Bitly vs Linktree

TLinky

lc.cx

Veshort

TLinky helps handle link management, URL shortening, QR code generation, and link in bio page building in one seamless platform. TLinky allows marketers, educators, small businesses, influencers, and creators to optimize marketing campaigns.

lc.cx brings together on a single platform shortener for branded links pixel retargeting, and links page for social networks and QR code. 


Veshort is an all-in-one link management platform to shorten, brand, and track URLs. Create custom domain links, analyze performance, and boost engagement with QR codes, bio pages, and smart targeting tools.

Build, edit, and track Short Links, QR Codes, and Landing Pages with Bitly.

A/B Testing

Access Controls/Permissions

Activity Dashboard

Analytics

Bulk QR Code Generation

Campaign Analytics

Campaign Management

Campaign Segmentation

Custom Domains

Custom Frames & CTA Text

Customizable Branding

Customization

Dashboard

Data Import/Export

Download

Dynamic QR Codes

Embeddable Widget

Expiration Management

For Marketing and Advertising

Image Embedding

Landing Pages/Web Forms

Link Analytics

Link Editing

Link Management

Link Sharing

Link Shortening

Multi-Channel Marketing

Multiple Output Formats

Multiple QR Code Types

QR Code Duplication

QR Code Generation

QR Codes

Single Sign On

Tag Management

Templates

Third-Party Integrations

URL Customization

URL Shortener

User Management

By industry, Bitly reviewers are most commonly professionals in marketing and advertising (17%). The most frequent use case for Bitly cited by reviewers is URL shortener (98% of reviewers).

Users and use cases

Reviewers appreciate that Bitly’s free plan covers basic needs and offers flexibility to upgrade as their requirements grow. However, some users report that advanced features are expensive, and they find the pricing structure confusing or restrictive.

Value for money

Bitly is a URL shortener program offering key features such as link shortening, link analytics, link editing, and custom domains, among others.

Bitly

Web-based

iPad

Android

iPhone

Rebrandly 

Cuttly

Free

Core

Growth

Premium

Enterprise

Sales Manager

Thanks to Bitly that maximizes, personalizes, and simplifies all of our URLs, we can now show them in a neat and professional way instead of sending long and complicated links.

frelancer

It offers customization options for branded domains and integrates seamlessly with various platforms, making it a preferred choice for efficiently managing and tracking link performance.

Digital Marketing

Bitly is the best and popular URL Shortener I ever used, It have best features, analytics, and other Integrations that make URL shortening very easy. And It is very user friendly and It allows to change the custom Alias (slug) for free that other not allow. And Its cutomer support is very good.

Matching every link to fit particular content or promotions will help us to improve brand image even more and win users' confidence.

The better URL distribution thanks to email marketing and social media advertising helps explain many of the successes of our projects.

Production Manager

Bitly allows me to make my links presentable, manage and track the links for success.

Customized URLs help users to click through and remember our brand, so strengthening both.

Consultant

I like how Bitly offers QR codes as part of the link creation.

Sr. Pastor

I love being able to shorten as many links as I need and being able to personalize the link URL

Communications Project Manager

The QR codes/month on the basic plan are a bit restrictive, would love to see looser limits on generation.

Real Estate Broker

My two favorite features are that you can customize your short links and that you can download QR codes to your URL as well.

Consultant IT Trainer

That can help you to make short URLs and you can customize URLs also, It's make very easy to customize URLs with easy-to-understand words, Best part is that you can track How many users click on that URL.

Content Writer and Web Designer

It generates a short link instantly getting rid of the long ugly links that could occupy very large spaces on our monthly reports, marketing emails, or social media posts.

Additionally, there are occasional concerns about link reliability and dependency on third-party services for link redirection.

Owner

I often need to create shortened links & Bitly is my go-to platform for this purpose.

Freelancer

It also offers features like customisation of links.

i've always had decent visibility to actions and traffic on them.

I sometimes find it is slightly too complicated to create short URLs.

I tried to modify by paid account and I could not.  

Bitly has been around a long time and has adapted to customers needs.

Very helpful for making long tracking links shorter.

Marketing

If you need a QR code, Link in the bio or shorten your links, Bitly ranks best, especially for affiliates.

Lately, they pretty much stopped with customer service.  

I can say that Bitly is the best URL Shortener in terms of all features and integrations and easy to use.

No platform makes link shortening easier than Bitly.

Designer

I love being able to shorten links and receive all of the information and analytics of where my clients accessed the link  from.

Translator

To be fair, I mainly use Bitly for the link shortening and personalization feature, so I can't speak on other features.

I do really like that feature, and how I can make my web address appear more professional by matching it up to the content.

The system is so intuitive, now that they've offered the QR codes, I can get everything I need for URL shortening and QR codes all in one place.

Manager

It helps with creating short and custom-branded URLs , making them more appealing and shareable.

Freelance writer

It never failed me because it preserves  the texts that appear in the previews of the main content despite the fact that the original link has been shortened.

Marketing Content Writer

Links to our portfolio are sometimes longer and may take up much space. Although we usually hyperlink content to lead clients to our sites.

To keep the text not that lengthy, we use bitly to shorten the URL posted in social media.

I believe there's a way to use tags but when you start having nearly 100 links in your account, having folders would be handy.

Bitly shortens long urls to create attractive links that create a good impression on potential clients.

I make nothing at all from link clicks, while other shorteners online will pay you each time someone clicks the link.

Comms, digital and press

Custom domain integration - gives our links a sense of trust when navigating the web.

It solves a real problem by shortening very long urls without losing the target webpage.

Unfortunately some people share shortened links usually on social media to lead people to betting and pornographic sites.

Redator

What I like the most about Bitly link shortener is being able to shorten the links on my website and thus share it on social networks and in this way improve its aesthetics and greatly increase the possibility of more hits.

blogger

It also helps me to track the clicks and understand how people are responding to my URLs which is a great way to track the performance of shared URLs across different mediums like social media, emails etc.

It also has an option to add UTM parameters which is a big plus as it allows you to check your traffic directly in Google analytics without having to open bitly everytime.

I like the fact that I am able to shorten long links that appear to be infested full of viruses.

Associate Manager - Test Engineering 

Bitly enables to create short URL's, check the analytics (referring channels, locations, etc.) of the created URL's.

Therefore, some target clients might not click another link that looks like the one they had clicked earlier, thinking it leads to the same site.

Director

Bitly is the best tool in my eye that provide option to create custom URL, not only this it also supports us to make decision on our campaign as it will give us the data about CTR and device so that we'll get to know about what channel is performing well.

This tool is fantastic since it allows you to build short URLs with a tracking feature so you can see how well they've done and where they've been clicked the most.

Chief Marketing Officer

It is easy to access it, you just have to enter its page, create your account, it gives you the option to choose a platform to create your user, such as Facebook, Google or Twitter, once you create your account to cut your link you must access where it says CREATE BITLINK, a bar appears where you paste the link to use, then a link is generated which you must copy to use it in your publications, emails, messages, etc.

Operations & Program Manager

It's an incredibly simple process of taking a URL and shortening it for use in social media or downloadables.

Users report that Bitly’s link shortening feature is essential for making long, complex URLs concise, professional, and easy to share across platforms like Twitter, WhatsApp, and SMS. Reviewers indicate Bitly helps improve marketing materials, flyers, and eBooks by making links more appealing and less spammy. They say Bitly’s link shortening is fast, simple to use, and allows for customization, which users find valuable for branding and maximizing message content within character limits. Of the 165 Bitly users who gave detailed accounts of their use of Link Shortening, 99% rated this feature as important or highly important.

Social Media Links

Tracking Links

Pricing

Campaign Tracking

Customer Support

Features

Link Customization

Website Links

Small Business

Mid-size Business

Large Enterprises

Freelancers

Some users report that Bitly offers a solid free plan, allowing them to shorten links, track basic analytics, and even customize link endings, which they find sufficient for personal or small-scale use. Reviewers appreciate that the free tier provides access to core functionalities and is easy to use without requiring sign-up, making it accessible for individuals and small businesses. Some reviewers feel the free plan is a good starting point, and they value being able to upgrade only when their needs grow, with paid plans offering additional features like branded domains, advanced analytics, and higher link limits. Users think the range of plans, from free to enterprise, gives flexibility, and some indicate that the paid plans' tracking and customization features justify the cost for growing businesses.

However, some reviewers find the free plan limited, citing restrictions on the number of links, lack of advanced analytics, and minimal customization unless they upgrade. They indicate that key features such as branded links, detailed analytics, and QR code customization are locked behind higher-priced plans, which they feel are expensive, especially for small businesses or occasional users. Some users say the pricing structure is confusing or feels misleading, and they express frustration over the lack of free trials for premium features and difficulties with subscription management or refunds. Reviewers indicate that the cost of advanced plans can be hard to justify for basic link-shortening needs.

redirect.pizza

redirect.pizza makes domain redirection simple and reliable. With automatic HTTPS support and a developer-friendly API, you can manage redirects without server headaches or manual configuration.

Linktree is a link management platform designed to help businesses, influencers, publishers and other professionals create custom links to connect with customers. Organizations can add WhatsApp numbers, forms or questionnaires, image thumbnails, headers, PDFs, and social media channels such as Twitter, Facebook, email, Instagram, SoundCloud, Snapchat, and more to the generated created links.


Reporting/Analytics

Most users consider Linktree’s free version valuable for basic needs and appreciate its easy setup and lack of ads. Most reviewers indicate paid plans are affordable and offer useful enhancements. Some users report limited free customization and strict refund policies.

Reviews for Linktree come from a wide variety of industries, including marketing and advertising (10% of reviewers), health, wellness and fitness (9%), and arts and crafts (7%). The most frequent use case for Linktree cited by reviewers is link management tools (100% of reviewers).

Linktree

Basic

Creator

I like the ability of linking all my social media and website and emails together their own one platform so that people can contact me in different ways

Marketing Specialist

The analytics features are a great way to see how people are engaging with your content and generate leads.

Chief Executive Officer

I like that Linktree is a free tool. While there are paid plans offered, the service doesn't exclude consumers that see the value of the product but don't have the need for advanced features.

Freelance artist

I’ve had great experiences with Linktree so far, no complaints, customers find it easy to find my socials through my Linktree page and creating a Linktree page has to be one of the easiest things to do for your business/self.

Digital Influencer

Linktree helped me a lot with that. Besides having a super pretty page, where I can leave it with the colors and look I want, making the visual language look like my Instagram, it gives me the metrics and data, showing how many times each purchase link I attached there was clicked on.

They especially love seeing link click counts on each link!

I use this more than my own website I like that I’m able to update it with different things that I do beyond just tax preparation and give them more detailed information as to what services I have.

CEO, Coach

Solid product with many features to sell products and link to landing pages.

Co-Owner

Keeps everything organized for people checking out our business.

I do wish there was maybe more background features for the free version instead of just plain or gradient wallpaper.

For example: If you are a new business and have a small following, you need to show potential customers that they can trust you. Since we inherently trust people with larger followings over people with small followings due to social proof, you are at a disadvantage. When a potential customer decides whether or not to click on the link in your IG bio, part of that decision comes down to risk (ie.

Communications

It allows for many different types of links.

They responded and refused because his email address was no longer active that he used on the old linktree account.

Easy to change links as needed and track link success.

I learned the system in seconds and figured out features available quickly.

I realized i had linktree running on a old clients instagram account for the past 2 years and was being charged.

I use linktree for many of my clients and they love it too!

Linktree is great for bringing all your social profiles, blogs, podcasts, etc into one place - it's like a big digital business card

My old client contacted them and requested to close the account in writing.

Every social media user has seen a Linktree link before, they know the format, and it reduces their level of perceived risk.

It's a time tested tool that still proves effective, even on a base level.

Technology Manaager

Social media accounts only add one link so this is the perfect way to showcase several relevants ones for your business: videos, catalog, other SM accounts, web page, contact (whatsapp link), etc.

DO NOT USE LINKTREE- Overcharged for years and no customer support!

Home User

I needed a solution for my customers to be able to access my social media channels, my website, some feedback forms and time-limited links without having to promote them seperately.

We appealed on 4th September 2023 and got one automatic reply virtually immediately and then silence since then despite 4 emails chasing.

Learning Operations Manager

The best thing about Linktree is its feature that it allows us to put all our social links on one page and track them easily as well

Overcharged and They refused to close my account!

It has been very helpful and is a great household resource.

I have been using Linktree a few years and have found it to be simple and easy to use.

I love that I only need to publisize one link, which I can make into a QR code, and that will provide access to my other channels and links, even if I change them frequently.

Bitly vs Linktree Comparison (2026)

Bitly

Linktree

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives