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Bitly vs Linkly Comparison (2026)

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Bitly logo

Bitly

Linkly logo

Linkly

Overview

Build, edit, and track Short Links, QR Codes, and Landing Pages with Bitly.

Linkly is a URL shortener and tracking link platform trusted by over 360,000 organizations worldwide. Every short link redirects through your own branded domain, tracks clicks by country, device and referrer, fires retargeting pixels from Meta, Google Ads, or TikTok, and generates a dynamic QR code.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

35

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

29

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.8

1.2K

5

4

3

2

1

1K

207

26

4

9

  • Value for money
  • Ease of use
  • Features
  • Customer support
90%
would recommend this app

4.8

70

5

4

3

2

1

57

12

1

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
96%
would recommend this app

Pros

“Bitly is the best and popular URL Shortener I ever used, It have best features, analytics, and other Integrations that make URL shortening very easy. And It is very user friendly and It allows to change the custom Alias (slug) for free that other not allow. And Its cutomer support is very good.”
AR

Abhishek R.

Digital Marketing

“Thanks to Bitly that maximizes, personalizes, and simplifies all of our URLs, we can now show them in a neat and professional way instead of sending long and complicated links.”
BL

Brandon L.

Sales Manager

“Bitly allows me to make my links presentable, manage and track the links for success.”
Verified reviewer profile picture

Olalekan O.

Production Manager

Pros

“We mostly use it to provide one universal link for our users to access the app store to download our app, and the tech allows the link to access either the Google Play Store or the Apple App Store, depending on what device the user is on, rather than having two separate links.”
AM

Alexis M.

Marketing Director

“We use to support of SaaS offer to manage survey links, QR codes, and engagement tracking for workplace travel surveys across multiple organisations.”
DS

David S.

Director

“Linkly offers a straight-to-the-point link management solution for marketers and creators looking to build custom short links, add retargeting pixels, or track conversion stats without bloated software.”
HE

Hunter E.

construction manager

Cons

“The limitations on the free tier have tightened way too much over the years.”
Verified reviewer profile picture

Elisabetta M.

Marketing JR.

“I sometimes find it is slightly too complicated to create short URLs.”
DS

David S.

Owner

“I tried to modify by paid account and I could not. ”
CN

Chae N.

Digital Marketing

Cons

“The gap between the 200,000- and 500,000-click pricing tiers is too large for our use case.”
CK

Christoph K.

Computer Scientist

“The user interface, while functional, feels dated to some and lacks the modern, sleek aesthetic of newer competitors.”
IO

Isla O.

Runner

“Also, the link itself doesn't mention where it is posting you to, so might be off putting to some people suspecting it to be spam”
EW

Emma W.

Key Worker

  • Vendor responds to reviews
  • Last review3 months ago
  • Vendor responds to reviews
  • Last reviewa month ago

Key features

  • Total features40
  • A/B Testing
  • AI Copilot
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Analytics
  • Audience Targeting
  • Backlink Management
  • Bulk QR Code Generation
  • Bulk Uploading
  • Campaign Analytics
  • Campaign Management
  • Campaign Segmentation
  • Click Tracking
  • Custom Domains
  • Custom Frames & CTA Text
  • Customer Activity Tracking
  • Customer Journey Mapping
  • Customizable Branding
  • Customization
  • Dashboard
  • Data Aggregation
  • Data Import/Export
  • Download
  • Dynamic QR Codes
  • Embeddable Widget
  • Engagement Tracking
  • Expiration Management
  • For Marketing and Advertising
  • For Mobile
  • Generative AI
  • Geotargeting
  • Image Embedding
  • Landing Pages/Web Forms
  • Link Analytics
  • Link Cloaking
  • Link Editing
  • Link Expiration and Deactivation
  • Link Management
  • Link Redirection/Link Rotator
  • Link Sharing
  • Link Shortening
  • Multi-Channel Marketing
  • Multiple Output Formats
  • Multiple QR Code Types
  • QR Code Duplication
  • QR Code Generation
  • QR Codes
  • Real-Time Analytics
  • Real-Time Data
  • Reporting/Analytics
  • Retargeting
  • Search/Filter
  • Secure Data Storage
  • Secured Links
  • Single Sign On
  • Tag Management
  • Templates
  • Third-Party Integrations
  • URL Customization
  • URL Shortener
  • UTM Parameters Integration
  • User Management
  • Visual Analytics
  • Web Traffic Reporting
  • Website Analytics
  • Total features50
  • A/B Testing
  • AI Copilot
  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Analytics
  • Audience Targeting
  • Backlink Management
  • Bulk QR Code Generation
  • Bulk Uploading
  • Campaign Analytics
  • Campaign Management
  • Campaign Segmentation
  • Click Tracking
  • Custom Domains
  • Custom Frames & CTA Text
  • Customer Activity Tracking
  • Customer Journey Mapping
  • Customizable Branding
  • Customization
  • Dashboard
  • Data Aggregation
  • Data Import/Export
  • Download
  • Dynamic QR Codes
  • Embeddable Widget
  • Engagement Tracking
  • Expiration Management
  • For Marketing and Advertising
  • For Mobile
  • Generative AI
  • Geotargeting
  • Image Embedding
  • Landing Pages/Web Forms
  • Link Analytics
  • Link Cloaking
  • Link Editing
  • Link Expiration and Deactivation
  • Link Management
  • Link Redirection/Link Rotator
  • Link Sharing
  • Link Shortening
  • Multi-Channel Marketing
  • Multiple Output Formats
  • Multiple QR Code Types
  • QR Code Duplication
  • QR Code Generation
  • QR Codes
  • Real-Time Analytics
  • Real-Time Data
  • Reporting/Analytics
  • Retargeting
  • Search/Filter
  • Secure Data Storage
  • Secured Links
  • Single Sign On
  • Tag Management
  • Templates
  • Third-Party Integrations
  • URL Customization
  • URL Shortener
  • UTM Parameters Integration
  • User Management
  • Visual Analytics
  • Web Traffic Reporting
  • Website Analytics

Integrations

  • Total integrations3
  • Buffer
  • ChatGPT
  • Claude
  • Firefox
  • Google Analytics 360
  • Google Chrome
  • Google Drive
  • Khoros Marketing
  • Make
  • Pipedream
  • Slack
  • Sprinklr
  • Twilio
  • Twitter/X
  • Zapier
  • n8n.io
  • Total integrations13
  • Buffer
  • ChatGPT
  • Claude
  • Firefox
  • Google Analytics 360
  • Google Chrome
  • Google Drive
  • Khoros Marketing
  • Make
  • Pipedream
  • Slack
  • Sprinklr
  • Twilio
  • Twitter/X
  • Zapier
  • n8n.io

Alternatives

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