This is your compare tray

Apps you want to compare will be listed here. Launch a head to head comparison at any time.

VWO Testing

A/B testing solution for measuring campaign performance

visit website

VWO Testing Pricing, Features, Reviews and Alternatives

VWO Testing product overview

Price starts from

$

199

/momonth
Per Feature

What is VWO Testing?

VWO Testing is a cloud-based solution that helps enterprises create and perform A/B tests on products, features, campaigns, or websites. Using the visual editor, professionals can modify existing pages or create multiple variations of the same page by changing elements such as layouts, headline, background colors, borders, and more.

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

Knowledge Base
FAQs/Forum
24/7 (Live rep)
Email/Help Desk
Chat
Phone Support

Training options

Live Online
In Person
Documentation
Webinars
Videos

VWO Testing pricing information

Value for money

4.0

/5

86

Price starts from

$

199

/momonth
Per Feature

Pricing options

Free plan
Subscription
Free trial
Pricing range

Value for money contenders

VWO Testing features

Functionality

4.3

/5

86
Total Features50 7 categories

Most valued features by users

API
Reporting/Analytics
Reporting & Statistics
Data Import/Export
Data Visualization
Drag & Drop
Contextual Targeting
Widgets

Functionality contenders

GitHub
Functionality
#1
Zapier
Functionality
#2
Lucidchart
Functionality
#3
VWO Testing
Functionality
#4

VWO Testing users reviews

Overall rating

4.4

/5

86

Positive reviews

92%

Write a review
Rating breakdown
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7.99/10
Rating distribution

5

4

3

2

1

48

31

5

1

1

Pros
I was totally impressed with how much it could do. It ended up being more horsepower than we needed and more cost than it was worth to is at the time.

William C.

You can start really easy and you can check the results easy. The customer support is also good and they are willing to help.

Martijn v.

Very easy to use, just copy/paste the script and create the test in the WYSYWYG, and that works. Some special features, like heatmaps, are great too.

JD

Jérôme D.

Cons
I dislike the limitation of real time data. In some cases we are unable to see all of the traffic going to the pages we are observing, it makes collecting data a slower process.

HS

Hayley S.

Occasionally alerts and warning were confusing to the user.

SG

Simon G.

Beware of losing Data and Features with No Warning.

BW

Brittany W.

Overall rating contenders

Overall Rating

Well worth the investment!

Reviewed a year ago

Transcript

Trevor A.: My name is Trevor. I'm a director in the digital marketing space, and I give Visual Website...

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

An Excellent Product with Excellent Support

Reviewed 3 years ago

Excellent. Their support is great and that's the key. There are many products that provide A/B testing services, as well as heatmaps, too. But I'll always go with the company that has the better support. Plus, it's very easy to create your tests b/c they use an overlay. Easy!

Pros

I liked the dashboard and the overall ease of use of getting my tests started. I also love the fact that you can do a split test and see the differences side-by-side. What's also nice is that it does an amazing job of telling you about the statistical significance of your data (we tend to have clients with lower search volumes d/t the nature of their businesses, so being able to adjust our setting to focus on the conversion % change that we want is a great feature.

Cons

It can be expensive if you don't use it very often. Every once in a while I had trouble getting the code to be recognized on my site, but support was always fast and helpful. It was also my fault once b/c they tell you not to use GTM to add the code, but that's exactly what I did.

Vendor response

Thank you for sharing your feedback! Glad to know that you like the product and the support. Regarding your other feedback about the code detection, happy to inform you that we have revamped our code checker feature. This now checks the code and shares the exact status in real time. - Venus from VWO

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

Share this review:

Exceptional detail in data and tracking research to insights

Reviewed 2 years ago

We have been using VWO for a variety of tests within the business, from image styles and content focus to testing copywriting within buttons right the way up to replacing sections and the way our products are displayed. I has been a huge growth area within the business and helped us gain a lot of traction.

Pros

I liked that I can connect the goals to traffic segments in google analytics and see how the tests affected the conversion journey further down the funnel, I like the UI and functionality of setting up tests, as well as how the tool visualises data from running and completed tests

Cons

I think within a test the multi-layers of a menu could be simplified to focus on tasks that would be relevant to the stage at which a test is running

Vendor response

Thanks for sharing the feedback, Samy. We are glad that you liked the platform and found it to be useful. We have also noted down your feedback around UI and we will surely work on the same. - Venus from VWO

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend3/10

Share this review:

It's worth "trying"

Reviewed 3 years ago

Our experience and review are subjective. While the tool offers a lot of options which makes it worth trying, VWO poses a lot of challenges in terms of tracking. So, in case, you are planning to set up the tool for your AB test, do make sure to triple check if everything is being tracked properly (double redirection, forms tracking, and traffic allocation to the variants).

Pros

1. Deep segmentation: Ability to segment traffic in terms of devices, locations, and campaigns 2. Variant percentage segmentation: One thing that basic AB Testing tools lack is their ability to segment traffic beyond 50-50% division. VWO allows to allocate traffic as per our requirement. 3. Heat maps included within AB Tests

Cons

There are a "lot" of backend issues in this tool. Without the help of a developer, it would not be possible for a person to set up tracking properly. Even after considering all the conditions and implementing tracking code as per the implementation guide, VWO did not allocate the traffic correctly and we lost days of experimentation due to this error. Unfortunately, even after trying the customer support was not able to help us in resolving the issue.

Vendor response

Thank you for sharing your feedback! However, we are sorry to hear about the traffic allocation issue. If you are still facing similar issue across any of your campaigns, then feel free to drop me a note at venus.kaur@vwo.com and I will be happy to help. - Venus from VWO

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Well worth the investment!

Reviewed 2 years ago

VWO has provided us a solid framework with which to scale our CRO services as an agency. We've been able to grow with our clients, and manage them in a single, centralized testing hub. Due to the lower costs, we've even been able to include the cost of VWO into our agency fee, which passes savings to the client and is a big plus to potential customers. I don't envision us leaving the tool anytime soon.

Pros

VWO offers many of the enterprise features you would expect in a larger tool, for a much lower price tag. As a user of Optimizely and Adobe Target, I have been pleasantly surprised by the features I have been able to use with VWO. The reporting update (probably density, box plotting, etc.) has been especially useful in data analysis.

Cons

VWO definitely breaks more often than the more expensive tools out there. Breakage doesn't really affect the split tests themselves, just the reporting...but still, it's not great when I go to report for a client and have to wait a day or 2 for things to get back online.

Vendor response

Thanks for sharing the feedback. We are glad that you liked the product and especially the new reporting features. Regarding your concern about breakage, we apologize for the inconvenience. Though we would really like to know about the specific instances as ideally it shouldn't happen. Please reach out to us at support@vwo.com. - Venus from VWO

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Simple product and easy to use for beginners

Reviewed 4 years ago
Pros

Really low barrier to entry, if you're starting out doing testing, this is definitely the tool for you. It's lightweight and easy to use. They're based out, which means they are used to dealing with server call times, so you likely won't see any flickering issues. This is also one of the cheapest products out there, and definitely on par with the beginner versions of any other brand out there.

Cons

After you do consistent testing for at least 2 years, you'll notice that there will be issues with more advanced testing (ie, if you want to show a test for only logged-in users, etc.), you may have to rely on some help with customization with their customer support team, which isn't very experienced, so basically you're on your own.

VWO Testing FAQs and common questions

VWO Testing has the following pricing plans:
Starting from: $199.00/month
Pricing model: Subscription
Free Trial: Available | (No Credit Card required)


VWO Testing has the following typical customers:
Large Enterprises, Mid Size Business, Small Business


VWO Testing supports the following languages:
English


Yes, VWO Testing has an API available for use.


VWO Testing integrates with the following applications:
Drupal, CallTrackingMetrics, Magento Commerce, Google Analytics, comScore, Wordpress, Demandbase ABM Platform, Heap, Mixpanel, Kissmetrics, ClickTale, Joomla, BigCommerce, Shopify


VWO Testing offers the following support options:
Knowledge Base, FAQs/Forum, 24/7 (Live rep), Email/Help Desk, Chat, Phone Support

Related categories