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Dealertrack DMS vs Selly Automotive Comparison (2026)

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Dealertrack DMS

Selly Automotive

Overview

Dealertrack DMS is the end-to-end software solution that streamlines operations. Finding efficiencies in internal operations is more important than ever. Dealertrack DMS is the easiest-to-use management solution in the business. Find new ways to cut costs in financials, HR and compliance to be more

Selly Automotive is an all-in-one operations and management solution designed specifically for independent/BHPH auto dealerships. The cloud-based platform offers tools for customer-relationship management (CRM), lead management, marketing, call tracking, sales management, and more

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Platforms supported

Web-based
iPhone app
Android app
Windows Phone app

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Customer support

Phone
Online
Knowledge base
Video tutorials

view more detailsview details

Video & Screenshots

Pricing

Starting from

No pricing info

Free trial available
Credit cardless trial
Free account
Subscription based

Starting from

140

Per month

Free trial available
Credit cardless trial
Free account
Subscription based

User reviews

4.4

116

Value for money

Ease of use

Features

Customer support

76%

would recommend this app

4.7

Value for money

Ease of use

Features

Customer support

92%

would recommend this app

Pros

“I like that we can utilize this product in every department at our dealership.”

Brittany K.

BHPH Manager

“It's needed for new PA Dmv identity policy for penndot here in PA must be printed with every deal sent up to the state. ”

Scott P.

Owner

“I think that all departments are in one place with one login.”

Holly L.

Business Development Manager

Pros

“We get tasks to do on Sundays when we are closed and Selly doesn't have a way of only making them show during business hours.”

Vince D.

Owner

“It's not completely useless, but I think we'll look for another provider or just stick with using outlook like we used to as we're a smaller store that doesn't split leads.”

Vince D.

Owner

“Implementation was smooth. If I've asked questions and they didn't know the answer, someone has gotten back to me in a timely fashion. If your looking to automate defiantly look into Selly.”

Brian B.

President

Cons

“The least liked portion of dealertrack for me, is trying to locate updated versions of the specific bank forms to file with the contracts.”

Natasha D.

Sales Manager/Book Keeper

“Also, the number of users allowed access to the program causes problems for being able to pull the info late at night when the people are gone for the day.”

Patrick R.

Salesperson

“I know it does a lot more than I even use it for. If I have to give a con the only thing I can think of is that the password needs to be changed often and when using multiple programs and software it gets annoying to change all the passwords so frequently but that's just a small thing that takes an extra 30 seconds.”

Trisha B.

Reception

Cons

“Also had issues with a customer receiving an auto response email 6 times at once so there's still bugs with the system.”

Vince D.

Owner

“Task management is useless.”

Vince D.

Owner

“pormissies that never ever become true.”

Aaron A.

Owner