BrightLocal vs Screpy

Semrush

Ahrefs

Moz Pro

Yext

Moz Local

Serpwatch

Compare BrightLocal and Screpy based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Yext is the leading digital presence platform for multi-location brands, powering the knowledge behind every customer engagement. With one central platform, brands can turn their digital presence into a differentiator by delivering consistent, accurate, and engaging experiences to customers.

Semrush SEO Toolkit contains more than 20 tools and reports to assist you in every step of your website SEO.

Enhance your visibility in local searches. Moz Local helps you maintain accurate business listings and manage your online reputation on Facebook, Google, and other sites.

BrightLocal is a dedicated platform to help marketing agencies and in-house marketers succeed at local SEO. Its powerful toolset includes local rank tracking, citation tracking, GMB auditing, local search auditing, and review management tools. Every report can be white-labeled.

Activity Dashboard

Alerts/Notifications

Audit Management

Backlink Monitoring

Competitive Analysis

Customizable Branding

Customizable Reports

Customizable Templates

Dashboard

Geo Rankings

Google Analytics Integration

Keyword Rank Tracking

Keyword Research Tools

Keyword Tracking

Listing Management

Localization Automation

Mobile Keywords

Monitoring

Multi-Location

Performance Metrics

Reporting & Statistics

Reporting/Analytics

Reputation Management

Reviews Management

Scheduled/Automated Reports

SEO Audit

SEO Management

Social Media Integration

Third-Party Integrations

User Management

Web Traffic Reporting

Website Analytics

BrightLocal

Web-based

Owner

It helps get a good baseline and measure the outcome of our SEO strategies against these baselines. Customer service is fantastic and their resources are fabulous.

Website Developer

I have been using BrightLocal for about a month now and so far I am very impressed with the kind of features it offers for local SEO and the kind of reports that are available.

Digital Marketing Consultant

BrightLocal has been just that and more for me. They provide excellent local marketing content on a number of topics with amazing SEO tools to back it up and help get the job done.

They have great tools, many of which include a lot of customization to fit a variety of use cases. Their pricing includes good options for solopreneurs, small businesses, and up to large agencies.

Founder

What we liked best about BrightLocal was all the features that come with the software.

Creative Director

Bright local gives you so much good data when it comes to local SEO and the citation builder is probably the best thing that's ever happened in my life. It's shaved HOURS off of my workload.

Flat Tire Change Near Me

The absolute best thing about the software is the staff that walks you through it honestly. When just looking at the surface it doesn't look like much, but when you really dive into it.

Director

Loads of helpful video tutorials, responsive customer support, helpful marketing collaterals.

Appreciate the ease of use of Bright Local and the support that the team provides.

Co-owner

Clearly we have no use for a reporting tool who's reporting is so aggressively wrong so we attempted to cancel our annual subscription.

Agency Owner

We buy $1,000's worth of credits at a time to reduce our cost even more. I also like how it allows you to click through to existing citations whether they created them or not.

I like that the software has so many features and benefits. Citation building to review management.

Good information on keyword searches and very easy to use.

Marketing Manager

Sometimes the wrong citations are chosen and you have to go in and manually adjust the citations.

Manager

Ease of use and integration. Clean looking dashboard reporting system.

manager

Not enough video tutorials. It's still a bit confusing when following the directions from knowledge base/videos.

Marketing Consultant

Intuitive dashboards and no fuss integrations make the Bright Local platform very easy to use but also highly effective too.

Given the number of reports available in the program, it can be a bit difficult to navigate.

BrightLocal screenshot: Location Summary: Get a summary overview of the most important local search data for each location that you manage. From here you can jump into separate reports to get even more detail.

BrightLocal screenshot: Local Search Rank Checker: See the complete picture of local rankings at city or zip code level. Uncover localized search volumes and benchmark performance vs the competition.

BrightLocal screenshot: Local Search Grid: Get a bird's-eye view of your location's rankings. Measure the share of search visibility across the map for your most important keywords, and find out which need attention.

BrightLocal screenshot: Local Search Audit: Uncover your biggest optimization opportunities and save countless hours lost to manual, repetitive audits.

BrightLocal screenshot: Citation Tracker: Track where your business's NAP (name, address, phone number) appears online, manage duplicate listings, and find inaccurate information that needs fixing.

BrightLocal screenshot: Google My Business Audit: A report that deep dives into your GMB metrics and uncovers the insights to help you leapfrog the competition.

BrightLocal screenshot: Reputation Manager: Use Reputation Manager to stay on top of all your reviews wherever your customers leave them. View and reply to Google and Facebook reviews directly within the platform, and generate more positive reviews with 'Get Reviews' campaigns.

Freelancers

Mid Size Business

Small Business

Ahrefs is an all-in-one SEO toolset that helps you rank higher and get more traffic.

SerpWatch is a modern SEO tool that monitors search engine rankings and allows marketers and agencies to reverse engineer their search performance.

Users can customize rank notifications, integrate with GA, GSC, Zapier, and API, monitor competitors, white-label their client dashboard, and more. 


Moz Pro is a search engine optimization tool that allows companies to improve their rankings, increase traffic, and gain more visibility in search results.

Screpy is a website monitoring solution that uses artificial intelligence to help organisations analyse web pages and track data. Administrators can utilize the tool to monitor page speed and receive real-time downtime notifications through a centralized platform.

Conversion Tracking

Customer Journey Mapping

For Websites

Goal Setting/Tracking

Link Management

Multiple Site Management

Problem Area Alerts

Real-Time Monitoring

Uptime Reporting

Screpy

Screpy has a great UX and beautiful, rich analysis reports that hooks you with the product.

Admin

From my experience Screpy is one of the best products I have used for SEOs and analysis. Very pleased with the purchase.

Consultant

My overall experience with Screpy has been highly positive. It’s a fantastic tool for anyone looking to enhance their website’s SEO on a budget.

Managing Director

Its a pretty dashboard, being able to view more than 20 sites at 1 glance is an excellent time saver and helps me see and work on what needs to be done.

SEO & DIgital Marketing Expert

Screpy is one the best SEO tool in 2022. It is really good alternative of semrush or other tools if I compare by price.

Screpy offers a comprehensive set of features that helps anyone monitor a website and find areas of improvement.

Head of Markting

Very great tool, UI is Awesome. I recommend this SEO Tool.

IT Business Analyst : Risk and GDPR Compliance

And the most valuable tool in my opinion is the keyword tracking tool which helps you keep track of how your keywords are performing - very useful, especially after a Google update.

The customer support is responsive and helpful, which adds to the overall value of the service.

No integration is needed - just enter the website you'd like to analyze, which makes it a great tool for consultants.

SEO Expert

It is very easy to use and will help anyone immensely with their optimization.

Founder 

Thanks to Screpy, I was able to get rid of some unnecessary tools. In addition, the integration of various features makes Screpy really powerful to use.

Marketing

Nice interface, all information on hand, easy to use.

Paid Search Manager

When I first loaded the software, I got an error and the page didn't load. I was thinking it was a huge red flag, but since then, it's never happened again.

Growth Hacker

The information is well structured and there was no need for me to contact their support team or check the documentation. Their dashboards are rich with actionable insights.

Designer

I miss pdf reporting I got in touch and they said it will be added in soon.

For now, I don't have anything that I don't like.

The only thing that really handicaps me is that the tool is not available in French. And in my team, I unfortunately have people who don't speak English.

BrightLocal vs Screpy Comparison (2026)

BrightLocal

Screpy

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives