Buffer Pricing, Features, Reviews & Alternatives

Buffer

Social media management platform

4.53/5 (1,108 reviews)

Buffer overview

What is Buffer?

Buffer is an intuitive, streamlined social media management platform trusted by brands, businesses, agencies, and individuals to help drive meaningful engagement and results on social media.With Buffer, users can manage multiple social media profiles, plan and schedule posts in advance, collaborate with multiple team members, and analyze social media performance. Buffer is keen to constantly introduce new, useful features such as their suggested media feature, our Instagram direct scheduling feature, and more. Native iOS and Android mobile apps give users the flexibility to schedule content on the go.

Other important features include a social media calendar and RSS feed, social analytics, plus a video and GIF uploader and Pablo image creator.
buffer.com

Pricing

Starting from
$15/month
Pricing options
Free
Free trial
Subscription
Value for money
View Pricing Plans

Devices

Business size

S
M
L

Markets

United States, Canada, United Kingdom

Supported languages

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Buffer screenshot: Buffer web and mobile appsGetting Started With BufferBuffer screenshot: The Buffer dashboardBuffer screenshot: View scheduled posts as a list or on a calendarBuffer screenshot: Create custom posting scheduleBuffer screenshot: Customize message for each social media platformBuffer screenshot: Use our browser extension to share from anywhere on the webBuffer screenshot: Improve and report on social media results with analytics

Buffer user reviews

Value for money
Features
Ease of use
Customer support
  4.5
  4.3
  4.6
  4.5
Elizabeth H.

Easy to use and essential for my business

Used daily for 2+ years
Reviewed 2021-02-10
Review Source: Capterra

Buffer is one of the more inexpensive social media scheduling and tracking sites. I really like how easy it is to link all my different social media accounts and schedule my posts ahead of time. It also makes it really easy to post to all my social media accounts at once. I like the browser extension that allows me to buffer an image, website, or page on the fly. I also use their app on my smartphone. It gives me all the tools I need for only about $8 per month. I also like that it offers analytics and tracking information on my posts. You can also republish an old post. Another feature I love is the ability to see all your post comments and comment back from Buffer.

Pros
The ability to link to all different social media accounts. The extension for the web browser is amazing and easy to use. The app for the smartphone is also very easy to use. The free version also has a lot of features. If you do not have a lot of social accounts, the free version works perfectly. You can track the engagement and analytics of your posts. You can actually comment and engage on your posts from the website or app! It's very inexpensive.

Cons
Nothing really. Sometimes a post gets blocked because of the link, but that's an issue with the social media site and not Buffer directly.

Rating breakdown

Ease of use
Features

Likelihood to recommend: 10/10

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Darien C.

One of the best social media management platforms with a high price for teams

Used occasionally for 1-2 years
Reviewed 2020-01-14
Review Source: Capterra

Overall, Buffer is an excellent platform that offers incredible features - but due to the high price for simple features like team management & multiple users, it is not for me. While our social media team was just me, I found it to be the very best platform for social media management - offering a simple UI & high quality features for the free & low-tier accounts - as our team grew, we rapidly outgrew Buffer simply due to pricing, and found that there were similar products at a lower price point that would fit our needs.

Pros
Buffer is perhaps one of the simplest & easiest social media platforms on the market today; offering comprehensive and crucial features for managing your social media streams. This platform allows for the easy management of multiple social media accounts, allowing you to customize post-times & days, and then schedule posts quickly via the Queue only for those days. It offers built in analytics, direct posting to Instagram & Instagram stories, team management features & more - assuming you are willing to pay for those features. Overall, Buffer was probably my favorite social media management platform due to its simplicity & base features, yet it suffers in a few key areas.

Cons
I loved using Buffer for the period of time that I actually used it, but quickly discovered that the platform could not suite my needs because of one insurmountable obstacle - price. As a non-profit youth organization, having a low overhead cost for platforms such as this is extremely important, and I quickly found myself unable to continue using Buffer as my social media team grew simply because I could not afford their $65 CAD/month just to be able to have a second user (without admin privileges). The added features like direct Instagram Story & first comment seem interesting for me, but not at the cost $663/annually when there are alternatives (be it, with less features) out there that offer a lower overhead cost AND non-profit discounts. Furthermore, while the platform itself is extremely simple to use, I found their pricing structure & different brand building products to be quite confusing - with products such as "Reply", "Publish" and "Analyze" featuring little to no immediately accessible descriptions, and each one carrying a different pricing structure & subscription requirement. Lastly, one feature I've found on other social media platforms (but not on buffer) that I wish were available is the ability to draft a single post that can be queued in multiple social media channels, and customized for each channel. With buffer, you would need to recreate each post - which can take added time dependent on your social media channels.

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 7/10

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Beverly L.

Good alternative to Hoostsuite

Used weekly for 1-2 years
Reviewed 2021-04-22
Review Source: Capterra

Overall satisfied - with some tweaks to the items I mentioned buffer could be even better.

Pros
allows you to schedule SM posts in advance, relatively easy to use once you get it set up and linked to all your sm pages

Cons
It loses links to my SM pages -- this happens occasionally and then I have to reconnect. But honestly, this happened with hootsuite too and more frequently. Also, when posting for Pinterest, make sure you check which board -- it defaults to the very first one you posted to unless you manually select another, and the button to do this is not easily found. I find this clunky.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Jason F.

Buffer is a bare-bones alternative to it's competitors

Used weekly for 2+ years
Reviewed 2021-04-20
Review Source: Capterra

Buffer is great for posting directly to social media without having to log into each platform to manage your accounts. IT has a very reasonable price point for the services that it provides.

Pros
Buffer is easy to use for scheduling and posting to social media. It has saved us a lot of time compared to posting directly to each social media platform. The pricing structure for Buffer is great, and they honor legacy pricing while still passing along the upgrades that normally come with price hikes.

Cons
The tracking and analytics are a bit lackluster when compared to Hootsuite. I would like to see the ability to monitor and respond to replies and comments directly from the app, too.

Rating breakdown

Value for money
Ease of use
Features
Customer support

Likelihood to recommend: 8/10

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Dennis M.

Best bang for your buck

Used daily for 2+ years
Reviewed 2020-09-24
Review Source: Capterra

I am definitely a fan of buffer, and think they're the front runner in their price range for social media automation.

Pros
Buffer is extremely affordable, but in that the variety of options is limited. Buffer is extremely easy to use and as such I have had no problem teaching team members to use it in a matter of minutes. Being able to post directly in groups is a game changer.

Cons
When I first started using buffer the analytics side of the equation was included in all plans, now that it's separate it's harder to justify the price tag.

Rating breakdown

Value for money
Ease of use
Features

Likelihood to recommend: 9/10

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Buffer pricing

Starting from
$15/month
Pricing options
Free
Free trial
Subscription
View Pricing Plans

Free plan: Free forever
Pro plan: $15 per month
Small business plan: $99 per month
Medium business plan: $199 per month
Large business plan: $399 per month
Enterprise: Get in touch (hello@buffer.com)

A 14-day free trial is available.

All plans can be paid on either a monthly or yearly basis. If users choose to pay yearly, users would receive a 15% discount, which works out at approximately two months free per year.

All Buffer plans are 50% off for nonprofits.

Buffer features

API
Alerts/Notifications
Content Management
Data Import/Export
Reporting & Statistics
Reporting/Analytics
Search/Filter
Social Media Integration
Third Party Integrations

Activity Dashboard (531 other apps)
Analytics/ROI Tracking (385 other apps)
Campaign Analytics (424 other apps)
Campaign Management (687 other apps)
Contact Management (378 other apps)
Customizable Branding (412 other apps)
Customizable Templates (435 other apps)
Engagement Analytics (394 other apps)
Multi-Channel Marketing (393 other apps)
Performance Metrics (370 other apps)
Template Management (414 other apps)

Security and privacy

Encryption

Encryption of sensitive data at rest
HTTPS for all pages

Access control

Multi-factor authentication options
This will ask you to sign in with LinkedIn

Videos and tutorials

Additional information for Buffer

Key features of Buffer

  • Connect RSS feeds to Buffer
  • Custom scheduling
  • Queue scheduling (with a posting schedule)
  • Add up to 2,000 posts
  • Team organization management
  • Adjustable timezone
  • Calendar view
  • Instagram grid preview
  • Instagram direct scheduling
  • Tailored posts
  • Suggested media
  • Browser extensions
  • Multimedia upload
  • Content inbox
  • Custom link shortening
  • Post analytics
  • Overview analytics
  • Twitter influencer analytics
  • Re-Buffer
  • Google analytics integration
  • Custom UTM parameters
  • CSV export
  • Native apps for iOS and Android devices
  • Over 60 apps and extras
  • Engagement & interaction tracking
View All Features

Benefits

Connect multiple social media profiles on the various social media platforms (Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Google+).
Schedule up to 2,000 posts for each social media account.
Use a posting schedule to save the hassle of selecting a time and date for every single post.
Share from anywhere with the Buffer browser extension and mobile apps.
Add team members to accounts to scale marketing efforts.
Get analytics and reports to improve social media results.