Name: AppsFlyer
Rating: 4.536231884057971 (138 reviews)

AppsFlyer vs Textdrip

SlickText

Wati

Emma by Marigold

SlickText is an easy-to-use SMS marketing platform that helps businesses grow lists, send mass texts, automate customer journeys, engage customers, and track results. Built-in compliance tools, reliable deliverability, native integrations, and real human support help teams launch faster.

The Agentic Customer Engagement Platform built for Revenue Growth

Emma by Marigold is an email marketing platform which focuses on segmentation, automation, and an easy-to-use email builder for teams of all sizes to leverage their customer data, increase engagement, and drive more revenue from email. Users can create and collaborate on email campaign content.

AppsFlyer is a cloud-based mobile attribution and marketing analytics platform which assists app marketers with campaign management and conversion tracking. Its key features include customer journey mapping, attribution modeling, audience segmentation, social media metrics and retention tracking.

A/B Testing

Account Alerts

Activity Dashboard

Activity Monitoring

Attribution Modeling

Audience Targeting

Campaign Analytics

Campaign Tracking

Channel Management

Cohort Analysis

Compliance Management

Contextual Targeting

Conversion Tracking

Cross Channel Attribution

Customer Experience Management

Customer Journey Mapping

Dashboard

Data Import/Export

Email Marketing

Fraud Detection

In-App Events Tracking

IP Address Monitoring

IP Blocking

Location-Based Marketing

Multi-Campaign

Multi-Channel Attribution

Multi-Channel Data Collection

Multi-Touch Attribution

Performance Metrics

Personalization

Predictive Analytics

Reporting/Analytics

Retention Tracking

Revenue Tracking

ROI Tracking

Search/Filter

SMS Messaging

Social Media Integration

Social Media Monitoring

Time on Site Tracking

Uninstall Tracking

Website Analytics

The AppsFlyer integrations most frequently cited by reviewers are: Google Ads (a campaign management product rated 4.4 out of 5 for its integration with AppsFlyer) and Meta for Business (a social media marketing product, 4.5).

Integrations

By industry, AppsFlyer reviewers are most commonly professionals in marketing and advertising (38%). The most frequent use case for AppsFlyer cited by reviewers is marketing attribution (64% of reviewers).

AppsFlyer

Web-based

Adjust

Singular

Kochava

Textdrip

Zero

Growth

Enterprise

Digital Marketing Specialist

It optimizes mobile marketing by directing users to the right content on any platform, enhancing user experience, easing integration and management and boosting campaign performance.

Ad Operations Executive

It's strong focus on mobile app analytics and attribution, which is crucial for understanding user behavior and optimizing marketing efforts and integrate with a wide range of other tools and platforms, combined with its robust data analysis.

Growth Specialist

AppsFlyer povides comprehensive, real-time analytics and robust attribution tracking, making it invaluable for optimizing mobile marketing campaigns.

Delivery driver

What I like most about apps flyer is that they connect all the school related events that are in my locale so I can see them all in one place

The Pricing cost 0.07$ per conversion is way too much, especially since I am getting charged for CPE, where the primary purpose is to gather active users that provide engagement.  

Associate Marketer

Apps flyer gives the real-time downloads and traffic which our app is getting as app store connect gives us delayed results.

The lack of on-call support can be challenging. With only email communication available, response times can be slow, causing delays in resolving issues.

Senior Marketing Manager

You also can't share it with users who don't have AppsFlyer accounts, to be able to export it as a PDF would be helpful.

User Acquisition

It allows a thorough review of the results obtained and generates security in the data it collects.

QA Engineer

Customized Events can be implemented as well as real time tracking on the physical devices

The dashboard creation and reporting capabilities aren't particularly complex - I'd like to be able to manipulate data in a more advanced way.

Senior Manager

It also provides rich feature such as fraud detection and data locker.

Digital Media Buyer

These resources not only help me navigate the platform, but also understand the broader mobile marketing landscape.

AVP - BI

The dashboards doesn't provide access to even base numbers like conversion per session

Appsflyer can provide you access to various channels from where you are getting App downloads

Sometimes the results by apps flyer are not accurate specially when i run facebook ads the traffic source gives wrong information.

Associate Manager

Which allow us to track all users behaviour and further in-app events.

Business Analyst

Can import/export raw data to check complete performance of any campaigns.

Manager, Performance Marketing

Helps us to track the complete sales funnel and drop offs.

i'm building iOS campaigns in a lot of source. after the skan overview i'can learly see the platforms CPA

communication with technical support is via email and sometimes it is not fast or timely, technical support tickets can easily get lost.

User Acquisition Analyst

I have used AppsFlyer for 8 years, it is a great product that has all the features required and I trust AppsFlyer's numbers.

In terms of app marketing, channel-based attribution tracking is very consistent and reliable

Market Effectiveness Data Analyst

AppsFlyer has user friendly interface that is intuitive to monitor mobile marketing campaign performance

It is our source of truth for marketing mobile games.

AppsFlyer is remarkably easy to set up and provides an excellent view of customer marketing attribution across major platforms like Meta and Google.

User Acqusition Lead

A lag in retrieving Ad revenue data from Ad Networks via API.

Founder

Paid ad integration is 10/10, it integrates with all major ad providers

Data clean room was also cool, even though we could not particularly utilize it (due to reasons on our end) but it shows good potential.

Product Manager

Ability to measure the events effectively and easy s2s interaction with the DSPs.

Sr Manager

Frequent changes in the algorithms which causes roadblocks for ongoing campaigns

Business Development Manager

IDK if there is a feature for that which we just don't know about, because if it is - then it could save us a lot of time: checking each supply source separately in terms of quality, P360, and scale take a lot of time from our team.

Marketing intern

With the help of Appsflyer, I can generate a customized report which makes my work easy.

Sr. Manager MarTech

It provides robust analytics and marketing attribution tools that are easy to navigate, making it simpler to understand user journeys and campaign performances.

Sampling option, Adding new partners, access for Networks

Client Solutions Lead - Apps

As an agency, we recommend our clients use AppsFlyer over any other mobile measurement partner (MMP) due to its user-friendly interface.

The onelink builder is great, and has allowed us to have much more visibility over marketing channels.

Senior Data Analysis Manager

In addition, we also borrowed appsflyer’s solution to complete the skan settings.

Growth Marketing

Can't download longer duration cohort or older raw reports.

This helps in making informed decisions and optimizing marketing strategies effectively.

They need to work more on providing details about the App usage and it's channel attribution

MIS Executive

The Simple interface and friendly UI which helps beginners to cope up quickly

Manager

report download time period and data load time is little slow

I like it's realtime  analytics reports with smoothest tracking system.

Manager- Adops and delivery

The best UI among all other MMPs & Its easy to work with the reports & find the fraud traffic

We can check regular performance of our running campaign.

Marketing Manager

Difficult to understand differences between platform attribution and third-party attribution

Operations Executive

Overall it's a good platform for tracking conversions and optimization.

Operations Anayst

Most of my campaigns are integrated on AppsFLyer

Reporting

The intuitive dashboard and customizable reports provide deep insights that help in making data-driven decisions.

Attribution Analytics

Dashboard Customization

Marketing Performance

Event Tracking

Data Export

Campaign Management

Bugs and Issues

Partner Integration

Among reviewers who comment on AppsFlyer's reporting, 38% feel negative. Users say the platform offers detailed, customizable, and user-friendly reports. They appreciate the ease of generating analytics. However, they report issues with downloading certain reports, delays in report generation, and difficulty accessing older or multiple reports at once.

Small Business

Large Enterprises

Mid-size Business

Project Broadcast

Project Broadcast is a text marketing solution that helps businesses with chat, broadcast messaging, campaign management, landing pages, and API connectivity. The platform enables businesses to orchestrate and control marketing drip campaigns via SMS messaging.

EZ Texting

EZ Texting is an SMS marketing platform that enables businesses to send mass text and multimedia messages to their audiences. The software offers features including two-way conversational texting, automated workflows, contact management tools, and compliance safeguards that align with industry regulations. EZ Texting provides analytics capabilities that allow users to track campaign performance and optimize their messaging strategies.

OWNER

The support team is amazing and very responsive.

Health Advisor

I loved that the instructions were easy to set up and how fast the customer service could respond to all my questions and resolve anything I asked them to.

We created Textdrip to provide a business texting platform with the best deliverability in the industry while providing a clean and user-friendly interface that anyone could run, not just the IT guys.

2-Way Messaging

Activity Tracking

Alerts/Notifications

Automated Responses

Autoresponders

Campaign Planning

Campaign Scheduling

Campaign Segmentation

Contact Management

Customer Segmentation

Customizable Templates

Drip Campaigns

Engagement Tracking

Message Personalization

Mobile Access

Mobile Alerts

Push Notifications

Real-Time Data

Real-Time Reporting

Reminders

Reporting & Statistics

Scheduled Messaging

SMS Marketing

The Textdrip integration most frequently cited by reviewers is Vanillasoft, a CRM product rated 4.7 out of 5 for its integration with Textdrip.

By industry, Textdrip reviewers are most commonly professionals in insurance (80%). The most frequent use case for Textdrip cited by reviewers is SMS marketing (95% of reviewers).

AppsFlyer vs Textdrip Comparison (2026)

AppsFlyer

Textdrip

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives