BrightLocal vs Vendasta

HubSpot Marketing Hub

monday.com

Semrush

Birdeye

Yext

Moz Local

Compare BrightLocal and Vendasta based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Yext is the leading digital presence platform for multi-location brands, powering the knowledge behind every customer engagement. With one central platform, brands can turn their digital presence into a differentiator by delivering consistent, accurate, and engaging experiences to customers.

Semrush SEO Toolkit contains more than 20 tools and reports to assist you in every step of your website SEO.

Enhance your visibility in local searches. Moz Local helps you maintain accurate business listings and manage your online reputation on Facebook, Google, and other sites.

BrightLocal is a dedicated platform to help marketing agencies and in-house marketers succeed at local SEO. Its powerful toolset includes local rank tracking, citation tracking, GMB auditing, local search auditing, and review management tools. Every report can be white-labeled.

Activity Dashboard

Alerts/Notifications

Audit Management

Backlink Monitoring

Competitive Analysis

Customizable Branding

Customizable Reports

Customizable Templates

Dashboard

Geo Rankings

Google Analytics Integration

Keyword Rank Tracking

Keyword Research Tools

Keyword Tracking

Listing Management

Localization Automation

Mobile Keywords

Monitoring

Multi-Location

Performance Metrics

Reporting & Statistics

Reporting/Analytics

Reputation Management

Reviews Management

Scheduled/Automated Reports

SEO Audit

SEO Management

Social Media Integration

Third-Party Integrations

User Management

Web Traffic Reporting

Website Analytics

BrightLocal

Web-based

Owner

It helps get a good baseline and measure the outcome of our SEO strategies against these baselines. Customer service is fantastic and their resources are fabulous.

Website Developer

I have been using BrightLocal for about a month now and so far I am very impressed with the kind of features it offers for local SEO and the kind of reports that are available.

Digital Marketing Consultant

BrightLocal has been just that and more for me. They provide excellent local marketing content on a number of topics with amazing SEO tools to back it up and help get the job done.

They have great tools, many of which include a lot of customization to fit a variety of use cases. Their pricing includes good options for solopreneurs, small businesses, and up to large agencies.

Founder

What we liked best about BrightLocal was all the features that come with the software.

Creative Director

Bright local gives you so much good data when it comes to local SEO and the citation builder is probably the best thing that's ever happened in my life. It's shaved HOURS off of my workload.

Flat Tire Change Near Me

The absolute best thing about the software is the staff that walks you through it honestly. When just looking at the surface it doesn't look like much, but when you really dive into it.

Director

Loads of helpful video tutorials, responsive customer support, helpful marketing collaterals.

Appreciate the ease of use of Bright Local and the support that the team provides.

Co-owner

Clearly we have no use for a reporting tool who's reporting is so aggressively wrong so we attempted to cancel our annual subscription.

Agency Owner

We buy $1,000's worth of credits at a time to reduce our cost even more. I also like how it allows you to click through to existing citations whether they created them or not.

I like that the software has so many features and benefits. Citation building to review management.

Good information on keyword searches and very easy to use.

Marketing Manager

Sometimes the wrong citations are chosen and you have to go in and manually adjust the citations.

Manager

Ease of use and integration. Clean looking dashboard reporting system.

manager

Not enough video tutorials. It's still a bit confusing when following the directions from knowledge base/videos.

Marketing Consultant

Intuitive dashboards and no fuss integrations make the Bright Local platform very easy to use but also highly effective too.

Given the number of reports available in the program, it can be a bit difficult to navigate.

BrightLocal screenshot: Location Summary: Get a summary overview of the most important local search data for each location that you manage. From here you can jump into separate reports to get even more detail.

BrightLocal screenshot: Local Search Rank Checker: See the complete picture of local rankings at city or zip code level. Uncover localized search volumes and benchmark performance vs the competition.

BrightLocal screenshot: Local Search Grid: Get a bird's-eye view of your location's rankings. Measure the share of search visibility across the map for your most important keywords, and find out which need attention.

BrightLocal screenshot: Local Search Audit: Uncover your biggest optimization opportunities and save countless hours lost to manual, repetitive audits.

BrightLocal screenshot: Citation Tracker: Track where your business's NAP (name, address, phone number) appears online, manage duplicate listings, and find inaccurate information that needs fixing.

BrightLocal screenshot: Google My Business Audit: A report that deep dives into your GMB metrics and uncovers the insights to help you leapfrog the competition.

BrightLocal screenshot: Reputation Manager: Use Reputation Manager to stay on top of all your reviews wherever your customers leave them. View and reply to Google and Facebook reviews directly within the platform, and generate more positive reviews with 'Get Reviews' campaigns.

Freelancers

Mid Size Business

Small Business

HubSpot Marketing Hub is a scalable, all-in-one platform for inbound marketing, combining content marketing, marketing automation, social media, analytics, and more, for marketing teams of all sizes to grow traffic, convert leads and track customers, all in one place

Birdeye provides an AI-based chat solution for multi-location businesses that engages website visitors 24/7. The platform features intelligent conversation capabilities, lead capture functionality, and seamless handoff to live agents when needed. Businesses can personalize the chat widget to match their brand identity while managing all communications through a centralized smart inbox.

monday.com is a cloud-based Work OS, where teams create workflow apps in minutes to run their processes, projects, and everyday work. Teams shape workflows and projects, code-free, with a platform that adapts to shifting needs, liberates teams from manual grunt work, and connects teams in a collaborative work space.

Vendasta is an end-to-end platform for local experts who market, sell, bill, fulfill, and deliver digital solutions to small and medium businesses.

Approval Process Control

Billing & Invoicing

Campaign Analytics

Campaign Management

Campaign Tracking

Catalog Management

Categorization/Grouping

Collaboration Tools

Communication Management

Content Management

Customer Journey Mapping

Customer Management

Data Import/Export

Data Visualization

Email Management

Email Marketing

Engagement Tracking

For B2B

Inventory Control

Inventory Management

Mobile Access

Multi-Channel Data Collection

Multi-Channel Management

Multi-Channel Marketing

Multi-Vendor

Negative Feedback Management

Offboarding

Onboarding

Order Management

Payment Options

Payment Processing

Project Management

Ratings/Reviews

Real-Time Analytics

Real-Time Data

Real-Time Notifications

Reordering

Response Management

Returns Management

Review Monitoring

Review Notification

Review Request

ROI Tracking

Search/Filter

Self Service Portal

Sentiment Analysis

Shopping Cart

Social Promotion

Social Sharing

Sourcing Management

Surveys & Feedback

Task Management

Template Management

Transaction History

Trend Analysis

Vendor Payment

Visual Analytics

Widgets

Workflow Management

Vendasta

Onboarding Support

Its performance and reliability are unmatched, making it an excellent choice for anyone looking to enhance their experience. Beyond its ease of use, it's a fantastic option to recommend to others.

Operation Manager

I have been trying to cancel the service for more than 3 weeks now and got no result and above all, they sent me an invoice...how pathetic service is this.

social media marketing intern

Our team really enjoyed the amazing customer service of Vendasta. From technical to ads and training, they were amazing.

Overall I love the platform and would recommend to other friends or family. There a ton of great features and resource's.

President

Overall, we LOVE the Vendasta platform and couldn't have become who we are today without it. We looked at competitive platforms and Vendasta looked the best.

Luckily there was fantastic support that just answered the chat or calls whenever I needed it during the first few weeks.

Managing Director 

What I most like is how easy it is to use for someone who is a beginner to learn their platform and how effective it can be for customers.

We have been meeting every single week for over a year to go over every possible business opportunity and help guide us in the right direction.

Director 

Poorly executed, lazy mans business model. You will have no scale, the content will be generic.

Genuinely appreciate that we have partnered with Vendasta. Great team to work with.

Works well with multi-locations, and the best software I have found for integrating multiple platforms. Exceptional customer care and service.

Chief Operating Partner 

The overall ‘Ease of use’ is what I love about the system.

This happens to me every single time I log into vendasta. They have the worst website developers I assume.

Social Media Lead

It was easy to separate different clients and it was good value for money.

Billing and invoicing are frustrating. Not being able to edit proposals or change them once submitted.

Director of Strategic Growth

We like the product selection and they way they are added and integrated into the clients needs.

The Vendasta Software integrates tasks, vendors, clients and a CRM so seamlessly we are looking forward to higher efficiency than running 10 people in one office.

I am able to resell services that are used as "perks" or "selling points" for our Marketing Packages. Being able to manage everything in one platform really helps with time and saves money.

Vendasta screenshot: Vendasta's AI-powered platform is the only end-to-end management software for selling digital solutions to local businesses. Consolidate your tech stack, acquire new clients, and bill and fulfill projects—all within a single platform.

Vendasta screenshot: Vendasta’s Snapshot Report is an automated needs assessment that analyzes a business’s online presence, covering listings, reviews, social media, and more. It identifies gaps and offers insights to improve visibility.

Vendasta screenshot: Vendasta’s AI-assisted web chat captures leads from multiple sources, allowing clients to respond quickly and provide a great customer experience. It logs contact details in the CRM and uses custom knowledge to enhance conversations & deliver leads. 

Vendasta screenshot: Vendasta Marketplace offers best-in-class global products, including marketing tools, CRM systems, and productivity apps. It helps businesses expand their offerings, streamline service delivery, and grow revenue, all from a single digital platform.

Vendasta screenshot: The Executive Report provides automated performance assessments and data-driven recommendations. Clients can access their Business App to view online weaknesses, successes, and the impact of your efforts, helping them identify areas for improvement.

BrightLocal vs Vendasta Comparison (2026)

BrightLocal

Vendasta

Overview

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Pricing

User reviews

Key features

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