SugarCRM vs Meritto

Salesforce Sales Cloud

Zoho CRM

HubSpot CRM

LeadSquared

ExtraaEdge

Salesforce for Retail

Compare SugarCRM and Meritto based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Zoho CRM is a cloud-based customer relationship management (CRM) solution that helps businesses of all sizes close deals smarter, better and faster. The solution lets businesses reach customers through every channel, including telephone, email, social media, and live chat.

Salesforce Sales Cloud is a cloud-based Customer Relationship Management (CRM) application from Salesforce. The platform combines human sales professionals with AI-powered automation, data, and intelligence. This integrated solution is designed to help businesses of all sizes and industries.

Salesforce Retail CRM is a cloud-based retail management system that helps eCommerce businesses analyze shoppers’ needs and facilitate smart targeting to drive brand awareness. Marketers can utilize AI-powered bots to communicate with buyers in real-time and improve customer engagement levels.

SugarCRM is an all-in-one CRM platform that aligns sales, marketing, and service teams to drive enhanced productivity and growth. It's a cost-effective, realiable CRM solution, highly regarded for its user-friendly design, and robust integrations. 
Ideal for B2B medium to large-sized companies.

A/B Testing

Activity Dashboard

Activity Tracking

AI/Machine Learning

Alerts/Notifications

Audience Targeting

Batch Processing

Brand Tracking

Calendar Management

Calendar Sync

Calendar/Reminder System

Campaign Analytics

Campaign Management

Channel Management

Collaboration Tools

Commission Management

Communication Management

Configurable Workflow

Contact Database

Contact Management

Content Management

Contract/License Management

Conversion Tracking

Customer Database

Customer Engagement

Customer Segmentation

Customer Social Profiles

Customer Support

Customizable Branding

Customizable CTAs

Customizable Fields

Customizable Forms

Customizable Reports

Customizable Scoring

Customizable Templates

Dashboard

Data Enrichment

Data Import/Export

Data Visualization

Demographic/Firmographic Data

Document Storage

Drag & Drop

Drip Campaigns

Dynamic Content

Email Management

Email Marketing

Email Templates

Email Tracking

Engagement Tracking

Event Triggered Actions

Field Sales Management

For iPad Devices

For Small Businesses

For Startups

Forecasting

Interaction Tracking

Internal Chat Integration

Knowledge Base Management

Landing Pages/Web Forms

Lead Capture

Lead Distribution

Lead Generation

Lead Management

Lead Nurturing

Lead Qualification

Lead Segmentation

Live Chat

Marketing Automation

Marketing Calendar

Mobile Access

Mobile App

Monitoring

Multi-Campaign

Multi-Channel Communication

Multi-Channel Marketing

Multi-Channel Social Integration

Multiple Scoring Models

Multivariate Testing

Opportunity Management

Performance Metrics

Pipeline Management

Pipeline Reports

Predictive Analytics

Prioritization

Process/Workflow Automation

Proposal Generation

Prospecting Tools

Quotes/Estimates

Real-Time Data

Real-Time Notifications

Real-Time Reporting

Referral Tracking

Reminders

Reporting & Statistics

Reporting/Analytics

ROI Tracking

Role-Based Permissions

Sales Activity Management

SugarCRM

Android

Linux

Web-based

Windows

iPad

iPhone

Help Desk Coordinator

This software is a mostly great well-rounded CRM, and their support team is fantastic with any questions.

SugarCRM is the best CRM, easy to use, solid and robust, easy of integration with ERP, VoIP and Jaspersoft and Revolution.

Team Lead Manager

It really allow the small business companies to track sales, invoices, bills and market to our customers in a better way. This CRM is so easy to use just because of its great users interface.

The best thing about this software is that it always provide the best customer relationships marketing software.

Business Development

A CRM without an automatically tracked last activity is useless. There are somework arounds that don't work for email rendering this product useless.

Contributing Writer

At the time, Sugar had a Community Edition (free) that you could host on your own LAMP stack... but they wanted to make more money, so they stopped development of that edition, and now it's dead.

Senior Web Analyst

As a result of this prospect tracking and seamless connection with Salesforce, targeting those prospects for customer acquisition and retention became more automated and efficient.

Product Manager 

Permissions for the entire team proved to be one of the worst tasks next to getting contacts imported which I had to do manually.

SugarCRM is so great software because it really help us to taking our sales process more faster.

Customer Experience Manager

Lots of bugs, terrible customer support. Spend a little more for something that works.

Social Team Lead

I also really find the dashboard visuals to be superior to Salesforce. Overall, the price point was better than Salesforce, too.

My experience has been positive. Sugar is easy to navigate.

Project Manager

Some of the time, I can't login to different devices PCs which are downside for me.

Marketing 

Integration is difficult, capturing web data forms to crm is difficult,  mаrkеtіng аutоmаtіоn complicated as APIs are not there for wide range.

Sales

So far, it has been helpful in generating more leads, more pipeline, and more sales, which is the goal.

As well as, providing insights to my marketing team around which customers are planning to quit so they can try running some nurture campaigns to avoid losing those on-the-fence customers.

So, it was difficult to correlate the two data sources to each other in a single table using a common key and build a marketing data lake.

Project Engineer

Was not simple to roll out to teams, company did offer a training session and video recording, but staff still had a hard time picking it up.

SugarCRM screenshot: Clear and reliable reporting with Sugar Sell

SugarCRM screenshot: Utilize AI-powered insights to identify high-conversion opportunities.

SugarCRM screenshot: Stay informed about the next steps required to close deals.

SugarCRM screenshot: Everything you need to engage with prospects or customers is at your fingertips.

SugarCRM screenshot: Gain clear visibility into the status of your pipeline.

SugarCRM screenshot: Uncover revenue opportunities with the Renewal Console from SugarCRM.

SugarCRM screenshot: Automate processes with SugarBPM

SugarCRM screenshot: Customize your CRM to adapt to your specific and evolving needs.

Freelancers

Large Enterprises

Mid Size Business

Non Profit

Public Administrations

Small Business

LeadSquared is a complete CRM & marketing automation software to help businesses capture, nurture, manage & track their leads in one place. The cloud-based solution is designed for enterprises & SMEs and provides tools for lead capturing, lead nurturing, sales management, marketing analytics & more.

Education CRM and marketing automation software designed to help admission teams integrate, manage, track and convert leads with zero leakage.

HubSpot CRM is a lead management solution that helps businesses with recording calls, logging emails and managing customer data. It has been designed from the ground up and is ready to eliminate manual work and actually help sales teams. It was built ready for the modern world to help users get running and start selling.

From higher education institutions and K-12 schools to EdTech platforms, online degree programmes, study abroad consultants, coaching centres, and vocational training institutes, Meritto caters all.

SugarCRM vs Meritto Comparison (2026)

SugarCRM

Meritto

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives