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Marketing Analytics Software - Page 4

Last updated: April 2026

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112 software options

Objective Platform logo

Enterprise and mid-sized brands in Telco, Automotive, Utilit

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Objective Platform provides a marketing mix modelling solution that measures and optimizes media investments across both online and offline channels. The platform features a unified measurement framework that captures brand-building and performance impacts, linking marketing efforts directly to business growth. Its Media Scenario Planner, powered by machine learning, delivers real-time budget optimization and accurate forecasting for marketing teams across various industries.

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Industrytics logo

360° Decision Intelligence for your medium-sized business.

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With industrytics, you can automatically connect, analyse and visualise all metrics and data about your business and feedback from your stakeholders in an intelligent 360° business dashboard and receive data-driven and AI-powered improvement suggestions for your SME business.

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Madgicx logo

The SuperApp for Meta Advertising

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Madgicx is used by thousands of marketers, who wish to make data-driven decisions when optimizing their ads. Madgicx utilizes meachine learning and computer visioning technologies to provide advertisers with high-end performance analysis capabilities.

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Inflead logo

Make the difference, lead the influence

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The ultimate ecosystem for data-driven influencer marketing, allowing you to optimize every step of your strategy and maximize results.

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ZoomInfo Marketing logo

Demand side platform (DSP) and marketing solution

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ZoomInfo MarketingOS is an end-to-end marketing solution that helps marketers understand their customers, grow their business, and expand their reach. It offers an integrated platform for managing paid search campaigns on Google AdWords, Bing Ads, and Facebook and as a plug-in for web analytics software like Google Analytics.

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Salesforce Marketing Cloud Account Engagement logo

Salesforce B2B marketing automation for marketing & sales

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Analyze your marketing activity with Salesforce Pardot through closed-loop reporting, lifecycle reporting, search reporting, prospect activity tracking & more.

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Kolsquare logo

Your Influencer Marketing technology solution

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Kolsquare is an influencer marketing solution, offering a qualitative database of international influencers in 180 countries, for users to understand the many challenges of influencer marketing, from the selection of influencers to the search for target audience

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Style Report logo

Software for generating and sharing custom reports

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Style Report is a cloud-based reporting software designed to help businesses of all sizes generate and share interactive reports using structured and non-structured data via a unified portal. The platform enables organizations to personalize the reports using custom parameters and configure security protocols across different data models and cells by roles, users, or groups.

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Meltwater logo

Media monitoring and media intelligence solution

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Meltwater media intelligence tracks over 275,000 global online news sources, and has partnerships for print and broadcast monitoring. Social media listening covers Twitter, Facebook, Instagram, YouTube, comment, review sites, forums, message boards and over 300 million blogs.

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Maropost logo

Omnichannel campaigns that get results

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Maropost empowers businesses to scale and boost revenue with an easy-to-use marketing automation solution that enables users to hyper-segment their audience and rapidly create marketing campaigns that distinguish them from the competition.

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Stampede logo
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Zero-fuss marketing platform for hospitality brands

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Stampede is the marketing solution for hospitality and leisure businesses. We do the heavy lifting for owners, operators and marketers, making the difficult marketing tasks easy.

Our platform provides an end-to-end solution incorporating Email and SMS Marketing, Automation Table Bookings, Guest Wi

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Market360 logo
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Marketplace optimization tool

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Market360 is a marketplace optimization tool designed to help brands, manufacturers, and retailers grow their sales revenue across the digital shelf by providing in-depth analytics for every stage of the buyer journey with personalized optimization insights.

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TV & Radio Attribution logo
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Algorithmic TV & Radio attribution for marketing teams

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TV & Radio Attribution by Quality Analytics measures ad performance for offline campaigns and provides detailed visualizations. It can integrate with Google Analytics and simultaneously measure multiple campaigns. Marketing teams can attribute past campaigns and plan for future media schedules.

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Trendpop logo
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Discover trends as they happen

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Trendpop is the leading analytics and insights platform for short-form video marketing

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Medallia Digital Experience Analytics logo
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The tool you need to deliver remarkable customer experiences

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There's a whole world of user behavior out there. Discover it for yourself. It's time to step into your customers' shoes. Our technology empowers optimization.

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PostMonster logo
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Push Button. Post Ads.

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With PostMonster, users can unleash digital advertising, search optimization, and social media publishing from a one-stop platform for local ad campaign management that scales for multi-location brands by artificial intelligence and marketing automation.

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AudienceReport logo
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Marketing analytics software

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AudienceReport is an advertising optimization platform that helps marketers measure, optimize, and plan campaigns to reach audiences across every ad channel. The software provides cross-channel analytics to track campaign performance across search, social, display, video, and more. Marketers can connect data from all ad platforms into one unified dashboard to analyze results. AudienceReport then uses this data to optimize targeting and media buying for improved campaign performance.

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GetWelcom logo
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Hotel guest experience management platform

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GetWelcom offers a digital platform for hotels that enhances guest experience through multiple integrated solutions. The system includes online check-in capabilities, digital room directories, and tools for managing customer satisfaction and online reputation. Compatible with various hotel management systems, the platform helps streamline operations while improving guest communication.

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Semantria logo
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Text analytics and sentiment analysis

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Semantria is a text analytics and sentiment analysis app that interprets social media engagement and other customer interactions. The app pulls data from tweets and Facebook posts, as well as survey results, reviews and other business content to identify trends and provide deeper customer insight.

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Zoho Thrive logo
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Loyalty platform for customer retention

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Zoho Thrive is a performance-driven marketing platform that helps businesses attract, retain, and grow their customer base. It supports industries from e-commerce to SaaS with tools to build and manage loyalty programs. With personalized rewards and engagement activities, businesses can strengthen r

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Qnvert logo
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Cloud-based customer engagement solution

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Qnvert omnichannel customer engagement platform is an advanced solution that helps businesses integrate and engage with customers across all touchpoints. This comprehensive platform offers features like marketing automation, sales analytics, and multi-channel communication tools to deliver an exceptional brand experience and improve customer satisfaction.

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Fuse logo
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AI-enabled data strategy platform for marketers

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Fuse Data Strategy is Your AI Chief Marketing Officer, purpose-built for marketing teams and agencies drowning in data complexity.

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ProQuo AI logo
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Brand management and social media monitoring software

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ProQuo AI is a brand management software designed to help businesses create action plans, define brand goals, and conduct real-time analysis using artificial intelligence (AI) technology. Brand managers can use the built-in CreativeLab module to upload and automatically optimize work-in-progress (WIP) or finished creative assets.

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Valiyou logo
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Attention valuation & sponsorship management tool

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Comprehensive analytics for sponsorship ROI measurement. Aggregate data from social media, events, and broadcasts into unified dashboards. Track engagement metrics, calculate CPM rates, and generate quarterly reports that prove marketing value to sponsors.

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Cxense logo
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Real-time analytics - Drive engagement and digital revenue

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Cxense Insight shows you how users consume content on your site in real time so you can provide a better user experience and drive higher digital revenue.

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