GetApp offers objective, independent research and verified user reviews. We may earn a referral fee when you visit a vendor through our links.
Our commitment
Independent research methodology
Our researchers use a mix of verified reviews, independent research, and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology.
Verified user reviews
GetApp maintains a proprietary database of millions of in-depth, verified user reviews across thousands of products in hundreds of software categories. Our data scientists apply advanced modeling techniques to identify key insights about products based on those reviews. We may also share aggregated ratings and select excerpts from those reviews throughout our site.
Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.
How GetApp ensures transparency
GetApp lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. GetApp is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website.
Qualtrics Market Research vs Optimal Workshop Comparison (2026)
Add to Compare
Compare similar apps
SurveyMonkey
4.6
Jotform
4.7
QuestionPro
4.8
Good recommendations?
Qualtrics Market Research
5
327
4
92
3
11
2
0
1
0
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Optimal Workshop
5
3
4
4
3
0
2
0
1
0
Based on GetApp‘s extensive, proprietary database of in-depth, verified user reviews
Overview
Lay the right foundation for managing your stakeholder experiences. From customer insights to market segmentation to concept testing, Qualtrics CoreXM is the single solution for all of your experience data.
Transform user research into actionable insights with Optimal. Upload interviews and videos and let AI automatically surface key themes, insights, and highlight reels. Dig deeper with AI chat. Capture transcripts and notes, conduct affinity mapping, tag data, and uncover key user needs.
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
- Platforms supported
- Web-based
- iPhone app
- Android app
- Windows Phone app
- Typical customers
- Freelancers
- Small businesses
- Mid size businesses
- Large enterprises
- Customer support
- Phone
- Online
- Knowledge base
- Video tutorials
Video & Screenshots
Pricing
User reviews
4.7
430
5
4
3
2
1
327
92
11
0
0
- Value for money
- Ease of use
- Features
- Customer support
4.4
7
5
4
3
2
1
3
4
0
0
0
- Value for money
- Ease of use
- Features
- Customer support
Pros
Melissa R.
Administrator
Ginger S.
Graduate Student Academic Advisor
Melissa R.
Administrator
Pros
Not enoughreviews yet
Cons
Melissa R.
Administrator
Michael C.
Director of Survey Research
Victoria W.
Sole proprietor
Cons
Not enoughreviews yet
- Vendor responds to reviews
- Last review9 days ago
- Vendor responds to reviews
- Last review4 years ago
Key features
- Total features118
- 360 Degree Feedback
- A/B Testing
- AI Copilot
- AI Smart Probes
- AI Text Summarization
- AI-Powered Insights
- API
- Access Control
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Ad hoc Analysis
- Adaptive Learning
- Alerts/Notifications
- Analytics
- Annotations
- Anonymous Feedback
- Assessment Management
- Audience Targeting
- Behavior Tracking
- Behavioral & Adaptive Logic Guidance
- Benchmarking
- Brand Design Consistency
- Brand Guidelines
- Brand Tracking
- Calendar Management
- Campaign Segmentation
- Categorization/Grouping
- Change Management
- Charting
- Chat/Messaging
- Collaboration
- Collaboration Tools
- Commenting/Notes
- Competitive Analysis
- Conditional Logic
- Content Management
- Conversion Rate Optimization
- Customer Experience Management
- Customer Profiles
- Customer Segmentation
- Customizable Branding
- Customizable Categories
- Customizable Fields
- Customizable Questions
- Customizable Reports
- Customizable Templates
- Dashboard
- Data Analysis Tools
- Data Cleansing
- Data Coding
- Data Collection
- Data Exporting
- Data Import/Export
- Data Security
- Data Storage Management
- Data Visualization
- Demographic Data
- Design Management
- Device Responsiveness
- Document Management
- Drag & Drop
- Email Management
- Email Marketing
- Email Reminders
- Engagement Tracking
- Face-to-Face
- Feedback Aggregation
- Feedback Collection
- Feedback Management
- Flexible Audience Options
- For Mobile
- For Websites
- Funnel Analysis
- Gamification
- Generative AI
- Geotargeting
- Heatmaps
- In-App
- In-Store
- Industry & Locale Adaptability
- Integrations
- Interactive Content
- Issue Tracking
- Landing Pages/Web Forms
- Machine Learning
- Market Data Analysis
- Media Analytics
- Mixed Methods Research
- Mobile / Mixed Mode
- Mobile Access
- Mobile App
- Mobile Survey
- Moderated Usability Testing
- Monitoring
- Multi-Channel Data Collection
- Multi-Channel Distribution
- Multi-Language
- Multi-Use Methodologies
- Multilingual Surveys
- Multimedia Support
- Multiple Data Sources
- Multiple Question Types
- Multiple User Accounts
- Multivariate Testing
- NPS Survey Structure
- NPS of Customers
- NPS of Employees
- Natural Language Processing
- Note Taking
- Offline Access
- Offline Response Collection
- On-Site
- Online Polling
- Panel Management
- Paper-Based
- Performance Metrics
- Performance Testing
- Phone-Based
- Photo Submission
- Predictive Analytics
- Predictive Pricing Models
- Presentation Tools
- Pricing Analytics
- Product Data Management
- Profitability Analysis
- Project Management
- Projections
- Prototype Creation
- Pulse Surveys
- Q&A Management
- Qualitative Comparative Analysis
- Qualitative Research Support
- Quality Assurance
- Quantitative Analysis
- Quantitative Metrics
- Question Branching
- Question Library
- Question Piping
- Randomization
- Rapid Research
- Ratings/Reviews
- Real-Time Analysis
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Recruitment Pool
- Reminders
- Reporting & Statistics
- Reporting/Analytics
- Response Quotas
- Response Validation
- SSL Security
- Screen Activity Recording
- Search/Filter
- Security
- Segmentation
- Sentiment Analysis
- Shared Workspaces
- Single Sign On
- Site Intercept Survey
- Skip Logic
- Social Media Integration
- Social Media Monitoring
- Software Testing Management
- Sorting
- Split Testing
- Statistical Analysis
- Support Audio/Images/Video
- Survey
- Survey Builder
- Survey Deployment
- Survey Sample Management
- Survey/Poll Management
- Surveys & Feedback
- Tagging
- Team Collaboration
- Template Management
- Text Analysis
- Text Fields
- Text/Notes
- Third-Party Integrations
- Trend Analysis
- URL Customization
- Unmoderated Testing
- Usability Testing
- User Journeys
- User Management
- User Research Analysis
- Version Control
- Video Interview
- Video Snippets
- Video Support
- Video recording/Transcriptions
- Visual Analytics
- Visual Editor
- Web Tracking
- Website Integration
- Website Monitoring
- Widgets
- Word Clouds
- Workflow Management
- Total features167
- 360 Degree Feedback
- A/B Testing
- AI Copilot
- AI Smart Probes
- AI Text Summarization
- AI-Powered Insights
- API
- Access Control
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Ad hoc Analysis
- Adaptive Learning
- Alerts/Notifications
- Analytics
- Annotations
- Anonymous Feedback
- Assessment Management
- Audience Targeting
- Behavior Tracking
- Behavioral & Adaptive Logic Guidance
- Benchmarking
- Brand Design Consistency
- Brand Guidelines
- Brand Tracking
- Calendar Management
- Campaign Segmentation
- Categorization/Grouping
- Change Management
- Charting
- Chat/Messaging
- Collaboration
- Collaboration Tools
- Commenting/Notes
- Competitive Analysis
- Conditional Logic
- Content Management
- Conversion Rate Optimization
- Customer Experience Management
- Customer Profiles
- Customer Segmentation
- Customizable Branding
- Customizable Categories
- Customizable Fields
- Customizable Questions
- Customizable Reports
- Customizable Templates
- Dashboard
- Data Analysis Tools
- Data Cleansing
- Data Coding
- Data Collection
- Data Exporting
- Data Import/Export
- Data Security
- Data Storage Management
- Data Visualization
- Demographic Data
- Design Management
- Device Responsiveness
- Document Management
- Drag & Drop
- Email Management
- Email Marketing
- Email Reminders
- Engagement Tracking
- Face-to-Face
- Feedback Aggregation
- Feedback Collection
- Feedback Management
- Flexible Audience Options
- For Mobile
- For Websites
- Funnel Analysis
- Gamification
- Generative AI
- Geotargeting
- Heatmaps
- In-App
- In-Store
- Industry & Locale Adaptability
- Integrations
- Interactive Content
- Issue Tracking
- Landing Pages/Web Forms
- Machine Learning
- Market Data Analysis
- Media Analytics
- Mixed Methods Research
- Mobile / Mixed Mode
- Mobile Access
- Mobile App
- Mobile Survey
- Moderated Usability Testing
- Monitoring
- Multi-Channel Data Collection
- Multi-Channel Distribution
- Multi-Language
- Multi-Use Methodologies
- Multilingual Surveys
- Multimedia Support
- Multiple Data Sources
- Multiple Question Types
- Multiple User Accounts
- Multivariate Testing
- NPS Survey Structure
- NPS of Customers
- NPS of Employees
- Natural Language Processing
- Note Taking
- Offline Access
- Offline Response Collection
- On-Site
- Online Polling
- Panel Management
- Paper-Based
- Performance Metrics
- Performance Testing
- Phone-Based
- Photo Submission
- Predictive Analytics
- Predictive Pricing Models
- Presentation Tools
- Pricing Analytics
- Product Data Management
- Profitability Analysis
- Project Management
- Projections
- Prototype Creation
- Pulse Surveys
- Q&A Management
- Qualitative Comparative Analysis
- Qualitative Research Support
- Quality Assurance
- Quantitative Analysis
- Quantitative Metrics
- Question Branching
- Question Library
- Question Piping
- Randomization
- Rapid Research
- Ratings/Reviews
- Real-Time Analysis
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Real-Time Notifications
- Real-Time Reporting
- Recruitment Pool
- Reminders
- Reporting & Statistics
- Reporting/Analytics
- Response Quotas
- Response Validation
- SSL Security
- Screen Activity Recording
- Search/Filter
- Security
- Segmentation
- Sentiment Analysis
- Shared Workspaces
- Single Sign On
- Site Intercept Survey
- Skip Logic
- Social Media Integration
- Social Media Monitoring
- Software Testing Management
- Sorting
- Split Testing
- Statistical Analysis
- Support Audio/Images/Video
- Survey
- Survey Builder
- Survey Deployment
- Survey Sample Management
- Survey/Poll Management
- Surveys & Feedback
- Tagging
- Team Collaboration
- Template Management
- Text Analysis
- Text Fields
- Text/Notes
- Third-Party Integrations
- Trend Analysis
- URL Customization
- Unmoderated Testing
- Usability Testing
- User Journeys
- User Management
- User Research Analysis
- Version Control
- Video Interview
- Video Snippets
- Video Support
- Video recording/Transcriptions
- Visual Analytics
- Visual Editor
- Web Tracking
- Website Integration
- Website Monitoring
- Widgets
- Word Clouds
- Workflow Management
Integrations
- Total integrations38
- Adobe Analytics
- Annex Cloud Loyalty Experience Platform
- Chattermill
- Cint
- Claude
- ClickTale
- Contentsquare
- Cursor
- DataGrail
- Dynamics 365 Business Central
- Figma
- Freshdesk
- Fuel Cycle
- Fullstory
- Gemini
- Genesys Cloud CX
- Glassbox
- Grade.us
- HubSpot CRM
- Infegy Starscape
- Jira
- Kantata
- LogRocket
- Lovable
- Make
- Marketo Engage
- Medallia Agent Connect
- Microsoft 365 Copilot
- Pendo
- Prolific
- Quantum Metric
- Respondent
- ReviewTrackers
- SAP Analytics Cloud
- SAP Customer Experience
- Salesforce Sales Cloud
- SessionCam
- Slack
- SocketLabs
- Tableau
- Tango
- Tray.io
- Tremendous
- UserTesting
- Xoxoday
- Zapier
- Zendesk Suite
- Total integrations9
- Adobe Analytics
- Annex Cloud Loyalty Experience Platform
- Chattermill
- Cint
- Claude
- ClickTale
- Contentsquare
- Cursor
- DataGrail
- Dynamics 365 Business Central
- Figma
- Freshdesk
- Fuel Cycle
- Fullstory
- Gemini
- Genesys Cloud CX
- Glassbox
- Grade.us
- HubSpot CRM
- Infegy Starscape
- Jira
- Kantata
- LogRocket
- Lovable
- Make
- Marketo Engage
- Medallia Agent Connect
- Microsoft 365 Copilot
- Pendo
- Prolific
- Quantum Metric
- Respondent
- ReviewTrackers
- SAP Analytics Cloud
- SAP Customer Experience
- Salesforce Sales Cloud
- SessionCam
- Slack
- SocketLabs
- Tableau
- Tango
- Tray.io
- Tremendous
- UserTesting
- Xoxoday
- Zapier
- Zendesk Suite
Alternatives
Explore similar apps
