Persona vs Entrust IDV

Recognito

Plaid

Didit

RECOGNITO is a global leader and trusted provider of Face Biometrics and ID Document Verification solutions.

 • NIST FRVT Top Face Recognition in 1:1 and 1:N
 • Deepfake Detection, 2D/3D Passive Face Liveness Detection 
 • ID, Passport Document OCR and MRZ, Barcode Analysis

Plaid is a technology platform which allows users to create connections between applications and bank accounts to authenticate accounts, check balances in real time, verify identities, validate income, pull transaction data, and verify borrower assets

Flexible KYC via API or no-code. Free core features, global reach, and up to 70% cheaper than others. Built for devs and scaling teams.

Persona provides companies with configurable identity infrastructure for KYC, AML, KYB, fraud detection, onboarding, and more.

Access Certification

Access Controls/Permissions

Access Management

Activity Dashboard

Activity Monitoring

Activity Tracking

Address Validation

Alerts/Escalation

Alerts/Notifications

AML Compliance

Approval Process Control

Archiving & Retention

Audit Management

Audit Trail

Authentication

Background Screening

Biometrics

Case Management

Collaboration Tools

Compliance Management

Compliance Tracking

Configurable Workflow

Contact Database

Customer Database

Custom Fraud Rules

Customizable Branding

Customizable Reports

Customizable Templates

Data Capture and Transfer

Data Discovery

Data Extraction

Data Import/Export

Data Mapping

Data Synchronization

Data Verification

Data Visualization

Document Management

Document Storage

Event Logs

Financial Transaction Approval

For Banking

For eCommerce

For Insurance Industry

Fraud Detection

HIPAA Compliant

Identity Verification

ID Scanning

Investigation Management

KYC Compliance

Mobile Access

Monitoring

Multi-Factor Authentication

Multi-Language

Multiple Authentication Methods

Multiple User Accounts

Onboarding

Optical Character Recognition

Payment Fraud Prevention

PCI Compliance

PEP Screening

Process/Workflow Automation

Real-time Alerts

Real-Time Analytics

Real-Time Data

Real-Time Monitoring

Real-Time Notifications

Real-Time Reporting

Real-Time Updates

Records Management

Reporting/Analytics

Reporting & Statistics

Risk Alerts

Risk Analysis

Risk Assessment

Risk Management

Risk Scoring

Role-Based Permissions

SARs

Search/Filter

Secure Data Storage

Secure Login

Security Auditing

Self Service Portal

Single Sign On

SSL Security

Third-Party Integrations

Transaction History

Transaction Monitoring

User Management

User Onboarding

User Provisioning

Version Control

Watch List

Workflow Management

Proprietary

Persona

Web-based

Essential

Growth

Enterprise

The identity verification flows are intuitive and customizable, allowing us to test and iterate quickly even at the pre-launch phase.

Founder

For queer communities, trust is everything, and integrating Persona has allowed us to deliver on that promise with secure verification, privacy controls, and peace of mind for our users.

Persona integrates smoothly, performs reliably, and provides the level of security we need as we prepare our app for launch.

The value for money has been extraordinary, giving us access to enterprise-grade solutions through the startup program at a price point that works for a young company.

Some of the workflows are a bit complex and difficult to navigate.

Chief Technical Officer

The cost can be on higher side if you do not need extensive identity verification.

The startup program has been a tremendous benefit, giving us access to enterprise-grade safety solutions at a startup-friendly scale.

Director of Talent

The cost is also very conservative compared to competitors (we don't need 1000s of verifications per month).

CEO Founder

The process to integrate persona into my app was actually fun and again very simple.

The entry plan does not allow for integration into our existing systems.

Head of Innovation

Customer support is excellent and they actively try to help users make the most of the product.

Others were pricing quite high like 10000 USD yearly.

Even the Persona name itself conveys trust and security, which reassures our community from the moment they engage.

Co-Founder

Excellent customer care from the initial discussions to the end of the implementation; we dealt with very technical and knowledgeable people all along

Safety—backed by their tools and team—is at the very core of how we’re building the future of queer connection.

Owner

The Startup Program is helpful, but once you go over the limits, the pricing can feel a bit high.

It’s straightforward, and I can verify identities quickly without any hassle.

Very simple to deploy, interface is beautiful and suits well our UI

Security and Access Control

Pricing

Ease of Use

User Interface

Integrations

Customer Support

Freelancers

Small Business

Mid-size Business

Large Enterprises

Persona Identities

Sumsub

Sumsub is an identity verification platform designed for KYC/AML needs.

Flagright

Flagright is the AI operating system for financial crime compliance, trusted by more than 100 fintechs and banks across 30+ countries.

Onfido's Real Identity Platform is an end-to-end, AI powered identity verification solution that helps businesses seamlessly onboard customers while stopping fraud, and navigating regulatory requirements.

Age Verification

AI/Machine Learning

Barcode Recognition

Data Security

Geolocation

Two-Factor Authentication

Entrust IDV

iPhone

Android

Basic

Operations Director

Common challenges or concerns with identity verification services in general can include potential false positives, integration complexities, or the evolving nature of fraud tactics

Do not expect any customer support: from the beginning Onfido sent us incorrect invoices.

Great KYC checks and user friendly maintenance portal.

Vice President

The API also integrates well with our other systems.

UNDERWRITING MANAGER

Easy to use the system and it has added more tools for us to detect fraud.

Risk Manager

The only "con" we can mention is the somewhat higher pricing.

Head of Compliance

Easy integration using SDK, fast report result, extensive document type coverage for identity verification

Senior Operations Manager

Difficulties when asking for a specific changes.

Project Manager

It comes with great authentication solution

Software Developer

Had a few minor issues with sections of the API documentation at the time (has since been rectified).

API documentation was nice to work with, product worked as expected.

Entrust