AdRoll Pricing, Features, Reviews & Alternatives

Pros
There is no complexity with this product. Right from reporting to customer service.

Cons
It does not capture the lead information. API integration is difficult too.

Rating breakdown

Likelihood to recommend: 8/10

Pros
AdRoll has a very nice looking interface that is pretty easy to deal with. One of the things I like is how easy it is to put a campaign together and get it running. It is very easy to get a quick glimpse of your numbers and see how you are currently doing....

Cons
However, the buyer does need to beware in how attribution is counted for AdRoll. AdRoll, like most companies, tries to make their numbers look better than they really are. There are different columns for click-attributed revenue and another one for view-attributed revenue. I am sorry - view-attributed revenue is not a direct click to my site and should not factor into how well your ROAS is working out.

Rating breakdown

Likelihood to recommend: 6/10

Pros
Adroll has been a early player in the Remarketing Space and for some time, was one of the few choices for FB Remarketing. Since then the marketplace has expanded quite a bit, to introduce many new players. But the real question remains: Is third party remarketing even necessary in today's day and age? Assuming you're making your first foray into the world of remarketing, AdRoll is a great choice for companies who don't have the ability to develop their own creative. AdRoll's design team is competent, and it's a free perk with your account. ROI from AdRoll tends to be good, assuming your tracking is set up correctly. Customer support is quick and attentive. One of their major selling points.

Cons
Their UI is dated, and slow. Reporting leaves a lot to be desired in terms of custom reporting on placements, and even more detailed reporting generally. While implentation is easy, it's also easy to set up incorrectly if you're new to attribution and Remarketing. This can lead to some pains down the road with clients / your business.

Rating breakdown

Likelihood to recommend: 6/10

Pros
very easy to set up and lots of new features for marketing and reporting

Cons
the cost of all the automation is an ability to go very granular with targeting and having more control over results generally

Rating breakdown

Likelihood to recommend: 7/10

Pros
I like Adrolls dynamic display banners that they can create. They also offer support to produce display banners for advertisers who might not have the resources to do it themselves.

Cons
I find their interface a little challenging to use and optimize. Updating UTM parameters can be challenging and a bit time consuming.

Rating breakdown

Likelihood to recommend: 6/10