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VWO Testing Logo

VWO Testing

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A/B testing solution for measuring campaign performance

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VWO Testing Pricing, Features, Reviews and Alternatives

VWO Testing FAQs

Q. What type of pricing plans does VWO Testing offer?

VWO Testing has the following pricing plans:
Pricing model: Subscription
Free Trial: Available | (No Credit Card required)

These products have better value for money


Q. Who are the typical users of VWO Testing?

VWO Testing has the following typical customers:
Large Enterprises, Mid Size Business, Small Business


Q. What languages does VWO Testing support?

VWO Testing supports the following languages:
English


Q. Does VWO Testing offer an API?

Yes, VWO Testing has an API available for use.


Q. What other apps does VWO Testing integrate with?

VWO Testing integrates with the following applications:
Drupal, CallTrackingMetrics, Adobe Commerce, Google Analytics 360, Comscore, WordPress, Demandbase One, Heap, Mixpanel, Kissmetrics, ClickTale, Joomla, BigCommerce, Shopify


Q. What level of support does VWO Testing offer?

VWO Testing offers the following support options:
FAQs/Forum, 24/7 (Live rep), Knowledge Base, Email/Help Desk, Chat, Phone Support

VWO Testing product overview

What is VWO Testing?

VWO Testing is a cloud-based solution that helps enterprises create and perform A/B tests on products, features, campaigns, or websites. Using the visual editor, professionals can modify existing pages or create multiple variations of the same page by changing elements such as layouts, headline, background colors, borders, and more.

Typical customers

Freelancers
Small businesses
Mid size businesses
Large enterprises

Platforms supported

Web
Android
iPhone/iPad

Support options

FAQs/Forum
24/7 (Live rep)
Knowledge Base
Email/Help Desk
Chat
Phone Support

Training options

Live Online
In Person
Documentation
Webinars
Videos

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Free plan
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Starting from

199

Per month

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Free trial
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Ease of use
Value for money
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VWO Testing pricing information

Value for money

4.0

/5

90

Starting from

ic-pricetag

No pricing info

Pricing options

Free plan
Subscription
Free trial
Pricing range

Value for money contenders

VWO Testing features

Functionality

4.3

/5

90

Total features

52

8 categories

Most valued features by users

API
Third-Party Integrations
Reporting/Analytics
Data Import/Export
Reporting & Statistics
Monitoring
Data Visualization
Real-Time Data

Functionality contenders

VWO Testing users reviews

Overall Rating

4.5

/5

90

Positive reviews

92

%

Rating breakdown
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8.01/10
Rating distribution

5

4

3

2

1

51

32

5

1

1

Pros
I was totally impressed with how much it could do. It ended up being more horsepower than we needed and more cost than it was worth to is at the time.
You can start really easy and you can check the results easy. The customer support is also good and they are willing to help.
Very easy to use, just copy/paste the script and create the test in the WYSYWYG, and that works. Some special features, like heatmaps, are great too.
Cons
I dislike the limitation of real time data. In some cases we are unable to see all of the traffic going to the pages we are observing, it makes collecting data a slower process.
Occasionally alerts and warning were confusing to the user.
Beware of losing Data and Features with No Warning.

Overall rating contenders

TA
AvatarImg

Trevor A.

Product Owner, CRO Services

Marketing and Advertising, 51-200 employees

Review source

Overall Rating

Well worth the investment!

Reviewed 4 years ago

Transcript

Trevor A.: My name is Trevor. I'm a director in the digital marketing space, and I give Visual Website...

NG
AvatarImg

Nadia G.

Consumer Services, 10,001+ employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

Share this review:

Easy to use comprehensive testing tool

Reviewed 4 years ago
Pros

VWO has a visual editor so no coding skills are required. Set up is simple, paste code on the website and you are good to start testing. You can set up hypothesis and test them with an A/B, multivariate or split URL test and evaluate the results. Very easy to use and suitable for any technical skill level.

Cons

Need to subscribe to one of the higher tier plans to create user segments for targeting and reporting

Vendor response

Thanks for sharing the feedback, Nadia. We are glad that you like the platform and find it suitable for testing. - Venus from VWO

MW
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Marc W.

Marketing and Advertising, 11-50 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

Share this review:

Solid testing platform

Reviewed 4 years ago
Pros

Easy to use, intuitive solution that makes testing scenarios quick and easy, regardless of technical skill level.

Cons

We want to use the platform lots but the incremental pricing options are confusing - we get alerts to big “top up packages” but these don’t seem to exist.

Vendor response

Thanks for sharing the feedback, Marc. We are glad that you liked the product. Regarding your concern about pricing and packages, please reach out to us at support@vwo.com and we will surely assist you with it. - Venus from VWO

AO
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Amy O.

Marketing and Advertising, 51-200 employees

Used daily for 6-12 months

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

VWO Testing

Reviewed 4 years ago

Good! I love the customer support. They really help you. Other than the numbers reporting wrong, I like the platform.

Pros

I like how easy it is to set up a test. It is also easy to see reports.

Cons

The calculations aren't always right so I don't trust the lift numbers. I also wish the statistical significance was two tailed.

Vendor response

Thanks for sharing the feedback, Amy. Though we are already working on enhancing our reporting further, but the calculations shouldn't be incorrect even as of now. We would really appreciate if you could share your detailed feedback around reporting with us at support@vwo.com. - Venus from VWO

BW
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Brittany W.

Real Estate, 1,001-5,000 employees

Used weekly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend1/10

Share this review:

Beware of losing Data and Features with No Warning!

Reviewed 5 years ago

Good turned bad. Customer service does not take accountability. There are no notifications in the software that features or data will eb lost. no email communication nothing. One day all your data nd features go away and they want to charge you more. I would suggest to go find another platform as I am now.

Pros

The core functionalists of this software are valuable however read the cons.

Cons

We have been using VWO for years and one day they decided to rip features out and separate them meaning if you were doing an Observation test on a webpage and it included, heat map, scroll map, and form data all the data was lost when they decided to separate all those features and charge more. Not only losing the functionality but the data with zero notice. If this is there map for how they choose to run their software I'd beware. A good software doesn't suddenly charge separate for features that were included in a plan. AND WORSE lose all the data associated with it!

Vendor response

Thanks for sharing the feedback, Brittany. And we apologize for the inconvenience caused. Ideally it should not have happened as we ensured that data stays in the account for a specific duration. Please reach out to us at support@vwo.com if there is still anything that we can help you with. - Venus from VWO

GT
AvatarImg

Gary T.

Internet, 51-200 employees

Used monthly for 2+ years

Review source

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

Share this review:

VWO Review

Reviewed 5 years ago

Overall, the experience was okay. VWO did its job on switching out the pages 50/50. For the most part, customer support was was helpful when needed. My only real issue is the way Google Anlytics and VWO sync up.

Pros

VWO has come along ways over the years. Setting up VWO through GTM was pretty easy . There were no hassles in creating the campaigns. I also like the way the it handle my split test distribution to my visitors. Support was helpful when requested.

Cons

There are a couple of things that can get tricky with VMO. First, Comparing Google Analytics Data with VWO data didn't even come close to matching. When running our latest test I had to use three different sources for measuring my results. Second, Setting up scheduling can be a little difficult if your business is open on different days/hours of the week. Finally, we have a couple of accounts under our profile. Its sometimes tough to tell which account I'm in. There are no visuals outside the grey box to let me know what account I'm in.

Vendor response

Thanks for sharing the feedback. We are glad that you liked our product and customer support. Regarding your concern about data discrepancy amongst VWO and GA and campaign scheduling, we apologize if it didn't work well for you. However, if you are still experiencing any issues, feel free to write back to us at support@vwo.com with the details. We would be happy to assist you further. We have also noted down your feedback around UI and we will surely work on it. - Venus from VWO

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