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AB Testing Software with Funnel Analysis (2026)

Last updated: March 2026

AB Testing Software Key Features

    Based on 280 user opinions, we identified 6 features that are important for any product in AB Testing Software

  • A/B Testing

    Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

    Average user rating

    4.7

  • Conversion Rate Optimization

    Average user rating

    4.6

  • Conversion Tracking

    Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads

    Average user rating

    4.6

  • Reporting/Analytics

    View and track pertinent metrics

    Average user rating

    4.3

  • Split Testing

    Conduct tests to compare performance across various versions of content (web pages, images, emails, etc.)

    Average user rating

    4.7

  • Visual Editor

    Program to edit text files that renders the content in accordance with embedded markup code such as HTML

    Average user rating

    4.4
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36 software options

XM for Strategy & Research logo
Category Leaders

Customer insights & brand research survey management tool

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Lay the right foundation for managing your stakeholder experiences. From customer insights to market segmentation to concept testing, Qualtrics CoreXM is the single solution for all of your experience data.

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Freshsales logo

Sales management solution

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Freshworks CRM Marketing Cloud helps marketing teams deliver more personalized customer experiences at every touchpoint across their lifecycle. You can automate conversations with website visitors using AI chatbots, create personalized email campaigns and nurture customers to keep coming back.

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Lucky Orange logo
Category Leaders

All-in-one conversion optimization suite for website owners

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Lucky Orange is an all-in-one conversion optimization suite that helps website owners identify drop-offs in the conversion process using dynamic heatmaps, visitor recordings, form analytics, live chat, and polls

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NVECTA logo
Category Leaders

A Marketing Automation & Customer Data Platform

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Nvecta, a leading CDP, unifies customer data for businesses of all sizes. This single view creates comprehensive profiles for personalized marketing across channels (Email, SMS, push) with real-time data and journey orchestration tools.

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VWO Testing logo

A/B testing solution for measuring campaign performance

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VWO Testing is a cloud-based solution that helps enterprises create and perform A/B tests on products, features, campaigns, or websites. Using the visual editor, professionals can modify existing pages by changing elements such as layouts, headline, background colors, borders, and more.

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Crazy Egg logo

Make the Most of Every Website Visitor.

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A rich, browser-based A/B Testing tool that helps you test your instincts and hypotheses live; without needing the help of an Engineer.

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Jahia logo

Digital experience and content management platform

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Jahia helps businesses manage website and application development projects by creating digital frameworks for delivering a personalized customer journey. The content management system lets users create, edit, review, and publish structured and unstructured content and manage web pages, SEO & more.

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Proof Pulse logo

Personalized social proof notifications for your website

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Proof is a conversion optimization tool that adds visitor identification, customer journey tracking & social proof notifications to a website without any coding

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Heap logo

All-in-one solution for creating great digital experiences.

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Heap is the only solution that shows you every action by every user on your product or site, then provides direction on the improvements that will most impact your business. With One-Click Session Replay & Autocapture, teams can quickly improve conversion, retention, and customer delight.

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Freshmarketer logo

Conversation rate and marketing management software

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Freshmarketer is an all-in-one conversion rate optimization (CRO) hub designed to help businesses and marketing agencies convert website visitors into customers

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Upflowy logo

Cloud-based lead management and AB testing software solution

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Upflowy allows organization managers to iterate business flows using IT, enabling the implementation of cost-effective growth strategies. Key attributes include AB testing, content management, analytics and reporting, customization, process flow management, and lead management.

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Croct logo

Headless CMS with built-in AB testing and personalization

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Croct is an experimentation platform with built-in headless CMS for content management and real-time personalization.

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Zoho PageSense logo

The Complete A/B Testing and CRO Platform

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Compare the performance of web page variations to find the one with the most conversions using A/B tests.

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Kameleoon logo

Predictive personalization and A/B testing software

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Test and validate your UX hypotheses using our A/B testing and multivariate testing tool, to provide your visitors with an optimal user experience, across desktop and mobile.

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Omniconvert logo

Conversion rate optimization platform

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Omniconvert is a full-stack conversion optimization tool that includes A/B testing, surveys and web personalization features

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Yieldify logo

Personalization for Busy People

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Generate more e-commerce revenue with easy website personalization. Yieldify's solution increases conversions, leads and order value, and makes it easy to get reliable ROI. Our fully-managed solution uses our unique Methodology to ensure results from the start, and go live in minutes (not months).

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Twik logo

Real-time full GDPR compliant deals & revenue increase app.

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twik acts as an automatic MVT / AB testing platform - you don't need to divide pages or elements to experiments or decide on traffic to each or to modify your markup code in your CMS. twik constantly checks for the best performing combination of experiments and delivers it to the visitor.

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Interaction Studio logo

The Real-Time Personalization Platform

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Only Evergage’s real-time personalization platform delivers The Power of 1, enabling digital marketers to transform the dream of 1:1 customer engagement into reality.

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Apptimize logo

A/B testing & release management solution for product teams

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Apptimize is a cloud-based A/B testing and release management solution which assists businesses of all sizes with mobile app experimentation and optimization. Its key features include audience targeting, funnel analysis, split testing, campaign segmentation and visual editing.

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Flowpoint logo

Boost conversions with behaviour tracking

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This web analytics solution utilizes AI to help you gain insights into your customers' online behavior and optimize your conversion rates.

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MailatMars logo

Email marketing solution for small to large businesses

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MailatMars is an email marketing software designed to cater to the needs of small to enterprise-level businesses. It offers the capability to send marketing campaigns and efficiently manage them using advanced analytics. The platform focuses on putting the audience at the center by providing tools such as forms, emails, and other marketing channels to enhance engagement.

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Ptengine logo

All-in-One Marketing Solution

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Ptengine is a complete marketing and analytics platform. We help you to truly understand your users and take actions by personalizing content and run A/B-tests. It's free to get started and ready to go in a few minutes.

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Creabl logo

Behavior recording tool for customer success teams

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Creabl helps businesses create funnels, and have them broken down by behavior or any user attribute to understand better what users convert most actively. Teams can define the funnel steps that may cause friction to engage users.

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Statsig logo

Cloud-based platform for managing product development

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Statsig is a product development platform that provides tools for experimentation, feature management, product analytics, and session replays. It is designed for industries such as artificial intelligence, gaming, B2B SaaS, and e-commerce. The platform supports roles including engineering teams, data scientists, product managers, and operations professionals who rely on data to inform decisions.

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SiteSpect logo

Website optimization tool for retailers and developers

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SiteSpect is an AB testing software designed to help businesses test changes on custom websites, mobile devices, and other digital properties. The platform enables managers to analyze client-side look and feel to create personalized customer experiences and boost website engagement.

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