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Instacart
5
28
4
9
3
2
2
0
1
8
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Food delivery platform for grocery stores and shoppers
Table of Contents
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Instacart - 2026 Pricing, Features, Reviews & Alternatives
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Last updated: March 2026
Instacart overview
What is Instacart?
Instacart is a food delivery platform designed to assist grocery stores and shoppers with online ordering and delivery tracking processes related to multiple products such as beverages, office supplies, seafood, and more. Customers can add items to cart, communicate with their shoppers in real-time, and order products based on their zip code.
The platform displays various products in the form of an online catalog for customers to choose from. Clients can use Instacart to opt for contactless deliveries, track orders' progress and select a pick-up timing according to requirements. Businesses can also purchase gift cards in bulk or in the form of Instacart Express Memberships for customers, employees, and other community members.
Brands can display specific product advertisements on Instacart's marketplace, set up a budget according to business requirements, and review campaign performance on a unified platform.
Starting price
Alternatives
with better value for money
Pros & Cons
Ease of Use
Pricing
Customer Support
Instacart pros, cons and reviews insights
To determine these pros and cons insights, we analyzed responses from
Overall rating
Value for money
3.7
Features
4.0
Ease of use
4.1
Customer support
3.3
Reviews sentiment
What do users say about Instacart?
The cost to me is an additional delivery feeof $7.99, an additional service fee of $2.49, plus tip, $3.00I summation: Shopper lied, then customer service (after four attempts),asked me to spend $13.48 more for their mistake.
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Who uses Instacart?
Based on 47 verified user reviews.
Company size
Small Businesses
Midsize Businesses
Enterprises
Top industries
Use cases
Instacart's key features
Most critical features, based on insights from Instacart users:
All Instacart features
Features rating:
Instacart alternatives
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Instacart pricing
Value for money rating:
Starting from
3.99
Flat Rate
User opinions about Instacart price and value
Value for money rating:
To see what individual users think of Instacart's price and value, check out the review snippets below.
Sheri P.
HSE Manager
David P.
Maintenance
Instacart support options
Typical customers
Platforms supported