Buffer Pricing, Features, Reviews & Comparison of Alternatives

Buffer

Social media management platform

4.54/5 (1,025 reviews)

Buffer overview

What is Buffer?

Buffer is an intuitive, streamlined social media management platform trusted by brands, businesses, agencies, and individuals to help drive meaningful engagement and results on social media.With Buffer, users can manage multiple social media profiles, plan and schedule posts in advance, collaborate with multiple team members, and analyze social media performance. Buffer is keen to constantly introduce new, useful features such as their suggested media feature, our Instagram direct scheduling feature, and more. Native iOS and Android mobile apps give users the flexibility to schedule content on the go.

Other important features include a social media calendar and RSS feed, social analytics, plus a video and GIF uploader and Pablo image creator.
buffer.com

Pricing

Starting from
$15/month
Pricing options
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States, Asia, Canada, Europe, Latin America, Middle-East and Africa, United Kingdom

Supported languages

English
Buffer screenshot: Buffer web and mobile appsGetting Started With BufferBuffer screenshot: The Buffer dashboardBuffer screenshot: View scheduled posts as a list or on a calendarBuffer screenshot: Create custom posting scheduleBuffer screenshot: Customize message for each social media platformBuffer screenshot: Use our browser extension to share from anywhere on the webBuffer screenshot: Improve and report on social media results with analytics

Buffer reviews

Value for money
Features
Ease of use
Customer support
  4.5
  4.3
  4.6
  4.5
Amber Callan

Stay Ahead on Social Media Easily with Buffer

Used weekly for 2+ years
Reviewed 2019-10-14
Review Source: Capterra

Buffer helps our clients manage their social media profiles and schedule out their social media messages according to our strategy ahead of time. This tool makes it easy to work ahead and streamline your scheduling process. The free plan is quite nice as well, as you can connect 3 accounts and schedule out 10 messages ahead of time. This is nice for clients that are just starting to utilize social media management tools! While the pricing structure seems a bit odd, the frustrations I have with Instagram and social media scheduling apps will exist no matter which app you use!

Pros
Buffer makes it easy to schedule out your social media posts ahead of time and you can also manage multiple different accounts from one place. At our marketing company, it's also easy for clients to understand and use on their own time whether they're on their phone or computer.

Cons
Using Instagram with any social media scheduling app can be a pain and Buffer is no exception to this rule. Some IG posts have to be scheduled manually which defeats the purpose if you're just using Buffer to control IG accounts. Their pricing structure is also confusing with different prices for publishing, analyzing and replying. It can make it difficult for potential clients to understand exactly what they're paying for.

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 8/10

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Darien Chaffart

One of the best social media management platforms with a high price for teams

Used occasionally for 1-2 years
Reviewed 2020-01-14
Review Source: Capterra

Overall, Buffer is an excellent platform that offers incredible features - but due to the high price for simple features like team management & multiple users, it is not for me. While our social media team was just me, I found it to be the very best platform for social media management - offering a simple UI & high quality features for the free & low-tier accounts - as our team grew, we rapidly outgrew Buffer simply due to pricing, and found that there were similar products at a lower price point that would fit our needs.

Pros
Buffer is perhaps one of the simplest & easiest social media platforms on the market today; offering comprehensive and crucial features for managing your social media streams. This platform allows for the easy management of multiple social media accounts, allowing you to customize post-times & days, and then schedule posts quickly via the Queue only for those days. It offers built in analytics, direct posting to Instagram & Instagram stories, team management features & more - assuming you are willing to pay for those features. Overall, Buffer was probably my favorite social media management platform due to its simplicity & base features, yet it suffers in a few key areas.

Cons
I loved using Buffer for the period of time that I actually used it, but quickly discovered that the platform could not suite my needs because of one insurmountable obstacle - price. As a non-profit youth organization, having a low overhead cost for platforms such as this is extremely important, and I quickly found myself unable to continue using Buffer as my social media team grew simply because I could not afford their $65 CAD/month just to be able to have a second user (without admin privileges). The added features like direct Instagram Story & first comment seem interesting for me, but not at the cost $663/annually when there are alternatives (be it, with less features) out there that offer a lower overhead cost AND non-profit discounts. Furthermore, while the platform itself is extremely simple to use, I found their pricing structure & different brand building products to be quite confusing - with products such as "Reply", "Publish" and "Analyze" featuring little to no immediately accessible descriptions, and each one carrying a different pricing structure & subscription requirement. Lastly, one feature I've found on other social media platforms (but not on buffer) that I wish were available is the ability to draft a single post that can be queued in multiple social media channels, and customized for each channel. With buffer, you would need to recreate each post - which can take added time dependent on your social media channels.

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 7/10

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Luis Mazariegos

The best there is

Used daily for 2+ years
Reviewed 2020-05-05
Review Source: Capterra

It's a great website to use for managing a lot of social media. Totally worth it.

Pros
Buffer lets you schedule posts across multiple social media platforms such as Facebook and Twitter. There is a free version but you can get more features the more you pay. I think the basic paid plan is the best value, but it depends on what you need. One of the best things is the way it posts pictures and videos natively to Twitter, rather than posting links.

Cons
You can't seem to add subtitles to Facebook when scheduling, which is a problem. You have to wait for it to post, go in and edit it on Facebook, and add subtitles.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 10/10

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Duane Klipping

Buffer is ok

Used daily for 2+ years
Reviewed 2019-12-06
Review Source: Capterra

Pros
Does what they say which is allows one to schedule posts to social media.

Cons
Raised their price for individual accounts from 10 to 15 a month. Went to the free plan because of it then you lose posting abilities. Software has always had issues with it as each "upgrade" can result in loss of features. I hesitate to upgrade because of this. Sometimes it is best to leave things along. Some of the responses the software give can seem sophomoric, "Oops" comments, how about programming in not allowing times that have gone by instead of the comments? Every third post the app hangs for at least 3 minutes which is very annoying. They had better versions than the current ones as of late.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 7/10

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Ashley King

Buffer Puts Social Media Management on Auto Pilot

Used weekly for 1-2 years
Reviewed 2020-04-09
Review Source: Capterra

Managing my social accounts as a sole entrepreneur is a breeze with Buffer. You can even schedule content to post while you're not around, which keeps visitors directed to your site.

Pros
Buffer makes it easy to keep social pages like Facebook, Twitter, and Pinterest full of fresh content without having to manage each page separately.

Cons
The software is not as robust as it could be. Once posted, content cannot be re-used, so you have to keep adding new content. Other tools in this category like RecurPost allow you to create libraries of content you can tweak and re-use as necessary. That severely cuts down on the amount of original content you need to write to promote on social media.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 6/10

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Buffer pricing

Starting from
$15/month
Pricing options
Free
Free trial
Subscription
View Pricing Plans

Free plan: Free forever
Pro plan: $15 per month
Small business plan: $99 per month
Medium business plan: $199 per month
Large business plan: $399 per month
Enterprise: Get in touch (hello@buffer.com)

A 14-day free trial is available.

All plans can be paid on either a monthly or yearly basis. If users choose to pay yearly, users would receive a 15% discount, which works out at approximately two months free per year.

All Buffer plans are 50% off for nonprofits.

Buffer features

API
Data Import/Export
Reporting & Statistics
Social Media Integration
Third Party Integration

A/B Testing (201 other apps)
Activity Dashboard (346 other apps)
Automatic Notifications (200 other apps)
Campaign Analysis (287 other apps)
Campaign Management (344 other apps)
Campaign Segmentation (202 other apps)
Content Management (263 other apps)
Customizable Branding (268 other apps)
Customizable Templates (280 other apps)
Drag & Drop Interface (253 other apps)
Email Marketing Management (199 other apps)
Engagement Analytics (261 other apps)
Monitoring (241 other apps)
Multi-Channel Marketing (242 other apps)
Real Time Analytics (235 other apps)

Security and privacy

Encryption

Encryption of sensitive data at rest
HTTPS for all pages

Access control

Multi-factor authentication options
This will ask you to sign in with LinkedIn

Videos and tutorials

Additional information for Buffer

Key features of Buffer

  • Connect RSS feeds to Buffer
  • Custom scheduling
  • Queue scheduling (with a posting schedule)
  • Add up to 2,000 posts
  • Team organization management
  • Adjustable timezone
  • Calendar view
  • Instagram grid preview
  • Instagram direct scheduling
  • Tailored posts
  • Suggested media
  • Browser extensions
  • Multimedia upload
  • Content inbox
  • Custom link shortening
  • Post analytics
  • Overview analytics
  • Twitter influencer analytics
  • Re-Buffer
  • Google analytics integration
  • Custom UTM parameters
  • CSV export
  • Native apps for iOS and Android devices
  • Over 60 apps and extras
  • Engagement & interaction tracking
View All Features

Benefits

Connect multiple social media profiles on the various social media platforms (Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Google+).
Schedule up to 2,000 posts for each social media account.
Use a posting schedule to save the hassle of selecting a time and date for every single post.
Share from anywhere with the Buffer browser extension and mobile apps.
Add team members to accounts to scale marketing efforts.
Get analytics and reports to improve social media results.