AppsFlyer Pricing, Features, Reviews & Comparison of Alternatives

AppsFlyer

Mobile attribution and marketing analytics for app marketers

4.06/5 (17 reviews)

AppsFlyer overview

What is AppsFlyer?

AppsFlyer is a cloud-based mobile attribution and marketing analytics platform which assists app marketers with campaign management and conversion tracking. Its key features include customer journey mapping, attribution modeling, audience segmentation, social media metrics and retention tracking.

The application comes with a module which enables teams to attribute app installs to particular marketing campaigns and media sources. Marketers can use the granular dashboards to attribute source network or channel, ad type, ad group and creatives for users. AppsFlyer provides dynamic cohort and retention reports and allows marketing teams to filter data and compare user behavior and performance. A flexible grouping tool lets team members examine trends specific to users who engaged with the app via the same ad, campaign, media source or country.

AppsFlyer includes a centralized dashboard which allows managers to search, build and manage audiences. It lets staff split audiences to run A/B tests and analyze different partners, bidding types, creatives, message types and more.
www.appsflyer.com

Pricing

Pricing options
Subscription
Free trial
Value for money
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Devices

Business size

S
M
L

Markets

United States, Canada, United Kingdom, Australia, China and 5 other markets, India, Japan, Germany, Brazil, Mexico

Supported languages

English, Chinese (Traditional), French, Japanese, Korean and 3 other languages, Portuguese, Russian, Spanish
AppsFlyer screenshot: AppsFlyer: Cohort reportingAppsFlyer's DashboardAppsFlyer screenshot: AppsFlyer : DashboardAppsFlyer screenshot: AppsFlyer : Fraud prevention

AppsFlyer user reviews

Value for money
Features
Ease of use
Customer support
  4.2
  4.1
  3.9
  3.9
Abdur Rehman

Exclusive software for marketing analytics

Used weekly for 6-12 months
Reviewed 2019-08-24
Review Source: Capterra

When can work on our audience that is gathered through it easily

Pros
Appsflyer is one if the best when it cames to analyis the marketing you have done beacuse it is very simple to get going with it and also it is very trure and accurate to gather the data from the different platforma

Cons
The appsflyer is very good but I think it is a bit expensive when it is compared with other softwares

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Eduardo Ogawa

Great overall quality.

Used weekly for 2+ years
Reviewed 2020-06-01
Review Source: Capterra

Pros
Data visualization is certainly a plus in AppsFlyer. Once you're able to understand the difference across all the reports is easy to rapidly mine insights about traffic quality, deployment issues

Cons
It is very difficult to explain the difference between reports, I am aware that each one has a different purpose and data processing rules, but using LTV as a main data visualization has been a challenge since a lot of people tend to missunderstand the information shown in the graphics. There is a time when the business is mature enough to start re-engagement campaigns, but, with AppsFlyer this next comes with a "double attribution" problem, since the re-targeting events are attributed both to the user accquisition campaign and retargeting campaing, this (quite often) leads the company been obligated to paid for the same event to more than one partner.

Response from AppsFlyer


Hi Eduardo,

Thanks for being a valued AppsFlyer customer and providing your feedback. I reached out to our Product Team to get some clarification for you:

LTV is our primary (but not only metric) since understanding the LTV is the key to understanding the ROI on marketing initiatives and this the biggest challenge that our customers asked us to help with. So this is the default.

As for "double attribution" we have configurable postbacks and engagement windows which can be used to control attribution and postbacks for Acquisition and re-engagement campaigns.

These Help Center articles may be helpful on the second point:
https://support.appsflyer.com/hc/en-us/articles/208439256-In-app-events-postback-configuration

https://support.appsflyer.com/hc/en-us/articles/207033786-Retargeting-attribution-guide#setup-reengagement-window

I hope this helps!

- AppsFlyer

Rating breakdown

Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Anonymous

Started measure and track my app campaigns quickly

Used daily for 6-12 months
Reviewed 2018-03-01
Review Source: Capterra

Pros
Measure every event and customer behavior in the app for every campaign, with maximum details to decide if it reached my goals or not. Also the fraud control help you prevent from bad traffic sources.

Cons
If you advertise in a non-integrated media source (direct publisher), you cannot integrate it manually by yourself, and have to ask the publisher to make their integration with Appsflyer support team (and it takes a while).

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Adir Ron

A great mobile attribution platform

Used daily for 2+ years
Reviewed 2018-07-23
Review Source: Capterra

Pros
First, great pricing model which is compatible for indie developers as well as enterprise. A good tool for tracking mobile attribution of campaigns and installs.

Cons
A few issues - 1. Revenue data is cohorted and not "actual", which sometimes creates discrepancies when comparing to other platforms (i.e. Google Play console / iTunes analytics) 2. No easy way to deep-analyze data. You have to export a raw report and pivot it in excel (they recently launched a pivot feature but it's an enterprise feature...)

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Anonymous

A great attribution analytics with minor flaws

Used daily for 2+ years
Reviewed 2018-07-10
Review Source: Capterra

Amazing attribution analytics that allow me to monitor and optimize campaigns and traffic sources in a proper way.

Pros
Very easy to implement. Acurate data collection from advertising sources. Great one link options that actually let you adjust and change everything you need.

Cons
Can't see actual revenues, only cohort revenues which is very confusing when looking for long term daily revenues. Can't download organic traffic reports at all which is a big flaw.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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AppsFlyer pricing

Pricing options
Subscription
Free trial
View Pricing Plans

Contact AppsFlyer for pricing details.

AppsFlyer features

A/B Testing
API
Activity Dashboard
Campaign Analysis
Data Import/Export
Social Media Integration

Automatic Notifications (233 other apps)
Campaign Management (407 other apps)
Campaign Segmentation (225 other apps)
Content Management (308 other apps)
Customizable Branding (313 other apps)
Customizable Templates (325 other apps)
Drag & Drop Interface (273 other apps)
Engagement Analytics (292 other apps)
Monitoring (263 other apps)
Multi-Channel Marketing (261 other apps)
Real Time Analytics (266 other apps)
Reporting & Statistics (412 other apps)
Template Management (220 other apps)
Third Party Integration (397 other apps)

Videos and tutorials

Additional information for AppsFlyer

Key features of AppsFlyer

  • A/B Testing
  • Account Alerts
  • Activity Monitoring
  • Attribution Modeling
  • Audience Segmentation
  • Campaign Tracking
  • Channel Attribution
  • Cohort Analysis
  • Contextual Targeting
  • Cross-Channel Attribution
  • Customer Journey Mapping
  • Deep Linking
  • GDPR Compliance
  • IP Blocking
  • In-App Events Tracking
  • Location-Based Marketing
  • Multi-Touch Attribution
  • ROI Tracking
  • Retention Tracking
  • Revenue Tracking
  • Text Messaging
  • Time on Site Tracking
  • Uninstall Tracking
  • Website Analytics
View All Features