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Overview

Category Leaders

Connected email marketing, marketing automation, CRM, and account management for businesses looking to connect and engage...

Category Leaders

Post Affiliate Pro will help you set up and manage your Affiliate program. Post Affiliate Pro is reliable, intuitive, and...

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

15

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

129

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.6

1.7K

5

4

3

2

1

1.2K

422

70

25

17

  • Value for money
  • Ease of use
  • Features
  • Customer support
96%
would recommend this app

4.6

533

5

4

3

2

1

380

119

26

5

3

  • Value for money
  • Ease of use
  • Features
  • Customer support
97%
would recommend this app

Pros

The team is great with helping you troubleshoot any problems and my team loves how easy it is to use.
I really love and appreciate the ease of use. It's super easy to throw together an email, assign tags, create lists, etc.
I am so happy to have Active Campaign on board. It is just what I needed to help promote my online program.

Pros

The team is super responsive and is always ready to help. The tracking works great, the UI is super intuitive.
Any questions I had to install my software was met with wonderful customer service. Their staff is helpful, patient and very polite.
I was able to set it up with limited help from IT. The online help was very responsive in helping me find the help articles I needed to complete set up.

Cons

And that hurt our webinar registration for that week (which was a bummer) and we found out about this on the day of the webinar.
The major problem is the lack of ability to copy an email to more than the recipient. The lack of this feature is putting the continued use of this product in doubt.
I've a problem to pay for my upgrade plan due to an currency problem. The website automatically converts the price to my local currency.

Cons

There is no payment automation, the lack of possibility to choose more variables in reports.
Horrible user interface. I have to relearn it each time.
However prepare for a huge headache when setting everything up. It also takes a while to hear back from customer service when a problem arises.
  • Vendor responds to reviews
  • Last review9 days ago
  • Vendor responds to reviews
  • Last review6 days ago

Key features

  • Total features90
  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Affiliate Management
  • Alerts/Notifications
  • Auto-Responders
  • Banner Management
  • CAN SPAM Compliance
  • CRM
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Channel Management
  • Chat/Messaging
  • Click Tracking
  • Client Management
  • Commission Management
  • Contact Database
  • Contact Management
  • Content Management
  • Customer Database
  • Customer Segmentation
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Templates
  • Data Import/Export
  • Discount Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Email/Online
  • Employee Referral Management
  • Engagement Tracking
  • Event Triggered Actions
  • For Small Businesses
  • For Startups
  • For iPad Devices
  • Forms Management
  • Fraud Detection
  • Image Library
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Engagement
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • List Management
  • Mailing List Management
  • Marketing Automation
  • Mobile Access
  • Mobile Optimized Emails
  • Monitoring
  • Multi Level Marketing (MLM)
  • Multi-Campaign
  • Multi-Channel Marketing
  • Multi-Language
  • Multivariate Testing
  • Performance Metrics
  • Pipeline Management
  • Pipeline Reports
  • Promotions Management
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Rewards Management
  • SMS Marketing
  • Sales Activity Management
  • Sales Pipeline Management
  • Sales Reports
  • Search/Filter
  • Segmentation
  • Social Marketing
  • Social Media Integration
  • Social Promotion
  • Spam Blocker
  • Subscription Management
  • Tagging
  • Task Management
  • Template Management
  • Third Party Integrations
  • Visitor Tracking
  • WYSIWYG Editor
  • Web Forms
  • Website Visitor Tracking
  • Workflow Management
  • Total features36
  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Affiliate Management
  • Alerts/Notifications
  • Auto-Responders
  • Banner Management
  • CAN SPAM Compliance
  • CRM
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Channel Management
  • Chat/Messaging
  • Click Tracking
  • Client Management
  • Commission Management
  • Contact Database
  • Contact Management
  • Content Management
  • Customer Database
  • Customer Segmentation
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Templates
  • Data Import/Export
  • Discount Management
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Email/Online
  • Employee Referral Management
  • Engagement Tracking
  • Event Triggered Actions
  • For Small Businesses
  • For Startups
  • For iPad Devices
  • Forms Management
  • Fraud Detection
  • Image Library
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Engagement
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • List Management
  • Mailing List Management
  • Marketing Automation
  • Mobile Access
  • Mobile Optimized Emails
  • Monitoring
  • Multi Level Marketing (MLM)
  • Multi-Campaign
  • Multi-Channel Marketing
  • Multi-Language
  • Multivariate Testing
  • Performance Metrics
  • Pipeline Management
  • Pipeline Reports
  • Promotions Management
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Rewards Management
  • SMS Marketing
  • Sales Activity Management
  • Sales Pipeline Management
  • Sales Reports
  • Search/Filter
  • Segmentation
  • Social Marketing
  • Social Media Integration
  • Social Promotion
  • Spam Blocker
  • Subscription Management
  • Tagging
  • Task Management
  • Template Management
  • Third Party Integrations
  • Visitor Tracking
  • WYSIWYG Editor
  • Web Forms
  • Website Visitor Tracking
  • Workflow Management

Integrations

  • Total integrations470
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier
  • Total integrations59
  • Adobe Commerce
  • BigCommerce
  • Google Ads
  • Google Analytics 360
  • HubSpot CRM
  • HubSpot Marketing Hub
  • Instagram
  • LinkedIn for Business
  • Mailchimp
  • Marketo Engage
  • Meta for Business
  • Pipedrive
  • Salesforce Sales Cloud
  • Shopify
  • Slack
  • Stripe
  • Twitter
  • WooCommerce
  • WordPress
  • Zapier

User reviews that mention these apps

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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ActiveCampaign logo

ActiveCampaign

The best choice for email marketing & automation.

Reviewed 2 months ago

It’s good but they need to work on areas mentioned above

Pros

AC has got a lot of features but the one I use & like the most is the ease to create automations & sequence. Although it’s a bit expensive as compared to other tools but I think it’s worth it. You can share your automations with other. The AC CRM fulfills all the needs that a digital business wants

Cons

I don’t like their pricing plan- probably they can reduce it a little bit. Also, it’s very difficult to verify for their affiliate.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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ActiveCampaign

Good but didn't work out for me.

Reviewed 3 years ago

In overall it seems like a great software, but not what I was looking for.

Pros

Active campaign has the best deliverability rates out of any email marketing software i've tried. It is also user friendly and can do advanced automation.

Cons

I disliked how you can't do affiliate marketing with activecampaign, which is why it wasn't for me. however, i realize they do that for better deliverability rates.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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ActiveCampaign

The best software for your online business and online shop

Reviewed 2 years ago

I am not an affiliate yet I love Active Campaign, so easy to use. The times I have contacted support, they are responsive and helpful.

Pros

I absolutely love ActiveCampaign. I have 2 accounts for my 2 businesses and have approx 10+ customers using it also for their online marketing endeavours. It is my go to software that I recommend to all customers. I love how the software is cheap for a startup but also offers really high level of integration for advanced customers. It is solid, easy to use and I cannot honestly recall having an issue with it. It has strong reporting and I love the integration features for Woo Commerce and Shopify also.

Cons

The only thing that is missing from ActiveCampaign is a simple checkout / payment type offering. So connecting to Paypal / Stripe is doable but not seamless. Apart from that I love it.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend7/10

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ActiveCampaign

Good soft

Reviewed 7 months ago
Pros

Many features and integration is a big pro of Active Campaign.

Cons

Limited options of triggering in marketing automation was a little bit painful.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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ActiveCampaign

LOVE LOVE LOVE this product!!!

Reviewed 5 years ago
Pros

- Pro #1 "Easy to navigate and very user-friendly experience including tutorials and user-boarding that will help you get your campaigns up in no time!" - Pro #2 "Fantastic library of open 3rd party API's that make automating and delegating to our virtual team that much easier and more efficient."

Cons

- Con #1 "Would love to see you guys integrate with Google Fonts so that we can fully match branding with our team and that of our clients." - Con #2 "Would also like to see you guys do some more training and teaching around user segmentation so that new users are able to easily put together full opt-in to lead magnet nuture campaigns."

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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ActiveCampaign logo

ActiveCampaign

Great software

Reviewed 2 years ago

Overall I am very satisfied with ActiveCampaign. It's been over two years since I use it without problem. I don't use all of its many features but for me it's perfect. Very easy to use.

Pros

This software is very easy to use and to understand even for a beginner. The dashboard is very good. Now it's totally in french (and the help too). I like the automation system which is very complete and easy. This software is often updates with new features. The affiliate program is a good point too.

Cons

I think that the application on smartphone could be improve with more features (create campaigns, manage the automations...)

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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ActiveCampaign

New User

Reviewed 9 months ago
Pros

I love the customer services one-on-one I have every month. I was extremely please in the professionalism, courtesy and patience to get my form up and running.

Cons

I wish I had a social media post built in but I guess that is not what CRM is built for...

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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ActiveCampaign logo

ActiveCampaign

All-in-one email marketing & automation tool

Reviewed 4 months ago

Since its inception, ActiveCampaign has lived up to its reputation. It's a solid, modern, and powerful solution with an abundance of advanced features for pro email marketers.

Pros

ActiveCampaign comes with numerous advanced features. With the way email campaigns are getting more advanced and personalized every year, you need a tool that allows you to do segmentation and personalization in a better and more refined way. With this, you can send emails right emails to the right people at the right time, with complete control, based on their actions. Email deliverability is also amazing; provided that you have a good email reputation, have opt-in from your list, and are sending engaging content. This platform is strictly a no for cold email and affilate marketing emails. The CRM has a clean UI/UX with all the necesary features at an arms length. Plus, the numerous integrations that are available natively make it a perfect choice for pro email marketers.

Cons

There is a slight learning curve. This platform is usually not catered for non-techies and needs a bit of technical know how to get up and running. If you are a complete beginner looking for sending one off email blasts, go for Mailchimp instead.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support

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ActiveCampaign

Slow and exasperating support that gets worse and Partnership Program frustating and limited

Reviewed 7 months ago

Finally and also important the affiliate partner system is also very limited where you can even know the name of your clients in your own panel and again the support is slow. It doesn't matter the number of accounts you manage they treat you like a common customer with slow attention protocols.

Pros

Initially has good functionalities but the support makes it all wrong. We have been using Active Campaign for more than 2 years. Things are getting worse with each month.

Cons

The top-tier support for WooCommerce Deep Data Integration Pluging takes literally months to attend and solve easy questions or difficult questions and they even don't solve them. The low-level support has a standard not useful protocol to gather evidence that only delays and makes things worse. They literraly don't read the tickets and ask the information already offered. When the ticket pass to...

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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ActiveCampaign

ActiveCampaign is like the Swiss Army Knife of Email Marketing!

Reviewed a year ago

I LOVE them and AC is the only email campaign software I suggest to friends and clients. I still remember signing up and getting a phone call from them to help me set things up. It's also delightful to hear the same attention was given to folks I referred them to! And the affiliate program is off the sharts!

Pros

I've got to say the knowledge base and Courses are incredible. Not only do they help with learning the software, but with getting the edge on email marketing in general! The user interface is easy to comprehend and immediately after logging in I can get a quick view on how I'm doing!

Cons

I really can't think of anything. Perhaps more template selections?

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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ActiveCampaign

I always recommend Active Campaign to everyone cause I like it so much!!!

Reviewed 2 years ago

Active Campaign allows me to better know my audience, their needs and push them to directly interact with my emails. It pushed me to reorganise my contact menu and homepage,segmenting between tourism companies and travellers + according to the type of service (guiding/consulting) or place (Basque Country/Asia). The guides and blog articles gave me a lot of new ideas. It also seems my subscribers buy more from my affiliate links.

Pros

I shifted from MailChimp to Active Campaign mainly because I wanted to to segment my audience. It is awesome to be able to send customised content and my audience engagement is awesome, just as the number of new subscribers. It provides me more than expected as it also forced me to make my offer clearer and my marketing better

Cons

It's necessary to take time to understand how the tool works. But it worths it and normal as it's a very powerful tool so the process can be complex. I think adding someone in the middle of an existing automation could be done easier. Adding a if condition takes too much time. I'd like to be able to click on an email and just add the person.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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ActiveCampaign

Review Multiwagon

Reviewed a year ago
Pros

It is easy to use and it is perfect for our goals. Automated emails are the reason we purchased ActiveCampaign.

Cons

It is not very easy to find clear video's that will help you set these automated emails up. Also it is sad that you can't use your Elementor Pro forms but you need to use ActiveCampaign forms on your website.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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ActiveCampaign

Ease of use

Reviewed a year ago

My overall experience with Active Campaign is positive and I look forward to using this software going forward to save myself and the team time. It will help us to keep track of our growing community.

Pros

Active Campaign is pretty straight forward and they pretty much have an explanatory video for each feature they are offering + the (supper) team is very helpful and try to resolve any issues as soon as possible. It's was easy to transfer our contact database from one provider to this one and it allows you to tag and add contacts into lists, which is very helpful when it comes to campaigns.

Cons

We are using the pro version and some features are not required, would be great to swop some features that are not available with our subscription. Had some issues in the beginning as the campaigns didn't work but as mentioned above, the support team is very helpful.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend8/10

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ActiveCampaign

I tried Drip and AC, AC won!

Reviewed 4 years ago
Pros

AC has a better email designer, not that you want to send a designed email since plain text is powerful. But using the email designer to do a plain text email with some little edits here or there is the way to go with AC. Also, their opt in forms were easier to navigate than Drip. ACs automation workflow is excellent. They both work fine, but after doing trials for both, I picked AC. Also pricewise, they have a great entry point for lite. And their prices are overall lower than Drip.

Cons

[SENSITIVE CONTENT HIDDEN] has mastered running free email course automation on Drip, and has shown some really impressive strategies that I have yet to replicate on Active Campaign. There is a blog post that describes how to recreate some of these attributes.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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ActiveCampaign

Great tool for email marketing campaigns

Reviewed 4 years ago
Pros

ActiveCampaign is not a love of first site as is quite overwhelming at first. But after taking the time is actually a great app for email campaigns. You can create custom fields, tag contacts for easy search, send automated emails and receive autoresponders, use their templates or design your own. CRM is available though only for the pro plan.

Cons

Its a learning curve to get the most out of it, but its still one of the best option for email marketing automation.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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ActiveCampaign

An upgrade from ANY email hosting platform

Reviewed 2 years ago

So far my business has been growing nicely, Active Campaign integrates well with many different software programs and plugins I use - such as Elementor Pro, meaning I can set up an automation from an email form directly on a landing page. I have a lot to learn still, but it is a joy to learn with Active Campaign.

Pros

I came over to Active Campaign after a referral from a friend. I was struggling with the functionalities of Mailerlite and needed something that would fit my needs. In came Active Campaign. Pros: The world of endless possibilities. I can carefully segment my list, I can add tags according to actions they take within the email, I can set up automations that will stop if a subscriber has already been through...and so, so much more. I love that if I can think of something I'd like to do, there is always a way of doing it. The walkthroughs are fantastic and it's a friendly team to hold your hand while you set up.

Cons

Cons: If you're a little bit of a tech phobe like me, Active Campaign can seem daunting at first. It is not a service for beginners just starting out. That doesn't mean you shouldn't try though! If you invest a little time understanding all that you can do with it, you will be amazed.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend10/10

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ActiveCampaign

Get Great Bang For Your Buck

Reviewed 2 years ago
Pros

1. Integrates with almost every major platform on the planet either directly or through Zapier. 2. Set up is pretty straightforward. 3. Great product if you are looking for a central automation hub with email marketing 4. Customer Support is pretty good. 5. Pricing is very reasonable for what you get. 6. Less challenging to learn that many competitors 7. Great online learning resources

Cons

--Text Messaging Setup isn't exactly easy to figure out if you are new. --Learning automation with AC as a whole isn't for the faint of heart for newbies --Sometimes support can be a bit slow to respond and it depends on who you get. Some of the support team aren't well trained --Paying a pro to help you can be expensive.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend9/10

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ActiveCampaign

Top quality software, and on-boarding support

Reviewed 3 years ago

I signed up for the free trial to test it out. I am an affiliate. I loved everything in terms of how easy it was to use. It is reliable in terms of email deliverability, I know a few people who use it, I'm on their email list, and I receive the emails proper. So that's all good. I'm already heavily integrated with another service, and making the switch will be a bit too time-consuming at the moment. But if I was a blank slate, I would have gone with Active Campaign had I done the research properly when I originally signed up.

Pros

I like the personal touch from the support/sales team when I signed up for a free trial. They scheduled a call with me, and it was a legit good on-boarding call. Sure they tried to sell me, but it was genuine call to understand my needs, my situation, and help. Impressed.

Cons

The only thing for me is the price when it comes to really scaling to large numbers of subscribers. When I am ready to make the switch to Active Campaign, I'll still have a larger portion of my data base with a cheaper option.

Overall Rating
  • Value for money
  • Ease of use
  • Features
  • Customer support
  • Likelihood to recommend2/10

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ActiveCampaign

Would not even approve my business

Reviewed 4 years ago
Pros

Support at least replied pretty quick.... but couldn't do much more beyond that.

Cons

I could not even test the software. I have a business that teaches people about investing in the stock market and was looking for better automation. They cut down my business very quickly by the compliance department and categorized me into the "day trading tips" and "get-rich-quick" niche when we focus on - How to invest in the stock market - How you can retire early - How to invest your first...