BrightLocal vs Surfer

Semrush

Ahrefs

Frase

Yext

Clearscope

Moz Local

Compare BrightLocal and Surfer based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Yext is the leading digital presence platform for multi-location brands, powering the knowledge behind every customer engagement. With one central platform, brands can turn their digital presence into a differentiator by delivering consistent, accurate, and engaging experiences to customers.

Semrush SEO Toolkit contains more than 20 tools and reports to assist you in every step of your website SEO.

Enhance your visibility in local searches. Moz Local helps you maintain accurate business listings and manage your online reputation on Facebook, Google, and other sites.

BrightLocal is a dedicated platform to help marketing agencies and in-house marketers succeed at local SEO. Its powerful toolset includes local rank tracking, citation tracking, GMB auditing, local search auditing, and review management tools. Every report can be white-labeled.

Activity Dashboard

Alerts/Notifications

Audit Management

Backlink Monitoring

Competitive Analysis

Customizable Branding

Customizable Reports

Customizable Templates

Dashboard

Geo Rankings

Google Analytics Integration

Keyword Rank Tracking

Keyword Research Tools

Keyword Tracking

Listing Management

Localization Automation

Mobile Keywords

Monitoring

Multi-Location

Performance Metrics

Reporting & Statistics

Reporting/Analytics

Reputation Management

Reviews Management

Scheduled/Automated Reports

SEO Audit

SEO Management

Social Media Integration

Third-Party Integrations

User Management

Web Traffic Reporting

Website Analytics

BrightLocal

Web-based

Owner

It helps get a good baseline and measure the outcome of our SEO strategies against these baselines. Customer service is fantastic and their resources are fabulous.

Website Developer

I have been using BrightLocal for about a month now and so far I am very impressed with the kind of features it offers for local SEO and the kind of reports that are available.

Digital Marketing Consultant

BrightLocal has been just that and more for me. They provide excellent local marketing content on a number of topics with amazing SEO tools to back it up and help get the job done.

They have great tools, many of which include a lot of customization to fit a variety of use cases. Their pricing includes good options for solopreneurs, small businesses, and up to large agencies.

Founder

What we liked best about BrightLocal was all the features that come with the software.

Creative Director

Bright local gives you so much good data when it comes to local SEO and the citation builder is probably the best thing that's ever happened in my life. It's shaved HOURS off of my workload.

Flat Tire Change Near Me

The absolute best thing about the software is the staff that walks you through it honestly. When just looking at the surface it doesn't look like much, but when you really dive into it.

Director

Loads of helpful video tutorials, responsive customer support, helpful marketing collaterals.

Appreciate the ease of use of Bright Local and the support that the team provides.

Co-owner

Clearly we have no use for a reporting tool who's reporting is so aggressively wrong so we attempted to cancel our annual subscription.

Agency Owner

We buy $1,000's worth of credits at a time to reduce our cost even more. I also like how it allows you to click through to existing citations whether they created them or not.

I like that the software has so many features and benefits. Citation building to review management.

Good information on keyword searches and very easy to use.

Marketing Manager

Sometimes the wrong citations are chosen and you have to go in and manually adjust the citations.

Manager

Ease of use and integration. Clean looking dashboard reporting system.

manager

Not enough video tutorials. It's still a bit confusing when following the directions from knowledge base/videos.

Marketing Consultant

Intuitive dashboards and no fuss integrations make the Bright Local platform very easy to use but also highly effective too.

Given the number of reports available in the program, it can be a bit difficult to navigate.

BrightLocal screenshot: Location Summary: Get a summary overview of the most important local search data for each location that you manage. From here you can jump into separate reports to get even more detail.

BrightLocal screenshot: Local Search Rank Checker: See the complete picture of local rankings at city or zip code level. Uncover localized search volumes and benchmark performance vs the competition.

BrightLocal screenshot: Local Search Grid: Get a bird's-eye view of your location's rankings. Measure the share of search visibility across the map for your most important keywords, and find out which need attention.

BrightLocal screenshot: Local Search Audit: Uncover your biggest optimization opportunities and save countless hours lost to manual, repetitive audits.

BrightLocal screenshot: Citation Tracker: Track where your business's NAP (name, address, phone number) appears online, manage duplicate listings, and find inaccurate information that needs fixing.

BrightLocal screenshot: Google My Business Audit: A report that deep dives into your GMB metrics and uncovers the insights to help you leapfrog the competition.

BrightLocal screenshot: Reputation Manager: Use Reputation Manager to stay on top of all your reviews wherever your customers leave them. View and reply to Google and Facebook reviews directly within the platform, and generate more positive reviews with 'Get Reviews' campaigns.

Freelancers

Mid Size Business

Small Business

Frase helps you create better SEO content, faster.

Ahrefs is an all-in-one SEO toolset that helps you rank higher and get more traffic.

Clearscope is the best-in-class SEO content optimization platform that drives search traffic. Our streamlined tools simplify SEO writing so you create first-rate content that ranks.

Crack the SEO code with Surfer. Our accessible tools and data insights empower agencies, teams & marketers to automate tasks, drive traffic, simplify content, and achieve predictable growth. Stop second-guessing - Surfer simplifies SEO. 

AI Writing Assistant

AI/Machine Learning

Assisted Content Creation

Auto-Save

Automated Text Generation

Collaboration Tools

Competitor Monitoring

Content Generation

Content Ideas

Content Management

Content Marketing

Customizable Rules

Document Export

For Marketing and Advertising

Generative AI

Long-Form Content

Marketing Management

Multi-Language

Natural Language Processing

Personalization and Recommendation

Plagiarism Detection

Product Recommendations

Real-Time Data

Real-Time Updates

Rich Text Editor

Search

Templates

Text Editing

Text Summarization

Text to Image

Tone Selection

Trend Analysis

WYSIWYG Editor

Surfer

Head of Content

Overall, Surfer is an awesome tool that we use very often for our important landing pages. Easy to use and effective.

It's very intuitive and there is great support and education which makes it a great experience.

SEO Content Writer

I love how easy the tool is to use: navigation is simple and striking, content creation is a breeze, and the ability to analyze critical keyword and competitive data is unprecedented.

Website Creator

Customer service is great and the developers are always looking for way to improve and creating helpful integrations. It will be exciting to see where the program goes from here.

I like that I can do nearly all the research I need to do - easily - and then turn Surfer over to my writers to write fantastic articles. Also love the new integration with conversion.ai.

I like it that for a beginner like me, I was able to optimise my website for the right keywords and see my results improve in less than a week.

Owner/Founder

Insanely powerful software that gives you the blueprint and the outline to create powerful compelling content that ranks for the keywords and search terms you want.

Director of Social Media Marketing

The UI is clean and nice and it integrates amazingly with Jarvis.

Additionally, our top benefit is being able to run an SEO audit using the audit tool and offer a quick and free analysis for potential prospects.

Digital merketer

Content Planner helps us create very high quality topic cluster so that we can really make sure that we have great content strategy in no time.

agency owner

It can also help with internal and external links. Most important - using Surfer gIves huge boost to organic traffic.

Occasionally the interface has confused me for a short while.

Content Marketer

Not only that, but there is also excellent customer service available for any questions or issues I may have.

In the beginning a bit overwhelming / A bit costly if you have a small website with few income.

Marketing specialist 

There are many reasons why SEO has become so popular, but chief among them is its ability to save users time and money.

Overall, I'm a raving fan as this app has significantly cut down my workflow. Saving me time, money, and resources.

Quite difficult to properly implement a new text.

UX/UI Designer

With the lowest plan, there are no NLP query options, and with the next plan, there is a maximum of 50  queries per month.

BrightLocal vs Surfer Comparison (2026)

BrightLocal

Surfer

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives