AppsFlyer Pricing, Features, Reviews & Comparison of Alternatives

AppsFlyer

Mobile attribution and marketing analytics for app marketers

4.15/5 (13 reviews)

AppsFlyer overview

AppsFlyer is a cloud-based mobile attribution and marketing analytics platform which assists app marketers with campaign management and conversion tracking. Its key features include customer journey mapping, attribution modeling, audience segmentation, social media metrics and retention tracking.

The application comes with a module which enables teams to attribute app installs to particular marketing campaigns and media sources. Marketers can use the granular dashboards to attribute source network or channel, ad type, ad group and creatives for users. AppsFlyer provides dynamic cohort and retention reports and allows marketing teams to filter data and compare user behavior and performance. A flexible grouping tool lets team members examine trends specific to users who engaged with the app via the same ad, campaign, media source or country.

AppsFlyer includes a centralized dashboard which allows managers to search, build and manage audiences. It lets staff split audiences to run A/B tests and analyze different partners, bidding types, creatives, message types and more.
www.appsflyer.com

Pricing

Pricing options
Value for money
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Devices

Business size

S
M
L

Markets

United States, Asia, Australia, Brazil, Canada and 9 other markets, China, Europe, Germany, India, Japan, Latin America, Mexico, Middle-East and Africa, United Kingdom

Supported languages

English, Chinese (Traditional), French, Japanese, Korean and 3 other languages, Portuguese, Russian, Spanish
AppsFlyer screenshot: AppsFlyer: Cohort reportingAppsFlyer's DashboardAppsFlyer screenshot: AppsFlyer : DashboardAppsFlyer screenshot: AppsFlyer : Fraud prevention

AppsFlyer reviews

Value for money
Features
Ease of use
Customer support
  4.4
  4.1
  4.2
  4.1
Adir Ron

A great mobile attribution platform

Used daily for 2+ years
Reviewed 2018-07-23
Review Source: Capterra

Pros
First, great pricing model which is compatible for indie developers as well as enterprise. A good tool for tracking mobile attribution of campaigns and installs.

Cons
A few issues - 1. Revenue data is cohorted and not "actual", which sometimes creates discrepancies when comparing to other platforms (i.e. Google Play console / iTunes analytics) 2. No easy way to deep-analyze data. You have to export a raw report and pivot it in excel (they recently launched a pivot feature but it's an enterprise feature...)

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Anonymous

A great attribution analytics with minor flaws

Used daily for 2+ years
Reviewed 2018-07-10
Review Source: Capterra

Amazing attribution analytics that allow me to monitor and optimize campaigns and traffic sources in a proper way.

Pros
Very easy to implement. Acurate data collection from advertising sources. Great one link options that actually let you adjust and change everything you need.

Cons
Can't see actual revenues, only cohort revenues which is very confusing when looking for long term daily revenues. Can't download organic traffic reports at all which is a big flaw.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Anonymous

Indispensable tool for our analytics needs

Used daily for 6-12 months
Reviewed 2018-03-13
Review Source: Capterra

It gives us near real-time information about state of our apps on both App stores, together with important PUA analytics data. It also provides important metrics like retention, eCPI, nr. of installs per geo, source, etc.

Pros
I like the ease of use, simple and fast UI, ability to upgrade to more premium features like anti -fraud and 360 view. It also provides us near real-time insight into the current state of our apps, both on the mobile and on the web, in graphical or numerical format.

Cons
Mobile app requests that you login each time you bring it back to foreground and this behaviour is not configurable.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 9/10

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Junde Wu

Media channel analysis

Used daily for 6-12 months
Reviewed 2019-07-28
Review Source: Capterra

Pros
Integrate with alot of DSPs or vendors. Able to perform alot of analysis with the data available

Cons
Alot of understanding needed when on boarding this software

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 7/10

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Anonymous

Good app to track your download campaigns

Used weekly for 6-12 months
Reviewed 2019-03-16
Review Source: Capterra

Heavily used for our mobile download campaigns - I can recommend this software as the-one to go to for this but hope support will be improved soon.

Pros
Pretty easy to use on daily basis, this app provides almost an unique capability to track your campaigns and converts for downloads. You can adjust the string provided to implement your own tracking if you possess such software.

Cons
Really bad customer support and not 100% integrate with 3rd party. The setup and integration are not extremely intuitive and might need some extra work.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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AppsFlyer pricing

Pricing options
Free trial
Subscription
View Pricing Plans

Contact AppsFlyer for pricing details.

AppsFlyer features

A/B Testing
API
Activity Dashboard
Campaign Analysis
Data Import/Export
Email Marketing Management
Social Media Integration

Automatic Notifications (179 other apps)
Campaign Management (274 other apps)
Content Management (237 other apps)
Customizable Branding (237 other apps)
Customizable Templates (258 other apps)
Drag & Drop Interface (237 other apps)
Engagement Analytics (226 other apps)
Monitoring (228 other apps)
Multi-Channel Marketing (204 other apps)
Real Time Analytics (204 other apps)
Reporting & Statistics (287 other apps)
Social Network Marketing (170 other apps)
Third Party Integration (276 other apps)

Additional information for AppsFlyer

Key features of AppsFlyer

  • A/B Testing
  • Account Alerts
  • Activity Monitoring
  • Attribution Modeling
  • Audience Segmentation
  • Campaign Tracking
  • Channel Attribution
  • Cohort Analysis
  • Contextual Targeting
  • Cross-Channel Attribution
  • Customer Journey Mapping
  • Deep Linking
  • GDPR Compliance
  • IP Blocking
  • In-App Events Tracking
  • Location-Based Marketing
  • Multi-Touch Attribution
  • ROI Tracking
  • Retention Tracking
  • Revenue Tracking
  • Text Messaging
  • Time on Site Tracking
  • Uninstall Tracking
  • Website Analytics
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