Email Marketing Software

Best Comparison List of Vendor Applications & Tools
  • Campaign Monitor    51

    Elegantly simple email marketing.
    Beautiful email marketing that delivers results.
    I use this
    Save for later
  • Autopilot    12

    Automate the customer journey, visually
    Use Autopilot to automate & track your email marketing. Nurture leads, A/B split test, build and personalize with dynamicread more text or use a pre-designed template.
    I use this
    Save for later
  • SendinBlue Email    13

    Email Marketing, Transactional Email & SMS Marketing Service
    SendinBlue features the best value in email marketing: smart list segmentation, responsive email templates, campaignread more automation, and insightful reporting. Free!
    I use this
    Save for later
  • Infusionsoft    28

    Don't Compromise. Get Sales & Marketing Software That Works.
    Infusionsoft lets you design & send action-triggered, personalized emails using autoresponders. Use email statisticsread more to see how many were delivered, opened, etc
    I use this
    Save for later
  • Zoho Campaigns    6

    Simplified Email Marketing
    Use Zoho to create, send and track email campaigns. Automate emails with workflows & autoresponders, test emails, manageread more lists, track engagement, and more.
    I use this
    Save for later
  • Pinpointe On-Demand    8

    Have you outgrown your email marketing service provider?
    Pinpointe is the most feature-rich, cloud-based email marketing software system available for business-to-business communicationsread more. Helps business marketers in mid-sized enterprises get better marketing results. Advanced features such as list segmentation, tagged lists, autoresponder campaigns help marketers to nurture and deliver quality opportunities to the sales team. An advanced inbox previewer displays your email in 20+ email clients - including a half dozen mobile clients, so you can see exactly how your email will look. And since email clients are chock-full of quirky nuances and HTML incompatibilities, the inbox preview gives you pointers and recommendations to fix your HTML code. Pinpointe is backed by exceptional technical support and professional services to guide you through best practices and deliver better email marketing results.
    I use this
    Save for later
  • ActiveCampaign    14

    Email Marketing + Marketing Automation + CRM/Sales Automation
    Design & automate email marketing campaigns through contact management, personalization & segmentation, triggered emailsread more, testing, real-time insights, & more
    I use this
    Save for later
  • SALESmanago Marketing Automation    6

    The #1 Marketing Platform for Online Stores and B2C
    SALESmanago has been equipped with its own dedicated, state-of-the-art system for email marketing.
    I use this
    Save for later
  • Rejoiner    5

    Email Marketing and Cart Abandonment For eCommerce
    Drive faster revenue growth with innovative lifecycle email marketing and cart abandonment software powered by yourread more very own world-class email marketing team.
    I use this
    Save for later
  • RedCappi  

    Email marketing
    RedCappi offers an easy to use email marketing toolset for creating and sending newsletters to subscribers
    I use this
    Save for later
  • Sales and Marketing Pro  

    Sales and marketing strategy planning
    Close more sales or get your marketing messages in front of the right people. From seasoned sales teams looking forread more an edge to small business owners who need to do it all, Sales and Marketing Pro is the solution to help you grow your business like crazy!
    I use this
    Save for later
  • MailChimp    624

    Send Better Email
    MailChimp features allow you to send marketing emails, automated messages, and targeted campaigns. And our detailedread more reports help you keep improving over time.
    I use this
    Save for later
  • HubSpot    97

    Inbound Marketing Platform & Sales Software
    HubSpot's software helps you attract new subscribers and grow your list over time
    I use this
    Save for later
  • SalesNexus    23

    CRM, Sales and Marketing Automation for B2B Sales Teams
    Powerful Email Marketing driven by your CRM. HTML templates, on-going automated drip campaigns. Auto-responders andread more campaign automation.
    I use this
    Save for later
  • Intercom    19

    A fundamentally new way to communicate with your customers
    Intercom is a customer communication platform with a suite of integrated products for every team—including sales, marketingread more, product, and support. Our products enable targeted communication with customers on your website, inside your web and mobile apps, and by email. This contrasts with the old way where a business uses a tangle of point solutions, like marketing automation or helpdesk products, with every team operating in a silo. This makes it hard for teams to work together and be on the same page, resulting in a disjointed and very impersonal experience for the customer.
    I use this
    Save for later
  • InTouch    13

    Sales & Marketing Automation & CRM
    Much more than just a CRM, InTouch is designed to help small businesses grow through using simple sales and marketingread more automation. From collecting customer data on your website or offline, through to automated follow-up campaigns, audience segmentation, email marketing and team tasks. InTouch has a suite of tools to get you started with simple but effective sales and marketing campaigns. We know that small businesses have limited time and money, so the InTouch approach ensures that our system helps you get the best results, for the minimum investment in time and money.
    I use this
    Save for later
  • Salesforce Marketing Cloud    20

    Stand out in Your Customer's Inbox
    Salesforce Marketing Cloud combines a number of features to execute basic or complex email marketing campaigns. Createread more targeted, timely emails & track campaigns
    I use this
    Save for later
  • MyTime    11

    Online customer scheduling software
    Increase client loyalty and acquisition. Send ready-made, fully customizable emails to your clients. Create custom listsread more, automate your campaigns, and more.
    I use this
    Save for later
  • INinbox    13

    Email Marketing, Superpowers
    Easily create, send and track emails plus automate time consuming tasks by connecting INinbox click-easy with 200+ popularread more business apps like salesforce, paypal, woocommerce and magento. At INinbox we make sure that your emails reach the inbox.You can create & send email campaigns that are true to your brand. On top of that we fully support responsive email templates, your designs will NEVER break. This is 2014! Join forces with us and 1000's of other superhero's today.
    I use this
    Save for later
  • Instiller    10

    The email marketing solution for agencies
    A powerful and easy to use solution that provides all of the tools needed for agencies to deliver a complete email marketingread more service to clients.
    I use this
    Save for later
  • Constant Contact    17

    Now You Can Be an Even Better Marketer
    Email connects you to people; email marketing software helps you understand your audience’s response, so you can planread more your next marketing move. Our email marketing is easy, affordable, and proven to get results; that’s why we’re ranked number 1 in Website Magazine’s list of the top 50 email marketing solutions.
    I use this
    Save for later
  • ExxpertApps    7

    Integrated Next Generation Enterprise Application in the Cloud
    ExxpertApps enables to plan, send and monitor email campaigns to large audiences and conects your audiences with landingread more pages.
    I use this
    Save for later
  • Benchmark    8

    Benchmark is an international, easy-to-use email and event marketing service provider. Affordable, friendly and stylish.
    Whether you're a kitchen table operation or a major corporation, Benchmark’s online marketing tools will keep you connectedread more to your customers and followers alike. Every aspect of Benchmark is user focused, whether it be our email marketing and event management tools to help your business grow or our top-notch support available 24/7 to help you succeed. With our suite of tools, you’ve got a one stop shop to do all your company’s online marketing.
    I use this
    Save for later
  • Marketo    13

    Marketing Automation Software: Easy. Powerful. Complete.
    Marketo® uniquely provides an easy-to-use, powerful and complete marketing software platform that propels fast-growingread more small companies and global enterprises alike. Marketo marketing automation and sales effectiveness software streamlines marketing processes, delivers more campaigns, generates more win-ready leads, and improves sales performance. With proven technology, comprehensive services and expert guidance, Marketo helps thousands of companies around the world turn marketing from a cost center into a revenue driver.
    I use this
    Save for later
  • Streak    10

    CRM in your inbox.
    Streak lets you keep track of all your deals right from your inbox.
    I use this
    Save for later


GetApp lists the best Email Marketing software vendor reviews. Including examples of their program solutions, company comparisons, and other types of application options.

Related links



Page last modified

What is Email Marketing Software?

Email marketing software is used to send bulk email to target audiences. Email marketing software mains function is to send newsletters or promotional materials to opt-in lists of subscribers. Email marketing software includes a database that stores contact information, campaign statistics, and message history. Email marketing software features typically include campaign set-up parameters, email templates, message sending, contact management and analytics. Email marketing software is increasingly offered on-demand (SaaS).

Email Marketing Software Comparison

Use GetApp to find the best Email Marketing software and services for your needs. Our intuitive directory allows you to make an easy online Email Marketing software comparison in just a few minutes by filtering by deployment method (such as Web-based, Cloud Computing or Client-Server), operating system (including Mac, Windows, Linux, iOS, Android) pricing (including Free, Freemium, Subscription), platform (including Google Apps, Salesforce, Intuit, NetSuite, SAP) and supported location.

Email Marketing Category Leaders Q2 2016

GetApp's quarterly ranking showcases the top 25 Email Marketing apps based in the cloud. Each app is scored using five factors, worth 20 points each, for a total possible score out of 100. These factors include user reviews, integrations, mobile app availability, media presence, and security. Each app's score is independent of commercial interests and existing relationships that GetApp has with app vendors.

Scroll down for more details about how we calculate scores.

Reviews
Integrations
Mobile
Media
Security

1. MailChimp

Send Better Email
92
20
20
19
20
13

2. Constant Contact

Now You Can Be an Even Better Marketer
76
11
18
17
17
13

3. Infusionsoft

Don't Compromise. Get Sales & Marketing Software That Works.
74
12
16
16
17
13

4. Campaign Monitor

Elegantly simple email marketing.
65
16
17
7
13
12

5. Salesforce Marketing Cloud

Stand out in Your Customer's Inbox
64
12
16
6
17
13

6. Pardot

Salesforce B2B marketing automation
59
10
11
8
16
14

7. Zoho Campaigns

Simplified Email Marketing
59
7
11
15
16
10

8. GetResponse

The world's easiest e-mail marketing
56
9
11
19
17

9. FreshMail

Email marketing simplified
55
9
13
13
5
15

10. AWeber

Email Marketing
53
9
11
17
16

11. Mad Mimi

Simple. Lovely. Email Marketing.
42
8
16
7
11

12. Mandrill

Delivery API for transactional emails
41
9
12
16
4

13. ActiveCampaign

Email Marketing + Marketing Automation + CRM/Sales Automation
39
12
16
0
4
7

14. Rejoiner

Email Marketing and Cart Abandonment For eCommerce
36
10
7
0
2
17

15. Pinpointe On-Demand

Have you outgrown your email marketing service provider?
36
11
4
0
7
14

16. iContact Email Marketing

Email Marketing and Social Media Marketing software
36
4
8
16
8

17. Benchmark

Benchmark is an international, easy-to-use email and event marketing service provider. Affordable, friendly and stylish.
35
11
8
0
16

18. SendinBlue Email

Email Marketing, Transactional Email & SMS Marketing Service
34
10
6
0
3
15

19. SendGrid

Email Delivery. Simplified.
33
8
9
9
7

20. SimplyCast

Customer communication suite for inbound marketing, marketing automation and multi-channel communication
33
8
10
0
15

21. Instiller

The email marketing solution for agencies
31
12
4
0
2
13

22. VerticalResponse

Email Marketing Software
31
7
7
0
17

23. GloboMailer

Simply Email Delivered!
28
6
5
0
2
15

24. Mailjet

Cloud Emailing Platform
26
7
3
13
3

25. Emma

Email marketing and automation platform with analytics tools
26
0
6
15
5
Reviews
Integrations
Mobile
Media
Security

Who is the ranking for?

This ranking is for business owners and decision makers looking for a first glance at the leading cloud-based Email Marketing software in the industry. The data serves as a point of reference highlighting the key factors that small businesses should look at when first analyzing a piece of software. These factors include user perception (reviews), compatibility (integrations and mobile app availability), market presence (media presence), and security features (security).

For more details on why we chose these data points, take a look at our industry research reports, which provide in-depth explanations of each data point, as well as trends in the industry.

How are the scores calculated?

An app’s score is calculated based on five unique data points and is completely independent of any relationships that GetApp has with app vendors. The data points are calculated as outlined below:

User Reviews

The score for user reviews is calculated using a Bayesian estimate, which is a weighted average that includes the number of reviews and the rating of an app, benchmarked against other apps in the category. This raw number is then scaled to represent a value between one and 20.

Integrations

Integration scores are calculated by scaling and adding two different averages for the number of listed integrations on GetApp: the first 15 points are awarded for the total number of integrations scaled against the average for the top 25 percent of apps in the category, while the final five points are awarded for the total number of integrations scaled against the leader in the category.

Mobile Platforms

Mobile platform scores are calculated using data from Google Play and the Apple App Store. Five points are awarded for having an Android App, and another five for an iOS app. The additional 10 points are calculated based on the user ratings of the app in each store, rated out of five, for a total of 20 points.

Media Presence

Media presence is calculated using the number of Twitter followers and Facebook fans a vendor has. Each social network contributes a maximum of 10 points to the total score. The first five points are awarded for total number of followers scaled against the average number of followers that each vendor in the category has, while the remaining five points are awarded based on the total number of followers, this time scaled against the category leaders. The scores for Facebook and Twitter are added together for a total score out of 20.

Security

Security is calculated using answers from a vendor-completed survey. The questions in the survey are based on the Cloud Security Alliance self-assessment form as part of the Security, Trust & Assurance Registry. With 15 questions, each answer is assigned a point value based on vendor response, with additional points given for security certifications, for a maximum possible score of 20.

In the event of a tie, each data point is weighted for importance, with security taking precedent, followed by reviews, integrations, mobile apps, and media presence, respectively.