Shopper Approved vs TrueReview

Trustpilot

Birdeye

Podium

Yotpo

NiceJob

REVIEWS.io

Compare Shopper Approved and TrueReview based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

A customer review management tool that brings businesses and consumers together through reviews.

Yotpo is an eCommerce marketing platform that helps brands collect and showcase customer reviews, ratings, and photos throughout the buyer journey. The solution enables businesses to leverage user-generated content to build trust, increase social proof, and drive sales through strategic placement at key conversion points across their websites. Yotpo integrates with major eCommerce platforms and includes features like AI-optimized review requests and SEO enhancement tools.

Reviews.io is a review collection tool for companies to collect merchant (company) & product reviews from genuine customers, then share these on Google

Shopper Approved is an eCommerce tool for collecting, managing, and promoting seller ratings, product reviews, video reviews, Q&A, and other social signals on the website and throughout the web to drive traffic, create urgency, and improve conversions.

Activity Dashboard

Activity Tracking

Alerts/Notifications

Brand Management

Commenting/Notes

Competitive Analysis

Conversion Rate Optimization

Customer Experience Management

Customizable Branding

Customizable Fields

Customizable Forms

Customizable Templates

Dashboard

Data Import/Export

Email Reminders

Engagement Tracking

Event Triggered Actions

Feedback Management

Media Monitoring

Monitoring

Multi-Channel Distribution

Multi-Channel Marketing

Negative Feedback Management

Performance Metrics

Ratings/Reviews

Real-Time Notifications

Reminders

Reporting/Analytics

Response Management

Review Badge Management

Review Monitoring

Review Notification

Review Request

Review Sharing

Scoring

SEO Management

Social Media Integration

Social Promotion

Social Sharing

Survey Builder

Survey/Poll Management

Surveys & Feedback

Third-Party Integrations

Website Integration

Widgets

Shopper Approved

Web-based

Operations Manager

Shopper approved is easy to use and an important part of our business. We have been using the platform for years now and have had a great experience.

CEO/Owner

Shopper Approved is easy to use, works seamlessly with my website. Integration is easy, and tech support is very responsive when I have needed them.

President

Shopper Approved is a great company to work with. In almost all of my correspondences they are quick to respond, well trained, and care about your relationship with them.

eCommerce Marketing Director

We have been happy with shopper approved. It gives us the ratings that we need, and it does a great job collecting a large amount of reviews.

I love that it requests a review at checkout and then follows up after delivery. Gives us a better chance of actually acquiring reviews.

I have been with Shopper Approved almost since they launched their platform, which is effectively a lifetime in the web world.

The fit and finish, the trust badges, the customer service, the 1 on 1 training, the creatives. I am excited to have them on my team.

Ecommerce & Consumer Products Manager

We used them after seeing a keynote speaker discuss Shopper Approved at marketing conference. We integrated them into our store and it's been really successful so far.

Owner

We are very pleased with the software. We are probably under utilizing some of the features.

Manager

Has been a great help keeping us connected to our customers.

owner

Competitive cost, interfaces with BigCommerce, good support, Google Authorized aggregator.

Markering Manager

Overall, Shopper Approved is a decent product for the price point. It is very affordable, so we overlook the inconveniences.

Director

Excellent feature set and robust API. Easy to use UI and administration.

I like that it works seamlessly  and user friendly.

There are some technical flaws with the back office that could be improved. The search routine is not ideal and can be annoying when trying to search for reviews.

If we have any complaints, it's that pricing is not consistent. Many of our clients have reached out to ShopperApproved and received vastly different price quotes.

Currently they made an exception and allowed a quarterly plan for me. Starting out, it was a bit of a turn off to have to pay the full year up front.

Very few people complete. I'm not sure how to fix this but it is a new feature.

Shopper Approved screenshot: Shopper Approved reviews tracking

Freelancers

Large Enterprises

Mid Size Business

Small Business

Birdeye is the #1 agentic marketing platform for multi-location brands, trusted by over 200,000 businesses to deliver measurable growth with AI. With Birdeye, brands harness the power of intelligent agents to run marketing, automate engagement, and drive business outcomes at scale.

Podium is an AI-powered platform that helps businesses manage and convert leads. The platform is designed for a range of industries, such as automotive, healthcare, home services, and retail. It includes a virtual assistant that can drive leads, schedule appointments, and market the business. The system consolidates leads from various channels, including phone calls, text messages, website forms, and third-party sources, into a unified AI-powered inbox.

NiceJob is the easiest way to get more great reviews, referrals and sales. We help businesses get the reputation they deserve! We also help your website convert more leads and improve your SEO!

TrueReview is an easy-to-use, all-in-one tool that helps businesses quickly collect, manage, and respond to customer feedback.

AI/Machine Learning

Automated Responses

Campaign Management

Communication Management

Customizable Reports

Email Management

Keyword Tracking

Multi-Channel Campaigns

Multi-Location

Predictive Analytics

Real-Time Analytics

Real-Time Data

Reporting & Statistics

Search/Filter

Sentiment Analysis

SMS Messaging

Template Management

Visual Analytics

TrueReview

Accounting Manager

The tech support was great when I needed help. The program is very easy to use, which is always great.

I like the screening process where you have a chance to resolve a problem before a person negatively critiques you. I also like to easy format and AI option for responses.

We have been using this for quite some time and have great success with the amount of reviews that we have been getting.

Attorney

The customer service is very good. They respond promptly and are always willing to help.

president

Positive reviews help my business to grow and is pretty user friendly.

It helps me do all the work with so much to do in my business this is such a helpful tool.

Sales and Marketing Manager

We are enjoying the user-friendly experience, and the price for the package we chose is very competitive.

Incredibly easy to integrate with square using zapier. It was a huge win for my project.

Weight Loss Specialist

Overall I'm satisfied with true review in the ability to have customers write reviews.

We were fortunate to find TrueReview, had a intro call with [sensitive content hidden] to learn about their process and enrolled in their free trial. The interface is simple and user friendly.

VP Sales  Marketing

I have had 2 google meets where they offered amazing service. Another big plus is the value of the money to enhance your marketing.

IT Sales Admin

I like the ease of use and how simple it is to send review requests and respond to reviews.

The user experience for our customers. Very clean and easy to digest which I believe results in more review conversations.

True Review is easy to integrate into your business. Capturing reviews are essential.

People are much more likely to leave a bad review and rarely take the time to leave a good review on their own. This is detrimental for a small business.

Marketing Manager

Currently that is no longer saved/auto populated.

The only con I would say is that there's no custom monthly plan for the amount of reviews sent out.

Real Estate Professional 

Limited features - whisked I could manage reviews as far as which ones gets sent to Google etc.

TrueReview screenshot: Effortlessly manage your reviews with an intuitive dashboard that provides a live feed of reviews from Google, Facebook, and TrueReview. Respond to reviews directly from the dashboard to stay engaged with your customers.

TrueReview screenshot: Track review trends, monitor ratings, manage customer feedback and gain valuable insights to improve your online reputation.

TrueReview screenshot: Boost your Google Listing ranking by responding to reviews in seconds with TrueReview’s powerful AI review response generator.

TrueReview screenshot: Convert your best reviews into striking visual posts. Customize fonts, colors, and layouts to match your brand and make testimonials stand out with our newest feature, Social Review Post Generator!

TrueReview screenshot: Manage reviews and performance for multiple locations across platforms from one centralized dashboard. Easily get a snapshot of each location’s online performance at a glance and see which teammates are assigned to specific locations.

TrueReview screenshot: Unique contact types and customization options give TrueReview customers an edge over other review request methods.

TrueReview screenshot: Collaborate with your team by inviting them to specific locations with limited access or as admins. Let teammates send review requests, and easily track their requests, engagement, and overall experience.

TrueReview screenshot: Get a clear view of how your customers respond to review requests with detailed interaction statuses, satisfaction scores, survey results, and direct customer feedback.

Shopper Approved vs TrueReview Comparison (2026)

Shopper Approved

TrueReview

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives