Certent Equity Management vs Pulley

Vestd

Eqvista

SeedLegals

Vestd, the easiest way to issue shares to team members and investors.

From motivating employees with shares to communicating with your investors, Vestd’s powerful tools ensure that sharing has never been so effortless.

Vestd is fully synced with Companies House, making paperwork a piece of cake. 


Eqvista, G2’s #1 Equity Management Platform, provides comprehensive equity management with expert 409A valuations and Real-Time Company Valuation® technology.


The UK's number 1 for funding rounds, cap table and EMI option schemes.

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Additionally, while the platform is intuitive, initial setup can be complex, and customer support response times may sometimes be slower than expected.

VP Finance

It's sometime hard to get the consulting hours from a specialist in the event of an unusual or infrequent event.

Director

Our customer service rep [sensitive content hidden]always responds to our questions timely and let us know when he will be away and ensures there is a backup to help us.

Additionally, the customer support team is responsive and knowledgeable, assisting with timely resolutions to queries.

Streamline cap table & equity management, tighten compliance, minimize risk, improve productivity. It's life beyond the spreadsheet.

Accounting

Activity Dashboard

Activity Tracking

Alerts/Notifications

Audit Management

Audit Trail

Budget Management

Cap Table Management

Compensation Plan Modeling

Compensation Statements

Compliance Management

Data Import/Export

Deal Management

Document Storage

Employee Reward Programs

Financial Reporting

Grant Management

Incentive Management

Investor Reporting

Market Data Analysis

Private Equity

Public Equity

Real-Time Analytics

Real-Time Data

Real-Time Reporting

Reminders

Reporting/Analytics

Reporting & Statistics

Vesting Management

Proprietary

Certent Equity Management

Web-based

Carta

Basic

Maybe the only small concern that I can think of is our broker is independent from Certent, so as our employees are vesting their RSUs and/or exercising their stock options, this data is transmitted daily to Certent and since I don't have access to our broker platform.

Associate Director Financial Reporting

I would like to see Certent have the ability to assign tax withholding rates to individual participants and not have to update them with each transaction.

Ops Lead

Robust reporting capabilities with high quality of Certent's customer service.

The platform offers a comprehensive solution that streamlines the entire equity process, from grant processing to exercise and settlement

Stock Administrator and Legal Resource

This has allowed us to filter our reports, broker integrations, etc. based on plans and participants, for example.  

Tutor

Certent Equity Management offers a user-friendly interface with robust reporting tools, making it easy to manage equity plans.

Corporate Governance, Securities and Contracts Specialist

The spreadsheets used to upload information aren't all that intuitive, but they do provide a help tab and our account representative has been available to walk us through every step.

Also love the highly customizable reporting features.

We tried to set up the Section 16 module, but with our company having some legacy plans before we spun from our parent, it was becoming too difficult and too costly to properly pull in that data.

I've had some very important settings in broker integration suddenly change without my knowledge, which affected grant and vesting data being sent to our broker.  

It simplifies equity plan administration and integrates well with financial systems, though there is a learning curve for new users.

Accountant

Our client relationship manager, [sensitive content hidden], is awesome and has bi-weekly touch base meetings to provide frequent communication.  

Senior Director, SEC Reporting and Technical Accounting

The Certent Equity Management team is always available, and having them process the transactions takes so much pressure off me.  

Sr. HR Manager

Certent Equity Management is a dependable tool for managing equity compensation plans.

Finance

Customer support website sometime glitches, which does not allow to submit a ticket online.

Director of Reporting and Compliance

Certent Equity Management is extremely valuable in my quarterly SEC and investor reporting as well as our internal tracking of stock option expense items.  

Sr. Manager of Financial Reporting

It provides us with reports needed for disclosure support, SBC JEs, Beneficial Ownership calculations, future vesting for forecasting. But the best thing as I mentioned above is our customer service.

My overall experience with Certent Equity Management has been excellent, from implementation to transactions to reporting.  

Senior Staff Accountant

Reconciling from our old system to the new system was a pain point, but this is mostly due to the lack of functionality in our old system.

Manager, HRIS and Compensation

There is definitely a learning curve but once you learn how everything trickles down it makes tracking of equity a lot simpler.  

VP and Controller

The software is very robust and handles all of our equity reporting requirements.

Financial Reporting Manager

Being able to favorite certain reports makes weekly/monthly tasks that much simpler.

Accounting Officer

We receive fewer emails and calls asking for assistance from employees with the implementation of this product.

Sr Manager, Accounting

I love their capability on calculating and tracking functions.

My overall experience with Certent Equity Management has been positive and beneficial for managing our company's equity compensation plans.

SVP Finance and Treasury and Chief Accounting Officer

The system is able to accommodate both of these critical aspects for our company.

Corporate Compensation Manager

Reports are flexible and can be filtered in variety of ways for different purposes.

We have worked with Certent Equity Management for quite some time and I am very pleased with the system and the support from our Client Service Manager (Katie Avila) and the technical experts.

In the beginning, we had a dedicated account representative, but that person has changed a few times over the years and we've lost touch.  

Reporting gets the job done as there are standard reports for practically all our needs.   

He knows the system very well and guided us through during the implementation and provided help as we need in BAU process.

Manager of Financial Reporting

I've submitted dozens of cases and usually receive a response in a few hours or less.

Could use improvement on break/fix timing and setup.

Payroll Manager

Some of the updates needed in the software can be tedious to make.  

Teacher

Overall, it seems like a powerful but complex tool.

Customer Support is superb, very fast in response and provides reliable and accurate feedbacks.

Its sometimes cumbersome to make changes in the system.  

Certent reporting is also really great when you know what you're looking for and how you'd like to view it.

Director - Payroll and Compensation

I truly have minimal concerns with Certent Equity Management.

The reports are easy to generate and connects well with our Workday integration.

Wish it could be more interactive from an admin perspective.  

Also, it would be valuable if Certent offered the ability to calculate cash dividends (not DEUs), so that we don't have to track in excel.   But this is not a deal breaker.

Fast onboarding, user friendly platform, affordable pricing, excellent customer service.

General Counsel

They walked us through the process and truly held our hand to ensure we were setting it up properly.

The system is user friendly and contains good amount of details which makes it a pretty good system to use.  

Sr Payroll Administrator

The system is very user friendly and the standard reports available meet our needs.

Reporting

Customer Support

Equity Management

Integrations

Broker Integration

Dividend Calculation

Task Submission

Bugs and Issues

Ease of Use

Team Communication

Mid-size Business

Large Enterprises

Small Business

insightsoftware

Pulley is a cap table platform taking a new approach to equity management. We give founders and employees the tools and insights to make smarter decisions about their equity.

Certent Equity Management vs Pulley Comparison (2026)

Certent Equity Management

Pulley

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