Email Marketing Software

What is Email Marketing Software?

Email marketing software is used to send bulk email to target audiences. Email marketing software mains function is to send newsletters or promotional materials to opt-in lists of subscribers. Email marketing software includes a database that stores contact information, campaign statistics, and message history. Email marketing software features typically include campaign set-up parameters, email templates, message sending, contact management and analytics. Email marketing software is increasingly offered on-demand (SaaS).

Email Marketing Software Comparison

Use GetApp to find the best Email Marketing software and services for your needs. Our intuitive directory allows you to make an easy online Email Marketing software comparison in just a few minutes by filtering by deployment method (such as Web-based, Cloud Computing or Client-Server), operating system (including Mac, Windows, Linux, iOS, Android) pricing (including Free, Freemium, Subscription), platform (including Google Apps, Salesforce, Intuit, NetSuite, SAP) and supported location.

Email Marketing Category Leaders Q4 2016

GetApp's quarterly ranking showcases the top 25 Email Marketing apps based in the cloud. Each app is scored using five factors, worth 20 points each, for a total possible score out of 100. These factors include user reviews, integrations, mobile app availability, media presence, and security. Each app's score is independent of commercial interests and existing relationships that GetApp has with app vendors.

Scroll down for more details about how we calculate scores.

Reviews
Integrations
Mobile
Media
Security

1. MailChimp

Send Better Email
92
20
20
19
20
13

2. Constant Contact

Now You Can Be an Even Better Marketer
76
12
17
17
17
13

3. Campaign Monitor

Elegantly simple email marketing.
66
15
17
7
15
12

4. Salesforce Marketing Cloud

Stand out in Your Customer's Inbox
64
11
16
6
18
13

5. GetResponse

The world's easiest e-mail marketing
59
9
14
19
17

6. Zoho Campaigns

Simplified Email Marketing
57
8
9
14
16
10

7. AWeber

Email Marketing
57
7
16
18
16

8. SendinBlue Email

Automation, Marketing & Transactional Email, and SMS Service
54
11
11
13
4
15

9. FreshMail

Email marketing simplified
54
10
11
13
5
15

10. iContact Email Marketing

Email Marketing and Social Media Marketing software
47
4
10
0
14
19

11. Pinpointe On-Demand

Advanced-feature email marketing for less.
45
11
7
0
8
19

12. Mad Mimi

Simple. Lovely. Email Marketing.
43
8
16
7
12

13. MailerLite

Email marketing software for smart business
40
6
7
6
7
14

14. Mailrelay

Biggest Free Forever Account Ever
39
11
2
0
13
13

15. ActiveCampaign

Email Marketing + Marketing Automation + CRM/Sales Automation
39
11
16
0
5
7

16. Mailigen

Email marketing automation. Email + SMS + Social
38
9
11
0
4
14

17. Rejoiner

Email Marketing and Cart Abandonment For eCommerce
35
9
7
0
2
17

18. SendGrid

Email Delivery. Simplified.
35
8
11
8
8

19. Emma

Email marketing and automation platform with analytics tools
35
0
10
15
10

20. VerticalResponse

Email Marketing Software
32
7
8
0
17

21. Instiller

The email marketing solution for agencies
31
11
5
0
2
13

22. SimplyCast

Customer communication suite for inbound marketing, marketing automation and multi-channel communication
31
7
8
0
16

23. SendPulse

Automate e-mail, text and webpush marketing
30
11
3
14
2

24. GloboMailer

Simply Email Delivered!
28
6
5
0
2
15

25. Mailjet

The All-in-One Solution To Power Your Email
26
6
16
0
4
Reviews
Integrations
Mobile
Media
Security

Who is the ranking for?

This ranking is for business owners and decision makers looking for a first glance at the leading cloud-based Email Marketing software in the industry. The data serves as a point of reference highlighting the key factors that small businesses should look at when first analyzing a piece of software. These factors include user perception (reviews), compatibility (integrations and mobile app availability), market presence (media presence), and security features (security).

For more details on why we chose these data points, take a look at our industry research reports, which provide in-depth explanations of each data point, as well as trends in the industry.

How are the scores calculated?

An app’s score is calculated based on five unique data points and is completely independent of any relationships that GetApp has with app vendors. The data points are calculated as outlined below:

User Reviews

The score for user reviews is calculated using a Bayesian estimate, which is a weighted average that includes the number of reviews and the rating of an app, benchmarked against other apps in the category. This raw number is then scaled to represent a value between one and 20.

Integrations

Integration scores are calculated by scaling and adding two different averages for the number of listed integrations on GetApp: the first 15 points are awarded for the total number of integrations scaled against the average for the top 25 percent of apps in the category, while the final five points are awarded for the total number of integrations scaled against the leader in the category.

Mobile Platforms

Mobile platform scores are calculated using data from Google Play and the Apple App Store. Five points are awarded for having an Android App, and another five for an iOS app. The additional 10 points are calculated based on the user ratings of the app in each store, rated out of five, for a total of 20 points.

Media Presence

Media presence is calculated using the number of Twitter followers and Facebook fans a vendor has. Each social network contributes a maximum of 10 points to the total score. The first five points are awarded for total number of followers scaled against the average number of followers that each vendor in the category has, while the remaining five points are awarded based on the total number of followers, this time scaled against the category leaders. The scores for Facebook and Twitter are added together for a total score out of 20.

Security

Security is calculated using answers from a vendor-completed survey. The questions in the survey are based on the Cloud Security Alliance self-assessment form as part of the Security, Trust & Assurance Registry. With 15 questions, each answer is assigned a point value based on vendor response, with additional points given for security certifications, for a maximum possible score of 20.

In the event of a tie, each data point is weighted for importance, with security taking precedent, followed by reviews, integrations, mobile apps, and media presence, respectively.