Shopper Approved vs Swell

Trustpilot

Birdeye

Podium

Yotpo

Lighthouse 360

REVIEWS.io

Compare Shopper Approved and Swell based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

A customer review management tool that brings businesses and consumers together through reviews.

Yotpo is an eCommerce marketing platform that helps brands collect and showcase customer reviews, ratings, and photos throughout the buyer journey. The solution enables businesses to leverage user-generated content to build trust, increase social proof, and drive sales through strategic placement at key conversion points across their websites. Yotpo integrates with major eCommerce platforms and includes features like AI-optimized review requests and SEO enhancement tools.

Reviews.io is a review collection tool for companies to collect merchant (company) & product reviews from genuine customers, then share these on Google

Shopper Approved is an eCommerce tool for collecting, managing, and promoting seller ratings, product reviews, video reviews, Q&A, and other social signals on the website and throughout the web to drive traffic, create urgency, and improve conversions.

Activity Dashboard

Activity Tracking

Alerts/Notifications

Brand Management

Commenting/Notes

Competitive Analysis

Conversion Rate Optimization

Customer Experience Management

Customizable Branding

Customizable Fields

Customizable Forms

Customizable Templates

Dashboard

Data Import/Export

Email Reminders

Engagement Tracking

Event Triggered Actions

Feedback Management

Media Monitoring

Monitoring

Multi-Channel Distribution

Multi-Channel Marketing

Negative Feedback Management

Performance Metrics

Ratings/Reviews

Real-Time Notifications

Reminders

Reporting/Analytics

Response Management

Review Badge Management

Review Monitoring

Review Notification

Review Request

Review Sharing

Scoring

SEO Management

Social Media Integration

Social Promotion

Social Sharing

Survey Builder

Survey/Poll Management

Surveys & Feedback

Third-Party Integrations

Website Integration

Widgets

Shopper Approved

Web-based

Operations Manager

Shopper approved is easy to use and an important part of our business. We have been using the platform for years now and have had a great experience.

CEO/Owner

Shopper Approved is easy to use, works seamlessly with my website. Integration is easy, and tech support is very responsive when I have needed them.

President

Shopper Approved is a great company to work with. In almost all of my correspondences they are quick to respond, well trained, and care about your relationship with them.

eCommerce Marketing Director

We have been happy with shopper approved. It gives us the ratings that we need, and it does a great job collecting a large amount of reviews.

I love that it requests a review at checkout and then follows up after delivery. Gives us a better chance of actually acquiring reviews.

I have been with Shopper Approved almost since they launched their platform, which is effectively a lifetime in the web world.

The fit and finish, the trust badges, the customer service, the 1 on 1 training, the creatives. I am excited to have them on my team.

Ecommerce & Consumer Products Manager

We used them after seeing a keynote speaker discuss Shopper Approved at marketing conference. We integrated them into our store and it's been really successful so far.

Owner

We are very pleased with the software. We are probably under utilizing some of the features.

Manager

Has been a great help keeping us connected to our customers.

owner

Competitive cost, interfaces with BigCommerce, good support, Google Authorized aggregator.

Markering Manager

Overall, Shopper Approved is a decent product for the price point. It is very affordable, so we overlook the inconveniences.

Director

Excellent feature set and robust API. Easy to use UI and administration.

I like that it works seamlessly  and user friendly.

There are some technical flaws with the back office that could be improved. The search routine is not ideal and can be annoying when trying to search for reviews.

If we have any complaints, it's that pricing is not consistent. Many of our clients have reached out to ShopperApproved and received vastly different price quotes.

Currently they made an exception and allowed a quarterly plan for me. Starting out, it was a bit of a turn off to have to pay the full year up front.

Very few people complete. I'm not sure how to fix this but it is a new feature.

Shopper Approved screenshot: Shopper Approved reviews tracking

Freelancers

Large Enterprises

Mid Size Business

Small Business

Podium is an AI-powered platform that helps businesses manage and convert leads. The platform is designed for a range of industries, such as automotive, healthcare, home services, and retail. It includes a virtual assistant that can drive leads, schedule appointments, and market the business. The system consolidates leads from various channels, including phone calls, text messages, website forms, and third-party sources, into a unified AI-powered inbox.

Birdeye is the #1 agentic marketing platform for multi-location brands, trusted by over 200,000 businesses to deliver measurable growth with AI. With Birdeye, brands harness the power of intelligent agents to run marketing, automate engagement, and drive business outcomes at scale.

Lighthouse 360 is a patient communication management software that helps dental practitioners manage bookings, treatment plans, and payments. The platform enables supervisors to automatically send confirmations and reminders for upcoming appointments and follow-ups.

Swell helps you grow your business by putting your reputation to work. When you look as good online as you do in person, new customers will come your way. With more reviews and better engagement, you’ll be found online, rank higher in searches, get more web traffic, and of course, more customers.

2-Way Messaging

Automated Responses

Automated Scheduling

Campaign Management

Campaign Planning

Campaign Scheduling

Chat/Messaging

Collaboration Tools

Communication Management

Complaint Monitoring

Contact Management

Customer Segmentation

Data Visualization

Drag & Drop

Live Chat

Mass Texting

Message Personalization

Messaging

Mobile Coupons

Multi-Campaign

Multi-Channel Campaigns

Multi-Channel Communication

Multi-Channel Data Collection

Multi-Location

NPS Survey Structure

Patient Engagement

Predictive Analytics

Process/Workflow Automation

Real-Time Analytics

Real-Time Data

Reporting & Statistics

Reputation Management

Scheduled Messaging

Search/Filter

Sentiment Analysis

SMS Messaging

Template Management

Trend Analysis

Visual Analytics

Swell

Android

Linux

Windows

iPad

iPhone

It’s very helpful in getting reviews for people I know that have had excellent experiences with our installations. Simply asking or hoping doesn’t go very far.

dentist

Ease of use and immediate results. Customer support is very helpful and want you to succeed.

Dentist/Owner

The return on investment has been outstanding. Swell is an awesome company to work with.

Administrative Assistant

I liked the ease of access and the layout. It was more modern than the software we used before, and a was at a better price point.

Marketing Manager

Very easy to set up and very nice to have a great customer support team.

Dentist

We are finally obtained amazing 5 star reviews on Google thanks to Swell's easy to use interface and well formatted text messages and graphics.

Founder

Love the ability to customize the request message and the timing of the send. Deep links to ALL review sites that matter.

When you do that it takes reviews away from google and Facebook. I probably had 30 people review me in swells platform which is completely worthless because no one can see them but me.

The way the software was developed makes it very easy for a patient to review my practice and the numbers have been growing as a result. One of the best ways to drive referral marketing.

Insurance Coordinator

Setup was seamless and we started receiving reviews right away. My contact with customer service has always been good.

I love how easy it is to use. It is very user friendly.

Marketing Coordinator

M writing this review because I have been very happy with Swell in our first 3 months of use. The software has exceeded my expectations.

Removing names from list can be a bit confusing.

They helped us send review requests and we were able to build our reviews up over 100 within the first few months, so now we are one of the top salons on Google.

Head of Marketing

Not to mention their customer service team has gone above and beyond for us getting our integrations worked out. I would encourage any company looking to implement a new SMS software to go with Swell.

EVP Client Strategy

They already integrate with most practice management softwares so I can't imagine this would be difficult to do.

Im not too certain of the emails I get and the rating its a little confusing because I dont know the ratings the pt gives.

Owner 

Integration was very easy into our existing website and software.

Swell screenshot: Keep a pulse on your reputation with at-a-glance data analysis of your review requests, messages, and much more in the Swell dashboard.

Shopper Approved vs Swell Comparison (2026)

Shopper Approved

Swell

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives