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AppsFlyer
Mobile attribution and marketing analytics for app marketers
(3)
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AppsFlyer Pricing, Features, Reviews and Alternatives
AppsFlyer product overview
Price starts from
0
Per month
What is AppsFlyer?
AppsFlyer is a cloud-based mobile attribution and marketing analytics platform which assists app marketers with campaign management and conversion tracking. Its key features include customer journey mapping, attribution modeling, audience segmentation, social media metrics and retention tracking.
Typical customers
Platforms supported
Support options
Training options
AppsFlyer pricing information
Value for money
4.3
/5
137
Starting from
0
Per month
Pricing options
Value for money contenders
AppsFlyer features
Functionality
4.4
/5
137
Total features
42
11 categories
Most valued features by users
Functionality contenders
AppsFlyer users reviews
Overall Rating
4.5
/5
137
Positive reviews
98
%
- Value for money
- Ease of use
- Features
- Customer support
- Likelihood to recommend8.63/10
76
58
3
0
0
Overall rating contenders
Swati R.
Marketing and Advertising, 201-500 employees
Used daily for 2+ years
Review source
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Appsflyer offers so many features through its easy to use User Interface and there is no learning curve to get familiar with the platform. We use Appsflyer on a daily basis to monitor campaign performance of various media sources and identifying sources which contribute the most towards fraud traffic.
Appsflyer covers all the aspects that one might need during analysis of media sources for various acquisition as well as reengagement campaigns. Exporting in app events to media sources and deciding on access levels for integrated partners helps us keep all the control. Audience creation and exporting these audiences to ad platforms is pretty easy and custom dashboards help us in monitoring goals and metrics as per our requirement. Overall I'm very satisfied with Appsflyer.
Appsflyer is only helpful for app analytics and attribution and we still have to rely on other tools like GA and Mixpanel for web analytics. If appsflyer could also add web analytics to its offerings then it would become a one stop solution for analytic needs.
jialin z.
Entertainment, 1,001-5,000 employees
Used daily for 2+ years
Review source
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One of the features I appreciate is the ability to customize the dashboard.
Yet, I feel there's room for improvement here. Currently, the customization options are somewhat limited. I’d love to see more flexibility in how data is displayed, such as more widget types and the ability to create custom reports. For instance, being able to tailor my dashboard to highlight key performance indicators specific to my campaigns would save me a lot of time and make monitoring progress...
Thank you for the honesty and suggestions, Jialin! We're always happy to hear from our customers and appreciate you sharing your thoughts. Our goal is to always improve and provide more value to our users, so to hear about your actual needs is invaluable.
Alfonso C.
Computer Software, 1-10 employees
Used weekly for 6-12 months
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Very opaque and cannot do anything by yourself easily.
You cannot get the pricing model for this software
This software should be great at what it does, but so many features are hidden in order to get you to contact there sales so a price can be negotiated. It'd be great if they could have transparent pricing.
Hikaru H.
Marketing and Advertising, 11-50 employees
Used daily for 1-2 years
Review source
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Highly developed overall and horizontal features to help mobile advertisers track the deeper level of conversions and measure the result from different angles
Creative Optimisation Tool could be further developed. It is not the best in the market. For example, Luna (previous analytic tool) was better in certain aspects. They had much more insights and ideas to combine data to realize diverse performance result.
Chi L.
Computer Games, 11-50 employees
Used daily for 1-2 years
Review source
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Overall, i love to use Appsflyer. I just want Appsflyer considering my review and upgrade the custom report, allow me to do more than now (even with color, type of graph, type of line,...)
- Clear UI: i can easily see and analyze data that important to our campaign performance. therefore, if i want to load a huge amount of data, appsflyer tend to be slower and start lagging. But overall, Appsflyer has a good UI design for user. - Have useful metrics for marketer, very good at combining game data, simple setup: as a marketer who doesn't know and also doesn't want to work with difficult...
- Hard to custom report: actually, I'm a person who very into create graph with every single metrics. Therefore, Appsflyer doesn't allow me to create graph with some metrics that i want, for example D0 ROAS, D1,2,3 retention rate. - Can't check revenue source
AppsFlyer FAQs
AppsFlyer has the following pricing plans:
Starting from: $0.00/month
Pricing model: Free, Subscription
Free Trial: Available | (No Credit Card required)
Q. Who are the typical users of AppsFlyer?
AppsFlyer has the following typical customers:
Large Enterprises, Mid Size Business, Small Business
Q. What languages does AppsFlyer support?
AppsFlyer supports the following languages:
French, Chinese (Traditional), Japanese, Portuguese, Russian, Korean, Spanish, English
Q. Does AppsFlyer offer an API?
Yes, AppsFlyer has an API available for use.
Q. What other apps does AppsFlyer integrate with?
AppsFlyer integrates with the following applications:
Adobe Campaign, Twitter/X, ironSource, Snapchat, Google Ads, TikTok, Meta for Business, Mixpanel, Criteo
Q. What level of support does AppsFlyer offer?
AppsFlyer offers the following support options:
Email/Help Desk, Chat, Phone Support, Knowledge Base, FAQs/Forum, 24/7 (Live rep)
Common AppsFlyer comparisons
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