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Marketing Attribution Software (2025)
Last updated: March 2025
135 software options
Sponsored
Funnel is the leading marketing data hub. We power your reporting and analytics to give you incredible control over your performance.
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BL.INK is a link management software designed to help enterprises shorten, brand, track and control URLs. Teams can monitor and measure touchpoints across engagement journeys, edit vanity keywords and utilize graphs or charts to gain insights into clicks between date ranges based on geographical locations.
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An open platform, monday.com allows you to customize dashboards to better track the customer journey and analyze relevant KPIs.
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Execute your most seamless campaign yet with Wrike's trusted marketing planning. Streamline your intake with custom request forms, collaborate in real-time, plan projects, share results, and shorten feedback loops with built-in proofing tools.
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Adobe Marketo Measure (previously Bizible) is the industry’s leading B2B marketing attribution solution that allows you to measure the value and ROI of every interaction across the customer journey. Its data model lets you attribute pipeline and revenue to individual touch points.
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Lucky Orange is an all-in-one conversion optimization suite that helps website owners identify drop-offs in the conversion process using dynamic heatmaps, visitor recordings, form analytics, live chat, and polls
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Looker, now part of Google Cloud, is a data platform that makes it simple for anyone to find, navigate and understand their data. Looker platform has an analytics interface for exploring data, a reusable development paradigm for curating data experiences, and an extensible API set so the data can exist in other systems. Looker enables anyone to search and explore data, build dashboards and reports, and share everything easily and quickly.
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Liine’s automated lead management effortlessly converts more leads into booked appointments.
AI-powered call analytics provide revenue-driving insights for optimizing operations, marketing spend, and staff performance.
AI-powered call analytics provide revenue-driving insights for optimizing operations, marketing spend, and staff performance.
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Adobe Analytics empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across digital channels, products, content, and services.
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Terminus is an account-based marketing software that offers tools including target account identification, account-based advertising, sales intelligence, account-based analytics, web visitor intelligence, web personalization, and more. It enables B2B marketers to plan and manage ABM at scale.
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CallTrackingMetrics is marketing attribution, conversation intelligence, and contact center solution. Capture the full customer journey across teams. Track all of your conversations across calls, texts, form fills, and chats in one platform.
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AppsFlyer is a cloud-based mobile attribution and marketing analytics platform which assists app marketers with campaign management and conversion tracking. Its key features include customer journey mapping, attribution modeling, audience segmentation, social media metrics and retention tracking.
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TapClicks delivers a unified digital marketing services, reporting, and analytics platform built for marketing agencies, media agencies, and enterprises
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LeadsRx is a cross-channel, full-funnel marketing attribution platform. Used by mid-to-large enterprises, LeadsRx helps maximize return on ad spend and finds insights to improve customer acquisition strategies.
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SocialClimb's platform helps doctors, medical practices, and hospital service lines grow their business by taking charge of their online presence, sending ads targeted to the right patients, and measuring marketing campaign patient acquisition costs.
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Affise is a performance marketing software for networks, advertisers & agencies to manage their affiliate networks, track traffic, & optimize their results
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Dreamdata’s out-of-the-box technology gathers, joins, and cleans all revenue data, to present actionable analysis on what drives B2B revenue. This includes attribution across and between pipeline stages, tracking ROI and LTV, benchmarking growth, predicting revenue, and planning what to scale next.
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NinjaCat is an all-in-one reporting, call tracking, and call monitoring solution for tracking pay-per-click campaigns, SEO, AdWords, and more for digital marketing agencies. The platform provides tools for PPC reporting, budget monitoring, call tracking, campaign monitoring, SEO reporting, and more.
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Lebesgue is an AI CMO solution built specifically for e-commerce businesses that are looking to boost their digital marketing efforts, discover growth opportunities, and stay updated on every aspect of their e-commerce store.
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ActiveDEMAND tracks your prospect’s full cross-channel marketing attribution across display, social, paid search, phone calls, email and more.
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Swaarm is a performance-based marketing platform and it provides an market tracking and campaign management solution.
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HockeyStack is a data-driven SaaS analytics platform designed to help companies increase growth by solving the marketing attribution problem. It combines marketing, revenue, and product data to manage the company's marketing spend and streamline targeting and campaign management processes.
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Plezi is a marketing automation solution aimed at B2B companies who want to generate more leads through their marketing content
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