ActiveCampaign vs lemlist

Mailchimp

HubSpot Marketing Hub

Keap

Mailshake

Reply

PersistIQ

Compare ActiveCampaign and lemlist based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with email templates, landing pages, and a mobile app

HubSpot Marketing Hub is a scalable, all-in-one platform for inbound marketing, combining content marketing, marketing automation, social media, analytics, and more, for marketing teams of all sizes to grow traffic, convert leads and track customers, all in one place

Step up to all-in-one sales & marketing solution designed for entrepreneurs, startups and larger teams. The platform organizes customer information and daily work in one place so teams have more time to focus on growing the business and delivering great service.

ActiveCampaign is the AI-first marketing platform built to transform how marketers, agencies, and entrepreneurs work. Use Active Intelligence to power goal-aware automations and orchestrate personalized experiences across email, SMS, and WhatsApp. 

A/B Testing

Access Controls/Permissions

Activity Dashboard

Activity Tracking

Activity/News Feed

Alerts/Notifications

Appointment Scheduling

Archiving & Retention

Assignment Management

Autoresponders

Batch Processing

Calendar Management

Calendar/Reminder System

Call Logging

Campaign Analytics

Campaign Management

Campaign Planning

Campaign Scheduling

Campaign Segmentation

CAN-SPAM Compliance

Canned Responses

Channel Management

Chat/Messaging

Click Tracking

Client Management

Collaboration Tools

Commenting/Notes

Commission Management

Contact Database

Contact Management

Content Management

Conversion Rate Optimization

Conversion Tracking

Customer Database

Customer Journey Mapping

Customer Segmentation

Customer Surveys

Customizable Branding

Customizable CTAs

Customizable Fields

Customizable Forms

Customizable Reports

Customizable Templates

Data Import/Export

Data Recovery

Deal Management

Document Management

Document Storage

Drag & Drop

Drip Campaigns

Dynamic Content

Email Campaign Management

Email Distribution

Email Management

Email Marketing

Email Monitoring

Email Sequences

Email Templates

Email Tracking

Engagement Tracking

Event Marketing

Event Triggered Actions

Field Sales Management

File Sharing

For iPad Devices

For Sales Teams/Organizations

For Startups

Forecasting

Forms Management

GDPR Compliance

Generative AI

Goal Setting/Tracking

HTML Editor

Image Library

Inbox Management

Interaction Tracking

Kanban Board

Landing Pages/Web Forms

Lead Assignment

Lead Capture

Lead Distribution

Lead Generation

Lead Management

Lead Nurturing

Lead Qualification

Lead Segmentation

Lead Verification/Validation

List Management

Live Chat

Marketing Automation

Marketing Calendar

Mobile Access

Mobile App

Mobile Optimization

Monitoring

Multi-Campaign

Multi-Channel Communication

Multi-Channel Marketing

ActiveCampaign

Android

Linux

Web-based

Windows

iPad

iPhone

Founder

The team is great with helping you troubleshoot any problems and my team loves how easy it is to use.

I really love and appreciate the ease of use. It's super easy to throw together an email, assign tags, create lists, etc.

dietitian

I am so happy to have Active Campaign on board. It is just what I needed to help promote my online program.

Great training, support, sales, and customer success people. The training, the consulting sessions, and follow ups have all been very well managed and super professional, but also fun.

CEO & Founder

I like that it saved a lot of my time through automation. It also helped me get a better understanding of the success rate of my campaigns.

Owner

They offer great integration with my Wordpress sites, Facebook fan pages, and Zapier (automations integrated with Eventbrite.) Customer support has always been helpful and friendly.

English Coach

What I love most about Active Campaign is that it is wonderful to use for lead generation, automation, and building your email list.

Project Manager 

I love how I can look after my community with personalised emails, other features like tags and links with website are very useful for CRM.

Spiritual Fertility Coach

Hands down it has the most capabilities that I was looking for, with ability to really customize and tailor your automations and email sequences. It was easy to use and extremely reliable.

CEO 

Features seems comprehensive enough to suit my needs and I trust that my data will be protected. Set up support and training has been fantastic.

Trainer 

The customer service is amazing. I love that you can receive automations from people, you can customize everything.

Co-Partner

And that hurt our webinar registration for that week (which was a bummer) and we found out about this on the day of the webinar.

educator

ActiveCampaign has integrated easily and perfectly into my business so far - with great success for my first campaigns both in terms of open rates and engagement as well as revenue.

Everything works as it should, their support is great when you need them (which in my experience has been infrequently), and the price is great.

Director

The major problem is the lack of ability to copy an email to more than the recipient. The lack of this feature is putting the continued use of this product in doubt.

Music Business Strategist

I've a problem to pay for my upgrade plan due to an currency problem. The website automatically converts the price to my local currency.

Managing Director

AC provides the best combination of possibilities (features), user experience (ease of use), and pricing (it's affordable!).

I actually gave up on ActiveCampaign - discouraged by the lack of support.

ActiveCampaign screenshot

Freelancers

Large Enterprises

Mid Size Business

Non Profit

Public Administrations

Small Business

Mailshake is a sales engagement platform for modern sales teams. Send personalized cold emails at scale and set tasks to engage with prospects via phone and social media, all in one sequence, on one dashboard.

Reply is an AI-driven sales engagement platform that automates cold outreach and empowers your team to streamline the sales process with AI SDRs—from building verified lead lists to crafting personalized sequences.

PersistIQ is a cloud-based outbound sales platform that helps sales teams to improve their email campaigns with automation tools & analytics.

lemlist is a user-friendly cold outreach solution that helps users reach customer inboxes and receive replies.

Communication Management

Performance Management

Personalization

Preview Functionality

Prospecting Tools

Real-Time Analytics

Reporting/Analytics

ROI Tracking

Sales Pipeline Management

Strategic Planning

Template Management

Third-Party Integrations

Workflow Management

WYSIWYG Editor

lemlist

Partner, Growth Strategy and Management Consultant

I love the ability to easily customize almost every email with a sentence pulled from a spreadsheet. Creating images with custom text from tokens like the recipient’s name or company is great too.

Director of Marketing & CS

They have built an amazing outreach product, and continue to deliver new exciting features week after week.

The founders post a lot of great content on how to use the software in your business for best results. I feel like they really understand the user's side of this and how we run our business.

Clarity Coach

Overall, lemlist is a novel and fun way to get my email outreach campaigns going. The ability to track opens, link clicks, and replies further empowers me to see progress and forecast revenue.

Social Media Marketing Manager

I fear that using images makes my emails more susceptible to being marked as spam or winding up in the dreaded Gmail promotions folder.

My main complaint is a lack of native integrations. I would to have a direct connection with my CRM.

Co-Founder

Simple, intuitive and powerful. Very clear on what and how you do things, while the guides and blogs are extremely helpful as well.

Sales Manager

Love the content of all the social media channels that the company uses to educate the users of Lemlist. Have got so many great ideas from watching their Youtube channel.

Fantastic outreach tool with the power of personalized images.

Their user interface and willingness to listen to customer and constantly make improvements. I am so happy to make the investment to buy access during the AppSumo launch way back.

Easy to use and the customizable images are amazing.

Business Developer

Great community always ready to help. Customer support is also very reactive and efficient.

Freelancer in B2B Growth & Operations

Degree of personalization; bulk import & export functions; extremely helpful customer service (quick & effective responses).

I love their approach to everything - their customer service.

VP Sales

However, scratch all that. The key to sales is actually providing value for a problem that your potential customers have.

Head of Growth

It's very easy to build and track campaign effectiveness. Integrates directly with SalesForce as well.

ActiveCampaign vs lemlist Comparison (2026)

ActiveCampaign

lemlist

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives