RethinkBH vs ABA Matrix

AlohaABA

Theralytics 

CentralReach

Running an ABA practice can be overwhelming, but AlohaABA makes it a breeze! Our all-in-one practice management software handles scheduling, payroll, billing, and insurance claims while our Customer Success Managers provide 24/7 support. Focus on your patient and let us handle the heavy lifting.

Theralytics is a cloud-based ABA practice management software that streamlines scheduling, billing, data collection, documentation, payroll, and reporting in one secure, user-friendly platform, boosting efficiency for therapy providers.

CentralReach is the leading AI-powered EMR and practice management platform for autism and IDD care. Trusted by 4,000+ providers, it unites intake, scheduling, clinical documentation, billing, and analytics in one secure system to deliver better outcomes and scale with confidence. 

Director

Human Resources

Customer support is responsive and helpful when issues arise.

Behavior Analyst

I feel customer service representatives and the overall program are responsive to concerns and each individual suggestion is taken into consideration as though they are your personal programmer.

RethinkBH is a leading all-in-one platform for ABA therapy and pediatric behavioral health. Trusted by 96,000+ providers, it unites clinical documentation, scheduling, AI-powered billing, staff training, and family engagement to help practices deliver care, scale efficiently, and protect revenue

ABA Data Collection

Access Controls/Permissions

Activity Dashboard

Activity Tracking

Alerts/Escalation

Alerts/Notifications

Appointment Management

Appointment Scheduling

Assessment Management

Automated Scheduling

Behavior Tracking

Billing & Invoicing

Calendar Management

Care Plan Management

Charting

Chat/Messaging

Claims Management

Client Portal

Communication Management

Compliance Management

Compliance Tracking

Confirmations/Reminders

Customizable Forms

Customizable Reports

Customizable Templates

Data Storage Management

Data Visualization

Document Management

Document Storage

Document Templates

Electronic Signature

Employee Management

EMR/EHR

For ABA Industry

Forms Management

Goal Setting/Tracking

HIPAA Compliant

Initial Assessments

Insurance Eligibility Verification

Insurance Management

Invoice Management

Learning Management

Live Chat

Medical Billing

Mobile Access

Multi-Location

Multi-Physician

Patient Engagement

Patient Intake

Patient Portal

Patient Records Management

Patient Scheduling

Payroll Management

Physician Scheduling

Practice Management

Program Management

Progress Reports

Progress Tracking

Real-Time Reporting

Records Management

Reminders

Reporting/Analytics

Reporting & Statistics

Role-Based Permissions

Scheduling

Self Service Portal

SOAP notes

Task Management

Template Management

Third-Party Integrations

Treatment Planning

Visual Analytics

Workflow Management

RethinkBH

Web-based

iPad

Android

iPhone

Total Therapy

Skills

Basic

Frequent glitches and slowdowns

Clinical Director

At times the website lags and it becomes difficult to run reports or verify sessions (usually end of month)

69% of reviewers feel negative about bugs and issues. Some users report experiencing frequent glitches, slow loading times, and occasional crashes, especially during busy periods or when using mobile devices. Reviewers say these technical problems disrupt workflows, delay note-taking, and make it difficult to run reports or verify sessions efficiently. Users think that unreliable system performance can be particularly frustrating when deadlines are tight or immediate access is required, and they note that recurring technical issues often remain unresolved, impacting their overall productivity.

Streamlined staff onboarding process

Behavior Technician

The videos were very informative and the quizzes helped even more to retain the knowledge.

85% of reviewers feel positive about the training and learning curve. Users say the platform provides helpful onboarding, clear training modules, and informative videos that make it easy for both new hires and experienced staff to learn the system. Reviewers indicate the training resources, such as visual examples and quizzes, support quick knowledge retention and efficient staff development. Some users report that the intuitive structure and accessible support teams further simplify the learning process, making it straightforward to train staff and implement new workflows without significant delays.

Intuitive navigation and simplicity

Easy process to create accounts for RBT Training.

Operations Coordinator

It's user friendly. When I first used it, I was able to navigate through it easily.

87% of reviewers feel positive about the ease of use. Reviewers indicate the software is user-friendly, with a clear layout and intuitive interface that allows users of varying technical backgrounds to navigate and access features easily. Some users say they appreciate being able to manage tasks efficiently across devices, and they find the uncluttered design helps them stay organized. Users think the straightforward setup and logical structure simplify daily operations, making processes like program management and data entry more manageable and less time-consuming.

Senior Behavior Therapist

Rethink is a user friendly option for medical providers of all skill levels that allow for sustainable and ongoing training to complete needed documentation and data collection in a timely manner.

Some pros of using RethinkBH as an RBT are that it allows data collection and session notes to be completed electronically, which helps reduce paperwork and keeps everything organized in one place.

Behavior Therapist

My overall experience has been positive in offering useful tools for behavior tracking, skill acquisition programming, session documentation, and progress monitoring, which support efficient clinical workflow and organization.

In addition, the app tends to drain my device battery significantly during sessions. Although the platform has useful features and potential, I think improvements to the app’s reliability, syncing, and overall user experience would make it much more effective for RBTs in the field.

Registered Behavioral Technician

I have had some issues in the past in terms of proper saving of data, but in general it does what I need for my client in terms of documenting our sessions, and provides necessary resources for staff.

Behavior technician

The platform helps with scheduling, session notes, billing, and data collection all in one place.

Senior Behavior Technician

With this new update it does not allow syncing for skills/behaviors unless the minimum trials were inputted, despite if skill was not practiced or behavior didn’t occur.

Board Certified Behavior Analyst

I have been able to search and find many webinars on topics of interest, as well as look through the catalog to find topics I have not even thought of.

It also has a very unreliable highlighting function, in case I need to move sentences around in my notes or delete a lot at once.

Having scheduling, documentation, and data collection all within one system is convenient and helps sessions run more efficiently.

There were occasional navigation challenges and system delays, but the platform overall helped improve communication, consistency, and collaboration among team members while supporting effective service delivery.

I have also experienced multiple syncing issues where my data duplicated three or four times, which is frustrating and raises concerns about accuracy.

Sometimes the website won’t allow you to move programs from baseline to teaching, which can delay collecting accurate data.

Behavioral technician

When your not using app that it will log you out after a couple minutes and having to begin a new session again and if you choose continue taking data the sun button isn’t available.

Record keeping on behalf of staff and client, easy to access company resources, client programs, program library, easy to create clinical templates, easy to generate treatment reports,

Overall a good program for behavioral health data collection, with intuitive interfaces across different types of users such as therapists, supervisors, or parents.

In addition, I like how the duration is very accurate when taking data and how the notes section is very helpful during my sessions.

Registered behavior technician

All of the collected data graphs itself, easy to collect correct data as you work on programs as it is readily available and can easily log in to update a note if need be.

From an administrative standpoint, Rethink provides a strong foundation for managing documentation and staff workflows.

It's better than using paper and excel spreadsheets for everything like we used to, as well as being able to change schedules easily

I also have trouble viewing probe targets and mileage information for driving between clients within the app.

It makes clear indications what sessions are scheduled or cancelled, and makes billing a clearly communicated detail.

Rethink allows our clinicians and parents to access client information with ease and up to date information.

behavorial therapist

It can occasionally freeze, forcing me to restart the app, which can disrupt the flow of data collection.

Behavioral Therapist

The platform is user-friendly and makes documentation, scheduling, and patient management more organized and efficient.

A lot of your competitors are coming out with features that are built-in to their core product while ReThink keeps their focus on their integration partners.

I like that we can see other staff’s calendars, when appropriate, as we can help to enter their schedules.

It appears the system at times will overload if being used at similar times to other providers within the network slowing down other services.

Therapist

Getting logged out and not being able to do our notes thoughout the session definitely makes doing session notes stressful.

The platform is also helpful for accessing client information remotely and staying organized across multiple cases.

I appreciate that it makes data collection and session notes very simple and self-explanatory for all staff.

At times, the system duplicates or deletes data, which creates frustration and concerns about accuracy.

Collecting data on rethink allows for more accurate anf fast data collection.

Registered Behavior Technician

The most helpful change would be for the app version to resemble a calendar as it is frustrating to use the current system.

We stuck to the contract, paid in full for the year, engaged in good faith discussions about restructuring prior to the auto renewal date, and were willing to stay on with the restructure.

When there are bugs or issues causing the entire system to essentially collapse or appointment times being changed or deleted.

early intervention specialist

It was especially disheartening during critical times when I needed everything to be seamless. Whether it was a technical glitch or an unforeseen error, the impact was noticeable.

Reporting tools could be more customizable to support audits and internal QA

Behavioral Coach

Sometimes I lost informations of my session notes for some unexpected glitches with the page.

Behavioral Technition

That each session note needs a lengthy description because most days are repetitive i would like an option of multiple choice

It helps me stay organized and improves workflow, although occasional technical issues can make it challenging at times.

The UI is friendly compared to other platforms. Whether it be collecting data, billing, or finding information regarding staff/clients.

Parent Experience Manager

The tabs are clear & I like that there are error prompts that make you aware of conflicts.

Clinical Coordinator BCBA

Visual analysis to explain to parents and take into consideration clinical decision making data driven it's amazing.

RethinkBH makes it a great way to earn CEUs for BCBA requirements and for overall growth and learning.

Well organization for patient management, scheduling and calendar.

The biggest issue for me has been the amount of glitches within the app.

Behavioral Tech

It has helped simplify operations for staff while maintaining secure and reliable service.

We need to manually adjust all the timings of each client.

Data Collection

Bugs and Issues

Session Notes

Clinical Practice Management

User Interface

Customer Support

Contract Renewal

Progress and Behavior Tracking

Integrations

Large Enterprises

Small Business

Mid-size Business

Freelancers

Rethink Behavioral Health

ABA Matrix is an all-in-one ABA data collection and practice management software built to help ABA therapy providers simplify data, billing, and compliance, allowing them to focus on client progress.

Generative AI

ABA Matrix

Starting Price

Behavioral therapy

It helps me stay consistent and accountable with session documentation, ensures clinical quality, and facilitates communication with supervisors and agencies. While it has areas for improvement in speed and customization, it remains a reliable tool that supports both therapists and clients in maintaining treatment integrity.

Clinical Management

I liked that they integrated new features such as prompting levels in the data collection but in a way that is simple enough for the RBT to do it.

ABA Matrix offers outstanding customer service and provides a comprehensive system that truly has everything in one place.

Owner

Practice Management, Value for Money, Customer Support, Ease of Use, Data Collection, Billing, Scheduling, Practice Management

the customer support is always there whenever i have any questions and it helps my schedule my sessions way easier

how easy it is to write sessions notes, it make everything super simple and i think it was worth my money and in data collection helped a lot

RethinkBH vs ABA Matrix Comparison (2026)

RethinkBH

ABA Matrix

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives