CallRail vs CloudTalk

Twilio

Aircall

JustCall

WhatConverts

Marchex

Compare CallRail and CloudTalk based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

CTM provides conversation analytics software that helps businesses track which marketing campaigns drive conversions across calls, chats, forms, and texts. The platform features AI-driven insights that analyze customer conversations to uncover preferences and behaviors, while offering workflow automation tools to streamline sales pipelines through intelligent call routing and lead management capabilities.

Marchex Marketing Edge: Create more revenue-generating conversations by making better media buys

WhatConverts is an agency-level call and lead tracking solution offering dynamic number insertion, conversion tracking, call recording and real-time reporting

CallRail helps 200,000+ businesses turn more leads into better customers. Our software delivers real-time insights that help our customers market with confidence.

Access Controls/Permissions

Activity Dashboard

Activity Tracking

Alerts/Notifications

Archiving & Retention

Automatic Call Distribution

Call Center Management

Call Disposition

Call List Management

Call Monitoring

Call Recording

Call Reporting

Call Routing

Call Scoring

Call Scripting

Call Tagging

Call Tracking

Call Tracking Metrics

Call Transcription

Call Transfer

Caller ID

Campaign Analytics

Chat/Messaging

Computer Telephony Integration

Conversion Tracking

Customizable Fields

Customizable Reports

Dashboard

Data Import/Export

Event Triggered Actions

File Transfer

Interaction Tracking

Keyword Tracking

Lead Capture

Lead Distribution

Lead Generation

Lead Management

Lead Qualification

Lead Segmentation

Live Chat

Monitoring

Multi-Campaign

Multi-Channel Communication

On-Demand Recording

Performance Metrics

Predictive Analytics

Queue Management

Real-Time Analytics

Real-Time Data

Real-Time Monitoring

Real-Time Reporting

Recording

Reporting & Statistics

ROI Tracking

Source Tracking

Tagging

Third-Party Integrations

Voice Mail

VoIP Connection

Web Forms

Workflow Management

CallRail

Android

Web-based

iPad

iPhone

Marketing Manager

It is excellent for capturing calls related to the specific campaign so we can evaluate its effectiveness and quality of leads it sent our way.

Owner

I hope they upgrade and it turns out to be amazing. I'm willing to give them a chance to prove themselves.

Marketing

They are unethical, they added a charge to my account without me opining in for that additional service. They refuse to issue a refund for that.

So easy to setup clear to understand the metrics and customer service is super always there to help.

The service has been very easy to use and extremely reliable. The keyword call tracking gives us great feed back to share with our clients and allows us to optimize our campaigns.

Marketing Account Manager

Not having a contract was also a plus and the pricing was very reasonable. It has integration with both Google Analytics and Google Adwords which makes attribution super easy too.

The simplicity of use with the more than adequate capabilities.

I've only been using Call Rail for the last 3 weeks and it has been a great software and product to work with. I was able to set myself up without any need for support - very quick and easy.

Project Manager

Most of our clients who use CallRail are very happy with the results. Not only can they see how many calls are coming in and where they're coming from, but they can also record the calls.

Content Director

I like the ease of use of the program. It allows me to track calls for multiple clients and easily create reports to send to my clients.

Callrail is a great solution for generating tracking number to be use both in a online setting or offline marketing. They are very reasonable with their pricing structure.

VP of Marketing

With this software, you can finally find out what ads are driving the most calls. The integration is relatively simple and it is a great way to optimize your ads for calls, instead of for form-fills.

Franchise Owner

I really can not say we have ever had any problems with  this software. The biggest con is we do not use it enough for whatever reason.

Manager

The lack of assistance in completing tasks after the initial set up of the first project.

We've been able to track our leads perfectly with this software.

Digital Marketing Specialist

If you have any experience using digital software this tool is very easy to setup. It integrates with pretty much everything so you can track all your online marketing channels.

SEO Specialist

CallRail saves us a lot of time by presenting the data in Google Analytics where all of our other KPIs are housed. My team has also had very positive experiences with the customer service team.

Co-Founder & Director of Client Experience

Many clients do not want their phone number to be different on different communication channels. This can pose a problem when trying to implement.

CallRail screenshot: CallRail activity dashboard 

CallRail screenshot: CallRail attribution tool

CallRail screenshot: CallRail native integrations

CallRail screenshot: CallRail CallScribe automatically transcribes calls

Freelancers

Large Enterprises

Mid Size Business

Non Profit

Public Administrations

Small Business

Aircall is a customer communications platform unifying channels like phone, WhatsApp, and text. Its cloud-based system includes AI Voice Agents for inbound calls, real-time conversation intelligence, and integration with tools like Salesforce, HubSpot, and Zendesk. Businesses can track performance metrics with detailed analytics and manage all interactions through an intuitive interface.

Connect with customers on voice, SMS, email, or WhatsApp. With AI agents, automation, and 100+ integrations, you can reply instantly, close more deals, and keep customers happy even after hours.

Twilio offers an API for phone services enabling companies to make and receive phone calls and send and receive text messages. It allows programmers to integrate various communication methods and to use existing web development skills and codes to solve communication problems.

CloudTalk is a cloud-based call center solution for sales and support teams looking to improve productivity, customer satisfaction and sales numbers. Integrate CloudTalk with existing tools, buy phone numbers from 140+ countries, use 70+ advanced features and monitor team performance in real-time.

Agent Interface

AI Summarization

Alerts/Escalation

Answering Machine Detection

Audio/Video Conferencing

Auto-Dialer

Automated Attendant

Automated Routing

Automatic Outbound Dialer

Blended Call Center

By-Extension Reporting

Call Center Integration

Call Conferencing

Call Duration

Call Logging

Call Queues

Call Scheduling

Call Screening

Call Volume

Callback Scheduling

Caller Profiles

Campaign Management

Collaboration Tools

Communication Management

Conferencing

Contact Database

Contact Management

Customer Database

Customer Experience Management

Customer History

Customizable Caller ID

Employee Coaching Tools

Employee Directory

Fax Management

FCC Compliance

Feedback Management

For Cloud Phone Systems

FTC Compliance

Inbound Call Center

Inbound Reporting

Integrations Management

Knowledge Base Management

KPI Monitoring

List Management

Manual Dialer

Mobile Access

Multiple Scripts

Multiple User Accounts

Online Voice Transmission

Outbound Call Center

Outbound Reporting

Phone Key Input

Power Dialer

Predictive Dialer

Preview Dialer

Process/Workflow Automation

Progressive Dialer

Purchasing & Receiving

Quality Management

CloudTalk

Linux

Windows

Digital Marketing Director

Great call quality both sound and video, great support. Perfect integration with HubSpot so we are able to keep track of all the calls and engagement.

Account Executive

Great experience overall. Having used other call providers, I can confidently say Cloudtalk brings the best value for your money.

Customer Experience Manager

The only negative I can mention is that we have been unable to install the CloudTalk client app from the Zendesk Marketplace.

Head of Operations

Top point the dashboard they provide is perfect and it gives you the control you need in order to analyze better your calls and get better results.

Director

The app and administrator dashboard is very user friendly and easy to navigate and use. Also, the customer service team is always lovely to talk to and always happy to help.

Director of Business Development

Our general impression of CloudTalk is quite positive and are so far very happy with the switch. I would recommend CloudTalk to any business looking to solve all things business phone related.

Customer Support

It has been a nice, swift and smooth experience, the transition from a different platform was easy and fast.

It is easy to use and I love to call people from my new number on such good terms.

Program Development Manager

Because it relies on an internet connection, there is sometimes a lag in the conversation or trouble connecting to people.

Sales Manager

It really helps to keep a good relationship with clients from anywhere, as if I was at the office.

CallRail vs CloudTalk Comparison (2026)

CallRail vs CloudTalk Comparison (2026)

CallRail

CloudTalk

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives