Email Marketing Applications

  • Salesforce Marketing Cloud    9

    Stand out in Your Customer's Inbox
    Salesforce Marketing Cloud combines a number of features to execute basic or complex email marketing campaigns. Create targeted, timely emails & track campaigns
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  • Campaign Monitor    9

    It's easy to create, send and optimize your email campaigns.
    Create, deliver & analyze the impact of email marketing campaigns with Campaign Monitor's email template design, automation workflows and in-depth reporting.
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  • Pardot    3

    Salesforce B2B marketing automation
    Use Salesforce Pardot to create personalized, triggered email campaigns, landing pages & forms. Features include spam analysis, A/B testing, alerts, & reports.
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  • Infusionsoft    12

    Don't Compromise. Get Sales & marketing Software That Works.
    Infusionsoft lets you design & send action-triggered, personalized emails using autoresponders. Use email statistics to see how many were delivered, opened, etc
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  • Pinpointe    8

    Have you outgrown your email marketing service provider?
    Pinpointe is the most feature-rich, cloud-based email marketing software system available for business-to-business communications. Pinpointe’s cloud-based email marketing helps business marketers in mid-sized enterprises get better marketing results. Advanced features such as list segmentation, autoresponder drip marketing campaigns help marketers to nurture and deliver quality opportunities to the sales team. Our inbox previewer displays your email in 20+ email clients - including a half dozen mobile clients, so you can see exactly how your email will look. And since email clients are chock-full of quirky nuances and HTML incompatibilities, our inbox preview gives you pointers and recommendations to fix your HTML code. Pinpointe is backed by exceptional technical support and professional services to guide you through best practices and deliver better email marketing results.
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  • SendinBlue Email    8

    Email Marketing, Transactional Email & SMS Marketing Service
    SendinBlue features the best value in email marketing: smart list segmentation, responsive email templates, campaign automation, and insightful reporting. Free!
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  • Autopilot  

    Multi-channel marketing automation
    Use Autopilot to plan, automate & track your email marketing campaigns, with customizable journey guides, event-based actions, & a real-time user activity feed.
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  • Sales and Marketing Pro  

    Close more sales or get your marketing messages in front of the right people. From seasoned sales teams looking for an edge to small business owners who need to do it all, Sales and Marketing Pro is the solution to help you grow your business like crazy!
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  • SalesNexus    14

    CRM and Email Marketing
    SalesNexus is a CRM tool for small businesses that helps your sales and marketing teams know which customers and leads to target and helps you effectively close on them. By using an online CRM solution you can stay up to date from anywhere without IT challenges to distract you with other online contact managers. SalesNexus is a fully featured online CRM with sales automation, email marketing, team collaboration and database customization. With SalesNexus you also get 25,000 emails/month/user with no additional charges! Complete, fully featured email marketing includes tracking of opens and clicks, automated auto-responder campaigns, insightful analytics and the ability to easily manage lists and create emails. Along with the CRM and email marketing that you get with SalesNexus, you also get free support with the SalesNexus Success Team. This support comes in the forms of webinars that are taught weekly as well as live chat email support.
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  • InTouch    13

    Sales & Marketing Automation & CRM
    Much more than just a CRM, InTouch is designed to help small businesses grow through using simple sales and marketing automation. From collecting customer data on your website or offline, through to automated follow-up campaigns, audience segmentation, email marketing and team tasks. InTouch has a suite of tools to get you started with simple but effective sales and marketing campaigns. We know that small businesses have limited time and money, so the InTouch approach ensures that our system helps you get the best results, for the minimum investment in time and money.
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  • INinbox    13

    Email Marketing, Superpowers
    Easily create, send and track emails plus automate time consuming tasks by connecting INinbox click-easy with 200+ popular business apps like salesforce, paypal, woocommerce and magento. At INinbox we make sure that your emails reach the inbox.You can create & send email campaigns that are true to your brand. On top of that we fully support responsive email templates, your designs will NEVER break. This is 2014! Join forces with us and 1000's of other superhero's today.
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  • Instiller    10

    The email marketing solution for agencies
    A powerful and easy to use solution that provides all of the tools needed for agencies to deliver a complete email marketing service to clients.
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  • ActiveCampaign    7

    Email Marketing + Marketing Automation + CRM/Sales Automation
    Design & automate email marketing campaigns through contact management, personalization & segmentation, triggered emails, testing, real-time insights, & more
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  • MailChimp    8

    Send Better Email
    MailChimp features allow you to send marketing emails, automated messages, and targeted campaigns. And our detailed reports help you keep improving over time.
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  • DirectIQ    6

    Easy, Intelligent Email Marketing
    With DirectIQ's rich features and intuitive user interface, you can easily load email contacts, pick a template, and send out email campaigns in just a matter of minutes. Already helping 10,000+ businesses communicate with their customers, we have all the email marketing tools you need to get the job done right.
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  • ExxpertApps    4

    Integrated Next Generation Enterprise Application in the Cloud
    ExxpertApps enables to plan, send and monitor email campaigns to large audiences and conects your audiences with landing pages.
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  • Marketo    4

    Marketing Automation Software: Easy. Powerful. Complete.
    Marketo® uniquely provides an easy-to-use, powerful and complete marketing software platform that propels fast-growing small companies and global enterprises alike. Marketo marketing automation and sales effectiveness software streamlines marketing processes, delivers more campaigns, generates more win-ready leads, and improves sales performance. With proven technology, comprehensive services and expert guidance, Marketo helps thousands of companies around the world turn marketing from a cost center into a revenue driver.
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  • Benchmark    3

    Benchmark is an international, easy-to-use email and event marketing service provider. Affordable, friendly and stylish.
    Whether you're a kitchen table operation or a major corporation, Benchmark’s online marketing tools will keep you connected to your customers and followers alike. Every aspect of Benchmark is user focused, whether it be our email marketing and event management tools to help your business grow or our top-notch support available 24/7 to help you succeed. With our suite of tools, you’ve got a one stop shop to do all your company’s online marketing.
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  • Mailigen    2

    Integrated email marketing software. Email + SMS + Social
    Use Mailigen to create responsive email campaigns, get feedback using online surveys, save time setting up autoresponders. 24h reliable support. Free Trial
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  • Campaign Manager    2

    Online marketing freedom for everyone
    Flexible, resilient, and secure, Upaknee’s Campaign Manager is a low cost and feature-rich online communications platform, boasting one of the best deliverability rates in the industry. Our intuitive and comprehensive platform allows you to create and send professionally designed email campaigns, segment contact lists, test campaigns, track customer engagement, and so much more, all of which is backed by a robust infrastructure and a dedicated support team.
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  • Intercom    3

    A fundamentally new way to communicate with your customers
    Intercom is a customer communication platform with a suite of integrated products for every team—including sales, marketing, product, and support. Our products enable targeted communication with customers on your website, inside your web and mobile apps, and by email. This contrasts with the old way where a business uses a tangle of point solutions, like marketing automation or helpdesk products, with every team operating in a silo. This makes it hard for teams to work together and be on the same page, resulting in a disjointed and very impersonal experience for the customer.
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  • GetResponse    3

    The world's easiest e-mail marketing
    All-in-one online marketing software that helps business owners to build permission-based mailing lists, maximize conversions with email automation and responsive design, and increase profitability with landing page creator and highly-engaging forms. Business owners and marketers can craft beautiful newsletters and sign-up forms, choosing from hundreds of templates and using an intuitive drag ‘n drop interface. They can create, send and deliver targeted, segmented email campaigns. GetResponse features include video email marketing, email-to-speech, a custom form builder and an iPhone® application.
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  • Email It    3

    Easy to use email marketing service
    Email It is an email marketing software for all businesses sizes. You can easily create email newsletters, manage your contacts, and automate your marketing using our simple tools. It doesn’t stop there, we offer easy creation of RSS driven email campaigns, surveys, and powerful Autoresponders. Our software features an email designer with an easy-to-use editor. You have the flexibility to choose from 100s’ of RESPONSIVE pre-designed email templates or create your own customized one. We offer cloud hosting for all your image files too. Email It has great reporting features to allow you to see opens, clicks, bounces, successful deliveries, unsubscribes, spam reports, social shares, message forwards and much more. You can automate your sales processes by setting up automated campaign sequences and setup advanced subscriber actions. Learn why thousands of people are ditching their current email marketing & marketing automation providers to join us (FREE migration & account).
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  • SimplyCast    10

    Customer communication suite for inbound marketing, marketing automation and multi-channel communication
    SimplyCast is an all in one marketing suite for organizations worldwide. SimplyCast's software automates email, survey, event, SMS, fax, Twitter and autoresponder marketing in order for businesses to effectively reach customers on their preferred mode of communication. It is a feature-rich multi-channel marketing platform used by thousands of customers, including many of the most recognized brand names around the globe in retail, non-profit and hospitality industries.
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  • Act-On    1

    Cloud marketing automation platform
    Act-On is a cloud-based online marketing automation platform to manage marketing campaigns from creation, to implementation and tracking. Use Act-On's range of products to generate new leads by coordinating and automating sales and online marketing campaigns. You can manage multiple platforms using Act-On's marketing automation software, including email marketing and social media, along with AdWords and SEO. Measure results through reporting and analytics to better understand the success of your campaigns. Use Act-On's "Search History and Segmentation" tool to understand user behavior and build more accurate buyer profiles.
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What is Email Marketing Software?

Email marketing software is used to send bulk email to target audiences. Email marketing software mains function is to send newsletters or promotional materials to opt-in lists of subscribers. Email marketing software includes a database that stores contact information, campaign statistics, and message history. Email marketing software features typically include campaign set-up parameters, email templates, message sending, contact management and analytics. Email marketing software is increasingly offered on-demand (SaaS).

Email Marketing Software Comparison

Use GetApp to find the best email marketing software and services for your needs. Our intuitive directory allows you to make an easy online email marketing software comparison in just a few minutes by filtering by deployment method (such as Web-based, Cloud Computing or Client-Server), operating system (including Mac, Windows, Linux, iOS, Android) pricing (including Free, Freemium, Subscription), platform (including Google Apps, Salesforce, Intuit, NetSuite, SAP) and supported location.

GetRank Q2 for Email Marketing

GetRank is GetApp’s quarterly ranking of the top 25 Email Marketing apps based in the cloud. Each app is scored using five criteria, each worth 20 points, for a total possible score out of 100: User Reviews, Integrations, Mobile Apps, Media Presence, and Security. Each app’s GetRank score is completely independent of commercial interests and existing relationships that GetApp has with app vendors. For a full report on GetRank and quarterly industry trends, check out the research tab above.

Reviews
Integrations
Mobile
Media
Security

1. MailChimp

Send Better Email
85
16
20
17
19
13

2. Infusionsoft

Don't Compromise. Get Sales & marketing Software That Works.
76
17
12
17
19
11

3. Campaign Monitor

It's easy to create, send and optimize your email campaigns.
68
19
17
8
15
9

4. Constant Contact

Email Marketing just plain works.
64
9
18
17
20

5. Pardot

Salesforce B2B marketing automation
59
14
5
8
18
14

6. Mad Mimi

Simple. Lovely. Email Marketing.
51
10
15
7
19

7. Zoho Campaigns

Simplified Email Marketing
47
8
7
15
17

8. GetResponse

The world's easiest e-mail marketing
45
12
6
18
9

9. Pinpointe

Have you outgrown your email marketing service provider?
40
18
2
0
11
9

10. ActiveCampaign

Email Marketing + Marketing Automation + CRM/Sales Automation
37
18
15
0
4

11. FreshMail

Email marketing simplified
36
10
3
6
2
15

12. Salesforce Marketing Cloud

Stand out in Your Customer's Inbox
36
17
9
6
4

13. SendinBlue Email

Email Marketing, Transactional Email & SMS Marketing Service
35
12
3
0
5
15

14. iContact

Email Marketing and Social Media Marketing Software
34
6
5
16
7

15. Mailjet Email Service

Cloud Emailing Platform
32
10
3
13
6

16. SendGrid

Email Delivery. Simplified.
29
2
0
9
18

17. GloboMailer

Simply Email Delivered!
27
10
4
0
0
13

18. Benchmark

Benchmark is an international, easy-to-use email and event marketing service provider. Affordable, friendly and stylish.
27
15
6
0
6

19. Mandrill

Delivery API for transactional emails
27
0
7
17
3

20. Emma

Email marketing and automation platform with analytics tools
27
0
3
15
9

21. Aweber

eMail Marketing
26
0
0
18
8

22. Oracle Eloqua

Cloud marketing automation software
26
0
9
0
17

23. Instiller

The email marketing solution for agencies
24
19
3
0
2

24. Autopilot

Multi-channel marketing automation
23
0
3
0
6
14

25. VerticalResponse

Email Marketing Software
23
0
4
0
19

GetRank Q2 Research for Email Marketing

This report is part of GetApp’s quarterly product ranking, GetRank. The report, ‘Marketing in the Cloud: Key Trends for 2015’, highlights key trends in the cloud-based marketing app industry.

The aim is to provide valuable information to make the initial task of finding a cloud-based marketing application easier.

In the report, you’ll find:

  • Marketing industry trends, with expert analysis and industry commentary, providing insight into some of the most notable developments in this space in Q2 of 2015.
  • Unique insights from data collected through GetApp’s research program, GetData, as it relates to user perception of cloud-based business software.
  • The Q2 2015 ranking for marketing automation, email marketing, content marketing, and social media marketing software.
  • A detailed explanation of GetRank and the five unique data points used to calculate an app’s GetRank score. The data points will be explained in terms of their relevance to the ranking and their reflection of industry trends, as well as an explanation of how they are used to calculate an app’s GetRank score.

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How is the GetRank score calculated?

User Reviews

The GetRank score for user reviews is calculated using a Bayesian estimate, which is a weighted average that includes the number of reviews and the rating of an app, benchmarked against other apps in the category. This raw number is then scaled to represent a value between 1 and 20.

Integrations

Integration scores are calculated by scaling and adding two different averages for the number of listed integrations on GetApp: the first 15 points are awarded for the total number of integrations scaled against the average for the top 25 percent of apps in the category, while the final 5 points are awarded for the total number of integrations scaled against the leader in the category.

Mobile Platforms

Mobile platform scores are calculated using data pulled from Google Play and the Apple App Store. In this case, a maximum of 5 points is attributed for having an Android App, and another 5 for an iOS app. The additional 10 points are calculated based on the ratings of the app in each store, rated out of 5, for a total of 20 points.

Media Presence

Using Brandwatch as a source of data, GetApp analyzed the number of social media mentions of each application and vendor over the course of the quarter. In order to scale the volume of mentions and filter for irrelevant content, the Twitter handle of the vendor was used as the query search in Brandwatch. Similar to the scoring for integrations, the first 15 points are awarded for the total mentions scaled against the average of the top 25 apps in the category, while the final 5 points are awarded for total mentions scaled against the category leader.

Security

Security is calculated with data collected from the GetRank security survey. The survey and scoring were developed in collaboration with Microsoft. The questions in the survey are based on the Cloud Security Alliance self-assessment form as part of the Security, Trust & Assurance Registry. With 15 questions, each question is weighted for importance, and each answer is given a score. The raw score is calculated by comparing the application’s score, to that of the ideal app, and then scaling to a score out of 20.

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Download Report