SplitMetrics Optimize - 2026 Pricing, Features, Reviews & Alternatives

SplitMetrics Optimize is an advanced A/B testing platform providing tools for fast and cost-effective app growth at any stage of the app’s lifecycle. SplitMetrics platform helps mobile-first brands cut risks, eliminate guesswork and reduce expenses associated with launching and growing mobile apps and games on the App Store and Google Play.

The platform provides an opportunity to test app and game ideas that are still in the concept phase, get feedback from real users and make data-driven decisions on investing in the concepts that got the greatest resonance on the market. Game developers can test game concepts, meta, core mechanics, gameplay, or plot and validate any app elements, visuals, and messages before going live. The test can be run with the minimal asset of creatives and save up to 6 months of game development. The measurable results with qualitative and quantitative metrics from real users help to make a no-guess data-driven decision on game development.

With SplitMetrics Optimize mobile app publishers can test new app design, features, pricing, or go-to-market messages in live apps without the risk of churning users.

SplitMetrics Optimize platform is also dedicated to helping improve organic conversion and paid user acquisition by upgrading the app page to its most converting version. Mobile app marketers can test and identify the best performing app icons, screenshots, and preview videos to increase CVR, cut CPI, and improve the effectiveness of paid UA.

In addition to improving the app product page, app publishers can create hosted landing pages or emulated app pages and bring cost-effective web traffic with built-in web-to-app solution by SplitMetrics Optimize.

The variety of tests driven by one technology stack of SplitMetrics Optimize platform enables app publishers to test different combinations of audiences and app product page variations and collect the final app user’s feedback via surveys.

1. Funnel test with one audience and a single concept. Goal: to learn all the essential metrics of your funnel (CPI, CVR).

2. A/B/N test with one audience and multiple concepts. Goal: to identify the best-performing app page variation.

3. Audience test with multiple audiences and a single concept. Goal: to define the audience with the highest response for a specific app concept.

4. Multivariate test with multiple audiences - multiple concepts. Goal: to find the best-performing audience and variation of your mobile app out of all the combinations.

5. Feedback test with focus group and one or multiple concepts. Goal: to survey your best-performing audience and get feedback about the app page concept.