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ActiveCampaign
Email marketing and marketing & sales automation tool
Last updated: March 2025
Table of Contents
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ActiveCampaign - 2025 Pricing, Features, Reviews & Alternatives
Starting from
15
Per month
Alternatives with better value for money
ActiveCampaign’s pros and cons based on 2,515 verified reviews
To identify what users like and dislike about ActiveCampaign, our data scientists apply advanced modeling techniques to our proprietary reviews data. We've sorted the resulting list of pros and cons based on the percentage of users who expressed positive sentiment toward the given topic in their reviews.
Effective sales funnel creation
95% of reviewers feel positive about ActiveCampaign’s sales funnel creation. Reviewers appreciate the platform's ability to create robust and automated sales funnels, which help in managing leads, segmenting audiences, and tracking user journeys. They find it easy to set up and customize funnels, which optimizes lead conversion and enhances sales processes.
Supports business growth
95% of reviewers feel positive about ActiveCampaign’s role in business growth. Users think the software is ideal for small to medium-sized businesses due to its affordability and scalability. They say it offers a comprehensive suite of marketing tools that help in reaching new clients, managing current ones, and growing their business efficiently.
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Dianna Sandora
Founder
Robust automation features
91% of reviewers feel positive about ActiveCampaign’s automation features. Users report that the platform allows them to automate various marketing tasks, saving time and increasing efficiency. They value the ability to create complex workflows, manage email campaigns, and integrate with other tools, which enhances their overall marketing strategy.
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Efficient client management
89% of reviewers feel positive about ActiveCampaign’s client management capabilities. Reviewers indicate that the software helps in maintaining and organizing client relationships through automated communication and detailed tracking. They appreciate the ability to segment clients and manage interactions, which improves customer engagement and satisfaction.
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Jared Clark
Marketing Specialist
Comprehensive lead management
88% of reviewers feel positive about ActiveCampaign’s lead management. Users find the platform effective in capturing, tracking, and nurturing leads. They highlight features like lead scoring, segmentation, and automated follow-ups, which help in converting leads into customers and optimizing sales efforts.
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Frequent performance issues
70% of reviewers feel negative about ActiveCampaign’s performance. Some users report that the platform can be slow and occasionally buggy, which affects their workflow. They mention issues with loading times, glitches, and the need for frequent troubleshooting, which can be frustrating and time-consuming.
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James Grant
Web Developer
User experience problems
43% of reviewers feel negative about ActiveCampaign’s user experience. Some users say the platform has a steep learning curve and can be difficult to navigate. They also report frequent bugs and glitches that disrupt their work, and note that customer support can be slow to resolve these issues.
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Leon D. Heuser
General Manager
Limited landing page options
43% of reviewers feel negative about ActiveCampaign’s landing page builder. Users think the landing page options are limited and not as customizable as they would like. They also mention issues with the integration and loading times, which can hinder their ability to create effective landing pages.
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Complex navigation and switching
42% of reviewers feel negative about ActiveCampaign’s navigation and switching. Some users report that the interface can be confusing and requires multiple clicks to access certain features. They find the navigation cumbersome and mention that it can be difficult to locate specific tools or options quickly.
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Muhammad Ameer Aftab
Marketing Manager
Krishna Bhat
Chief of Staff
High Costs and Complexity
40% of reviewers feel negative about ActiveCampaign's value for money/pricing. Some reviewers feel the pricing structure can become expensive as the contact list grows. They report that the costs rise quickly without enough gradation for small websites. Some users indicate that the free trial period is too short. They also mention that certain features are only available on higher-priced plans. Some users report experiencing bugs or glitches and find the learning curve steep.
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Bernadette Guadiz
Owner | Founder
ActiveCampaign's key features
GetApp's analysis of 307 verified user reviews collected between July 2021 and December 2024 identified ActiveCampaign's most critical features and how it performs according to users.
Reviewers appreciate ActiveCampaign's marketing automation capabilities. They highlight the ease of setting up automated workflows, which save time and enhance lead nurturing. Users report that the platform allows for personalized messaging through custom fields and conditional content, improving engagement and conversion rates. They find the integration with tools like LinkedIn and Shopify valuable. Some users mention a learning curve for beginners, but overall, they feel the automation capabilities are robust and effective for managing complex funnels and tracking customer behavior. Of the 66 ActiveCampaign users who gave detailed accounts of their use of Marketing Automation, 98% rated this feature as important or highly important.
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Wepnyu Daniel Prince
CEO
Mary Anne Endrina
Digital Marketer
Reviewers indicate that ActiveCampaign's email campaign management is intuitive and effective. They appreciate the ability to create personalized and targeted campaigns, using custom segments based on interests, demographics, or purchase history. Users report that the platform's automation capabilities and detailed reporting help optimize campaigns. They also mention the ease of creating email sequences and workflows. However, some users feel that the reporting and analytics could be more detailed, and there are occasional issues with customer support responsiveness. Of the 123 ActiveCampaign users who gave detailed accounts of their use of Email Campaign Management, 98% rated this feature as important or highly important.
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Nikhil Kumar Tyagi
Software Engineer
Users report that ActiveCampaign's list management capabilities are straightforward and functional. They appreciate the ability to segment contacts using tags and advanced conditions, which helps target communications more effectively. Reviewers mention that the platform makes it easy to import and organize contacts, although some find it challenging to clean lists automatically. They also value the ability to create different lists and tags for various audiences, making it easier to manage and personalize email campaigns. Of the 58 ActiveCampaign users who gave detailed accounts of their use of List Management, 98% rated this feature as important or highly important.
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Jamie Robertson
Marketing Specialist
Reviewers feel that ActiveCampaign excels in email marketing with its powerful automation, segmentation options, and ease of use. They highlight the ability to create personalized emails using custom fields and dynamic content, which improves open and click rates. Users appreciate the pre-made templates and drag-and-drop email builder, although some wish for more design options. They also mention the platform's high deliverability rates and integration with other tools, making it a reliable choice for effective email marketing. Of the 42 ActiveCampaign users who gave detailed accounts of their use of Email Marketing, 98% rated this feature as important or highly important.
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Matteo Peluzzi
Graphic Designer
Christopher Iglesia
Web Designer and Digital Marketer
Reviewers indicate that ActiveCampaign's contact database is robust and user-friendly. They appreciate the ability to import, organize, and update contact information easily. Users highlight the importance of segmenting and personalizing campaigns based on various criteria, which the platform supports well. They find the database helpful for managing customer data and automating marketing campaigns. However, some users mention that the complexity of automation workflows can be overwhelming for beginners. Of the 58 ActiveCampaign users who gave detailed accounts of their use of Contact Database, 97% rated this feature as important or highly important.
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Tracy Oosthuizen
CEO
Users report that ActiveCampaign's contact management capabilities are comprehensive and efficient. They appreciate the ability to tag contacts, add detailed information, and segment lists for targeted marketing efforts. Reviewers highlight the ease of organizing and maintaining customer information, which helps improve customer experience and communication. They also mention the platform's user-friendly interface and the helpfulness of customizable fields and tags for managing contacts effectively. Of the 69 ActiveCampaign users who gave detailed accounts of their use of Contact Management, 94% rated this feature as important or highly important.
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All ActiveCampaign features
Features rating:
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ActiveCampaign pricing
Value for money rating:
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Per month
Flat Rate
ActiveCampaign integrations (639)
Integrations rated by users
We looked through 2,515 user reviews, to identify which products are mentioned as ActiveCampaign integrations, and what is the users perception.
“This one is very important, if Active Campaign doesn't have an inhouse integration to a new app, as long as they have a zapier integration you can make your apps share information together. New apps often integrate with zapier first.”
“I use this integration to comunicate ActiveCampaign with all my other tools, so I can make automations for my sales funnel and customer service funnel”
“Linking to Zapier allowed me to transfer information from one app to another automatically which saves me hours of doubling up on admin. ”
“We send leads from our website forms to automations in Active Campaign. It sometimes is a little “buggy” between the two products.”
“I integrate ActiveCampaign within zapier to make the business process automation, it reduces the manual job of humans. ”
“Allows for communication onto other platforms and saves time in creating duplicate records”
“It was important to use Zapier to update leads as they warmed up in the email funnel.”
“Through Zapier, we can integrate with other platforms including Acuity Scheduling.”
“Saves a ton of time by moving contact info from Wealthbox to Active Campaign. ”
“This is our goto tool for connnecting various softwares with ActiveCamapign.”
Joshua Valentine
Email Copywriter & Soap Opera Sequence Expert
“I don’t want clients to feel like they have to call me just to set up an initial free consultation. Hair clients can anonymously and quickly set up for a free consult to determine if my services are a good fit for their wellness needs.”
“Using Calendly to schedule my sales call is critical and being able to use Zapier to add directly to AC, makes things so much easier for me to use the system. ”
“Very important to us to see when our contacts have schedule meetings. We were able to integrate a couple of our Calendly accounts. This has been very helpful.”
“For automations in following up enquiries it will ensure meetings get scheduled without an extra manual step or an external zap.”
“I can track meetings with clients but it doesn't seem to match up appointments with existing clients.”
“Adds people to me active leads as they will have booked an appointment to discuss services.”
“We have only recently integrated this app. So it’s importance is growing by the week”
Dawn Strength
Integrative Nutrition Health Coach
“This is where I have my business website, and love that active campaign can integrate in it to gather emails and leads. ”
“WordPress runs our website. We use the ThriveSuite of plugins and they integrate effortlessly with ActiveCampaign.”
“It helps us to send emails and do most aprt of the hardwork from within the WP admin interface”
“Leads flow right from our Wordpress site into AC. From there, the communication begins!”
“The leads are generated on our WP site, and then brought to Activecampaign.”
Ashley Irvin
Physical Therapist Assistant
“AC integration with Woo is critical for keeping our records and transaction activity up to date. We also use the tagging feature in Woo to automatically add tags in AC when a product is purchased. So great!”
“To tag customers with the product they bought so I can automate emails based on that.”
“Our entire client billing process is built on subscriptions with Woocommerce”
Kelly Carson
Director of Member Services
“GoTo Meeting helps us schedule for online meetings with leads and customers to discuss our offers. ”
“We are able to host discussions and communicate with potential leads through virtual meetings. ”
“This allows us to schedule and facilitate virtual meetings easily to discuss deals with leads. ”
Marne Cahn
Design Consultant
“Funnels, it's important that I am able to bridge together the various platforms used for my funnels and social media marketing in general”
“Clickfunnel pages capture the leads, and send them to Active Campaign to receive drip sequences.”
Ishea Muhammad
Life Coach
“This helps us to create feedback forms to collect feedbacks from leads about their experience with us. ”
“Creating forms for our marketing campaigns and also to collect customers feedback. ”
Angeline D Cruz
Customer Service Representative
“I love the information that I can gather using Typeform directly embedded in the emails and how it stores the information for me.”
“This is how I reach customers for new information, so I need it to integrate.”
Christy Crenshaw
Business Owner
“Automatically, the user that converts to a sale is moved to a different list and ActiveCampaing does it perfectly.”
“I love being able to have a payment system linked directly to the emails to accept payments for services.”
Rafael Alonso
Designer
“Make is the connection to all apps - this integration makes active campaign much more flexible when it works well. It's not always reliable though and can be slow.”
“Integromat creates automation by the use of ActiveCampaign and many other apps, so we can save time and human efforts. ”
David Pipe
Advisor
“GoTo Webinar enable us to run mass marketing campaigns using virtual webinars. ”
Marne Cahn
Design Consultant
“Our Clients have thier online stores in Shopify and they are fulfiling all the marketing and sales needs from ActiveCampaign. Specially the Abandoned cart is the best of them.”
Mehandi Islam
Director of Research & Development
“I could not have the sales and marketing platforms not talking to each other!”
Anonymous Reviewer
Vice President
“With ActiveCampaign, we combine CRM, email marketing and lead generation into one central platform. By converting our website, we established inbound and content marketing as an essential part of our marketing and sales activities.”
Richard Garcia
Communication and Media Analyst
“I use Acuity for my clients to book their calls - it helpful to be able to build workflows and automations with that.”
Anonymous Reviewer
CEO
“I really like how it integrates with Dropbox Business as if they were two sister tools”
Matthew Baldock
Director Of Marketing And Advertising
“I love how customers who purchase in SamCart can automatically be added top lists in ActiveCampaign, and the appropriate automations happen.”
Kim Martin
Owner
“Adds people to my existing customer list so I can upsell and re approach with offers to generate return business.”
Martyn Linton
Director
“We build landing pages that need to be integrated with our CRM platform and also connect with our email automation platform.”
Malcolm Ribot
Design Director
“We send SMS campaigns via automations we setup in ActiveCampaign via Twilio as ActiveCampaign doesn't support Australia for SMS. It's much better and cheaper anyway using Twilio after you do the initial setup.”
Bianca Board
Marketing Manager
“Basecamp allows us to work together and collaborate during marketing projects. ”
Marne Cahn
Design Consultant
“This is where are members purchase and manger their memberships so it’s integration is important ”
Ronan Finn Phillips
Owner
“I use everwebinar for Sales Webinar. It is very Important for me, to send my webinar reminders from ActiveCampaign. Now I have to use zapier for the Integration (Date and time of the webinar can only be delivered to a textfield from Everwebinar to ActiveCampaign)”
Sina Wiesegart
ceo
“I use forms to call the attention of customers and one of the ways to capture email. And the integration is seamless.”
Rafael Alonso
Designer
“Syncing with Monday was easy and a breeze; good thing because we used Monday as our project management service”
Cam Mellor
Sr. Director
ActiveCampaign support options
Typical customers
Platforms supported
Support options
Training options
ActiveCampaign reviews
Overall rating
4.6
/5
2.5K
Positive reviews
93
%
- Value for money
- Ease of use
- Features
- Customer support
- Likelihood to recommend8.54/10
1.6K
662
115
29
28
Filipe A.
Music Business Strategist
ActiveCampaign FAQs
ActiveCampaign has the following pricing plans:
Starting from: $15.00/month
Pricing model: Subscription
Free Trial: Available | (No Credit Card required)
These products have better value for money
Q. Who are the typical users of ActiveCampaign?
ActiveCampaign has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business
Q. What languages does ActiveCampaign support?
ActiveCampaign supports the following languages:
Italian, Turkish, Indonesian, Dutch, English, Finnish, French, Portuguese, Chinese (Simplified), Spanish, Danish, German
Q. Does ActiveCampaign support mobile devices?
ActiveCampaign supports the following devices:
Android, iPad, iPhone
Q. Does ActiveCampaign offer an API?
Yes, ActiveCampaign has an API available for use.
Q. What other apps does ActiveCampaign integrate with?
ActiveCampaign integrates with the following applications:
Wufoo, Appcues, Teachable, Sleeknote, Aimtell, Salesmate, Capsule, Arengu , Drupal, Adobe Commerce, Formidable Forms, WooCommerce, PayPal, Google Analytics 360, YouCanBook.me, Aircall, ApiX-Drive, Dropbox Business, WHMCS, Ghost, Amazon S3, MailMunch, Zoho CRM, Insightly, Tender Support, FullContact, UserVoice, Amazon DynamoDB, WishList Member, Quickbase, Formstack Forms, Formsite, 123FormBuilder, Doodle, Calendly, Sumo, Autoklose, Feedly, Bizzabo, vBulletin, Re:amaze, MoonClerk, PrestaShop, Deputy, Zapier, Recurly, Instapage, Google Docs, Survicate, Gmail, Fullstory, Segment, Expensify, Mojo Helpdesk, Docusign, Unbounce, Act!, Airtable, Litmus, ClickFunnels, Big Cartel, Pipedrive, Evidence, Avochato, FreshBooks, Zoom Workplace, LessAccounting, Agile CRM, Any.do, Buffer, Appointy, Kadence, Alchemer, CustomBooks, AdaptiveU, Geckoboard, Acuity Scheduling, Kanban Tool, WordPress, CheddarGetter, Freshdesk, Contactually, Coherent, Twitter/X, Gravity Forms, Jumplead, Mindbody, Help Scout, Woopra, Stripe, LeadsBridge, Genoo, Jotform, Clevertim, SolarWinds Service Desk, Deltek WorkBook, Cobot, Nutshell, Salesforce Sales Cloud, DataHero, Rezdy, SendPulse, SugarCRM, Harvest, Close, Wistia, Marsello, Crisp, Slack, Google Contacts, Getsitecontrol, GoTo Meeting, Viewbix, Typeform, Akita, Attribution, Nimble, Basecamp, InviteBox, FogBugz, LiveChat, Pipeliner CRM, Antavo, GivingFuel, Kajabi, Zendesk Sell, Feefo, GoTo Webinar, OnePageCRM, Crelate, Bookafy, Bitly, Eventbrite, Zoho Creator, Meta for Business, Fomo, ChargeOver, QuickBooks Online, Olark, Justuno, Postmark, Batchbook, Donorbox, Highrise, CommCare, Feedier, Leadpages, Apparound, APIANT, SurveyMonkey, Privy, Chargebee, Skyvia, CallHippo, GoTo Training, Google Calendar, EasyWebinar, OptinMonster, FuseDesk, Call Loop, AddEvent, PayPal Braintree, BigContacts, KickoffLabs, Joomla, AdPage, SuperSaaS, Asana, Podio, AgencyAnalytics, Contractbook, Digioh, FreeAgent, CoSchedule Marketing Suite, Xero, eWebinar, Whatagraph, Evernote Teams, Donately, Arrivy Field Service Management, Dasheroo, FireText, OptimizePress, BigCommerce, Operations Hub, Zoho Invoice, CallFire, Shopify, Zendesk Suite
Q. What level of support does ActiveCampaign offer?
ActiveCampaign offers the following support options:
Knowledge Base, Email/Help Desk, Chat, FAQs/Forum, Phone Support, 24/7 (Live rep)
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