Email Marketing Software

Best Comparison List of Vendor Applications & Tools
Filter byclear all
Pricing models
Devices supported
Organization types
Geographies served
Customer rating
Integrated with
Integrated with
Features
Features

Here's our list of apps for Email Marketing software. Filters help you narrow down the results to find exactly what you’re looking for.

Personalize your search in 2 clicks

Select your company sizeSelect your industry type

Personalize your search in a few taps

just me
1-10
11-50
51-200
201-500
501-1000
1001-5000
5001-10000
10001+
236 apps

Omnisend   

438
94 pts
Marketing automation for smart ecommerce marketers
Omnisend is an omnichannel marketing automation platform tailored for ecommerce. Beautiful email campaigns, sleek automation, advanced segmentation and personalization, variety of interactive forms and Omnichannel marketing feature to combine several channels into the same automation workflow. Read more about Omnisend
Visit WebsiteAdd to compareCompareRemove app
Marketing automation for smart ecommerce marketers
Omnisend is an omnichannel marketing automation platform tailored for ecommerce. Beautiful email campaigns, sleek automation, advanced segmentation and personalization, variety of interactive forms and Omnichannel marketing feature to combine several channels into the same automation workflow. Read more about Omnisend
Visit WebsiteCompare

Ontraport   

65
Sales, marketing, and communication management software
Create fully automated email marketing funnels with beautiful drag and drop emails, all backed by the industry's best delivery rates. Read more about Ontraport
Visit WebsiteAdd to compareCompareRemove app
Sales, marketing, and communication management software
Create fully automated email marketing funnels with beautiful drag and drop emails, all backed by the industry's best delivery rates. Read more about Ontraport
Visit WebsiteCompare

Sendinblue   

610
Automation, Marketing & Transactional Email, and SMS Service
SendinBlue features the best value in email marketing: smart list segmentation, responsive email templates, campaign automation, and insightful reporting. Free! Read more about Sendinblue
Visit WebsiteAdd to compareCompareRemove app
Automation, Marketing & Transactional Email, and SMS Service
SendinBlue features the best value in email marketing: smart list segmentation, responsive email templates, campaign automation, and insightful reporting. Free! Read more about Sendinblue
Visit WebsiteCompare

iPost   

21
Omni-channel email marketing platform for marketers
The easiest, most flexible and dynamic marketing automation solution for your email and mobile needs. Read more about iPost
Visit WebsiteAdd to compareCompareRemove app
Omni-channel email marketing platform for marketers
The easiest, most flexible and dynamic marketing automation solution for your email and mobile needs. Read more about iPost
Visit WebsiteCompare

Salesforce Marketing Cloud   

260
Stand out in Your Customer's Inbox
Salesforce Marketing Cloud combines a number of features to execute basic or complex email marketing campaigns. Create targeted, timely emails & track campaigns. Read more about Salesforce Marketing Cloud
Visit WebsiteAdd to compareCompareRemove app
Stand out in Your Customer's Inbox
Salesforce Marketing Cloud combines a number of features to execute basic or complex email marketing campaigns. Create targeted, timely emails & track campaigns. Read more about Salesforce Marketing Cloud
Visit WebsiteCompare

Maropost   

8
On-Demand digital marketing and campaign management solution
Address products to the right audience by creating and analyzing targeted marketing campaigns with Maropost, an interactive marketing & campaign management tool. Read more about Maropost
Visit WebsiteAdd to compareCompareRemove app
On-Demand digital marketing and campaign management solution
Address products to the right audience by creating and analyzing targeted marketing campaigns with Maropost, an interactive marketing & campaign management tool. Read more about Maropost
Visit WebsiteCompare

ZeroBounce   

354
Online email validation system
Email validation is key to your email marketing success. Reach humans, not bots, and make the most of your campaigns. Read more about ZeroBounce
Visit WebsiteAdd to compareCompareRemove app
Online email validation system
Email validation is key to your email marketing success. Reach humans, not bots, and make the most of your campaigns. Read more about ZeroBounce
Visit WebsiteCompare

Mailjet   

325
Marketing Email, Transactional Email, Transactional SMS
Send, track and deliver both marketing and transactional emails with Mailjet. Our cloud-based infrastructure is unique and highly scalable with a proprietary technology that optimizes email deliverability. Read more about Mailjet
Visit WebsiteAdd to compareCompareRemove app
Marketing Email, Transactional Email, Transactional SMS
Send, track and deliver both marketing and transactional emails with Mailjet. Our cloud-based infrastructure is unique and highly scalable with a proprietary technology that optimizes email deliverability. Read more about Mailjet
Visit WebsiteCompare

Constant Contact   

1,732
Powerful tools and expert guidance to market your business.
Whether you’re looking to reach more customers, sell more products, or simply share your passion with the world, Constant Contact has all the tools, features, and expert guidance you need to get online — and grow online — all in one place. You've got this. Read more about Constant Contact You've got us.
Visit WebsiteAdd to compareCompareRemove app
Powerful tools and expert guidance to market your business.
Whether you’re looking to reach more customers, sell more products, or simply share your passion with the world, Constant Contact has all the tools, features, and expert guidance you need to get online — and grow online — all in one place. You've got this. Read more about Constant Contact You've got us.
Visit WebsiteCompare

Act-On   

245
Growth marketing automation platform
Act-On Software is the growth marketing automation leader that offers solutions empowering marketers to move beyond the lead and engage targets at every step of the customer lifecycle. Read more about Act-On
Visit WebsiteAdd to compareCompareRemove app
Growth marketing automation platform
Act-On Software is the growth marketing automation leader that offers solutions empowering marketers to move beyond the lead and engage targets at every step of the customer lifecycle. Read more about Act-On
Visit WebsiteCompare

GetResponse   

240
The world's easiest e-mail marketing
Send beautifully-designed, responsive emails. Increase your sales and subscriber engagement through comprehensive email marketing campaigns. Read more about GetResponse
Visit WebsiteAdd to compareCompareRemove app
The world's easiest e-mail marketing
Send beautifully-designed, responsive emails. Increase your sales and subscriber engagement through comprehensive email marketing campaigns. Read more about GetResponse
Visit WebsiteCompare

Keap   

1,073
An all-in-one CRM, sales and marketing automation software
Keap lets businesses design & send action-triggered, personalized emails using auto-responders, with email statistics to track delivered, opened, etc. Read more about Keap
Visit WebsiteAdd to compareCompareRemove app
An all-in-one CRM, sales and marketing automation software
Keap lets businesses design & send action-triggered, personalized emails using auto-responders, with email statistics to track delivered, opened, etc. Read more about Keap
Visit WebsiteCompare

Sleeknote   

8
Design High-Converting Popups (Without a Designer)
Convert website visitors into high-quality leads for your email marketing with Sleeknote. With Sleeknote's multistep popups, you can grow a segmented email list based on gender, interests, and much more. Sleeknote integrates seamlessly with your favorite ESP. Read more about Sleeknote
Visit WebsiteAdd to compareCompareRemove app
Design High-Converting Popups (Without a Designer)
Convert website visitors into high-quality leads for your email marketing with Sleeknote. With Sleeknote's multistep popups, you can grow a segmented email list based on gender, interests, and much more. Sleeknote integrates seamlessly with your favorite ESP. Read more about Sleeknote
Visit WebsiteCompare

Campaigner   

341
Powerful Email Marketing Automation Suite
Most powerful email marketing suite with workflows, purchase behavior, dynamic content, advanced segmentation, industry-leading inbox delivery rates. Read more about Campaigner
Visit WebsiteAdd to compareCompareRemove app
Powerful Email Marketing Automation Suite
Most powerful email marketing suite with workflows, purchase behavior, dynamic content, advanced segmentation, industry-leading inbox delivery rates. Read more about Campaigner
Visit WebsiteCompare

iContact   

524
Email marketing & social media marketing software
Quickly and easily create high converting email campaigns, manage your subscriber lists, schedule social posts across multiple platforms. Read more about iContact
Visit WebsiteAdd to compareCompareRemove app
Email marketing & social media marketing software
Quickly and easily create high converting email campaigns, manage your subscriber lists, schedule social posts across multiple platforms. Read more about iContact
Visit WebsiteCompare

User.com   

29
The engine of growth. An all in one solution for user data.
Send personalized, targeted and behaviour triggered emails that your customers will love. Read more about User.com
Visit WebsiteAdd to compareCompareRemove app
The engine of growth. An all in one solution for user data.
Send personalized, targeted and behaviour triggered emails that your customers will love. Read more about User.com
Visit WebsiteCompare

PoliteMail   

15
Email automation & analytics plugin for Outlook & Exchange
PoliteMail is a plugin built for Microsoft Outlook, Exchange and Office 365, which helps organizations send email broadcasts to employees and analyze their engagement through actionable metrics such as open, click, and read-time rates. Read more about PoliteMail
Visit WebsiteAdd to compareCompareRemove app
Email automation & analytics plugin for Outlook & Exchange
PoliteMail is a plugin built for Microsoft Outlook, Exchange and Office 365, which helps organizations send email broadcasts to employees and analyze their engagement through actionable metrics such as open, click, and read-time rates. Read more about PoliteMail
Visit WebsiteCompare

HubSpot Marketing Hub   

4,366
All in one inbound marketing platform
HubSpot's software helps you attract new subscribers and grow your list over time. Read more about HubSpot Marketing Hub
Visit WebsiteAdd to compareCompareRemove app
All in one inbound marketing platform
HubSpot's software helps you attract new subscribers and grow your list over time. Read more about HubSpot Marketing Hub
Visit WebsiteCompare

Sendlane   

18
Email marketing automation for eCommerce Stores!
Short Description Behavior-based automation proven to help turn email marketing into your #1 growth engine for your eCommerce store. Read more about Sendlane
Visit WebsiteAdd to compareCompareRemove app
Email marketing automation for eCommerce Stores!
Short Description Behavior-based automation proven to help turn email marketing into your #1 growth engine for your eCommerce store. Read more about Sendlane
Visit WebsiteCompare

Pinpointe On-Demand   

46
Advanced-feature email marketing for less
Send effective, responsive emails with advanced features that make creating and tracking campaigns a breeze. Read more about Pinpointe On-Demand
Visit WebsiteAdd to compareCompareRemove app
Advanced-feature email marketing for less
Send effective, responsive emails with advanced features that make creating and tracking campaigns a breeze. Read more about Pinpointe On-Demand
Visit WebsiteCompare

Knak   

11
Email creation and collaboration management platform
Knak is an email creation platform, which helps organizations design custom emails using a drag-and-drop builder to streamline marketing campaigns, send updates, promotions, or newsletters, and engage with clients. It lets users compose personalized emails with custom logos, fonts, and colors. Read more about Knak
Visit WebsiteAdd to compareCompareRemove app
Email creation and collaboration management platform
Knak is an email creation platform, which helps organizations design custom emails using a drag-and-drop builder to streamline marketing campaigns, send updates, promotions, or newsletters, and engage with clients. It lets users compose personalized emails with custom logos, fonts, and colors. Read more about Knak
Visit WebsiteCompare

Kartra   

111
Kartra, the all-in-one business platform
With a few clicks, Kartra can send out branded emails using customizable templates that keep your audience engaged and buying. Kartra can split-test your email contents and subject lines, track conversions, and then automatically switch to whichever version converts the best. Read more about Kartra
Visit WebsiteAdd to compareCompareRemove app
Kartra, the all-in-one business platform
With a few clicks, Kartra can send out branded emails using customizable templates that keep your audience engaged and buying. Kartra can split-test your email contents and subject lines, track conversions, and then automatically switch to whichever version converts the best. Read more about Kartra
Visit WebsiteCompare

EngageBay   

65
97 pts
Integrated sales & marketing software for growing teams
EngageBay allows you to grow your business with powerful email marketing. Choose from several ready-made email template or create your own from a wide array of templates. Use our simple drag & drop interface to create amazing templates. Personalize every part of the email and send them in a click. Read more about EngageBay
Visit WebsiteAdd to compareCompareRemove app
Integrated sales & marketing software for growing teams
EngageBay allows you to grow your business with powerful email marketing. Choose from several ready-made email template or create your own from a wide array of templates. Use our simple drag & drop interface to create amazing templates. Personalize every part of the email and send them in a click. Read more about EngageBay
Visit WebsiteCompare

SendX   

22
Affordable Email Marketing Software
Start with 14 days free trial (no credit card needed) & pricing starts at $7.49/m. Over 3000 companies around the world trust SendX for simple, effective & affordable email marketing. SendX provides unlimited emails, 24x7 live support, great email deliverability. Read more about SendX
Visit WebsiteAdd to compareCompareRemove app
Affordable Email Marketing Software
Start with 14 days free trial (no credit card needed) & pricing starts at $7.49/m. Over 3000 companies around the world trust SendX for simple, effective & affordable email marketing. SendX provides unlimited emails, 24x7 live support, great email deliverability. Read more about SendX
Visit WebsiteCompare

Exceed.ai   

13
Virtual assistant for sales & marketing teams
Marketing & sales teams use Exceed to qualify more leads and scale their pipeline. Exceed uses AI to analyze lead intent & respond with the right message. Exceed keeps your pipeline full by engaging every lead and qualifying, following-up and booking meetings for your sales team. Read more about Exceed.ai
Visit WebsiteAdd to compareCompareRemove app
Virtual assistant for sales & marketing teams
Marketing & sales teams use Exceed to qualify more leads and scale their pipeline. Exceed uses AI to analyze lead intent & respond with the right message. Exceed keeps your pipeline full by engaging every lead and qualifying, following-up and booking meetings for your sales team. Read more about Exceed.ai
Visit WebsiteCompare
Email Marketing Software Buyers Guide

Email marketing software turns email, a form of digital communication that pre-dates the internet, into a modern business strategy. This buyers guide will provide the information necessary to make an informed decision when selecting email marketing software.

What is email marketing software?

Email marketing software is a technology solution that helps businesses use email to execute and monitor marketing campaigns and communicate with customers. This might include newsletters or personalized messaging as well as transactional messages such as account statements or promotional offers.

Types of email marketing software

Email marketing software can be broken into two distinct categories: stand-alone platforms and email marketing hubs.

  • Stand-alone email marketing software is a dedicated solution that specializes in creating and maintaining mailing lists as well as launching and monitoring email marketing campaigns. The stand-alone category is dwindling as marketing tactics increasingly include new channels (e.g., SMS messaging or smartphone applications). In response, vendors offer solutions called hubs that provide integrated support for marketing initiatives beyond email.

  • Digital marketing hub software spans multiple marketing domains (mobile, social, and multichannel) and includes email marketing tools as part of a broader integrated suite. Depending on the specific needs of your business, marketing hub software may be more future proof than a stand-alone, email-only option. If you already run marketing campaigns other than email, consider a unified hub. This will simplify collaboration and create a shared data pool for analytics thanks to natively integrated applications and workflows.

If your marketing outreach is solely done over email and your software budget limited, consider standalone platforms to satisfy your email marketing needs. However, if your business already runs campaigns across social media or other mediums, consider more comprehensive hub software.

It is worth noting that while digital marketing hubs offer broader functionality, they also command a higher price tag and greater investment in a single vendor. If you settle on a hub solution, avoid making long term commitments before extensively testing the software and vendor support. This will help your business avoid becoming tethered to a single vendor that fails to meet your needs because no budget remains to migrate to a more suitable solution.

Cloud-based email marketing software is the best choice for most businesses

Software as a service (SaaS) is a distribution model where applications are hosted on a third-party server and made accessible via the internet. Gartner's Hype Cycle for Software as a Service (SaaS), 2018 states that the SaaS model has become essential for software vendors—having gained acceptance across organizations of all sizes and multiple industry segments. In 2018, for example, 85 percent of CRM software was purchased not built and over 70 percent deployed as SaaS.

While some vendors offer on-premise email marketing or digital marketing hub software, this is an increasingly less common sales model generally and is not recommended for the majority of businesses. While on-premise software would allow data to be self-hosted on company servers, and potentially be less expensive at massive scales, the costs and complexity associated with deploying and maintaining these solutions is prohibitive or unnecessary for most organizations.

What are some common features of email marketing software? 

Whether you purchase stand-alone email marketing software or acquire it as part of a larger digital marketing hub, the features to consider when making a purchasing decision are similar. The following list, though not exhaustive, covers common email marketing features:

Email campaign management features enable marketers to create, launch, and monitor email campaigns:

  • Drip campaigns are automated sets of emails that go out at timed intervals or in response to user actions. Content is created in advance then personalized and delivered using automation. For example, after someone subscribes to your mailing list, a drip campaign could immediately send a welcome email, followed by another email two days later with a curated list of product offerings.

  • Templates allow users to quickly create and customize email marketing campaigns.

Mailing list management allows marketers to import, edit and maintain a master list of subscribers, sales leads or contacts.

Subscriber management allows customers to subscribe (or unsubscribe) to email lists.

Customer segmentation enables marketers to group contacts or sales leads by shared characteristics (e.g., industry or purchase history). Email marketing campaigns can then target specific customer segments.

Reporting functionality tracks and aggregates data, often visually, to gauge campaign success and help marketing strategists make more informed decisions.

Key questions to ask a vendor before you buy: What does your company do to safeguard deliverability and ensure messages reach our subscribers' inboxes? How is campaign performance measured? Does your platform offer predictive analytics, and if so is it easy for marketers to take action from the insights they provide?

What are some important email marketing software integrations?

In order to leverage the full potential of email marketing software determine which integrations are necessary for your email program. If you purchase digital marketing hub software that includes email marketing functionality, any other tools (e.g., social media) should be integrated natively. The list below covers common integrations to consider when deploying email marketing software:

Integration: email marketing + CRM

Customer relationship management (CRM) software in its most basic form is a digitized Rolodex—making it a natural fit for integration with email marketing software that helps businesses manage contact lists. Additionally, some CRM platforms include email marketing tools. If you're using CRM software, check to make sure you don't already have access to email marketing functionality. Some benefits from integrating email marketing software with CRM include:

  • Automatically sync leads and contacts from your CRM with your email marketing contact list (and vice versa).

  • Avoid wasted or duplicated marketing efforts by using CRM data to better understand where contacts are in their customer journey.

  • Set up triggers to initiate email outreach to nurture new prospects after capturing their information in your CRM.

Integration: email marketing + other marketing software

If you purchase stand-alone email marketing software but leverage other marketing tools to run advertising campaigns, make sure the necessary integrations are in place so that your email program doesn't languish in isolation. Benefits from integrating email marketing software with other marketing tools include:

  • More robust customer segmentation thanks to additional user data gathered from other marketing efforts throughout your organization.

  • Including email in other marketing automations where appropriate, as well as using information from email outreach to build profiles across the entire customer journey.

Integration: email marketing + eCommerce

Email marketing and eCommerce go hand in hand. If your business has an eCommerce component, ensure integration is place so that valuable data such as customer purchase history can help inform your marketing strategy. Integrating email marketing software with eCommerce software allows for:

  • Provide more relevant and engaging content by including information about customer preferences in email marketing outreach.

  • Develop a better understanding of the role email marketing plays in the customer journey by correlating outreach with purchase data.

  • Leverage transactional data to improve personalization and deepen customer relationships. Turn transactional outreach such as purchase receipts into an opportunity to provide customized recommendations.

Research methodology

The following sources were used for this document:

Filter by
Customer rating