Shopper Approved vs Okendo

Trustpilot

Yotpo

Stamped.io

Bazaarvoice

REVIEWS.io

Feefo

Compare Shopper Approved and Okendo based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

A customer review management tool that brings businesses and consumers together through reviews.

Yotpo is an eCommerce marketing platform that helps brands collect and showcase customer reviews, ratings, and photos throughout the buyer journey. The solution enables businesses to leverage user-generated content to build trust, increase social proof, and drive sales through strategic placement at key conversion points across their websites. Yotpo integrates with major eCommerce platforms and includes features like AI-optimized review requests and SEO enhancement tools.

Reviews.io is a review collection tool for companies to collect merchant (company) & product reviews from genuine customers, then share these on Google

Shopper Approved is an eCommerce tool for collecting, managing, and promoting seller ratings, product reviews, video reviews, Q&A, and other social signals on the website and throughout the web to drive traffic, create urgency, and improve conversions.

Activity Dashboard

Activity Tracking

Alerts/Notifications

Brand Management

Commenting/Notes

Competitive Analysis

Conversion Rate Optimization

Customer Experience Management

Customizable Branding

Customizable Fields

Customizable Forms

Customizable Templates

Dashboard

Data Import/Export

Email Reminders

Engagement Tracking

Event Triggered Actions

Feedback Management

Media Monitoring

Monitoring

Multi-Channel Distribution

Multi-Channel Marketing

Negative Feedback Management

Performance Metrics

Ratings/Reviews

Real-Time Notifications

Reminders

Reporting/Analytics

Response Management

Review Badge Management

Review Monitoring

Review Notification

Review Request

Review Sharing

Scoring

SEO Management

Social Media Integration

Social Promotion

Social Sharing

Survey Builder

Survey/Poll Management

Surveys & Feedback

Third-Party Integrations

Website Integration

Widgets

Shopper Approved

Web-based

Operations Manager

Shopper approved is easy to use and an important part of our business. We have been using the platform for years now and have had a great experience.

CEO/Owner

Shopper Approved is easy to use, works seamlessly with my website. Integration is easy, and tech support is very responsive when I have needed them.

President

Shopper Approved is a great company to work with. In almost all of my correspondences they are quick to respond, well trained, and care about your relationship with them.

eCommerce Marketing Director

We have been happy with shopper approved. It gives us the ratings that we need, and it does a great job collecting a large amount of reviews.

I love that it requests a review at checkout and then follows up after delivery. Gives us a better chance of actually acquiring reviews.

I have been with Shopper Approved almost since they launched their platform, which is effectively a lifetime in the web world.

The fit and finish, the trust badges, the customer service, the 1 on 1 training, the creatives. I am excited to have them on my team.

Ecommerce & Consumer Products Manager

We used them after seeing a keynote speaker discuss Shopper Approved at marketing conference. We integrated them into our store and it's been really successful so far.

Owner

We are very pleased with the software. We are probably under utilizing some of the features.

Manager

Has been a great help keeping us connected to our customers.

owner

Competitive cost, interfaces with BigCommerce, good support, Google Authorized aggregator.

Markering Manager

Overall, Shopper Approved is a decent product for the price point. It is very affordable, so we overlook the inconveniences.

Director

Excellent feature set and robust API. Easy to use UI and administration.

I like that it works seamlessly  and user friendly.

There are some technical flaws with the back office that could be improved. The search routine is not ideal and can be annoying when trying to search for reviews.

If we have any complaints, it's that pricing is not consistent. Many of our clients have reached out to ShopperApproved and received vastly different price quotes.

Currently they made an exception and allowed a quarterly plan for me. Starting out, it was a bit of a turn off to have to pay the full year up front.

Very few people complete. I'm not sure how to fix this but it is a new feature.

Shopper Approved screenshot: Shopper Approved reviews tracking

Freelancers

Large Enterprises

Mid Size Business

Small Business

Founded in 2010, Feefo works with 6,500+ brands worldwide. Feefo invites verified customers to leave feedback, which results in reliable, fake-free feedback. Its reviews help boost customer confidence, as well as providing the foundation for smarter, data-driven decisions and actionable insights.

Bazaarvoice gives you control to collect, display, and distribute text and visual user-generated content (UGC) to drive revenue, scale your brand, gain actionable insights and build customer loyalty.

Stamped is the reviews and loyalty platform for ecommerce, helping you establish brand credibility by building trust and giving your customers a voice. We are partners in your brand growth with multiple product offerings that are easy to set up and use for you & your customers.

Okendo helps Shopify brands turn shoppers into Superfans with Reviews, Loyalty, Referrals, Quizzes, and Surveys.

Campaign Management

Customer Profiles

Customer Surveys

Customizable Reports

Loyalty Program

Multi-Channel Campaigns

Referral Tracking

Reporting & Statistics

Rewards Management

Sentiment Analysis

Okendo

Linux

Windows

Managing Director

The amount of very positive reviews has been a boost not just to our marketing efforts but also affirms that we are doing a good job.

Marketing

We had a great experience with Okendo and now that is it set up, the reviews are pouring in. Love that it doesn't take maintenance.

VP Digital

Overall, the customer service was really, really good. It's been only a couple of weeks so far but very happy with the product and the customer service.

Proprietor

Also, an annoying issue for me, is when responding to a review, if I click away in Okendo, I lose what I typed, and that's most frustrating.

Sr Digital Marketing Specialist

The setting options are also very useful so that reviews meeting certain requirements can auto-publish. I also appreciate the option to customize the display of reviews on our site.

My customers are also leaving reviews at a higher rate. I think it is from the wonderful email solution that is deployed.

Easy to use and the team made our integration seamless. Very helpful throughout the merge of our current review data.

DIrector

Has been great and overall increased our sale conversions on the website.

Sr. Ecommerce Developer

Lack of customization of the Review Submission form. Time zone difference from their Support Team and our Office causes a 1+ day delay in communication typically.

It's very easy to use and the customer service is great.

E-commerce Sales

Customer support was very helpful in setting it up for me and answering all of my questions.I have seen an increase in sales since installing Okendo on my site.

So I have to pay an extra premium just to get them to sync. I already pay you both monthly why am I paying more.

Director of eCommerce & Digital Marketing

The excellent customer service and the usability of the back end system in Shopify.

Director of Digital Marketing

The app is really user friendly and we've greatly increased the amount of reviews that are on our site.

Head of Chocolate 

Great features and service for reasonable cost.

People seem to like Okendo to leave a review, well, nobody has made any negative comments. Okendo don't bother me like Yotpo did.

I'd like to integrate with Klaviyo but I am. Not at the stage that I can afford the power plan.

Customers respond to the review emails, we don't even have to offer them a discount. The review emails are easy for the customers to use & upload their own photos of the products.

Okendo screenshot: Okendo Reviews allows brands to capture product ratings, photos, and videos directly on-site, with customizable display options and moderation tools to manage authenticity and compliance.

Okendo screenshot: Okendo Loyalty provides customizable earning and redemption rules for purchases, reviews, referrals, and social actions. Brands can create unlimited tiers, set points expiry, and configure program design to align with their brand.

Okendo screenshot: Okendo Referrals enables brands to launch referral programs that trigger after purchase, survey, or review. Configurable rewards and automated workflows make it simple to acquire new customers through advocacy.

Okendo screenshot: Okendo Quizzes helps brands build interactive product recommendation quizzes. With flexible logic, integrations, and design options, quizzes capture zero-party data and provide personalized guidance to increase conversions.

Okendo screenshot: Okendo Surveys lets brands deploy surveys onsite, post-purchase, via email, or shareable links. Responses sync to customer profiles and connected tools, enabling actionable insights to optimize CX and marketing.

Okendo screenshot: Okendo provides hands-on support to help brands succeed at every stage. From dedicated onboarding to ongoing account management and 24/7 live chat, our team is invested in your long-term growth.

Shopper Approved vs Okendo Comparison (2026)

Shopper Approved

Okendo

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives