Name: AppsFlyer
Rating: 4.536231884057971 (138 reviews)

AppsFlyer vs Voluum

Dreamdata

Looker

CTM provides conversation analytics software that helps businesses track which marketing campaigns drive conversions across calls, chats, forms, and texts. The platform features AI-driven insights that analyze customer conversations to uncover preferences and behaviors, while offering workflow automation tools to streamline sales pipelines through intelligent call routing and lead management capabilities.

Dreamdata is a B2B Activation & Attribution Platform built for empowering marketers. 

Looker is an enterprise platform for business intelligence, data applications, and embedded analytics, enabling real-time exploration and sharing of insights. It features a universal semantic modeling layer for unified, governed data, conversational analytics with Gemini for natural language queries, and capabilities for embedding interactive dashboards into applications. Looker integrates with Google Cloud and BigQuery, offering an API-first architecture for custom data experiences.

AppsFlyer is a cloud-based mobile attribution and marketing analytics platform which assists app marketers with campaign management and conversion tracking. Its key features include customer journey mapping, attribution modeling, audience segmentation, social media metrics and retention tracking.

Conversion Tracking

Performance Metrics

Campaign Analytics

Data Import/Export

Attribution Modeling

Customer Journey Mapping

Audience Targeting

The AppsFlyer integrations most frequently cited by reviewers are: Google Ads (a campaign management product rated 4.4 out of 5 for its integration with AppsFlyer) and Meta for Business (a social media marketing product, 4.5).

Integrations

By industry, AppsFlyer reviewers are most commonly professionals in marketing and advertising (38%). The most frequent use case cited is marketing attribution (64% of reviewers).

AppsFlyer

Web-based

Adjust

Singular

Kochava

Zero

Growth

Enterprise

Digital Marketing Specialist

It optimizes mobile marketing by directing users to the right content on any platform, enhancing user experience, easing integration and management and boosting campaign performance.

Ad Operations Executive

It's strong focus on mobile app analytics and attribution, which is crucial for understanding user behavior and optimizing marketing efforts and integrate with a wide range of other tools and platforms, combined with its robust data analysis.

Growth Specialist

AppsFlyer povides comprehensive, real-time analytics and robust attribution tracking, making it invaluable for optimizing mobile marketing campaigns.

Business Development Manager

IDK if there is a feature for that which we just don't know about, because if it is - then it could save us a lot of time: checking each supply source separately in terms of quality, P360, and scale take a lot of time from our team.

Sr. Manager MarTech

It provides robust analytics and marketing attribution tools that are easy to navigate, making it simpler to understand user journeys and campaign performances.

Delivery driver

What I like most about apps flyer is that they connect all the school related events that are in my locale so I can see them all in one place

Reporting

The intuitive dashboard and customizable reports provide deep insights that help in making data-driven decisions.

The Pricing cost 0.07$ per conversion is way too much, especially since I am getting charged for CPE, where the primary purpose is to gather active users that provide engagement.  

User Acquisition Analyst

I have used AppsFlyer for 8 years, it is a great product that has all the features required and I trust AppsFlyer's numbers.

Analyst

Its not possible to export more than 30 days at once, so I need to create a new report from scratch without an option to change the dates.

It is our source of truth for marketing mobile games.

Growth Marketing Manager

However, in order to leverage further details about the fraud reports, the premium solution was quite costly and would have costed us more than the amount saved by charging back the fraud conversions.

Associate Marketer

Apps flyer gives the real-time downloads and traffic which our app is getting as app store connect gives us delayed results.

The lack of on-call support can be challenging. With only email communication available, response times can be slow, causing delays in resolving issues.

Performance Marketing Manager

UI is intuitive and easy to use, comprehensively shows which channels and campaigns perform well, helps to prevent and identify fraud, seamless integration with publishers, amazing customer support.

I also like that they implemented the new feature that you can select multiple when holding down shift in the dashboard.

Senior Marketing Manager

You also can't share it with users who don't have AppsFlyer accounts, to be able to export it as a PDF would be helpful.

User Acquisition

It allows a thorough review of the results obtained and generates security in the data it collects.

QA Engineer

Customized Events can be implemented as well as real time tracking on the physical devices

The dashboard creation and reporting capabilities aren't particularly complex - I'd like to be able to manipulate data in a more advanced way.

Senior Manager

It also provides rich feature such as fraud detection and data locker.

User Acquisition Specialist

therefore, if i want to load a huge amount of data, appsflyer tend to be slower and start lagging. But overall, Appsflyer has a good UI design for user.

Senior Mobile Programmatic Media Buyer

Their technical support is lacking. Since they don't take money from agencies, they tend to belittle them and provide no good technical support. Until someone from their support responds, they're not professional enough, and it usually ends with me teaching them about AppsFlyer instead of them answering my questions...

Additionally, some advanced features require a higher-tier subscription, which might not be cost-effective for smaller businesses or startups.

Director of Account Management

Additionally, its user-friendly interface and robust integration options make it easy to implement and use across various platforms, significantly enhancing our marketing strategies.

Some features need to be purchased separately as an add-on (e.g. Protect360) - which on many competitors are provided for free.

What I liked least about AppsFlyer is the occasional complexity in setting up advanced features, which can be time-consuming and require a steep learning curve.

Social Acquisition

Allows me to view reports that help me optimize my app campaigns.

Digital Media Buyer

These resources not only help me navigate the platform, but also understand the broader mobile marketing landscape.

This level of protection has given us confidence in our data and helped us make more informed decisions about our marketing strategies.

AVP - BI

The dashboards doesn't provide access to even base numbers like conversion per session

Appsflyer can provide you access to various channels from where you are getting App downloads

Paid UA Manager

Being of the main MMPs in the market, the majority of advertising partners has experience working with AppsFlyer, which makes the setup very easy for most new campaigns.

Sometimes the results by apps flyer are not accurate specially when i run facebook ads the traffic source gives wrong information.

Associate Manager

Which allow us to track all users behaviour and further in-app events.

Clear UI: i can easily see and analyze data that important to our campaign performance.

Performance Marketing

The attribution model for Multitouch acquistion is very consistent and the impact on Paid Campaigns is positive.

It would have been slightly profitable for us if we were able to purchase a one time or one month premium P360, however the team was not flexible on this matter.

Ads Operations

Right now, I have to use multiple tools to get this kind of insight, which is less efficient and can lead to data discrepancies.

Growth Lead

Ease of partner integration & setup, dashboards & ability to create own dashboards for ease of reporting & attribution, easy to use UI.

Business Analyst

Can import/export raw data to check complete performance of any campaigns.

Manager, Performance Marketing

Helps us to track the complete sales funnel and drop offs.

i'm building iOS campaigns in a lot of source. after the skan overview i'can learly see the platforms CPA

communication with technical support is via email and sometimes it is not fast or timely, technical support tickets can easily get lost.

Publisher Relations Lead

the p360 algorithm is not clear enough and it seems lie when there are updates, the whole activity is affected.

The platform's reliable attribution capabilities have been integral in managing our app campaigns.

In terms of app marketing, channel-based attribution tracking is very consistent and reliable

Market Effectiveness Data Analyst

AppsFlyer has user friendly interface that is intuitive to monitor mobile marketing campaign performance

Another area where Appsflyer could level up is by incorporating market analysis features.

AppsFlyer is remarkably easy to set up and provides an excellent view of customer marketing attribution across major platforms like Meta and Google.

Attribution Analytics

Dashboard Customization

Marketing Performance

Features

Data Analysis

Training and Learning Curve

Bugs and Issues

Campaign Management

Export and Download

Fraud Detection

Small Business

Large Enterprises

Mid-size Business

Voluum is a performance tracking software for affiliate marketers, agencies and media buyers.

Reporting & Statistics

Affiliate Management

Multi-Campaign

Banner Management

Proprietary

Voluum

iPhone

iPad

Android

Liine

Basic

Founder

I didn’t know this. And not only because this feature was buried somewhere deep in their specs list under an incredibly obfuscated term (“Postbacks for custom conversions”, which doesn’t cover what you need the feature for at all). But also because the feature is so basic, and so fundamental to what probably 95% of Voluum users want to use the platform for, that it didn’t even cross my mind that it might not be included in my plan (we’re talking here about passing back Google Ads conversions via API, which you need for tracking Google Ads sales - also applies for other ad networks).

Some critical pieces of documentation are missing in their entirety. And when I asked their support for help (in this case, setting up tracking for one of my partners), they told me they could do so for a sum of $149 - that is, if I’d provide them with all of the necessary documentation from said partner in advance.

Everything, from setting up tracking on your website to integrating partners to integrating Google Ads, is an absolute nightmare. And it isn’t as if it *has* to be like this.

Affiliate manager

It provides features such as A/B testing, which allows you to test different elements of your campaigns, such as ad creatives, landing pages, and call-to-action buttons.

Director

Despite being with Voluum for many years, and explicitly informing them that I will not be renewing my annual plan, they charged my credit card for thousands of dollars.

digital marketer

It munches your data, then helps you make killer decisions in record time. And it plays super nice with all sorts of ad platforms, making it your all-in-one command center.

The way Voluum works though is so utterly confusing and needlessly complicated, that you’ll probably spent up multiple days to a full week on just figuring out the platform.

I had some stats and targeting discrepancies with a couple of well-known ad networks. But thanks to Voluum's assistance I got my money back and even more: the data they provided also helped those ad networks to fix their systems.

Jr. Media Buyer

On voluum you can just integrated all the traffic sources and track all the data at one place which help me to take decision.

Bottom line: Voluum might be the worst piece of software conceived by one of the most scummy companies which ever graced the face of this earth.

Performance Advertising Specialist

Voluums abilities to adapt to any type of traffic source and conversion types

Co-Founder

The software provides real-time data analytics, conversion tracking, and multiple attribution models (custom conversions), giving us insights and flexibility into the performance of our ads across multiple channels.

Media Buyer

As a media buyer, I can confidently say that this platform has completely revolutionized the way I manage and optimize my campaigns.

We'd like to be able to track more complex funnels with multiple landing pages in a sequence as well as multiple offers tested on each landing page.

Manager

Another convenient feature is the audit log and shared reports; it lets us view and share data transparently.  

Marketer

I signed up for the basic plan to try out the features but the feature i want is only available on higher plan

I strongly urge you to explore other alternatives that prioritize honesty, transparency, and customer satisfaction.

Voluum Software is a prime example of a company that fails to meet even the most basic ethical standards.

Owner

She is very concise and includes screenshots for clarity.

Another notable feature of Voluum is its optimization tools.

HO Paid acquisition 

The team instant availability, professionalism and support is always there for any challenge and solution.

Comparison gets easier when all the data is at one place.

Incredibly frustrated and feeling deceived, I immediately requested a refund, as I had no intention of upgrading to the higher plan.

It's like a conductor orchestrating a symphony of ad platforms, all singing in perfect harmony. And there's more!

It's also extremely simple to use, makes campaign creation Intuitive and easy, integrates with all our top traffic sources and includes an app for us to monitor campaigns on the go.

Head of Buying

Really good attribution and makes it easy to manage many campaigns simultaneously

SEM & SEM Manager

We are now getting affiliate conversions into Google Ads so that we can use Smart Bidding and increase our ROAS

Media buyer

The only thing I'd say, would be more variety in matter of supporting other platforms. Although, even on the less popular ones, we managed to set up almost everything (some things weren't available on the platform side, nothing to do with voluume), of course with the help of our account manager.

complexity and effort put into understanding the platform

Everything is made to make your life easier when you want to create, analyze and optimize your marketing campaigns.

Voluum is a very powerful and intuitive tracking platform.

Entrepreneur

Helped reverse my tracking problems beyond the usual "UTM tag/Tracking code" problem.

Marketing Consultantq

The setup guides and software documentation are comprehensive and they help you start using some of the most advanced features very easily.

For the 7+ years we've been using it to track our advertising campaigns, it's had zero downtime.

Some of my queries are time-sensitive, and I'm thankful that their customer support is responsive and actually listens to my questions/feedback and implements it!  

PPC Manager

Integration with a huge number of traffic sources is a hugely useful feature, allowing us to speed up analysis and optimisation by having everything together in one platform.

Head of Paid Media

I have never had a problem with it and the customer service is impeccable.

There is only a single line of tabs for reporting on entities (eg campaigns/flows/offers) for when you want to open up more than say 5-6 tabs, the navigation through the tabs is tedious through a dropdown.

Marketing

allow us to see deeper details of customers that we can't find fromoter software.

Head Of Growth

the only disadvantage is that we cant manage our Affiliate network with Voluum

A tracker that has 5 Star customer service and gets back to you the next business day.

Marketing Consultant

The break downs are extremely fast  and the detailed tracking is unmatched.

Marketing consultant

All was explained to me very well in details before to launch my campaigns. When I have some questions about my set up, the support team replies very quickly, I really appreciate that.

AppsFlyer vs Voluum Comparison (2026)

AppsFlyer

Voluum

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives