Buffer vs Simplified

Canva

Hootsuite

Sprout Social

InVideo

Later

Copy.ai

Compare Buffer and Simplified based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Hootsuite helps brands manage social media better, from the smallest businesses to the largest enterprises across CPG, finance, healthcare, tech, higher-ed, and government services.

Later is a web-based marketing platform, designed to help businesses plan and schedule posts across social media platforms including Instagram, Facebook, Twitter, and Pinterest. The drag and drop calendar tool allows users to plan social posts for the week ahead and monitor engagement in real time.

Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence.

Buffer helps users manage multiple social media accounts at once as well as quickly schedule content from anywhere on the web, collaborate with team members, and analyze rich statistics on how posts perform

@mentions

Alerts/Notifications

Automated Publishing

Automated Scheduling

Calendar Management

Campaign Management

Collaboration Tools

Content Library

Content Management

Data Import/Export

Data Visualization

Multi-Account Management

Multi-Channel Campaigns

Performance Metrics

Post Scheduling

Reporting & Statistics

Reporting/Analytics

Social Media Integration

Social Media Monitoring

Social Promotion

Tagging

Third-Party Integrations

Buffer

Android

Web-based

iPad

iPhone

Marketing Manager

The scheduling was great and the reports are probably the best out there. It also has a great mobile app which never crashed on me.

Video Editor and Social Media Content Creator

Just choose the option that fits your needs. Another Buffer feature I love is the ability to share the same post to multiple platforms with the appropriate variations.

Company Director

It's great to help clients who have never used a scheduling platform before, it's quite easy to use and reliable.

author

I love social media schedulers, and this is a good one. I like that it's relatively inexpensive, and easy to connect with social media accounts.

Owner

Buffer has been one of the only platforms I've had trouble with when it comes to failed posts. It didn't happen that frequently, but it happened often enough that it was a pain point.

Good platform for scheduling you SOME posts, very easy to use and a big help for people with multiple SOME channels.

Its free  as well so you can try it out until you want to take its premium membership. Easy to set up, easy to connect and their customer support is also great.

Designer

If you're an avid social media user/manager with multiple accounts, it seems like a great resource for scheduling posts. They also have an extensive blog/education section, which is quite informative.

freelance VA

Since my client uses Pinterest, this a good alternative for Tail. The link shortener feature is my lifesaver.

Founder

Integration with BulkBuffer. All of this has made Buffer a win win for me.

Manager, People & Possibilities 

I do like the ease of use and functionality. It has a clean interface and you can select from a couple of different plan options, including one for posting and analyzing your social media accounts.

Creative Director 

Buffer is a great tool to use if you would like to schedule social media posts all in one go. It can help you post to multiple networks and also get handy reports on how your social media is doing.

So all in all I think Buffer does a great job for the price of the software. I do like how all analytics are in one place and how you can have multiple users and editors working on your social copy.

Blogger

I love how simple Buffer is to use, and I use it often for my Instagram. The UI/UX is very intuitive, and I like it that is not crammed with many unnecessary integrations.

It can be a little confusing to learn the interface and features of customizing for each platform.

Social Media Manager

But these generally are problems users can expect to encounter with any social scheduling platform.

Marketing Executive

Again, I'll sometimes post manually on Twitter so that I can tag accounts. Finally, you can post multiple images on posts, which is especially a drawback for Instagram.

Marketing

Must have to ensure your posting to your social media. Customer support is very fast too.

Buffer screenshot: Buffer web and mobile apps

Buffer screenshot: The Buffer dashboard

Buffer screenshot: View scheduled posts as a list or on a calendar

Buffer screenshot: Create custom posting schedule

Buffer screenshot: Customize message for each social media platform

Buffer screenshot: Use our browser extension to share from anywhere on the web

Buffer screenshot: Improve and report on social media results with analytics

Freelancers

Large Enterprises

Mid Size Business

Non Profit

Public Administrations

Small Business

Graphic design and video editing tool for creating and publishing marketing material, presentations, social media content, and a range of printed products, using a drag-and-drop editor and a library of customizable templates.

Copy.ai is the first Go-to-Market AI Platform that leverages AI to streamline the productivity of GTM strategies. It provides Workflows and features that allow businesses to codify and automate complex processes, ensuring cohesive operations across sales, marketing, and customer success teams'.

InVideo is an online video editing tool that allows businesses to create videos with custom content and branding and share them across social platforms and websites. It offers advanced editing options, pre-built templates, and a content library of images and videos to utilize.

Simplified helps you design everything, scale your brand, and collaborate with your team like never before. Create stunning designs, videos, and write copy using our ai copywriter tool. Then, get started with our free forever plan.

AI Writing Assistant

AI/Machine Learning

Approval Process Control

Assisted Content Creation

Automated Image & Video Editing

Automated Text Generation

Brand Guidelines

Campaign Planning

Chat/Messaging

Chatbot

Commenting/Notes

Content Generation

Content Ideas

Content Import/Export

Content Sharing

Creative Design

Custom Fonts

Customizable Branding

Customizable Reports

Customizable Templates

Design Management

Design Templates

Drag & Drop

Drag & Drop Editor

Email Marketing

Engagement Tracking

For Marketing and Advertising

Generative AI

Grammar Check

Image Editing

Image Library

Lead Capture

Long-Form Content

Marketing Management

Mobile App

Multi-Campaign

Multi-Channel Management

Multi-Channel Marketing

Multi-Language

Multimedia Support

Natural Language Processing

Omnichannel Communications

Pattern, Color & Art Storage

Personalization

Personalization and Recommendation

Plagiarism Detection

Post Management

Presentation Tools

Preview Functionality

Publish Scheduling

Real-Time Analytics

Rich Text Editor

Role-Based Permissions

Scheduling

Search

SEO Management

Snippets

Spell Check

Task Management

Template Management

Templates

Text Editing

Text Summarization

Text to Image

Tone Selection

Version Control

Video Editing

Watermarking

Workflow Management

Simplified

Windows

Creator

It's fun and easy to use and is pretty straightforward. Recommended for anyone who wants to get started in the world of creation with AI.

Director of Design and Marketing

The staff from the [SENSITIVE CONTENT] down to the chat support are all brilliant. Very helpful, very generous and kind.

Director

It's a fantastic tool for anyone who wants to optimize their time using ready-made structures, but not plastered. It helps a lot to resolve issues quickly with a super firm and resolving AI.

Price point is good, easy and simplicity are important overall a winner for me.

Sr. Associate

Best part is it has auto matching and auto filling applications which are helpful for creative ideas.

It sucks that there is a limit on characters in some of the tools and caption options for other platforms such as Twitter and/or LinkedIn.

Great tool to go to, amazing for beginners and for professionals too.

Marketing & Branding Manager

Where your originality remains the same and your own and this tool works as your guide to produce awesome content.

Ai writer

Easy to use and quality of content is better than other software.

Process Quality Manager

This is a superb service for online marketers, bloggers, and even freelancers.

digital marketing 

I have a Confidence that i can write awesome blog now.

Manager

Easy to generate images at a good price/quality, the integration of image examples for Simplified to copy the style.

Web Designer

Video features are so awsome it. The app was so easy to integrate with our business as it is simple to use just like its name, simplified.

I dislike that Simplified sometime repeats my text input.

I Like the user-friendliness of the tool. Also, this tool is inexpensive as compared to other apps.

The number of templates was bit limited for visual arts.

Student

Actually i don't use frequently so when i realize some problems i will reply soon.

Self

That said, once you get used to it, it becomes easier. On the bright side, their support team is excellent—real people, not bots, respond quickly to queries.

Buffer vs Simplified Comparison (2026)

Buffer

Simplified

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives