Email Marketing Software

Best Comparison List of Vendor Applications & Tools
  • Campaign Monitor    45

    Elegantly simple email marketing.
    Beautiful email marketing that delivers results.
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  • Autopilot    6

    Automate the customer journey, visually
    Use Autopilot to automate & track your email marketing. Nurture leads, A/B split test, build and personalize with dynamic text or ...
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  • Infusionsoft    26

    Don't Compromise. Get Sales & Marketing Software That Works.
    Infusionsoft lets you design & send action-triggered, personalized emails using autoresponders. Use email statistics to see how many ...
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  • Zoho Campaigns    6

    Simplified Email Marketing
    Use Zoho to create, send and track email campaigns. Automate emails with workflows & autoresponders, test emails, manage lists, ...
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  • Pinpointe On-Demand    8

    Have you outgrown your email marketing service provider?
    Pinpointe is the most feature-rich, cloud-based email marketing software system available for business-to-business communications. ...
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  • ActiveCampaign    12

    Email Marketing + Marketing Automation + CRM/Sales Automation
    Design & automate email marketing campaigns through contact management, personalization & segmentation, triggered emails, testing, ...
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  • SendinBlue Email    12

    Email Marketing, Transactional Email & SMS Marketing Service
    SendinBlue features the best value in email marketing: smart list segmentation, responsive email templates, campaign automation, and ...
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  • Sales and Marketing Pro  

    Sales and marketing strategy planning
    Close more sales or get your marketing messages in front of the right people. From seasoned sales teams looking for an edge to small ...
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  • MailChimp    390

    Send Better Email
    MailChimp features allow you to send marketing emails, automated messages, and targeted campaigns. And our detailed reports help you ...
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  • HubSpot    75

    Inbound Marketing Platform & Sales Software
    HubSpot's software helps you attract new subscribers and grow your list over time
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  • SalesNexus    23

    CRM, Sales and Marketing Automation for B2B Sales Teams
    Powerful Email Marketing driven by your CRM. HTML templates, on-going automated drip campaigns. Auto-responders and campaign ...
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  • Intercom    17

    A fundamentally new way to communicate with your customers
    Intercom is a customer communication platform with a suite of integrated products for every team—including sales, marketing, product,...
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  • InTouch    13

    Sales & Marketing Automation & CRM
    Much more than just a CRM, InTouch is designed to help small businesses grow through using simple sales and marketing automation. ...
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  • Salesforce Marketing Cloud    20

    Stand out in Your Customer's Inbox
    Salesforce Marketing Cloud combines a number of features to execute basic or complex email marketing campaigns. Create targeted, ...
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  • MyTime    12

    Online customer scheduling software
    Increase client loyalty and acquisition. Send ready-made, fully customizable emails to your clients. Create custom lists, automate ...
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  • INinbox    13

    Email Marketing, Superpowers
    Easily create, send and track emails plus automate time consuming tasks by connecting INinbox click-easy with 200+ popular business ...
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  • Instiller    10

    The email marketing solution for agencies
    A powerful and easy to use solution that provides all of the tools needed for agencies to deliver a complete email marketing service ...
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  • Constant Contact    16

    Now You Can Be an Even Better Marketer
    Email connects you to people; email marketing software helps you understand your audience’s response, so you can plan your next ...
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  • ExxpertApps    7

    Integrated Next Generation Enterprise Application in the Cloud
    ExxpertApps enables to plan, send and monitor email campaigns to large audiences and conects your audiences with landing pages.
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  • Marketo    11

    Marketing Automation Software: Easy. Powerful. Complete.
    Marketo® uniquely provides an easy-to-use, powerful and complete marketing software platform that propels fast-growing small ...
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  • Pardot    9

    Salesforce B2B marketing automation
    Use Salesforce Pardot to create personalized, triggered email campaigns, landing pages & forms. Features include spam analysis, A/B ...
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  • Benchmark    6

    Benchmark is an international, easy-to-use email and event marketing service provider. Affordable, friendly and stylish.
    Whether you're a kitchen table operation or a major corporation, Benchmark’s online marketing tools will keep you connected to your ...
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  • DirectIQ    6

    Easy, Intelligent Email Marketing
    With DirectIQ's rich features and intuitive user interface, you can easily load email contacts, pick a template, and send out email ...
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  • Mailigen    5

    Integrated email marketing software. Email + SMS + Social
    Use Mailigen to create responsive email campaigns, get feedback using online surveys, save time setting up autoresponders. 24h ...
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  • Mandrill    4

    Delivery API for transactional emails
    Mandrill is a scalable and affordable email infrastructure service, with all the marketing-friendly analytics tools you’ve come to ...
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GetApp lists the best Email Marketing software vendor reviews. Including examples of their program solutions, company comparisons, and other types of application options.

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What is Email Marketing Software?

Email marketing software is used to send bulk email to target audiences. Email marketing software mains function is to send newsletters or promotional materials to opt-in lists of subscribers. Email marketing software includes a database that stores contact information, campaign statistics, and message history. Email marketing software features typically include campaign set-up parameters, email templates, message sending, contact management and analytics. Email marketing software is increasingly offered on-demand (SaaS).

Email Marketing Software Comparison

Use GetApp to find the best email marketing software and services for your needs. Our intuitive directory allows you to make an easy online email marketing software comparison in just a few minutes by filtering by deployment method (such as Web-based, Cloud Computing or Client-Server), operating system (including Mac, Windows, Linux, iOS, Android) pricing (including Free, Freemium, Subscription), platform (including Google Apps, Salesforce, Intuit, NetSuite, SAP) and supported location.

GetRank Q1 2016 for Email Marketing

GetRank is GetApp’s quarterly ranking of the top 25 Email Marketing apps based in the cloud. Each app is scored using five criteria, each worth 20 points, for a total possible score out of 100: User Reviews, Integrations, Mobile Apps, Media Presence, and Security. Each app’s GetRank score is completely independent of commercial interests and existing relationships that GetApp has with app vendors. For a full report on GetRank and quarterly industry trends, check out the research tab above.

Reviews
Integrations
Mobile
Media
Security

1. MailChimp

Send Better Email
89
20
20
16
20
13

2. Constant Contact

Now You Can Be an Even Better Marketer
80
15
18
17
17
13

3. Infusionsoft

Don't Compromise. Get Sales & Marketing Software That Works.
79
16
16
17
17
13

4. Salesforce Marketing Cloud

Stand out in Your Customer's Inbox
69
17
16
6
17
13

5. Campaign Monitor

Elegantly simple email marketing.
66
18
18
7
11
12

6. FreshMail

Email marketing simplified
62
12
14
16
5
15

7. Pardot

Salesforce B2B marketing automation
61
14
9
8
16
14

8. Zoho Campaigns

Simplified Email Marketing
59
7
11
15
16
10

9. GetResponse

The world's easiest e-mail marketing
55
10
10
18
17

10. iContact

Email Marketing and Social Media Marketing Software
45
5
8
16
16

11. AWeber

Email Marketing
45
0
11
18
16

12. ActiveCampaign

Email Marketing + Marketing Automation + CRM/Sales Automation
43
16
16
0
4
7

13. Pinpointe On-Demand

Have you outgrown your email marketing service provider?
40
16
4
0
6
14

14. Mad Mimi

Simple. Lovely. Email Marketing.
39
9
16
7
7

15. SendinBlue Email

Email Marketing, Transactional Email & SMS Marketing Service
38
14
6
0
3
15

16. Instiller

The email marketing solution for agencies
37
17
5
0
2
13

17. Benchmark

Benchmark is an international, easy-to-use email and event marketing service provider. Affordable, friendly and stylish.
37
14
8
0
15

18. SimplyCast

Customer communication suite for inbound marketing, marketing automation and multi-channel communication
34
10
10
0
14

19. GloboMailer

Simply Email Delivered!
31
9
5
0
2
15

20. Mandrill

Delivery API for transactional emails
31
0
11
17
3

21. SendGrid

Email Delivery. Simplified.
30
6
8
9
7

22. Mailjet

Cloud Emailing Platform
28
8
4
13
3

23. Emma

Email marketing and automation platform with analytics tools
24
0
4
15
5

24. INinbox

Email Marketing, Superpowers
23
17
4
0
2

25. VerticalResponse

Email Marketing Software
23
0
6
0
17

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GetRank Q1 Research for Email Marketing

This research report is part of GetApp’s quarterly product ranking, GetRank. The report, ‘Marketing in the Cloud: Key Trends for 2016’, highlights the most important trends in the marketing space to help you choose the right cloud-based Marketing Automation, Email Marketing, Content Marketing, or Social Media Marketing application for your business.

In this report, you’ll find:

  • Expert analysis and industry commentary with insight into some of the most notable developments in marketing software in Q1 of 2016.
  • Unique insights from data collected through GetApp’s research program, GetData, as it relates to user perception of cloud-based business software.
  • The Q1 2016 ranking for Marketing Automation, Email Marketing, Content Marketing, and Social Media Marketing software.
  • A detailed explanation of GetRank and the five unique data points used to calculate an app’s GetRank score.

Sign in with Linkedin to download a free copy of the report.

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How is the GetRank score calculated?

User Reviews

The GetRank score for user reviews is calculated using a Bayesian estimate, which is a weighted average that includes the number of reviews and the rating of an app, benchmarked against other apps in the category. This raw number is then scaled to represent a value between 1 and 20.

Integrations

Integration scores are calculated by scaling and adding two different averages for the number of listed integrations on GetApp: the first 15 points are awarded for the total number of integrations scaled against the average for the top 25 percent of apps in the category, while the final 5 points are awarded for the total number of integrations scaled against the leader in the category.

Mobile Platforms

Mobile platform scores are calculated using data pulled from Google Play and the Apple App Store. In this case, a maximum of 5 points is attributed for having an Android App, and another 5 for an iOS app. The additional 10 points are calculated based on the ratings of the app in each store, rated out of 5, for a total of 20 points.

Media Presence

Media presence is calculated using the number of Twitter followers and Facebook fans a vendor has. Each social network contributes a maximum of 10 points to the total score. The first 5 points are awarded for total number of followers scaled against the average number of followers that each vendor in the category has, while the other 5 points are awarded based on the total number of followers scaled against the category leaders. The scores for Facebook and Twitter are added together for a total score out of 20.

Security

Security is calculated using answers from a vendor-completed survey. The questions in the survey are based on the Cloud Security Alliance self-assessment form as part of the Security, Trust & Assurance Registry. With 15 questions, each answer is assigned a point value based on vendor response, with additional points given for security certifications, for a maximum possible score of 20.

Sign in with Linkedin to download a free copy of the report.

Download Report