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Maze vs Optimal Workshop Comparison (2026)

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Maze logo

Maze

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Optimal Workshop

Overview

Maze is the continuous product discovery platform for user-centric product teams. Unlock user insights, make better product decisions.

Transform user research into actionable insights with Optimal. Upload interviews and videos and let AI automatically surface key themes, insights, and highlight reels. Dig deeper with AI chat. Capture transcripts and notes, conduct affinity mapping, tag data, and uncover key user needs.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

75

/user

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

199

/user

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.5

10

5

4

3

2

1

8

1

0

0

1

  • Value for money
  • Ease of use
  • Features
  • Customer support
90%
would recommend this app

4.4

7

5

4

3

2

1

3

4

0

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
71%
would recommend this app

Pros

Not enoughreviews yet

Pros

Not enoughreviews yet

Cons

Not enoughreviews yet

Cons

Not enoughreviews yet

  • Vendor responds to reviews
  • Last review4 years ago
  • Vendor responds to reviews
  • Last review4 years ago

Key features

  • Total features29
  • 360 Degree Feedback
  • A/B Testing
  • AI Copilot
  • AI Smart Probes
  • AI Text Summarization
  • AI-Powered Insights
  • API
  • Access Control
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Adaptive Learning
  • Alerts/Notifications
  • Analytics
  • Annotations
  • Anonymous Feedback
  • Assessment Management
  • Audience Targeting
  • Behavior Tracking
  • Behavioral & Adaptive Logic Guidance
  • Benchmarking
  • Brand Design Consistency
  • Calendar Management
  • Categorization/Grouping
  • Charting
  • Chat/Messaging
  • Collaboration
  • Collaboration Tools
  • Commenting/Notes
  • Conditional Logic
  • Content Management
  • Conversion Rate Optimization
  • Customer Experience Management
  • Customer Segmentation
  • Customizable Branding
  • Customizable Categories
  • Customizable Fields
  • Customizable Questions
  • Customizable Reports
  • Customizable Templates
  • Data Analysis Tools
  • Data Cleansing
  • Data Exporting
  • Data Import/Export
  • Data Security
  • Data Visualization
  • Demographic Data
  • Design Management
  • Device Responsiveness
  • Document Management
  • Drag & Drop
  • Email Management
  • Email Marketing
  • Email Reminders
  • Engagement Tracking
  • Feedback Aggregation
  • Feedback Collection
  • Feedback Management
  • Flexible Audience Options
  • For Mobile
  • For Websites
  • Gamification
  • Generative AI
  • Geotargeting
  • Heatmaps
  • In-App
  • In-Store
  • Industry & Locale Adaptability
  • Integrations
  • Interactive Content
  • Issue Tracking
  • Mobile / Mixed Mode
  • Mobile Access
  • Mobile Survey
  • Moderated Usability Testing
  • Monitoring
  • Multi-Channel Distribution
  • Multi-Language
  • Multi-Use Methodologies
  • Multilingual Surveys
  • Multimedia Support
  • Multiple Question Types
  • Multiple User Accounts
  • NPS Survey Structure
  • NPS of Customers
  • NPS of Employees
  • Note Taking
  • Offline Access
  • Offline Response Collection
  • On-Site
  • Online Polling
  • Panel Management
  • Paper-Based
  • Performance Metrics
  • Performance Testing
  • Phone-Based
  • Photo Submission
  • Presentation Tools
  • Project Management
  • Projections
  • Prototype Creation
  • Pulse Surveys
  • Q&A Management
  • Qualitative Research Support
  • Quality Assurance
  • Quantitative Metrics
  • Question Branching
  • Question Library
  • Question Piping
  • Randomization
  • Rapid Research
  • Ratings/Reviews
  • Real-Time Analysis
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Notifications
  • Real-Time Reporting
  • Recruitment Pool
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Quotas
  • SSL Security
  • Screen Activity Recording
  • Search/Filter
  • Security
  • Segmentation
  • Sentiment Analysis
  • Shared Workspaces
  • Single Sign On
  • Site Intercept Survey
  • Skip Logic
  • Social Media Integration
  • Software Testing Management
  • Sorting
  • Statistical Analysis
  • Support Audio/Images/Video
  • Survey
  • Survey Builder
  • Survey Deployment
  • Survey Sample Management
  • Survey/Poll Management
  • Surveys & Feedback
  • Tagging
  • Team Collaboration
  • Template Management
  • Text Analysis
  • Text Fields
  • Text/Notes
  • Third-Party Integrations
  • Trend Analysis
  • URL Customization
  • Unmoderated Testing
  • Usability Testing
  • User Journeys
  • User Management
  • User Research Analysis
  • Version Control
  • Video Interview
  • Video Snippets
  • Video Support
  • Video recording/Transcriptions
  • Visual Analytics
  • Website Integration
  • Widgets
  • Word Clouds
  • Workflow Management
  • Total features167
  • 360 Degree Feedback
  • A/B Testing
  • AI Copilot
  • AI Smart Probes
  • AI Text Summarization
  • AI-Powered Insights
  • API
  • Access Control
  • Access Controls/Permissions
  • Activity Dashboard
  • Activity Tracking
  • Adaptive Learning
  • Alerts/Notifications
  • Analytics
  • Annotations
  • Anonymous Feedback
  • Assessment Management
  • Audience Targeting
  • Behavior Tracking
  • Behavioral & Adaptive Logic Guidance
  • Benchmarking
  • Brand Design Consistency
  • Calendar Management
  • Categorization/Grouping
  • Charting
  • Chat/Messaging
  • Collaboration
  • Collaboration Tools
  • Commenting/Notes
  • Conditional Logic
  • Content Management
  • Conversion Rate Optimization
  • Customer Experience Management
  • Customer Segmentation
  • Customizable Branding
  • Customizable Categories
  • Customizable Fields
  • Customizable Questions
  • Customizable Reports
  • Customizable Templates
  • Data Analysis Tools
  • Data Cleansing
  • Data Exporting
  • Data Import/Export
  • Data Security
  • Data Visualization
  • Demographic Data
  • Design Management
  • Device Responsiveness
  • Document Management
  • Drag & Drop
  • Email Management
  • Email Marketing
  • Email Reminders
  • Engagement Tracking
  • Feedback Aggregation
  • Feedback Collection
  • Feedback Management
  • Flexible Audience Options
  • For Mobile
  • For Websites
  • Gamification
  • Generative AI
  • Geotargeting
  • Heatmaps
  • In-App
  • In-Store
  • Industry & Locale Adaptability
  • Integrations
  • Interactive Content
  • Issue Tracking
  • Mobile / Mixed Mode
  • Mobile Access
  • Mobile Survey
  • Moderated Usability Testing
  • Monitoring
  • Multi-Channel Distribution
  • Multi-Language
  • Multi-Use Methodologies
  • Multilingual Surveys
  • Multimedia Support
  • Multiple Question Types
  • Multiple User Accounts
  • NPS Survey Structure
  • NPS of Customers
  • NPS of Employees
  • Note Taking
  • Offline Access
  • Offline Response Collection
  • On-Site
  • Online Polling
  • Panel Management
  • Paper-Based
  • Performance Metrics
  • Performance Testing
  • Phone-Based
  • Photo Submission
  • Presentation Tools
  • Project Management
  • Projections
  • Prototype Creation
  • Pulse Surveys
  • Q&A Management
  • Qualitative Research Support
  • Quality Assurance
  • Quantitative Metrics
  • Question Branching
  • Question Library
  • Question Piping
  • Randomization
  • Rapid Research
  • Ratings/Reviews
  • Real-Time Analysis
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Notifications
  • Real-Time Reporting
  • Recruitment Pool
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Quotas
  • SSL Security
  • Screen Activity Recording
  • Search/Filter
  • Security
  • Segmentation
  • Sentiment Analysis
  • Shared Workspaces
  • Single Sign On
  • Site Intercept Survey
  • Skip Logic
  • Social Media Integration
  • Software Testing Management
  • Sorting
  • Statistical Analysis
  • Support Audio/Images/Video
  • Survey
  • Survey Builder
  • Survey Deployment
  • Survey Sample Management
  • Survey/Poll Management
  • Surveys & Feedback
  • Tagging
  • Team Collaboration
  • Template Management
  • Text Analysis
  • Text Fields
  • Text/Notes
  • Third-Party Integrations
  • Trend Analysis
  • URL Customization
  • Unmoderated Testing
  • Usability Testing
  • User Journeys
  • User Management
  • User Research Analysis
  • Version Control
  • Video Interview
  • Video Snippets
  • Video Support
  • Video recording/Transcriptions
  • Visual Analytics
  • Website Integration
  • Widgets
  • Word Clouds
  • Workflow Management

Integrations

  • Total integrations5
  • Adobe XD
  • Cint
  • Claude
  • Cursor
  • Figma
  • Gemini
  • Lovable
  • Marvel
  • Microsoft 365 Copilot
  • Prolific
  • Respondent
  • Sketch
  • Slack
  • Total integrations9
  • Adobe XD
  • Cint
  • Claude
  • Cursor
  • Figma
  • Gemini
  • Lovable
  • Marvel
  • Microsoft 365 Copilot
  • Prolific
  • Respondent
  • Sketch
  • Slack