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Top Rated Marketing Automation Software with Multivariate Testing

Last updated: April 2026

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182 software options

Zoho CRM logo

Zoho CRM

Customer relationship management solution

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Zoho CRM is a cloud-based customer relationship management (CRM) solution that helps businesses of all sizes close deals smarter, better and faster. The solution lets businesses reach customers through every channel, including telephone, email, social media, and live chat.

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Marketo Engage logo

Marketo Engage

AI-powered marketing automation platform

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Adobe Marketo Engage is an industry-leading, AI-powered marketing automation platform that helps businesses streamline operations, scale personalized engagement, and drive measurable growth. It aligns marketing and sales to increase efficiency, generate more leads, and grow revenue faster.

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emfluence Marketing Platform logo

emfluence Marketing Platform

Built for marketers. Backed by humans.

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Automate personalized customer journeys that drive engagement and measurable ROI. Use visual workflows, behavior triggers, and CRM data to deliver the right message at the right time and track performance across every step of the customer lifecycle.

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Mirabel's Marketing Manager logo

Mirabel's Marketing Manager

Marketing Automation & Audience Development Platform

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This affordable software combines audience development tools, email marketing, workflow automation, and a variety of digital tools for the everyday marketer.

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Insightly Marketing logo

Marketing automation tool with pre-designed email templates

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Insightly Marketing is a marketing automation software that helps businesses streamline operations related to lead capture, customer segmentation, web traffic analytics, and customer journey configuration. Marketing professionals can embed custom lead capture forms into business websites.

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Structured logo

Activate partners. Drive pipeline. Scale globally.

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Partners are expected to drive revenue but rarely execute. Structured is an AI-powered partner marketing platform that helps enterprise teams activate partners to launch, localize, and run campaigns that drive pipeline.

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Experiture logo

Cloud-based marketing platform

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Experiture is an online marketing platform that provides marketing automation and customer engagement solutions to small & mid-sized businesses

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Survey Analytica logo

Cloud-based survey platform

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Survey Analytica is a survey platform that comes with a vast collection of stunning templates. It saves users' valuable time and effort in designing surveys.

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Mailsoftly logo

Send personalized emails and get higher response rates!

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Put your marketing on autopilot—with personalized email journeys that run themselves.

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Ternair logo

Marketing Automation & Customer Data Platform

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Data, content and automation in your own hands. Create your own campaigns that you personalize and automate via dynamic templates. At every stage of the customer journey.

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RevHelm logo

Cloud-based marketing & sales platform

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RevHelm is a cloud-based marketing & sales tool that helps enterprises optimize sales, marketing and customer management operations.

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XMPie Circle logo

Cloud-based marketing automation platform

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XMPie Circle is a SaaS solution designed to help businesses manage, track, collaborate on, and visualize multi-channel marketing campaigns. Administrators can measure, track and view key performance indicators and other metrics.

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Chatchamp logo

Guided selling and marketing automation solution

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Chatchamp offers chatbots and full-screen product advisors to create a user-friendly online shopping experience.

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Wired Plus logo

Email marketing automation tool

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Wired Plus is a marketing automation & CRM platform for businesses of all sizes, designed to help users create, distribute, manage, & track marketing campaigns, & track contacts, leads, & prospects from one platform. Wired Plus uses business intelligence and automation to aid with visitor targeting.

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Recotap logo

AI-enabled account-based marketing platform

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Recotap is an artificial intelligence (AI)-enabled account-based marketing platform designed to help businesses target, engage with and convert accounts using personalized messages, audience intelligence, and visitor tracking, among other capabilities. Teams can gain insights into contacts' behavior and interest patterns, and predict possibilities for marketing qualified accounts (​MQAs​).

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DailyStory logo

Marketing automation and services for SMBs

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DailyStory is a turn-key marketing automation solution that includes software and digital marketing expertise to help SMBs find new customers. And keep them.

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Adaptix logo

Cloud-based marketing automation solution.

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Adaptix is a cloud-based marketing automation platform that helps businesses manage campaigns, track leads, and monitor customer behavior on a centralized interface.

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Fitsyn logo

Financial services and lead management software

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Fitsyn is a loan origination software designed to help businesses search, analyze, and opt from different types of loans available. The platform enables administrators to create a customizable dashboard, add clients, and communicate with them, facilitating customer engagement.

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Resulticks logo

Omnichannel, data-driven marketing automation platform

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Resulticks is a marketing automation platform powered by local or third party data sources, machine learning and AI that enables brands across industries to leverage a real time conversation marketing cloud for the creation, management, tracking, and reporting of campaigns across multiple channels

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Lead Guerrilla logo

Advanced multi-channel marketing automation for SMBs

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Lead Guerrilla is a marketing automation solution which drives lead conversion efficiency and automates multi-channel communications (email/SMS/Twitter)

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LeadFox logo

Web-based lead management & marketing automation solution

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LeadFox is a web-based marketing automation platform that helps SMBs to generate leads, conduct A/B tests, and create email campaigns and landing pages

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EmailDelivery.com logo

Self-hosted email marketing for enterprise & small business.

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EmailDelivery.com is a self-hosted email marketing platform that comes with a proprietary MTA included for sending over your own IP addresses, and also supports SMTP Relay and APIs such as Amazon SES, Mailgun, and Sparkpost.

White label ready for agencies & resellers

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MOBIT logo

Mobile messaging and marketing automation platform

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MOBIT is a personalized text messaging (SMS and MMS) marketing automation platform for business marketers to engage and interact with new and existing cutsomers

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Rejoiner logo

Email Marketing & Cart Abandonment For eCommerce

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Drive faster revenue growth with innovative email marketing automation and cart abandonment software powered by your very own world-class email marketing team.

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ContactPigeon logo

Omnichannel customer engagement for eCommerce and Retail

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ContactPigeon is a marketing personalization & automation software which includes features designed to work with eCommerce to engage, retain, & grow customers

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