Zapier vs Tray.io

Make

Pabbly Connect

Workato

Cognigy.AI

Pazo

Coolfire Core

Compare Zapier and Tray.io based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Make is a visual automation platform that lets you send information between [App Name] and thousands of apps with just a few clicks.

Pabbly Connect is a web-based platform designed for everyone, with no technical skills required. Connect multiple applications and automate your tasks with seamless ease. Businesses trust Pabbly because we take care of the technical details so you can focus on making an impact in your field.

Workato Enterprise MCP is a Message Control Protocol platform for agentic AI that connects AI agents to various business applications. Built on the Workato integration platform as a service, the platform enables organizations to construct secure and scalable agentic AI workflows capable of executing complex business processes across multiple systems.

Zapier connects the web apps SMBs use every day so you can save time, automate tedious tasks, and focus on what matters most. In just a few minutes, you can set up automated workflows using 6,000+ of the most popular web apps—no code required. 


Access Controls/Permissions

Accounting

Accounting Integration

Activity Dashboard

Application Management

Business Process Automation

Collaboration Tools

Compliance Management

Configurable Workflow

Dashboard

Data Import/Export

Data Integration

Data Management

Data Security

Database Support

Deployment Management

Drag & Drop

eCommerce Management

Email Management

ERP integration

For No-Code Development

Forms Automation

Integration Management

Integrations Management

Monitoring

Multiple Data Sources

No-Code

Payroll Management

Point of Sale (POS)

Pre-built Connectors

Process Modeling & Designing

Project Management

QuickBooks Integration

Real-Time Notifications

Rules-Based Workflow

Sales Management

Single Sign On

SMS Messaging

Social Media Integration

SSL Security

Task Management

Templates

Third-Party Integrations

Usage Tracking/Analytics

User Management

Visual Modeling

Web Services

Website Integration

Workflow Configuration

Workflow Management

Zapier

Web-based

Business Developer

It has been an excellent software for us to use. Our business model is focused on automating as many processes as possible and Zapier is integral to our success.

CEO/CMO

This is probably the greatest automation program in the whole game. The amount of integrations with other apps is amazing so automating tasks between softwares is incredibly easy.

Data Analyst

I have been using Zapier for years now and it has always worked great, their support is very responsive and kind and I would strongly recommend it for small automation projects.

Project Administrator

It is so simple to use and the benefits are awesome on the same tasks I had to do over and over again.

Senior Campaign Specialist

Overall, I would recommend Zapier. It has a tiered buying system so you can choose the amount of caps that work best for your business making it a great option for both small and large businesses.

This just one example we have a lot of useful automations like this one and we’re so happy with zapier.

Salesforce Admin

On going nightmare - ZAPs stop working by themselves, no support and here we have live API system not working.

Production Manager

Overall, I've been very happy with Zapier because of the ability it's given me to connect and integrate our clients' systems so easily and quickly, without a web developer's help.

HR Manager

It also has really great documentation available online so if you spend a little time with it (which is worth investing) you can save a lot of time in the future.

doctor

This is the best provider of API automation. It is so easy to use and so effective.

The connectors are great, helping a lot with the information required for the integration. Really huge set of connectors, from Twitter to Flokzu through Google Spreadsheets and Dropbox.

MARKETER

Of course, the explanation was unclear and so does the Manychat. Both sides would not be able to give me an answer to integrate them which is disappointing.

Freelance Web Developer

Overall an excellent product, and well worth considering if you have the budget.

Business Operations

We also use it for a few other software programs that do not connect directly. I like it because it's very easy to use and the UI acts like a guide that gives you step by step instructions.

customer support team manager

It sometimes stops without you knowing, and unless you login into the software everyday to check, you wouldn't know if there's an error or it just decided not to run.

Web designer 

Practically every web app is supported that we have ever needed to integrate. Customer support has been very helpful when needed.

Attorney

More importantly, the customer service is awful.

PAID MEDIA MANAGER

Perfect customer service and functionality with everything.

Zapier screenshot: Zapier AI power-ups

Zapier screenshot: Zapier Audit logs

Zapier screenshot: Zapier Multi-step Zaps

Zapier screenshot: Zapier Visual Editor

Freelancers

Large Enterprises

Mid Size Business

Non Profit

Public Administrations

Small Business

Coolfire Core is a powerful software solution designed to help companies defeat operational chaos and streamline manual work. By simplifying work management inside and outside the organization, Coolfire Core enables businesses to get more done, optimize the bottom line, and improve overall customer satisfaction.

Business-focused Conversational AI solution to help enterprises deliver outstanding services experiences.

Mobile First
GPS Enabled
QR/NFC Support
Integrations Ready
AI Enhanced
Offline Support

Tray.io is an enterprise-scale integration platform that enables business professionals to connect their whole cloud software stack & automate complex processes

Activity Tracking

AI-assisted Development

AI/Machine Learning

Alerts/Notifications

Business Process Control

Cloud Data Integration

Custom Development

Customizable Dashboard

Customizable Fields

Customizable Forms

Customizable Templates

Data Connectors

Data Extraction

Data Mapping

Data Quality Control

Data Storage Management

Data Synchronization

Forms Management

Graphical Workflow Editor

Iteration Management

Real-Time Analytics

Real-Time Data

Real-Time Monitoring

Real-Time Reporting

Real-Time Updates

Reporting & Statistics

Reporting/Analytics

Role-Based Permissions

Search/Filter

Template Management

Version Control

Tray.io

Linux

Windows

Tray.io screenshot: Flexible integration logic to handle any level of complexity

Tray.io screenshot: Point-and-click wizard to configure automation workflow

Tray.io screenshot: Drag-and-drop workflow builder.

Tray.io screenshot: Searchable logs by workflow, step or data for ultra-fast debugging.

VP of Customer Success

Tray.io vs Zapier: Why they switched from Zapier to Tray.io

Mike H.:                                               Hey, my name is Mike. I'm a VP of Customer Success, and I recently changed from using Zapier to trade.io. For more reviews like this, click below.
                                                       Zapier and trade.io are both integration platforms. So basically, instead of my software having an open public API and then connecting it to the API of another software and it's all new and it's all custom and it's all from the ground up; with these two platforms, you can actually connect two different apps much more efficiently, because they have an instance of their app on that platform.
                                                       Trade.io is... It's a little more complicated than a tool like Zapier, though I don't necessarily think that it needs a developer in order to set things up there. The advantages it has is it has much greater customizability. You can do a lot more with it than you could a software like Zapier, in my experience. And also, it makes it so a company like us, can iframe a UI for the user to touch and interact with? So I can embed that inside my platform, and I can allow people to configure an integration, have different options that are exposed to them to fill in different data, but they don't necessarily know that they're touching trade. Whereas with Zapier, the end user really has to touch it, has to know it's part of the solution. It's not really a solution that's easy to white label for integration needs.
                                                       Zapier is all about ease of use. Like I said with trade, you don't necessarily need a really experienced developer to set things up there. With Zapier, especially for a starter integration, you don't need anybody with any sort of technical knowledge. It's very easy to use, it's very guided, it's extremely simple and personable, and it can be much more complex depending on how robust you want to make that integration.
                                                       It's probably easier getting started with Zapier. But again, I think that when you get to the upper levels in terms of customization, of being able to white label it and really make that experience your own, trade hits that high level. Zapier is something that you can get started in a day. They've got this great Zapier University content that takes a novice user through, "If I've got two apps out there, how do I set up trigger, the action, different events that are going to happen in between?" And there's that guided content that helps you to get there. But trade, a little more time, but really, if you get a little bit of technical knowledge after a few days, a week or two, you can be using trade to great success.
                                                       The top consideration when looking at an app like Zapier or trade.io is how you're going to use it. We still use Zapier sometimes for some of our internal needs. If I want to send data from one place to another, but it's internal use. We have a lot of customers that will use Zapier to connect our software to another piece of software out there, and it works really effectively for that.
                                                       Again, simple to use out of the box, but when we want to create integrations within our platform and we don't want to go and build code around that integration, we just want to be able to set up a flow inside a system; white label that, expose it to our customers and have them experience it like it's a builtin solution, trade is much better for that.

Zapier vs Tray.io Comparison (2026)

Zapier vs Tray.io Comparison (2026)

Zapier

Tray.io

Overview

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Pricing

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Key features

Integrations

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