AdRoll Pricing, Features, Reviews & Alternatives

AdRoll

Worldwide retargeting platform

3.97/5 (61 reviews)

AdRoll overview

What is AdRoll?

AdRoll is used by over 15, 000 brands big and small worldwide, including American Red Cross, Levi's and Estee Lauder, as well as Zendesk and Tableau. The ad reatrgeting app helps you to create, optimize and deliver personalized ads across multiple platforms and devices. AdRoll provides one platform to control web retargeting on more than 60 leading ad networks including Google, Microsoft, and Yahoo. You can also manage retargeting on Facebook, Twitter and mobile.

AdRoll, and the team behind it, offers expert optimization and customization options for their users. AdRoll uses customer segmentation based on over 300 types of intent signals to target or exclude users based on the actions they have completed, such as products they've viewed and how far into the purchase funnel they are.

AdRoll can be used to create personalized, dynamic ads based on user browsing history and the products they love. AdRoll's team of designers can ad in calls-to-action, 3rd-party product feeds, best-selling products and more to deliver targeted, engaging ads. You can analyze how each of your ad impressions and campaigns are performing, as well as A/B tests, through AdRoll's integrated reporting and analytics, .
www.rollworks.com

Pricing

Pricing options
Subscription
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States, Canada, United Kingdom, Australia

Supported languages

English
AdRoll screenshot: AdRoll dashboard viewABM Just Got Easier—A B2B Solution by AdRollAdRoll screenshot: AdRoll Facebook retargetingAdRoll screenshot: LiquidAds with call-to-action in AdRollAdRoll screenshot: LiquidAds banner created in AdRollAdRoll screenshot: LiquidAds in AdRollCreate Web Dynamic Product Ads in 53 Seconds with AdRoll

AdRoll user reviews

Value for money
Features
Ease of use
Customer support
  3.7
  3.9
  3.9
  3.9
Mithil P.

AdRoll lets you retarget your users in the easiest way

Used weekly for 2+ years
Reviewed 2019-08-22
Review Source: Capterra

IT has been great due to the simple features and use. No technical or training required.

Pros
There is no complexity with this product. Right from reporting to customer service.

Cons
It does not capture the lead information. API integration is difficult too.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Brian W.

Very nice looking - but double check your numbers

Used daily for 6-12 months
Reviewed 2019-10-03
Review Source: Capterra

Overall - I enjoy the interface from AdRoll and find it really easy to get campaigns out and running. One just needs to make sure their numbers are accurate so utilizing another source for attribution is important.

Pros
AdRoll has a very nice looking interface that is pretty easy to deal with. One of the things I like is how easy it is to put a campaign together and get it running. It is very easy to get a quick glimpse of your numbers and see how you are currently doing....

Cons
However, the buyer does need to beware in how attribution is counted for AdRoll. AdRoll, like most companies, tries to make their numbers look better than they really are. There are different columns for click-attributed revenue and another one for view-attributed revenue. I am sorry - view-attributed revenue is not a direct click to my site and should not factor into how well your ROAS is working out.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 6/10

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Michael B.

Third Party Remarketing, is it Necessary in 2019?

Used daily for 2+ years
Reviewed 2019-01-04
Review Source: Capterra

I'd recommend AdRoll to new folks, but the added fees when you could use first-party are the main problem here. First party Remarketing in FB, AdWords and the like has come a long way and is easier than ever to implement yourself. For those who are more intermediate to advanced, stick to the first-party solutions.

Pros
Adroll has been a early player in the Remarketing Space and for some time, was one of the few choices for FB Remarketing. Since then the marketplace has expanded quite a bit, to introduce many new players. But the real question remains: Is third party remarketing even necessary in today's day and age? Assuming you're making your first foray into the world of remarketing, AdRoll is a great choice for companies who don't have the ability to develop their own creative. AdRoll's design team is competent, and it's a free perk with your account. ROI from AdRoll tends to be good, assuming your tracking is set up correctly. Customer support is quick and attentive. One of their major selling points.

Cons
Their UI is dated, and slow. Reporting leaves a lot to be desired in terms of custom reporting on placements, and even more detailed reporting generally. While implentation is easy, it's also easy to set up incorrectly if you're new to attribution and Remarketing. This can lead to some pains down the road with clients / your business.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 6/10

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Anonymous

good for remarketing

Used daily for 2+ years
Reviewed 2021-01-28
Review Source: Capterra

Pros
very easy to set up and lots of new features for marketing and reporting

Cons
the cost of all the automation is an ability to go very granular with targeting and having more control over results generally

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 7/10

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Shaun F.

Hit or miss, but a platform worth testing

Used daily for 1-2 years
Reviewed 2019-12-31
Review Source: Capterra

I have used Adroll for a number of different clients, and like my title says the results are very hit or miss. As a branding tool I think Adroll can be very powerful and the fact they measure view-through conversions is a nice feature but most of my clients aren't interested in that metric. With all that being said we have a number of ecommerce clients that are seeing great ROAS from the platform. I believe this is due to their unique dynamic banners.

Pros
I like Adrolls dynamic display banners that they can create. They also offer support to produce display banners for advertisers who might not have the resources to do it themselves.

Cons
I find their interface a little challenging to use and optimize. Updating UTM parameters can be challenging and a bit time consuming.

Rating breakdown

Ease of use
Features

Likelihood to recommend: 6/10

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AdRoll pricing

Pricing options
Subscription
View Pricing Plans

Pricing is tailored to suit your needs, with no contracts, no minimum and no maximum costs.

Pricing is based on a CPM model with a range of $1- $2.50.

AdRoll features

API
Activity Dashboard
Analytics/ROI Tracking
Campaign Analytics
Campaign Management
Multi-Channel Marketing
Reporting & Statistics
Template Management

Alerts/Notifications (398 other apps)
Contact Management (370 other apps)
Content Management (444 other apps)
Customizable Branding (400 other apps)
Customizable Templates (428 other apps)
Data Import/Export (461 other apps)
Engagement Analytics (380 other apps)
Performance Metrics (365 other apps)
Reporting/Analytics (757 other apps)
Search/Filter (421 other apps)
Social Media Integration (381 other apps)
Third Party Integrations (491 other apps)

Security and privacy

Encryption

Encryption of sensitive data at rest
HTTPS for all pages

Access control

Multi-factor authentication options
This will ask you to sign in with LinkedIn

Videos and tutorials

Additional information for AdRoll

Key features of AdRoll

  • Cross-device, cross-platform ads
  • Web retargeting
  • Mobile retargeting
  • Retargeting on Facebook
  • Retargeting on Twitter
  • Dynamic LiquidAds
  • Flexible segmentation
  • Transparent analytics
  • Expert optimization
  • Advanced conversion tracking rules
  • Group users
  • Target or exclude users
  • Over 300 intent signals
  • Native ads in the Facebook News Feed
  • Facebook Exchange (FBX) and Website Custom Audiences (WCA)
  • Integrate product feeds
  • Personalized impressions
  • Test calls to action and creative
  • Design/campaign support
  • Accounting management
  • Conversion tracking
  • Customizable reporting
  • Real time data
  • Activity dashboard
  • Customer segmentation
  • Scheduled reporting
  • Reports & analytics
  • Campaign management
  • Visitor targeting
View All Features

Benefits

Dynamic LiquidAds: These personalized ads provide content based on previously viewed and recommended products. Optimize ads with calls-to-action, product placement, product feeds customizable animation and other interactive features,

Flexible segmentation: AdRoll tracks over 300 different intent signals to target or exclude customers based on their actions.

Expert optimization: AdRoll offers an experienced retargeting team to help with your account management, bidding and ad developemt with an in-house creative team.

Reports & Analytics: See real-time data on pricing and campaign activity for each ad impression served.

Mobile Retargeting: AdRoll supports mobile ad formats for sponsored posts, promoted tweets, app install ads, lead gen cards and standard mobile web ad formats.