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Customer Journey Mapping Tools Software

Last updated: April 2026

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47 software options

SurveySparrow logo

SurveySparrow

Software for creating and managing feedback and surveys

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SurveySparrow revolutionizes customer experience by turning feedback into actionable insights. Effortlessly capture feedbacks, engage with customers, manage reviews, and resolve complaints swiftly. Securely access & analyze data, connect with a global audience, and maintain brand consistency.

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MFour Studio logo

Capture your customers at consideration.

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The ultimate platform for surveys, behavior data analysis, and consumer research. Easily identify personas, fine-tune pitches, create outstanding products, and achieve peak performance.

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Salesforce for Travel & Hospitality logo

Personalize the travel experience.

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Salesforce for Travel & Hospitality is a cloud-based travel recommendation solution for the hospitality industry, which tracks customer preferences and allows users to provide personalized offers to their customers. It offers features such as email and digital marketing, loyalty management, sales and customer service solutions, and data analytics dashboards.

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AiTrillion logo

All-in-one Marketing Automation Platform

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AiTrillion is a SaaS-based Artificial Intelligence enabled, all-in-one marketing platform for eCommerce sellers.

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SAS Customer Intelligence 360 logo

SAS CI360 reinvents marketing via data-driven decisioning

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Activity maps and workflows within Customer Intelligence 360 map out tasks, activities, and engagement points that make up a broader customer journey.

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Delighted logo

Cloud-based customer and employee experience platform

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Delighted is a cloud-based customer feedback collection system that uses single question surveys across multiple channels including email, SMS, web link and website integration to gather and analyse customer, employee, partner and vendor experience insights, while monitoring NPS scores in real-time

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Avion logo

User story mapping for product teams

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Avion is a story mapping tool used by product teams. Avion helps product teams turn ideas into working software, by allowing them to build a powerful user-focused backlog and by emphasizing outcome over output.

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Microsoft Clarity logo

See what your users want—with Clarity

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Clarity is a free, easy-to-use tool that captures how real people actually use your site.

Instant heatmaps: See at a glance which areas on your page drive the most engagement.

Session recordings: Watch how people use your site.

Insights: Learn what's working and what isn't.

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Odyssey Attribution logo

Marketing attribution & spend recommendation for advertisers

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Odyssey Attribution is a cloud-based marketing attribution solution that integrates with Google Analytics, which assists advertisers with ad spend recommendations and channel management. Key features include traffic analytics, campaign management, ad spend recommendations, and custom dashboards.

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Userflow logo

AI-powered product adoption platform that drives growth

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Userflow is an AI-powered product adoption platform that helps SaaS teams onboard, guide, and support users in-app. Create personalized experiences, drive activation and adoption, and reduce churn—all without code.

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Indeemo logo

AI powered, in-the-moment Video Research Platform.

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AI Powered end-to-end Video Research platform for understanding People, Products, Purchases and Experiences, deeper and at scale.

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Brandwise logo

Product Authentication & Consumer Data

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Brandwise is an enterprise-grade digitization application for brands to authenticate products and engage with consumers. It is powered by blockchain.

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UXPressia logo

Create customer journey maps, personas & impact maps online

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UXPressia is designed to help companies create an exceptional customer experience through the use of customer journey mapping, personas, and impact mapping techniques. Try for free!

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SiteRecording logo

Grow like the Fortune 500 with 37+ Apps

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Create a better website experience for your users by monitoring customers' behaviour on your website. Gain insight into how to improve productivity through your website.

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Lucky Orange logo

All-in-one conversion optimization suite for website owners

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Lucky Orange is an all-in-one conversion optimization suite that helps website owners identify drop-offs in the conversion process using dynamic heatmaps, visitor recordings, form analytics, live chat, and polls

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Matomo logo

Take back control with Matomo

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Choose a powerful analytics solution that respects data privacy and ownership.

Matomo is the trusted analytics solution for over 1.5 million websites globally.

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Smartlook logo

Qualitative analytics for websites and mobile apps

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Smartlook is a qualitative analytics solution for websites and mobile apps with always-on visitor recordings, heatmaps, automatic event tracking, and conversion funnels. Not just numbers and graphs, Smartlook will help you truly understand your users' actions.

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XM for Customer Experience logo

Customer experience management (CXM) platform

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Qualtrics CustomerXM is a customer experience management platform that helps businesses collect feedback from across multiple channels and improve the customer journey. Key features include personalized consumer insights, trend analysis, digital reputation management, and behavior-based predictions.

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Hotjar logo

Digital experience insights for any business selling online

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Hotjar is an all-in-one digital experience insights platform. It’s all the tools and data you need to truly understand your users’ behavior and create engaging experiences that drive results. Get to know your users at every step of the way, through interviews, behavioral insights, and feedback.

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GetFeedback logo

Send better surveys. Collect better feedback.

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GetFeedback is easy-to-use online survey software designed to improve response rates.

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Leadoo logo

Converting existing traffic into leads & online sales

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Want to convert more sales and/or leads from your existing website traffic? Leadoo is built for one purpose: results. Leadoo, the World's first and only Lead-Driven Marketing Platform, turns your passive website visitors into qualified leads, in interactive and friendly ways.

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Similarweb logo

Website & app traffic data analysis

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Similarweb empowers businesses to grow, outperform competitors, and win their market. From traffic metrics to channel insights and industry trends, it delivers the digital intelligence needed to understand your audience and lead your category.

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Selligent logo

Multi-channel marketing solution fusing insight & engagement

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Selligent is a multi-channel marketing solution for identifying customers, analyzing behavior across channels, and interpreting data with custom reports

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Pipedrive logo

Cloud-based CRM solution for salespeople

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Pipedrive is a web-based sales CRM solution that helps sales teams of all sizes and industries close more deals. Pipedrive lets salespeople, business owners and everyone in between focus on selling with its customizable sales pipelines, real-time insights and AI-based features.

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Salesforce for Retail logo

Retail management system for eCommerce businesses

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Salesforce Retail CRM is a cloud-based retail management system that helps eCommerce businesses analyze shoppers’ needs and facilitate smart targeting to drive brand awareness. Marketers can utilize AI-powered bots to communicate with buyers in real-time and improve customer engagement levels.

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