowledge Base Management

Lead Generation

Lead Management

Lead Qualification

Lead Segmentation

Live Chat

Marketing Automation

Mobile Access

Multi-Campaign

Multi-Channel Data Collection

Pipeline Management

Reporting/Analytics

ROI Tracking

Routing

Sales Pipeline Management

Search

Support Ticket Management

SAP Customer Experience

Android

Linux

Web-based

Windows

iPad

iPhone

Helpedesk

The software is quite complex, because of this, some problems with the client arises, much more due to misinformation of the user than the tool itself.

Consultant

SAP also has a great community of developers and professionals who help to share ideas and answer questions when it comes to configuring and customizing their solutions.

Team Lead

It has been great experience with SAP CRM. It's a cost effective and easy to use with high quality.

Program Manager, Business Systems

UI is awful,  too much of it does not make sense how you get from one section to another. Been using it for years and I still have a hard time navigating.

Teller

This tool is great for organizing and storing data. We use it to store all of our clients information and data, and it works very effectively.

Service Costumer

It is so easy to use, and has so many options, the interaction with the clients are everything and this software its perfect for that.

Executive Director

The WebUI is an especially great feature. SAP really helps in the way of tracking such as, tracking questions and concerns from customers and tracking customers orders.

Infrastructure Analyst

Code-based transactions slow the system down at times, and the interfaces to sap-powered systems are also bad.

Project Manager

The CMMS application is good for parts tracking and that is about all.

For customer who want to deploy SAP CRM solution faster, SAP provides them with Rapid Deployment Solution which reduces the implementation time and cost drastically.

Research Assistant

Our organization has benefited from SAP technology, our processes have boosted and streamlined for an increase in productivity.

Sales

Limited functionality, especially considering the cost per license. Quite closed system, difficult to integrate with third-party systems.

Dealer Management Specialist

SAP has enabled us an overall data and easy use with this program. I am able to find the CRM info for potential sales region and understand to analyze better.

Gerente de Marketing Digital 

The integration of activities and their implications in real time with the areas through the ERP. Speed as you can adapt, improve and learn on the go.

Computer and communication engineering

SAP Customer Experience provides a comprehensive suite of solutions that can help businesses manage all aspects of the customer journey, from marketing and sales to customer service and support.

Material Controls Engineer I

Subtle differences between CRM and other SAP products can result in a user running into minor problems when doing uploads into the system. Each is unique yet seems so similar.

Solution Architect

The selection criteria for these two agencies have been most respected for many years. The business tooling is very extensive and business users find the merchandising tools quite intuitive.

This makes the learning curve easy but can create some frustration.

SAP Customer Experience screenshot: Task and schedule overview in SAP Customer Experience

SAP Customer Experience screenshot: HR data in SAP Customer Experience

SAP Customer Experience screenshot: Corporate account view in SAP Customer Experience

SAP Customer Experience screenshot: Account activity overview in SAP Customer Experience

Freelancers

Large Enterprises

Mid Size Business

Non Profit

Small Business

Zendesk's fully customizable help desk solution makes things easy on your customers, sets your teams up for success, and keeps your business in sync. Reach customers on any channel and equip your agents with a full history of all interactions, including those tracked from various app integrations.

Drift is a cloud-based live chat solution for sales and marketing teams which also includes an AI-powered chat bot, in-app messaging & email management tools

Freshdesk is a cloud-based, omnichannel customer service software for businesses of all sizes, with solutions that increase agent productivity and improve customer satisfaction.

Intercom is the only complete AI-first customer service platform, enhancing the customer experience, improving operational efficiency, and scaling with your business every step of the way. 

2-Way Messaging

A/B Testing

Access Controls/Permissions

Activity Dashboard

Activity Tracking

AI Copilot

AI/Machine Learning

Alerts/Escalation

Alerts/Notifications

Analytics

Appointment Management

Asynchronous Learning

Audience Targeting

Automated Responses

Autoresponders

Batch Communications

Behavior Tracking

Blended Learning

Campaign Analytics

Campaign Scheduling

Campaign Segmentation

CAN-SPAM Compliance

Canned Responses

Catalog Management

CES Survey Structure

Chat/Messaging

Chatbot

Click Tracking

Code-free Development

Collaboration Tools

Configurable Workflow

Contact Database

Contextual Guidance

CSAT Survey Structure

Customer Communication

Customer Experience Management

Customer Journey Mapping

Customer Segmentation

Customer Service Analytics

Customer Support

Customer Surveys

Customizable Branding

Customizable CTAs

Customizable Fields

Customizable Forms

Customizable Reports

Customizable Templates

Dashboard

Data Import/Export

Data Synchronization

Data Visualization

Drag & Drop

Drag & Drop Editor

Drip Campaigns

Dynamic Content

Email Automation

Email Campaign Management

Email Marketing

Email Templates

Email Tracking

Employee Onboarding

Engagement Tracking

Event Triggered Actions

File Sharing

For Sales/Marketing

Geotargeting

Help Desk Management

Human Handover

In-App Training

Inbox Management

Incident Management

Interactive Content

Knowledge Management

Language Detection

Lead Capture

Lead Distribution

Lead Nurturing

Lead Verification/Validation

List Management

Macros/Templated Responses

Intercom

Knowledge Manager

I took over managing our company's Fin (Intercom's AI agent for chat support) in January 2024. It's been fun improving our content and customer support to boost our resolution rate.

Principal Software Engineer

Embedded chats with history are quite nice, it has both the messages and notes left by the supporting team members to each other. Chat itself works quite good and overall thing of a good quality.

Head of Marketing 

Intercom is overall a really good, professional product. They have great quality of support, good training material, and they still keep releasing.

When we were first started using them, they were flexible, had great customer service, and seemed genuinely invested in helping us succeed.

Their customer service has been incredible poor. They caused a completely preventable service disruption that caused several hours of outage for our team, and have been difficult to get in touch with.

Integrations are just fabulous and once done, every marketer or even customer care folks will be so happy, if trained properly.

This has been a great product for communicating things to our users. Easy to use and has a great support team.

Inside the company, we use the intercom as our support chat. In general is a pretty good, nice interface, easy to use in general.

Customer Success Executive

We have stuck with intercom for 4 years at this point and no plans to leave.

Professional Services

Intercom is great for tracking user engagement, support, and marketing. I love that you can see what a user is doing on your site and send messages (email or chat) based on specific criteria.

Updates may be lost, updates may be rejected by intercom because of server side exceptions, or mysterious thing called "concurrent updates" when there is just a single update.

It feels like the team at intercom has come into it's stride. New features like Series, Guides ect and most importantly - how they all work together - has made it a much better experience.

Customer Experience Manager

Makes your team very accessible, also makes the support process simple for the end users. Good integrations and useful statistics provided.

Customer Success Coach

I really like how it lets my team assist our customers in real-time. Aside from that, it lets us send pictures, links, etc and tours to help the customer troubleshoot with ease.

SAP Customer Experience vs Intercom Comparison (2026)

SAP Customer Experience

Intercom

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives