AdRoll vs MediaRadar

Criteo

Mailchimp

Marketing 360

Criteo Commerce Growth is a leading AI-powered performance marketing platform that helps brands and agencies achieve full funnel commerce outcomes across the web, social, video and CTV.

Mailchimp is an email and SMS marketing platform that combines artificial intelligence with marketing automation capabilities. The platform features a drag-and-drop builder, content creation tools, and audience management functions to help businesses design and distribute marketing campaigns across multiple channels.

Marketing 360 is trusted by over 20,000 small businesses. Business owners use our business growth platform because the technology gives them everything they need to manage and grow their business in one place.

AdRoll is an ad retargeting platform used by brands to retarget users with ads across social media, mobile, and the web. It offers solutions for both enterprises and agencies of all sizes, helping reach site visitors at the most optimal time with the most appropriate ad on any screen or device.

A/B Testing

Activity Dashboard

Audience Targeting

Behavioral Targeting

Behavior Analytics

Campaign Analytics

Campaign Management

Communication Management

Conversion Tracking

Cross Channel Attribution

Customer Segmentation

Customizable Reports

Data Visualization

Display Ad Management

Dynamic Content

Lead Management

Marketing Automation

Marketing Calendar

Multi-Channel Marketing

Personalization

Real-Time Data

Recommendations

Reporting & Statistics

Retargeting Ads

ROI Tracking

Sales Analytics

Segmentation

Social Marketing

Template Management

Website Visitor Tracking

AdRoll

Web-based

Basic

marketing manager

Eventually discovered AdRoll hides “impressions” under Ad Group → Optimization Strategy → Reach (CPM), while Campaign-level bid strategy (Highest Volume / Cost per Result / Bid Cap) is a different control.

The interface is confusing (bid strategy vs. optimization settings don’t match what support tells you), and support has been the worst part — slow, repetitive, and fragmented.

Social Media Manager

The data captured by AdRoll is clearly sorted so that we can easily identify new paths to motivate those interested in our ads across different channels.

Bid strategy” appears at Campaign level, but billing/optimization (Clicks vs Landing Page Views vs Reach/CPM) is at Ad Group level.

Support instructions (“switch to impressions”) didn’t match the UI language (no “Impressions” label in the dropdown; it’s called Reach).

Even after “credits” were provided and multiple troubleshooting rounds, the integration and saving ads still failed.

UI confusion over Impressions vs Reach and Campaign vs Ad Group settings further slows progress.

I like the reporting tools because they allow us to customize the data captured and display it efficiently.

July 2025: Multiple support threads; the go-to explanation becomes “it’s the audience” with no clear, actionable fix.

Every time we fixed one step, something else broke (settings, integrations, or delivery).

Support: Slow, fragmented, and ineffective; weeks-long waits during active spend.

Frequent, blocking errors on basic actions for months.

Two-week wait just to reach “tech support” — while campaigns were supposed to be spending.

June 2025: Onboarding and Meta integration attempts begin.

We were passed between dozens of different reps with no continuity or ownership.

We were repeatedly told it was an “audience” issue, with no concrete guidance or resolution path.

Four months of wasted time and ad spend with no accountability.

Absolutely everything felt broken. Since June, nothing has worked as promised.

Progress was one step forward, two steps back for four straight months.

Digital Marketing Specialist

Adroll has always been our window to ad campaigns and data analysis synchronizing with Facebook and the ads we manage within the platform within our marketing department.

Adroll shows us an extremely useful data collection and also the use of several features that allowed us to track the tasks of some clients.

The multi-tasking feature is amazing and useful, it doesn't slow down any social campaigns that are running no matter how many are active and online.

Digital Marketing Manager

In terms of ad layouts and placements, running social media advertising through Adroll has significant disadvantages compared to doing so natively (through Facebook, for example).

Most of the time, when we retarget customers, we see phenomenal outcomes. Style- and reporting-wise, the advertising platform differs from Google and Facebook, but it's manageable once you get used to it.

Sales and Administrative

Easy to create and manage retargeting campaigns, good reporting features.

Head Of WorldWide Ecommerce

However one needs to be careful regarding the ad networks they have access to and make sure you have a good value proposition for your ads that will be displayed.

You need to look at the True ROAS rather than AdRoll's default ROAS to understand if the product is working for you, or not.

We have been able to set up dynamic ads and get faster results compared to Facebook and Google.

The 'out of the box' ads were not effective for us.  

I appreciate how simplified retargeting and lookalikes are.

President

They canceled my account and their explanation was 'OTHER'.

Senior Digital Marketing Associate

A bit of complex to get used to the product as AdRoll has a lot of features and channels in a single platform.

E-Commerce Coordinator

Can be even harder to measure if Google Ads are also being run as Adroll would claim credit for any conversions.

the campaign management tools were easy to understand and to use.  

Easy to set up campaigns with various media types and sizes

Events

This was a new tool for ABM marketing that my team had not explored and for the initial cost it was great use for increased lead generation.

Account manager

Easy to find and choose variety of audience to advertise to

Vice president

The ability to schedule adds to go out on timely manner, however this is not that easy using the protram.

Overall it was a great start to get ABM moving into our marketing team, but the data integrity was an issues we were consistently trying to fix.

So we had to go back and forth a bunch of times tightening up the data integrity.

The overall working with them on the first year was ok, however when it comes to asking for help on the numbers and them working with you .

When you cancel or pause a campaign you shouldn't be charged.

Marketing Project Manager 

Ad Management

Integrations

Bugs and Issues

User Interface

Customer Support

Pricing

Target Traffic

User Experience

Remarketing

Small Business

Mid-size Business

Freelancers

Large Enterprises

NextRoll

CleverX

AI-native research platform. Go from question to insight in hours. AI designs your study, recruits from 8M+ verified participants, conducts research, and delivers analyzed results from a single prompt.

Semrush

Semrush SEO Toolkit contains more than 20 tools and reports to assist you in every step of your website SEO.

Tremendous

Tremendous is the global payouts platform for businesses sending gift cards and money at scale. Trusted by 20,000+ leading organizations, Tremendous has delivered billions in rewards and enables businesses to reach recipients across 230+ countries and regions. From research incentives to marketing a

Director Business Development

Overall custoomer service is strong and they want help make sure you use the product and undertand h ow to properly use this tool.

N. American Sales Director

Great customer support and responsiveness.

MediaRadar is a cloud-based sales enablement tool for ad sales professionals & agencies. The online MediaRadar platform aims to streamline the sales process by providing ad sales teams with market analysis to help close more deals and to determine who to talk to, when to reach out, and what to say.

Alerts/Notifications

Benchmarking

Client Management

Content Management

CRM Integration

Data Import/Export

Face-to-Face

Lead Capture

Multi-Channel Distribution

Opportunity Management

Performance Management

Real-Time Updates

Reporting/Analytics

Search/Filter

Social Media Integration

Statistical Analysis

Visual Analytics

MediaRadar

Windows

iPad

iPhone

Linux

Winmo

SurveyMonkey

Inconsistent contact data quality

The data is out of date and most contacts are not valid.

36% of reviewers feel negative about MediaRadar’s contact information. Users think the platform often lacks up-to-date or accurate contact details for many companies and agencies. Some reviewers say they frequently encounter missing, outdated, or incorrect contacts, which makes outreach challenging. Reviewers indicate that email addresses and titles are sometimes invalid or mismatched, and some report frustration when contact lists contain faulty or insufficient information. Users find that smaller or local companies are especially likely to have incomplete profiles, and they say this limits their ability to connect with key decision-makers.

Responsive customer support team

90% of reviewers feel positive about MediaRadar’s customer support. Users think the support team is consistently helpful and quick to respond to inquiries. Some reviewers say they value the concierge service, which assists with finding contacts and troubleshooting issues. Reviewers indicate that the staff is attentive, knowledgeable, and willing to walk them through product features. Some users report that customer service stands out for its responsiveness during onboarding and ongoing use, making it easier for teams to maximize the platform’s benefits. Users appreciate the approachable and proactive support staff.

Comprehensive prospecting capabilities

Sales Development Rep

I primarily use this tool for prospecting and the software make it very easy to search for contacts within the industries that I am prospecting for.

Lead Account Executive

MediaRadar provides me and my team with a full view of target prospects, along with market intelligence (and contacts!)

97% of reviewers feel positive about MediaRadar’s prospecting capabilities. Users think the platform makes it easy to identify and research potential clients, offering detailed profiles and market intelligence. Some reviewers say they appreciate being able to build targeted lists and access insider information about prospects’ advertising activity. Reviewers indicate that the tool helps them save time and focus on relevant leads, while others report that features like prospecting maps and reports provide valuable insights for sales planning. Users find the prospecting tools intuitive and helpful for uncovering new business opportunities.

Customer Service Representative

Provides us with a contact information database that help us with our Marketing needs.  

Media Director

I find the depth of B2B information far superior to any other similar platform, especially for print media advertising and for pulling print and digital creative samples.

Sr. Manager Programmatic Partnerships

I use this to find emails of prospective programmatic clients and see creatives being delivered programmatically, both of which Mediaradar does well.

Integrated Marketing

Also, if you're on a page and hit back, it automatically takes you back to the start of the search vs the page you were previously on.  

Research Manager

Media Radar is very beneficial to our sales teams and marketing teams to help direct us in our sales planning and prospecting.  

VP Media Activation

I thoroughly enjoy MediaRadar because the data is so current and the ability to create a wide array of reports is exceptional.

I'm always amazed when we get into new business research and I discover the depth of publications and websites monitored in various, niche B2B industries.

Client Associate

I appreciate being able to track advertisers across industries and to create my own competitive sets.

Junior Account Executive

Love the ability to easily see everything about a campaign (such as creative, contacts @ agency and spend)

Account Manager

The consolidated details with company names, location, contact and spend details in one place.

Account Executive

Allows me to prospect with ease - even provides the client and agency contact information.  

Analyst

I hate that the same creative is shown more than once (TV) and there is not an easy way to see total spend for a particular spot.

MediaRadar supplies a lot of great functions, but what is most beneficial for my day to day would be the reporting tools.

I have reached out to them directly to ask about any trend information they may have on something specific  - IE, Back to School trend, etc.  

HR Specialist

Our team has switched to this Software for its multi  functionality and it is way more efficient than any platform we have ever used

Digital Director 

All the contact info for brands is in there. If it’s not, media radar will find it for you!

National Sales Director

Not only do they have more contacts and intel regarding media campaigns they have the most up-to-date info.

Senior Account Executive

I'd like to see more regional and local agencies listed, as well as large local clients...maybe that spend $500K+.  

often times titles listed under contacts do not accurately match Linked In profiles

Sales

The ability to prospect off of lists where folks are actually spending advertising dollars is huge!  

Makes our job much easier to focus in on the brand teams that have upcoming RFPs.

There are a lot of great reports and insights that can found within MediaRadar at the click of a button!

The wealth of current, relevant data on a platform that’s highly intuitive and always evolving.

Director of Sales

The access to key people in accounts at your fingertips.

I wish data was uploaded in real-time, rather than waiting at the end of the month.

Adding additional media platform subscriptions can get costly.

Account Executive, Properties & Sponsorships

Sometimes it can lag/crash when loading a brand.

AdRoll vs MediaRadar Comparison (2026)

AdRoll

MediaRadar

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives