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AdRoll

Worldwide retargeting platform

Last updated: December 2024

AdRoll - 2025 Pricing, Features, Reviews & Alternatives

Table of Contents

What is AdRoll?

AdRoll is used by over 15, 000 brands big and small worldwide, including American Red Cross, Levi's and Estee Lauder, as well as Zendesk and Tableau. The ad reatrgeting app helps you to create, optimize and deliver personalized ads across multiple platforms and devices. AdRoll provides one platform to control web retargeting on more than 60 leading ad networks including Google, Microsoft, and Yahoo. You can also manage retargeting on Facebook, Twitter and mobile.

AdRoll, and the team behind it, offers expert optimization and customization options for their users. AdRoll uses customer segmentation based on over 300 types of intent signals to target or exclude users based on the actions they have completed, such as products they've viewed and how far into the purchase funnel they are.

AdRoll can be used to create personalized, dynamic ads based on user browsing history and the products they love. AdRoll's team of designers can ad in calls-to-action, 3rd-party product feeds, best-selling products and more to deliver targeted, engaging ads. You can analyze how each of your ad impressions and campaigns are performing, as well as A/B tests, through AdRoll's integrated reporting and analytics, .

Benefits of using AdRoll

Dynamic LiquidAds: These personalized ads provide content based on previously viewed and recommended products. Optimize ads with calls-to-action, product placement, product feeds customizable animation and other interactive features,

Flexible segmentation: AdRoll tracks over 300 different intent signals to target or exclude customers based on their actions.

Expert optimization: AdRoll offers an experienced retargeting team to help with your account management, bidding and ad developemt with an in-house creative team.

Reports & Analytics: See real-time data on pricing and campaign activity for each ad impression served.

Mobile Retargeting: AdRoll supports mobile ad formats for sponsored posts, promoted tweets, app install ads, lead gen cards and standard mobile web ad formats.

Starting from

Per month

Alternatives with better value for money

AdRoll's key features

Most critical features, based on insights from AdRoll users:

Campaign Analytics

4.1

(7)

Audience Targeting

3.8

(6)

Retargeting Ads

5.0

(5)

Campaign Management

3.5

(6)

Marketing Automation

3.7

(9)

Segmentation

4.3

(7)

All AdRoll features

Features rating:

4.0

(73)

Activity Dashboard

5.0

(1)

API

4.5

(2)

Template Management

5.0

(2)

Conversion Tracking

4.0

(4)

Cross Channel Attribution

5.0

(2)

Display Ad Management

5.0

(1)

Reporting & Statistics

3.0

(2)

A/B Testing

3.5

(6)

Lead Management

3.1

(7)

Website Visitor Tracking

4.0

(1)

Social Media Retargeting

(0)

Social Marketing

5.0

(1)

Sales Analytics

4.0

(1)

ROI Tracking

4.0

(1)

Recommendations

(0)

Real-Time Data

(0)

Personalization

5.0

(1)

Multi-Channel Marketing

5.0

(2)

Mobile Retargeting

(0)

Marketing Calendar

5.0

(1)

Geotargeting

(0)

Dynamic Content

3.8

(5)

Customizable Reports

(0)

Behavioral Targeting

(0)

Behavior Analytics

4.0

(2)

AdRoll alternatives

AdRoll

4.0

(73)

Starting from

Per month

Free trial

Free version

Ease of Use

3.9

Features

4.0

Value for Money

3.7

Customer Support

4.0

HubSpot Marketing Hub

4.5

(6.1K)

visit website

Starting from

Per month

Free trial

Free version

Ease of Use

4.3

Features

4.4

Value for Money

4.2

Customer Support

4.4

Constant Contact

4.4

(2.8K)

visit website

Starting from

Per month

Free trial

Free version

Ease of Use

4.3

Features

4.2

Value for Money

4.1

Customer Support

4.2

Zoho CRM

4.3

(6.9K)

visit website

Starting from

Per month

Free trial

Free version

Ease of Use

4.2

Features

4.3

Value for Money

4.3

Customer Support

4.1

AdRoll pricing

Value for money:

3.7

Starting from

Per month

Pricing details

Subscription

Free trial

Free plan

Pricing range

view pricing plans

AdRoll integrations (98)

Integrations rated by users

We looked through 73 user reviews, to identify which products are mentioned as AdRoll integrations, and what is the users perception.

Mailchimp

Integration rating: 3.0 (1)

AdRoll support options

Typical customers

Freelancers

Small businesses

Mid size businesses

Large enterprises

Platforms supported

Web

Android

iPhone/iPad

Support options

Email/Help Desk

Chat

Phone Support

Training options

Videos

Webinars

Documentation

AdRoll reviews

Overall rating

4.0

Positive reviews

Rating breakdown

Value for money
Ease of use
Features
Customer support
Likelihood to recommend7.73/10

Rating distribution

Pros

The multi-tasking feature is amazing and useful, it doesn't slow down any social campaigns that are running no matter how many are active and online.

Carlos Eduardo D.

Digital Marketing Specialist

The longer AdRoll has been installed on our site, the better it performs. And not a small thing to mention- their customer service and tech support are outstanding.

Verified reviewer

Anonymity request

Easy to set up, they also have great customer service if you have any questions. I would recommend this to anyone who has a site and is trying to retarget to visitors on their site.

Sterling J.

Cons

That limitation made most of my audiences ineffective and useless. So instead you are stuck targeting based on things like "engagement rate" and so forth.

Verified reviewer

Anonymity request

There were strange bugs that were very frustrating to deal with.

Verified reviewer

Anonymity request

I invested about 10k into this platform, and came to the conclusion it's a total loss. I'm trying to make the most of it, and I asked for a partial refund, but they wouldn't entertain that at all.

Mitchell C.

CEO

Read all reviews

AdRoll FAQs

Q. What type of pricing plans does AdRoll offer?

AdRoll has the following pricing plans:
Starting from: $1.00/month
Pricing model: Subscription

These products have better value for money

Q. Who are the typical users of AdRoll?

AdRoll has the following typical customers:
Freelancers, Large Enterprises, Mid Size Business, Small Business

Q. What languages does AdRoll support?

AdRoll supports the following languages:
English

Q. Does AdRoll offer an API?

Yes, AdRoll has an API available for use.

Q. What other apps does AdRoll integrate with?

AdRoll integrates with the following applications:
Wix, OpenCart, Constant Contact, Adobe Commerce, WooCommerce, PayPal, Google Analytics 360, Vendio, Zoho CRM, Campaign Monitor by Marigold, CoreCommerce, Zapier, Tealium Customer Data Hub, Segment, Unbounce, Shift4Shop, Foxy, WordPress, Squarespace, Attribution, Miva, Weebly, Improvado, Funnel, ReportGarden, Mailchimp, Volusion, Joomla, Marketo Engage, TapClicks, HubSpot CRM, BigCommerce, Shopify

Q. What level of support does AdRoll offer?

AdRoll offers the following support options:
Email/Help Desk, Chat, Phone Support