Buffer is one of the more inexpensive social media scheduling and tracking sites. I really like how easy it is to link all my different social media accounts and schedule my posts ahead of time. It also makes it really easy to post to all my social media accounts at once. I like the browser extension that allows me to buffer an image, website, or page on the fly. I also use their app on my smartphone. It gives me all the tools I need for only about $8 per month. I also like that it offers analytics and tracking information on my posts. You can also republish an old post. Another feature I love is the ability to see all your post comments and comment back from Buffer.
The ability to link to all different social media accounts. The extension for the web browser is amazing and easy to use. The app for the smartphone is also very easy to use. The free version also has a lot of features. If you do not have a lot of social accounts, the free version works perfectly. You can track the engagement and analytics of your posts. You can actually comment and engage on your posts from the website or app! It's very inexpensive.
Nothing really. Sometimes a post gets blocked because of the link, but that's an issue with the social media site and not Buffer directly.
Likelihood to recommend: 10/10
Overall, Buffer is an excellent platform that offers incredible features - but due to the high price for simple features like team management & multiple users, it is not for me. While our social media team was just me, I found it to be the very best platform for social media management - offering a simple UI & high quality features for the free & low-tier accounts - as our team grew, we rapidly outgrew Buffer simply due to pricing, and found that there were similar products at a lower price point that would fit our needs.
Buffer is perhaps one of the simplest & easiest social media platforms on the market today; offering comprehensive and crucial features for managing your social media streams. This platform allows for the easy management of multiple social media accounts, allowing you to customize post-times & days, and then schedule posts quickly via the Queue only for those days. It offers built in analytics, direct posting to Instagram & Instagram stories, team management features & more - assuming you are willing to pay for those features. Overall, Buffer was probably my favorite social media management platform due to its simplicity & base features, yet it suffers in a few key areas.
I loved using Buffer for the period of time that I actually used it, but quickly discovered that the platform could not suite my needs because of one insurmountable obstacle - price. As a non-profit youth organization, having a low overhead cost for platforms such as this is extremely important, and I quickly found myself unable to continue using Buffer as my social media team grew simply because I could not afford their $65 CAD/month just to be able to have a second user (without admin privileges). The added features like direct Instagram Story & first comment seem interesting for me, but not at the cost $663/annually when there are alternatives (be it, with less features) out there that offer a lower overhead cost AND non-profit discounts. Furthermore, while the platform itself is extremely simple to use, I found their pricing structure & different brand building products to be quite confusing - with products such as "Reply", "Publish" and "Analyze" featuring little to no immediately accessible descriptions, and each one carrying a different pricing structure & subscription requirement. Lastly, one feature I've found on other social media platforms (but not on buffer) that I wish were available is the ability to draft a single post that can be queued in multiple social media channels, and customized for each channel. With buffer, you would need to recreate each post - which can take added time dependent on your social media channels.
Likelihood to recommend: 7/10
Overall satisfied - with some tweaks to the items I mentioned buffer could be even better.
allows you to schedule SM posts in advance, relatively easy to use once you get it set up and linked to all your sm pages
It loses links to my SM pages -- this happens occasionally and then I have to reconnect. But honestly, this happened with hootsuite too and more frequently. Also, when posting for Pinterest, make sure you check which board -- it defaults to the very first one you posted to unless you manually select another, and the button to do this is not easily found. I find this clunky.
Likelihood to recommend: 8/10
Buffer is great for posting directly to social media without having to log into each platform to manage your accounts. IT has a very reasonable price point for the services that it provides.
Buffer is easy to use for scheduling and posting to social media. It has saved us a lot of time compared to posting directly to each social media platform. The pricing structure for Buffer is great, and they honor legacy pricing while still passing along the upgrades that normally come with price hikes.
The tracking and analytics are a bit lackluster when compared to Hootsuite. I would like to see the ability to monitor and respond to replies and comments directly from the app, too.
Likelihood to recommend: 8/10
I am definitely a fan of buffer, and think they're the front runner in their price range for social media automation.
Buffer is extremely affordable, but in that the variety of options is limited. Buffer is extremely easy to use and as such I have had no problem teaching team members to use it in a matter of minutes. Being able to post directly in groups is a game changer.
When I first started using buffer the analytics side of the equation was included in all plans, now that it's separate it's harder to justify the price tag.
Likelihood to recommend: 9/10
Free plan: Free forever
Pro plan: $15 per month
Small business plan: $99 per month
Medium business plan: $199 per month
Large business plan: $399 per month
Enterprise: Get in touch (email@example.com)
A 14-day free trial is available.
All plans can be paid on either a monthly or yearly basis. If users choose to pay yearly, users would receive a 15% discount, which works out at approximately two months free per year.
All Buffer plans are 50% off for nonprofits.