VWO Testing vs Mouseflow

Hotjar

Datadog

Crazy Egg

FigPii

MailerLite Landing Page Builder

VWO Insights

Compare VWO Testing and Mouseflow based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Hotjar provides website heatmaps and behavior analytics tools that reveal how visitors interact with websites. The platform combines visual feedback through heatmaps and session recordings with direct user input via surveys and feedback collection, allowing businesses to identify conversion blockers and optimize user experience. Hotjar integrates with popular tools like Google Analytics and Zapier to deliver comprehensive insights about website performance.

MailerLite's drag and drop landing page builder makes it easy to build professional landing pages in minutes. Customize responsive templates with 20+ content blocks, including surveys, countdown timers, signup forms, and event RSVPs. Connect Stripe to sell online products and digital subscriptions.

Datadog is a monitoring and security platform for Dev, Sec, and Ops teams that unifies metrics, traces, and logs in one place so teams can get full visibility into their IT environment.

VWO Testing is a cloud-based solution that helps enterprises create and perform A/B tests on products, features, campaigns, or websites. Using the visual editor, professionals can modify existing pages by changing elements such as layouts, headline, background colors, borders, and more.

A/B Testing

Abandoned Cart Saver

Analytics

Annotations

Audience Targeting

Behavior Tracking

Behavioral Targeting

Campaign Analytics

Campaign Segmentation

Content Analytics

Contextual Targeting

Conversion Rate Optimization

Conversion Tracking

Customizable Reports

Customizable Templates

Data Import/Export

Data Visualization

Drag & Drop

Engagement Tracking

Experience Management

For Mobile

For Websites

Funnel Analysis

Geotargeting

Goal Setting/Tracking

Heatmaps

Landing Pages/Web Forms

Monitoring

Multivariate Testing

Pageview Tracking

Performance Metrics

Qualitative Comparative Analysis

Quantitative Analysis

Real-Time Data

Reporting & Statistics

Reporting/Analytics

Sales Trend Analysis

Screen Activity Recording

Split Testing

Statistical Analysis

Surveys & Feedback

Third-Party Integrations

Unmoderated Testing

Usability Testing

User Interaction Tracking

User Journeys

User Research Analysis

Visitor Tracking

Visual Editor

Web Traffic Reporting

Website Analytics

Widgets

WYSIWYG Editor

VWO Testing

Web-based

Paid Search Coordinator

I dislike the limitation of real time data. In some cases we are unable to see all of the traffic going to the pages we are observing, it makes collecting data a slower process.

CEO/Founder

I was totally impressed with how much it could do. It ended up being more horsepower than we needed and more cost than it was worth to is at the time.

Freelance SEA Consultant | Online Marketing

You can start really easy and you can check the results easy. The customer support is also good and they are willing to help.

Self employed

Very easy to use, just copy/paste the script and create the test in the WYSYWYG, and that works. Some special features, like heatmaps, are great too.

Strategy Director

Occasionally alerts and warning were confusing to the user.

Growth hacker

It integrates well with many services, the most important for me are MixPanel and Google Analytics. I haven't tried many other A/B testing tools, but I'm very pleased with VWO.

Software Developer

Their editor is also very powerful and their support was always quick to response and was really helpful.

Director of Digital Marketing

Beware of losing Data and Features with No Warning.

Developer 

This experience haver been awesome than could  be.

Senior UX/UI Designer

I has been a huge growth area within the business and helped us gain a lot of traction.

Head of Data

It is good value for money. It has an API out so you can push the data into other tools for more detailed analysis.

Growth Marketing Manager

The BEST part about VWO is how quickly their Customer Service team responds on chat. I can get really quick feedback on an experiment I was planning to launch that same day.

Its step-by-step setup process guides users from selecting what to test to defining target audiences, ensuring confidence in creating tests.

SEO Specialist

The results it provides are very detailed and helpful.

Director 

Easy to use, intuitive solution that makes testing scenarios quick and easy, regardless of technical skill level.

Project Manager

It's very expensive for our agency, which makes it difficult to defend to management.

Overall, my experience with VWO Testing was positive, but I believe it’s not worth the cost.

Growth Marketer

Optimize your website and improve conversions with VWO.

VWO Testing screenshot: VWO Testing visual editor

VWO Testing screenshot: VWO Testing visitors


VWO Testing screenshot: VWO Testing conversion rate


Large Enterprises

Mid Size Business

Small Business

FigPii is a cloud-based conversion rate optimization (CRO) platform that helps enterprises design the user experience (UX) and identify visitor intent, behavior, and preferences by tracking interactions via polls, heatmaps, recordings, and more.

Join 300,000 websites who use Crazy Egg to get the most of every website visitor. Snapshots (heatmaps, scrollmaps, referral maps) show you where users click, scroll and spend time. User Recordings help you dive deeper into customer journeys. And A/B Testing and Editor help you test and make changes.

VWO Insights is a cloud-based software that helps businesses analyze website visitor behavior and diagnose and resolve issues in order to enhance the customer experience. The screen recording module lets organizations record customer mouse trails and time spent on web pages.

Mouseflow is a user behavior recording platform that helps reveal website visitors' activities through 6 types of heatmaps, non-sampled session replays, funnels, form analytics and feedback campaigns. 
More than 165.000 clients trust Mouseflow to help them improve their website experiences.

Access Controls/Permissions

Activity Dashboard

Activity Tracking

Alerts/Notifications

Behavior Analytics

Behavioral Analytics

Campaign Management

Click Tracking

Cohort Analysis

Commenting/Notes

Customer Activity Tracking

Customer Journey Mapping

Customer Segmentation

Customizable Questions

Dashboard

Dashboard Creation

Data Analysis Tools

Dynamic Content

Element Analytics

Embeddable Maps

For Sales Teams/Organizations

Form Analytics

Geographic Maps

Hover Maps

Interactive Reports

Keyword Tracking

Multi-Language

Multiple Site Management

Product Data Management

Prototype Creation

Radial Mapping

Referral Tracking

Scroll Maps

Search/Filter

Session Recording

Single Sign On

Site Search Tracking

Tagging

Territorial Mapping

Time on Site Tracking

Trend Analysis

Usage Tracking/Analytics

User Management

Visual Analytics

Mouseflow

Android

Linux

Windows

iPad

iPhone

owner

The data I receive from Mouseflow is absolutely invaluable. It's like having cameras set up in my shop to see exactly what my customers are doing and how I can help them better.

Head of Demand Generation 

It's a great product and their support team have been a brilliant help too.

Senior Digital Strategist

It is literally one of the best asset that you have for your digital marketing!).

President & Co-Founder

It's been a great tool to support our web development and product enhancements. It also allows to provide great customer service and troubleshoot issues for our clients.

Marketing

The recording and Heatmap tool are great to get information important to know more about the site and experience of the customer.

CRO Manager

We are very happy with the tool and couldn't recommend it more.

Software Engineer

I loved it and it overall helped to increase the traffic by knowing user interactions behavior. Easy to use and can be plugged in in few min.

Photographer and Filmmaker

Mouseflow is such a great tool in order to improve my user experience.

Founder

Super easy to use and install. Great deal for the money.

Head Of Marketing

We use Mouseflow daily and find it good value for money and offer most of the features we would like.

Product Manager

I like the way how mouseflow handles a ton of recordings. I like the user experience.

President

Integration was easy and online training videos really help you sort through all the data that Mouseflow collects.

Contemporary Artist 

Mouseflow: You're Missing Out If You're Not Using It.

Marketing Executive

Easy to use and helps to understand the UX process.

Marketing Content Developer

Also kind of a bummer that with the iframe recording, you pay for 2x the recordings. Recording is what is outside the iframe, 1 recording is the actual iframe.).

Purchase Manager

Hard to search for the right recording in the user interface.

Co-Director

Integration and use of the product are very easy. The results are a valued resource.

VWO Testing vs Mouseflow Comparison (2026)

VWO Testing

Mouseflow

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives