Email Marketing Software

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  • Campaign Monitor    59

    Elegantly simple email marketing.
    Beautiful email marketing that delivers results.
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  • SharpSpring    4

    Cloud based marketing automation
    SharpSpring is a marketing automation solution which offers fully integrated call tracking, comprehensive CMS compatibilityread more and third party CRM integration
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  • iContact Pro Automation  

    Marketing automation with email, workflows & landing pages
    Business grade email capabilities include behavioral targeting, beautifully designed templates & in-depth reportingread more with access to live customer support.
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  • Autopilot    13

    Visual marketing software for automating customer journeys
    Use Autopilot to automate & track your email marketing. Nurture leads, A/B split test, build and personalize with dynamicread more text or use a pre-designed template.
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  • Infusionsoft    39

    Don't Compromise. Get Sales & Marketing Software That Works.
    Infusionsoft lets you design & send action-triggered, personalized emails using autoresponders. Use email statisticsread more to see how many were delivered, opened, etc
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  • SendinBlue Email    15

    Automation, Marketing & Transactional Email, and SMS Service
    SendinBlue features the best value in email marketing: smart list segmentation, responsive email templates, campaignread more automation, and insightful reporting. Free!
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  • AWeber    5

    Email Marketing
    Simplified email marketing automation tools trusted by 100,000+ business owners like you.
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  • Carts Guru    1

    Shopping cart abandonment solution
    Carts Guru is a solution for eCommerce businesses to recapture & convert their "almost buyers" - those who abandon theirread more shopping carts - into paying customers
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  • SalesforceIQ Inbox  

    Connect Salesforce CRM with email inboxes
    SalesforceIQ Inbox is a suite of mobile and desktop productivity apps that automatically surface relevant Salesforceread more data on every email
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  • Datananas  

    B2B prospects list builder
    Find corporate emails from any Linkedin/Viadeo profile with Datananas
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  • ActiveDEMAND  

    An integrated marketing solution for marketers and agencies
    ActiveDEMAND provide everything you need for email marketing campaigns including templates, landing pages, list managementread more, reporting and more!
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  • RedCappi  

    Email marketing
    RedCappi offers an easy to use email marketing toolset for creating and sending newsletters to subscribers
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  • ActiveCampaign    11

    Email Marketing + Marketing Automation + CRM/Sales Automation
    Design & automate email marketing campaigns through contact management, personalization & segmentation, triggered emailsread more, testing, real-time insights, & more
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  • Pinpointe On-Demand    7

    Advanced-feature email marketing for less.
    Pinpointe is the most feature-rich, cloud-based email marketing software system available for business-to-business communicationsread more. Helps business marketers in mid-sized enterprises get better marketing results. Advanced features such as list segmentation, tagged lists, autoresponder campaigns help marketers to nurture and deliver quality opportunities to the sales team. An advanced inbox previewer displays your email in 20+ email clients - including a half dozen mobile clients, so you can see exactly how your email will look. And since email clients are chock-full of quirky nuances and HTML incompatibilities, the inbox preview gives you pointers and recommendations to fix your HTML code. Pinpointe is backed by exceptional technical support and professional services to guide you through best practices and deliver better email marketing results.
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  • Zoho Campaigns    7

    Simplified email marketing
    Use Zoho to create, send and track email campaigns. Automate emails with workflows & autoresponders, test emails, manageread more lists, track engagement, and more.
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  • Experiture  

    Cloud-based marketing platform
    Experiture is an online marketing platform that provides marketing automation and customer engagement solutions to smallread more & mid-sized businesses
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  • Emma  

    Email marketing and automation platform with analytics tools
    Emma is an email marketing system that allows you to develop dynamic, relevant content for potential customers as youread more continue to build your mailing lists.
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  • Marketing 360  

    Marketing Platform® For SMBs
    Marketing 360® - #1 Marketing Platform® with advertising integrations with Google, Facebook, Instagram, Bing, Pandoraread more, and LinkedIn
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  • MyTime    11

    Online customer scheduling software
    Increase client loyalty and acquisition. Send ready-made, fully customizable emails to your clients. Create custom listsread more, automate your campaigns, and more.
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  • MailChimp    856

    Send Better Email
    MailChimp features allow you to send marketing emails, automated messages, and targeted campaigns. And our detailedread more reports help you keep improving over time.
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  • HubSpot    106

    Inbound Marketing Platform & Sales Software
    HubSpot's software helps you attract new subscribers and grow your list over time
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  • Nimble    85

    Contact management & social relationship software
    Send targeted group messages to groups of contacts with detailed reporting on Opens & Clicks.
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  • SalesNexus    23

    CRM, Sales and Marketing Automation for B2B Sales Teams
    Powerful Email Marketing driven by your CRM. HTML templates, on-going automated drip campaigns. Auto-responders andread more campaign automation.
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  • InTouch    13

    Sales & Marketing Automation & CRM
    Much more than just a CRM, InTouch is designed to help small businesses grow through using simple sales and marketingread more automation. From collecting customer data on your website or offline, through to automated follow-up campaigns, audience segmentation, email marketing and team tasks. InTouch has a suite of tools to get you started with simple but effective sales and marketing campaigns. We know that small businesses have limited time and money, so the InTouch approach ensures that our system helps you get the best results, for the minimum investment in time and money.
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  • Constant Contact    20

    Now You Can Be an Even Better Marketer
    Email connects you to people; email marketing software helps you understand your audience’s response, so you can planread more your next marketing move. Our email marketing is easy, affordable, and proven to get results; that’s why we’re ranked number 1 in Website Magazine’s list of the top 50 email marketing solutions.
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GetApp lists the best Email Marketing software vendor reviews. Including examples of their program solutions, company comparisons, and other types of application options.

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What is Email Marketing Software?

Email marketing software is used to send bulk email to target audiences. Email marketing software mains function is to send newsletters or promotional materials to opt-in lists of subscribers. Email marketing software includes a database that stores contact information, campaign statistics, and message history. Email marketing software features typically include campaign set-up parameters, email templates, message sending, contact management and analytics. Email marketing software is increasingly offered on-demand (SaaS).

Email Marketing Software Comparison

Use GetApp to find the best Email Marketing software and services for your needs. Our intuitive directory allows you to make an easy online Email Marketing software comparison in just a few minutes by filtering by deployment method (such as Web-based, Cloud Computing or Client-Server), operating system (including Mac, Windows, Linux, iOS, Android) pricing (including Free, Freemium, Subscription), platform (including Google Apps, Salesforce, Intuit, NetSuite, SAP) and supported location.

Email Marketing Category Leaders Q3 2016

GetApp's quarterly ranking showcases the top 25 Email Marketing apps based in the cloud. Each app is scored using five factors, worth 20 points each, for a total possible score out of 100. These factors include user reviews, integrations, mobile app availability, media presence, and security. Each app's score is independent of commercial interests and existing relationships that GetApp has with app vendors.

Scroll down for more details about how we calculate scores.

Reviews
Integrations
Mobile
Media
Security

1. MailChimp

Send Better Email
92
20
20
19
20
13

2. Constant Contact

Now You Can Be an Even Better Marketer
76
12
17
17
17
13

3. Campaign Monitor

Elegantly simple email marketing.
67
15
17
7
16
12

4. Salesforce Marketing Cloud

Stand out in Your Customer's Inbox
63
11
16
6
17
13

5. Zoho Campaigns

Simplified email marketing
59
8
11
14
16
10

6. AWeber

Email Marketing
59
9
17
17
16

7. FreshMail

Email marketing simplified
57
10
13
13
6
15

8. GetResponse

The world's easiest e-mail marketing
57
9
12
19
17

9. SendinBlue Email

Automation, Marketing & Transactional Email, and SMS Service
54
10
12
13
4
15

10. iContact Email Marketing

Email Marketing and Social Media Marketing software
48
4
10
0
15
19

11. Mad Mimi

Simple. Lovely. Email Marketing.
44
8
16
7
13

12. ActiveCampaign

Email Marketing + Marketing Automation + CRM/Sales Automation
40
12
16
0
5
7

13. Pinpointe On-Demand

Advanced-feature email marketing for less.
37
11
4
0
8
14

14. Rejoiner

Email Marketing and Cart Abandonment For eCommerce
36
10
7
0
2
17

15. SendGrid

Email Delivery. Simplified.
35
8
11
8
8

16. SimplyCast

Customer communication suite for inbound marketing, marketing automation and multi-channel communication
34
8
10
0
16

17. Emma

Email marketing and automation platform with analytics tools
33
0
7
15
11

18. VerticalResponse

Email Marketing Software
32
7
8
0
17

19. Instiller

The email marketing solution for agencies
31
11
5
0
2
13

20. GloboMailer

Simply Email Delivered!
29
6
6
0
2
15

21. SendPulse

Automate e-mail, text and webpush marketing
28
8
3
14
3

22. Mailjet

Cloud Emailing Platform
28
7
4
13
4

23. Mailrelay

Biggest Free Forever Account Ever
21
6
2
0
13

24. CakeMail

If you know how to email, you know how to CakeMail.
19
0
2
7
10

25. Mailigen

Integrated email marketing software. Email + SMS + Social
18
9
4
0
5
Reviews
Integrations
Mobile
Media
Security

Who is the ranking for?

This ranking is for business owners and decision makers looking for a first glance at the leading cloud-based Email Marketing software in the industry. The data serves as a point of reference highlighting the key factors that small businesses should look at when first analyzing a piece of software. These factors include user perception (reviews), compatibility (integrations and mobile app availability), market presence (media presence), and security features (security).

For more details on why we chose these data points, take a look at our industry research reports, which provide in-depth explanations of each data point, as well as trends in the industry.

How are the scores calculated?

An app’s score is calculated based on five unique data points and is completely independent of any relationships that GetApp has with app vendors. The data points are calculated as outlined below:

User Reviews

The score for user reviews is calculated using a Bayesian estimate, which is a weighted average that includes the number of reviews and the rating of an app, benchmarked against other apps in the category. This raw number is then scaled to represent a value between one and 20.

Integrations

Integration scores are calculated by scaling and adding two different averages for the number of listed integrations on GetApp: the first 15 points are awarded for the total number of integrations scaled against the average for the top 25 percent of apps in the category, while the final five points are awarded for the total number of integrations scaled against the leader in the category.

Mobile Platforms

Mobile platform scores are calculated using data from Google Play and the Apple App Store. Five points are awarded for having an Android App, and another five for an iOS app. The additional 10 points are calculated based on the user ratings of the app in each store, rated out of five, for a total of 20 points.

Media Presence

Media presence is calculated using the number of Twitter followers and Facebook fans a vendor has. Each social network contributes a maximum of 10 points to the total score. The first five points are awarded for total number of followers scaled against the average number of followers that each vendor in the category has, while the remaining five points are awarded based on the total number of followers, this time scaled against the category leaders. The scores for Facebook and Twitter are added together for a total score out of 20.

Security

Security is calculated using answers from a vendor-completed survey. The questions in the survey are based on the Cloud Security Alliance self-assessment form as part of the Security, Trust & Assurance Registry. With 15 questions, each answer is assigned a point value based on vendor response, with additional points given for security certifications, for a maximum possible score of 20.

In the event of a tie, each data point is weighted for importance, with security taking precedent, followed by reviews, integrations, mobile apps, and media presence, respectively.