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Marketo Engage
5
320
4
298
3
77
2
10
1
5
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
AI-powered marketing automation platform
Table of Contents
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Marketo Engage - 2026 Pricing, Features, Reviews & Alternatives
All user reviews are verified by in-house moderators and provider data by our software research team. Learn more
Last updated: March 2026
Marketo Engage overview
Based on 710 verified user reviews
What is Marketo Engage?
By industry, Marketo Engage reviewers are most commonly professionals in computer software (31%). The most frequent use case cited by reviewers is email marketing (71%).
What do users say about Marketo Engage pricing?
Reviewers indicate that Marketo Engage provides valuable features and regular updates, and some users appreciate its ability to consolidate tools efficiently. However, reviewers frequently report high costs, limited flexibility, and challenges for small businesses or startups.
What are the most popular integrations for Marketo Engage?
The Marketo Engage integration most frequently cited by reviewers is Salesforce Sales Cloud, a CRM product rated 5.0 out of 5 for its integration with Marketo Engage.
Starting price
Pros & Cons
Lead Management
Campaign Management
Marketing Automation
Template Building
Training and Learning Curve
Persistent bugs and outdated interface
Marketo Engage’s user interface
Marketo Engage pros, cons and reviews insights
To determine these pros and cons insights, we analyzed responses from
Overall rating
Value for money
3.9
Features
4.3
Ease of use
3.8
Customer support
4.0
Reviews sentiment
What do users say about Marketo Engage?
By industry, Marketo Engage reviewers are most commonly professionals in computer software (31%). The most frequent use case cited by reviewers is email marketing (71%).
Select to learn more
Who uses Marketo Engage?
Based on 710 verified user reviews.
Company size
Small Businesses
Midsize Businesses
Enterprises
Top industries
Use cases
Marketo Engage's key features
Most critical features, based on insights from Marketo Engage users:
All Marketo Engage features
Features rating:
Marketo Engage alternatives
Marketo Engage
Starting from
No pricing info
Brevo
Starting from
9
Per month
Mailchimp
Starting from
13
Per month
ActiveCampaign
Starting from
15
Per month
Marketo Engage pricing
Pricing plans
Pricing details:
Growth
No pricing info
Features included:
- Native CRM Integration
- Audience Segmentation
- Audience Targeting
- Dynamic Content
- Personalization
- Custom User Roles & Permissions
- Campaign Automation
- Campaign Journey
Select
No pricing info
Features included:
- Cross-channel Nurturing
- Scoring, Routing & Alerts
- Email Marketing
- Social Marketing
- Landing Pages & Forms
- Search Engine Optimization
- Paid Media Targeting
- Campaign Reporting
Prime
No pricing info
Features included:
- Campaign Insights
- Secure Domains
- Custom Data Objects
- Custom Fields
- Event & Webinar Marketing
- Interactive Webinars
- Marketing Calendar
- Attribution & ROI Dashboards
Ultimate
No pricing info
Features included:
- Predictive Content
- Dynamic Chat
- Target Account Management
- Predictive Audiences
- Advanced Journey Analytics
- Sandbox
- Workspaces & Partitions
- Marketo Measure
User opinions about Marketo Engage price and value
Value for money rating:
To see what individual users think of Marketo Engage's price and value, check out the review snippets below.
Logan B.
Owner
Imogen R.
Digital Marketing Specialist
Marketo Engage integrations (118)
Integrations rated by users
We looked at 710 user reviews to identify which products are mentioned as Marketo Engage integrations and how users feel about them.
Integration rating: 4.8 (13)
Integration rating: 4.8 (8)
Integration rating: 4.7 (5)
Integration rating: 4.0 (5)
Integration rating: 5.0 (4)
“Zoho CRM connects reliably so new or updated records can trigger tasks and emails, which is useful when experimenting with simple CRM workflows”
Kartikeya G.
Property Manager
Integration rating: 4.0 (4)
Marketo Engage customer support
What do users say about Marketo Engage customer support?
Customer support rating:
We analyzed verified user reviews to identify positive and negative aspects of Marketo Engage customer support.
A subset of reviewers praise Marketo Engage's customer support for being responsive, helpful, and providing valuable onboarding assistance.
Multiple users find the support community, forums, and knowledge base extremely useful for troubleshooting and learning best practices.
A number of users report slow response times, unhelpful answers, and difficulty reaching knowledgeable support representatives.
Multiple users mention that full-service or phone support often requires extra payment and that support quality has declined over time.
Support options
Training options
To see what individual users say about Marketo Engage's customer support, check out the review snippets below.
“Integrating Marketo to our team was a breeze and the customer support helped make the implementation seamless for everyone!”
Mai M.
Managing Director
Marketo Engage FAQs
Adobe Marketo Engage is a powerful, scalable, and marketer-friendly marketing automation solution that enables brands to create a global marketing center of excellence to orchestrate and execute cross-channel campaigns across complex buying journeys. It helps improve buyer engagement and conversions by personalizing content based on buyer signals, behaviors, and AI to create customized journeys for individuals and teams. Marketo Engage also aligns strategy, messaging, and execution across revenue teams, marketing and sales, by sharing customer engagement data and insights seamlessly between the two, ultimately increasing sales productivity. It optimizes marketing for maximum business impact through a range of out-of-the-box dashboards, customizable reporting, and multi-touch attribution, giving every Marketing and Ops professional. Additionally, it allows teams to seamlessly connect new data sources as they become available, without extensive IT support, to create a centralized hub for customer intelligence that improves efficiency, ROI, and customer experience. Marketo Engage delivers across several key dimensions. It offers flexibility and scalability, having been designed to handle everything from the simplest to the most sophisticated B2B marketing use cases with ease and automation, enabling small teams to produce big results and scale their operations seamlessly. With simplicity and automation at its core, features like Smart Campaigns, a marketer-friendly UI, and cloning capabilities allow marketing teams to build and execute campaigns quickly. Marketo also supports digital maturity, empowering small teams to do more with powerful yet easy-to-use automation, while enabling the most digitally mature organizations to run sophisticated programs across channels, geographies, product lines, and more. Through AI-powered content and personalization, teams can leverage AI and sophisticated rules to present best-fit content for 1:1 personalized experiences. Marketo helps teams rethink revenue operations by embedding extended features such as a webinar platform, conversational chat, sales engagement, and multi-touch attribution—enriching customer intelligence, improving engagement, reducing integration overhead and total cost of ownership, and fostering true marketing and sales alignment. It also reimagines sales engagement with an industry-leading CRM sync that ensures customer engagement data is available to the teams that need it in real time. Marketo offers comprehensive tracking, flexible lead scoring and routing, and a dashboard of best leads and opportunities prioritized by quality and urgency.
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