App comparison

Add up to 4 apps below to see how they compare. You can also use the "Compare" buttons while browsing.

AdRoll Logo

AdRoll

4.0
(72)

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Worldwide retargeting platform

(14)

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AdRoll Alternatives & Competitors

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Features


Pricing model


Devices supported


User rating


Organization types


Integrated with


Industry


Company size


Mailchimp logo
4.5
(16.8K)

Email and advertising marketing automation platform

Features

Total

Mailchimp logo
AdRoll logo

27

160

31

features in common

27

features in common

Mailchimp logo

Mailchimp user ratings

Functionality

4.4
(16.8K)

Top features

  • Search Marketing

    5.0

  • Geolocation

    5.0

  • Automated Scheduling

    5.0

AdRoll logo

AdRoll user ratings

Functionality

3.9
(72)

Top features

  • Retargeting Ads

    5.0

  • Multi-Channel Marketing

    5.0

  • Cross Channel Attribution

    5.0

Pricing

Starting from

$13/month

Value for money

Mailchimp logo
4.4

0.7

AdRoll logo
3.7

What users say about Mailchimp's value for money

I've had a very positive experience. The help desk was able to respond to some of my questions pretty quickly, I like the functionality and my emails look good.
I have had instances where the emails sometimes end up in the spam folder or promotions folder, which can be annoying and needs to be figured out.
Omnisend logo
4.7
(716)

Marketing automation for smart ecommerce marketers

Features

Total

Omnisend logo
AdRoll logo

23

109

31

features in common

23

features in common

Omnisend logo

Omnisend user ratings

Functionality

4.5
(716)

Top features

  • SMS Messaging

    5.0

  • Customizable Templates

    5.0

  • SMS Marketing

    5.0

AdRoll logo

AdRoll user ratings

Functionality

3.9
(72)

Top features

  • Retargeting Ads

    5.0

  • Multi-Channel Marketing

    5.0

  • Cross Channel Attribution

    5.0

Pricing

Starting from

$16/month

Value for money

Omnisend logo
4.5

0.8

AdRoll logo
3.7

What users say about Omnisend's value for money

Overall experience with Omnisend is very positive. It's a great product for a fair price and does what you need very well.
Great email marketing software which allows your marketing team to create amazing newsletters. The great advantage is that you can easily automate some tasks as welcome emails, abandoned cart, etc.
Instapage logo
4.5
(363)

Create landing pages without limits.

Features

Total

Instapage logo
AdRoll logo

21

74

31

features in common

21

features in common

Instapage logo

Instapage user ratings

Functionality

4.3
(363)

Top features

  • Marketing Automation

    5.0

  • Website Analytics

    5.0

  • Segmentation

    5.0

AdRoll logo

AdRoll user ratings

Functionality

3.9
(72)

Top features

  • Retargeting Ads

    5.0

  • Multi-Channel Marketing

    5.0

  • Cross Channel Attribution

    5.0

Pricing

Starting from

$149/month

Value for money

Instapage logo
4.0

0.3

AdRoll logo
3.7

What users say about Instapage's value for money

Overall my experience was great, and now they are integrating with even more important software, so it’s getting even better.
I received this response after I emailed them on the 22 to cancel my subscription (you can’t manually do it yourself) and they acknowledged my email but charged me anyway.
Marketing 360 logo
4.6
(1K)

#1 Marketing Platform For Small Business

Features

Total

Marketing 360 logo
AdRoll logo

28

338

31

features in common

28

features in common

Marketing 360 logo

Marketing 360 user ratings

Functionality

4.5
(1K)

Top features

  • Online Payments

    5.0

  • Online Invoicing

    5.0

  • Invoice Creation

    5.0

AdRoll logo

AdRoll user ratings

Functionality

3.9
(72)

Top features

  • Retargeting Ads

    5.0

  • Multi-Channel Marketing

    5.0

  • Cross Channel Attribution

    5.0

Pricing

Starting from

$25

Value for money

Marketing 360 logo
4.4

0.7

AdRoll logo
3.7

What users say about Marketing 360's value for money

They have been wonderful to work with. They have went over and beyond and have been very accommodating while working with me.
As promised it is taking off and extremely excited for what else is to come in the future and what executives can work now they have a great website to send all of my leads to.
Taboola logo
4.2
(33)

Web-based content marketing platform for writers & editors

Features

Total

Taboola logo
AdRoll logo

13

38

31

features in common

13

features in common

Taboola logo

Taboola user ratings

Functionality

4.3
(33)

Top features

  • API

    5.0

  • Customizable Branding

    5.0

  • Social Media Monitoring

    5.0

AdRoll logo

AdRoll user ratings

Functionality

3.9
(72)

Top features

  • Retargeting Ads

    5.0

  • Multi-Channel Marketing

    5.0

  • Cross Channel Attribution

    5.0

Pricing

Value for money

Taboola logo
4.1

0.4

AdRoll logo
3.7

What users say about Taboola's value for money

I like the interface where we run the campaigns and ads, I also like the easy way to create campaign n get started with your ads. I like the support team, if I get any queries they solve it perfectly.
Overall it has been great compared to other marketing partners I work with. The account team at Taboola is really great to work with.
Marketo Engage logo
4.3
(698)

Marketing automation for digital marketers

Features

Total

Marketo Engage logo
AdRoll logo

25

166

31

features in common

25

features in common

Marketo Engage logo

Marketo Engage user ratings

Functionality

4.3
(698)

Top features

  • For Sales Teams/Organizations

    5.0

  • SEO Management

    5.0

  • Multi-Channel Attribution

    5.0

AdRoll logo

AdRoll user ratings

Functionality

3.9
(72)

Top features

  • Retargeting Ads

    5.0

  • Multi-Channel Marketing

    5.0

  • Cross Channel Attribution

    5.0

Pricing

Value for money

Marketo Engage logo
3.8

0.1

AdRoll logo
3.7

What users say about Marketo Engage's value for money

Great for triggering any action you want really and so useful if you are sending out large volumes of emails every month. Integration options are great too.
Its almost intelligent interaction with prospects allows our team great confidence in engaging and in capturing quality leads.
Salesforce Marketing Cloud logo
4.2
(485)

Stand out in Your Customer's Inbox

Features

Total

Salesforce Marketing Cloud logo
AdRoll logo

21

161

31

features in common

21

features in common

Salesforce Marketing Cloud logo

Salesforce Marketing Cloud user ratings

Functionality

4.3
(485)

Top features

  • Campaign Management

    5.0

  • CRM

    5.0

  • Search/Filter

    5.0

AdRoll logo

AdRoll user ratings

Functionality

3.9
(72)

Top features

  • Retargeting Ads

    5.0

  • Multi-Channel Marketing

    5.0

  • Cross Channel Attribution

    5.0

Pricing

Starting from

$1,250/month

Value for money

Salesforce Marketing Cloud logo
3.8

0.1

AdRoll logo
3.7

What users say about Salesforce Marketing Cloud's value for money

The price, the user experience, the lack of multibrand use. When I threatened to take my business elsewhere we had one call with the VP but then he stopped responding to calls and emails.
It felt like they were just as fed up with this crap tool as we are. Although they didn't say it, I think one of our key employees quit over the frustration of dealing with marketing cloud.
Semrush logo
4.7
(2.2K)

SaaS solution for online content marketing

Features

Total

Semrush logo
AdRoll logo

11

102

31

features in common

11

features in common

Semrush logo

Semrush user ratings

Functionality

4.6
(2.2K)

Top features

  • Website Management

    5.0

  • SEO Audit

    5.0

  • Customer Engagement

    5.0

AdRoll logo

AdRoll user ratings

Functionality

3.9
(72)

Top features

  • Retargeting Ads

    5.0

  • Multi-Channel Marketing

    5.0

  • Cross Channel Attribution

    5.0

Pricing

Starting from

$129.95/month

Value for money

Semrush logo
4.3

0.6

AdRoll logo
3.7

What users say about Semrush's value for money

The other excellent feature that I found exclusive to SEM rush was PPC competitor tracking. Knowing what competitors are bidding on is beyond the realm of a usual SEO software and is a great addition.
It includes a site health grade, all the Errors/Warnings, and gives ideas on how to make improvements on the site. I also love love love the automated reporting.
Campaign Monitor by Marigold logo
4.6
(495)

Cross-channel marketing made simple and stress-free

Features

Total

Campaign Monitor by Marigold logo
AdRoll logo

17

101

31

features in common

17

features in common

Campaign Monitor by Marigold logo

Campaign Monitor by Marigold user ratings

Functionality

4.3
(495)

Top features

  • Reporting & Statistics

    5.0

  • Email Monitoring

    5.0

  • Autoresponders

    5.0

AdRoll logo

AdRoll user ratings

Functionality

3.9
(72)

Top features

  • Retargeting Ads

    5.0

  • Multi-Channel Marketing

    5.0

  • Cross Channel Attribution

    5.0

Pricing

Starting from

$11/month

Value for money

Campaign Monitor by Marigold logo
4.4

0.7

AdRoll logo
3.7

What users say about Campaign Monitor by Marigold's value for money

Campaign Monitor is an excellent email automation tool that is user-friendly and easy to use. It has an intuitive interface, great customer support, and comprehensive analytics.
Although testing on the likes of litmus is great, Campaign monitor gives the ability to test emails EXACTLY. This has been excellent for development and my learning about email code.
Constant Contact logo
4.3
(2.7K)

We deliver success.

Features

Total

Constant Contact logo
AdRoll logo

20

142

31

features in common

20

features in common

Constant Contact logo

Constant Contact user ratings

Functionality

4.2
(2.7K)

Top features

  • Event Scheduling

    5.0

  • Lead Qualification

    5.0

  • Keyword Filtering

    5.0

AdRoll logo

AdRoll user ratings

Functionality

3.9
(72)

Top features

  • Retargeting Ads

    5.0

  • Multi-Channel Marketing

    5.0

  • Cross Channel Attribution

    5.0

Pricing

Starting from

$12/month

Value for money

Constant Contact logo
4.1

0.4

AdRoll logo
3.7

What users say about Constant Contact's value for money

They were very responsive and did a great job helping me figure out the best way to use the software. The Event tool was nice and make event management through the list easy to do.
Given the circumstances of the pandemic and not using the services to even log in during the last year, that was inconsiderate and unacceptable.

Categories in common

monday.com logo
4.6
(4.7K)

Project Management Made Easy

Features

Total

monday.com logo
AdRoll logo

18

464

31

features in common

18

features in common

monday.com logo

monday.com user ratings

Functionality

4.4
(4.7K)

Top features

  • Dashboard

    5.0

  • Purchasing & Receiving

    5.0

  • Subcontractor Management

    5.0

AdRoll logo

AdRoll user ratings

Functionality

3.9
(72)

Top features

  • Retargeting Ads

    5.0

  • Multi-Channel Marketing

    5.0

  • Cross Channel Attribution

    5.0

Pricing

Starting from

$9/month

Value for money

monday.com logo
4.3

0.6

AdRoll logo
3.7

What users say about monday.com's value for money

The best feature of monday.com is its ability to help you integrate your tasks into your calendar. The easy to use tool allows you to efficiently manage projects and meet deadlines.
Visually stunning and satisfying great tool helps in smooth management of our projects, ditching the need for any spreadsheets and manual tracking.
Brevo logo
4.5
(1.9K)

Automation, Marketing & Transactional Email, and SMS Service

Features

Total

Brevo logo
AdRoll logo

16

93

31

features in common

16

features in common

Brevo logo

Brevo user ratings

Functionality

4.4
(1.9K)

Top features

  • Real-Time Analytics

    5.0

  • Drag & Drop

    5.0

  • Real Time Data

    5.0

AdRoll logo

AdRoll user ratings

Functionality

3.9
(72)

Top features

  • Retargeting Ads

    5.0

  • Multi-Channel Marketing

    5.0

  • Cross Channel Attribution

    5.0

Pricing

Starting from

$25/month

Value for money

Brevo logo
4.5

0.8

AdRoll logo
3.7

What users say about Brevo's value for money

We use for email marketing and its been great for that. Creating campaigns is straight forward with a great tool for designing a campaign within the software.
Customer service was superb. They were awesome and I found the editor of the email easier to use than the competitor.
MailerLite logo
4.7
(2K)

Email marketing software for smart business

Features

Total

MailerLite logo
AdRoll logo

17

84

31

features in common

17

features in common

MailerLite logo

MailerLite user ratings

Functionality

4.6
(2K)

Top features

  • Activity Dashboard

    5.0

  • API

    5.0

  • Search Marketing

    5.0

AdRoll logo

AdRoll user ratings

Functionality

3.9
(72)

Top features

  • Retargeting Ads

    5.0

  • Multi-Channel Marketing

    5.0

  • Cross Channel Attribution

    5.0

Pricing

Starting from

$10/month

Value for money

MailerLite logo
4.7

1.0

AdRoll logo
3.7

What users say about MailerLite's value for money

Because we hadn't taken much time to explore the full range of features and how to adapt them to our specific needs, we ended up with a highly defective campaign that was doomed to fail.
It's great what you can get on the free plan and the customer service is excellent. I am totally sold on the power of email marketing and Mailerlite has made it so easy.
ActiveCampaign logo
4.6
(2.4K)

Email Marketing, Marketing Automation, CRM/Sales Automation

Features

Total

ActiveCampaign logo
AdRoll logo

20

140

31

features in common

20

features in common

ActiveCampaign logo

ActiveCampaign user ratings

Functionality

4.5
(2.4K)

Top features

  • For Startups

    5.0

  • Real Time Data

    5.0

  • Email Templates

    5.0

AdRoll logo

AdRoll user ratings

Functionality

3.9
(72)

Top features

  • Retargeting Ads

    5.0

  • Multi-Channel Marketing

    5.0

  • Cross Channel Attribution

    5.0

Pricing

Starting from

$15/month

Value for money

ActiveCampaign logo
4.4

0.7

AdRoll logo
3.7

What users say about ActiveCampaign's value for money

The team is great with helping you troubleshoot any problems and my team loves how easy it is to use.
I really love and appreciate the ease of use. It's super easy to throw together an email, assign tags, create lists, etc.
Criteo logo
3.9
(21)

Digital performance advertising for retail E-commerce sites

Features

Total

Criteo logo
AdRoll logo

15

23

31

features in common

15

features in common

Criteo logo

Criteo user ratings

Functionality

4.0
(21)

Top features

  • Dynamic Content

    5.0

  • Conversion Tracking

    4.8

  • Display Ad Management

    4.7

AdRoll logo

AdRoll user ratings

Functionality

3.9
(72)

Top features

  • Retargeting Ads

    5.0

  • Multi-Channel Marketing

    5.0

  • Cross Channel Attribution

    5.0

Pricing

Starting from

$1/month

Value for money

Criteo logo
3.9

0.2

AdRoll logo
3.7

What users say about Criteo's value for money

Very bad experience, after investing so much time set up my account. Just got stuck with the integration - sent several emails - no one answered.
I loved Criteo at the beginning when I had an account rep. It was great when a person managed the bids, the retargeting and the software.
HubSpot Marketing Hub logo
4.5
(5.8K)

All in one inbound marketing platform

Features

Total

HubSpot Marketing Hub logo
AdRoll logo

16

102

31

features in common

16

features in common

HubSpot Marketing Hub logo

HubSpot Marketing Hub user ratings

Functionality

4.4
(5.8K)

Top features

  • Google Analytics Integration

    5.0

  • API

    5.0

  • Search Marketing

    5.0

AdRoll logo

AdRoll user ratings

Functionality

3.9
(72)

Top features

  • Retargeting Ads

    5.0

  • Multi-Channel Marketing

    5.0

  • Cross Channel Attribution

    5.0

Pricing

Starting from

$50/month

Value for money

HubSpot Marketing Hub logo
4.2

0.5

AdRoll logo
3.7

What users say about HubSpot Marketing Hub's value for money

A good amount of details and marketing capabilities. HubSpot has some of the best integrations I have seen with other platforms.
HubSpot helps track, monitor and create the best content for growing my business. I have seen great strides from using this company.
iContact logo
4.5
(589)

Email marketing , automation, and landing page software

Features

Total

iContact logo
AdRoll logo

12

69

31

features in common

12

features in common

iContact logo

iContact user ratings

Functionality

4.2
(589)

Top features

  • Email Monitoring

    5.0

  • Automated Publishing

    5.0

  • CAN-SPAM Compliance

    5.0

AdRoll logo

AdRoll user ratings

Functionality

3.9
(72)

Top features

  • Retargeting Ads

    5.0

  • Multi-Channel Marketing

    5.0

  • Cross Channel Attribution

    5.0

Pricing

Starting from

$14/month

Value for money

iContact logo
4.4

0.7

AdRoll logo
3.7

What users say about iContact's value for money

You can allow this program to deal with emails instead of answering each on yourself. It's really a wonderful program and a huge help with your email returns.
I had to double enter a lot of info with my fundraising software and then to i-contact. There was a lack of integration that I found frustrating.
Wisepops logo
4.9
(79)

Intelligent popup & marketing automation platform

Features

Total

Wisepops logo
AdRoll logo

15

43

31

features in common

15

features in common

Wisepops logo

Wisepops user ratings

Functionality

4.7
(79)

Top features

  • Customizable CTAs

    5.0

  • Campaign Planning

    5.0

  • Template Management

    5.0

AdRoll logo

AdRoll user ratings

Functionality

3.9
(72)

Top features

  • Retargeting Ads

    5.0

  • Multi-Channel Marketing

    5.0

  • Cross Channel Attribution

    5.0

Pricing

Starting from

$41/month

Value for money

Wisepops logo
4.7

1.0

AdRoll logo
3.7

What users say about Wisepops' value for money

The support team is very good. The fact that Wisepops is linked with our mailing solution/CRM is very important and helpful.
It is excellent value for money, and the team are always responsive and extremely helpful.
Zoho CRM logo
4.3
(6.6K)

CRM software that helps you sell smarter, better, faster.

Features

Total

Zoho CRM logo
AdRoll logo

19

201

31

features in common

19

features in common

Zoho CRM logo

Zoho CRM user ratings

Functionality

4.3
(6.6K)

Top features

  • Gamification

    5.0

  • Website Integration

    5.0

  • User Management

    5.0

AdRoll logo

AdRoll user ratings

Functionality

3.9
(72)

Top features

  • Retargeting Ads

    5.0

  • Multi-Channel Marketing

    5.0

  • Cross Channel Attribution

    5.0

Pricing

Starting from

$20/month

Value for money

Zoho CRM logo
4.3

0.6

AdRoll logo
3.7

What users say about Zoho CRM's value for money

The workflow piece is awful and not intuitive at all. Where all other platforms use actual workflows, Zoho is stuck in the 18th century in its interface.
You can build incredibly amazing customer relationship with the most popular and favorite Zoho CRM Software. You can convert extra leads and you can easily increase your revenue.

Categories in common

VBOUT logo
4.8
(187)

AI-enabled marketing automation platform

Features

Total

VBOUT logo
AdRoll logo

18

65

31

features in common

18

features in common

VBOUT logo

VBOUT user ratings

Functionality

4.8
(187)

Top features

  • Social Media Integration

    5.0

  • Performance Metrics

    5.0

  • Website Publishing Options

    5.0

AdRoll logo

AdRoll user ratings

Functionality

3.9
(72)

Top features

  • Retargeting Ads

    5.0

  • Multi-Channel Marketing

    5.0

  • Cross Channel Attribution

    5.0

Pricing

Starting from

$100/month

Value for money

VBOUT logo
4.9

1.2

AdRoll logo
3.7

What users say about VBOUT's value for money

The main thing about VBOUT that has impressed me is the Customer Service, it is truly outstanding.
A perfectly priced product with amazing features and training videos meant to supercharge the marketing campaign and automation. Works like a swiss army knife - so many utilities.

Categories in common

GetResponse logo
4.2
(493)

Email marketing and beyond

Features

Total

GetResponse logo
AdRoll logo

16

92

31

features in common

16

features in common

GetResponse logo

GetResponse user ratings

Functionality

4.1
(493)

Top features

  • Reporting & Statistics

    5.0

  • Activity Tracking

    5.0

  • Drag & Drop

    5.0

AdRoll logo

AdRoll user ratings

Functionality

3.9
(72)

Top features

  • Retargeting Ads

    5.0

  • Multi-Channel Marketing

    5.0

  • Cross Channel Attribution

    5.0

Pricing

Starting from

$19/month

Value for money

GetResponse logo
4.0

0.3

AdRoll logo
3.7

What users say about GetResponse's value for money

I cancelled my subscription and after a month they activated without my consense and charged of 95.
It is a great tool for email marketing filled with the required features like analyses and reports, segmentation, automation, etc. It is very nice looking and easy to navigate.