VWO Testing Pricing, Features, Reviews and Alternatives

VWO has a visual editor so no coding skills are required. Set up is simple, paste code on the website and you are good to start testing. You can set up hypothesis and test them with an A/B, multivariate or split URL test and evaluate the results. Very easy to use and suitable for any technical skill level.

Need to subscribe to one of the higher tier plans to create user segments for targeting and reporting

Thanks for sharing the feedback, Nadia. We are glad that you like the platform and find it suitable for testing. - Venus from VWO

Easy to use, intuitive solution that makes testing scenarios quick and easy, regardless of technical skill level.

We want to use the platform lots but the incremental pricing options are confusing - we get alerts to big “top up packages” but these don’t seem to exist.

Thanks for sharing the feedback, Marc. We are glad that you liked the product. Regarding your concern about pricing and packages, please reach out to us at support@vwo.com and we will surely assist you with it. - Venus from VWO

I like how easy it is to set up a test. It is also easy to see reports.

The calculations aren't always right so I don't trust the lift numbers. I also wish the statistical significance was two tailed.

Thanks for sharing the feedback, Amy. Though we are already working on enhancing our reporting further, but the calculations shouldn't be incorrect even as of now. We would really appreciate if you could share your detailed feedback around reporting with us at support@vwo.com. - Venus from VWO

The core functionalists of this software are valuable however read the cons.

We have been using VWO for years and one day they decided to rip features out and separate them meaning if you were doing an Observation test on a webpage and it included, heat map, scroll map, and form data all the data was lost when they decided to separate all those features and charge more. Not only losing the functionality but the data with zero notice. If this is there map for how they choose to run their software I'd beware. A good software doesn't suddenly charge separate for features that were included in a plan. AND WORSE lose all the data associated with it!

Thanks for sharing the feedback, Brittany. And we apologize for the inconvenience caused. Ideally it should not have happened as we ensured that data stays in the account for a specific duration. Please reach out to us at support@vwo.com if there is still anything that we can help you with. - Venus from VWO

VWO has come along ways over the years. Setting up VWO through GTM was pretty easy . There were no hassles in creating the campaigns. I also like the way the it handle my split test distribution to my visitors. Support was helpful when requested.

There are a couple of things that can get tricky with VMO. First, Comparing Google Analytics Data with VWO data didn't even come close to matching. When running our latest test I had to use three different sources for measuring my results. Second, Setting up scheduling can be a little difficult if your business is open on different days/hours of the week. Finally, we have a couple of accounts under our profile. Its sometimes tough to tell which account I'm in. There are no visuals outside the grey box to let me know what account I'm in.

Thanks for sharing the feedback. We are glad that you liked our product and customer support. Regarding your concern about data discrepancy amongst VWO and GA and campaign scheduling, we apologize if it didn't work well for you. However, if you are still experiencing any issues, feel free to write back to us at support@vwo.com with the details. We would be happy to assist you further. We have also noted down your feedback around UI and we will surely work on it. - Venus from VWO