Buffer vs Sked Social

Hootsuite

Sprout Social

Later

Sprinklr

Iconosquare

Planoly

Compare Buffer and Sked Social based on features, pricing, verified reviews, integrations & more on GetApp. Find out which software is best for your business in 2026.

Hootsuite helps brands manage social media better, from the smallest businesses to the largest enterprises across CPG, finance, healthcare, tech, higher-ed, and government services.

Later is a web-based marketing platform, designed to help businesses plan and schedule posts across social media platforms including Instagram, Facebook, Twitter, and Pinterest. The drag and drop calendar tool allows users to plan social posts for the week ahead and monitor engagement in real time.

Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence.

Buffer helps users manage multiple social media accounts at once as well as quickly schedule content from anywhere on the web, collaborate with team members, and analyze rich statistics on how posts perform

@mentions

Alerts/Notifications

Automated Publishing

Automated Scheduling

Calendar Management

Campaign Management

Collaboration Tools

Content Library

Content Management

Data Import/Export

Data Visualization

Multi-Account Management

Multi-Channel Campaigns

Performance Metrics

Post Scheduling

Reporting & Statistics

Reporting/Analytics

Social Media Integration

Social Media Monitoring

Social Promotion

Tagging

Third-Party Integrations

Buffer

Android

Web-based

iPad

iPhone

Marketing Manager

The scheduling was great and the reports are probably the best out there. It also has a great mobile app which never crashed on me.

Video Editor and Social Media Content Creator

Just choose the option that fits your needs. Another Buffer feature I love is the ability to share the same post to multiple platforms with the appropriate variations.

Company Director

It's great to help clients who have never used a scheduling platform before, it's quite easy to use and reliable.

author

I love social media schedulers, and this is a good one. I like that it's relatively inexpensive, and easy to connect with social media accounts.

Owner

Buffer has been one of the only platforms I've had trouble with when it comes to failed posts. It didn't happen that frequently, but it happened often enough that it was a pain point.

Good platform for scheduling you SOME posts, very easy to use and a big help for people with multiple SOME channels.

Its free  as well so you can try it out until you want to take its premium membership. Easy to set up, easy to connect and their customer support is also great.

Designer

If you're an avid social media user/manager with multiple accounts, it seems like a great resource for scheduling posts. They also have an extensive blog/education section, which is quite informative.

freelance VA

Since my client uses Pinterest, this a good alternative for Tail. The link shortener feature is my lifesaver.

Founder

Integration with BulkBuffer. All of this has made Buffer a win win for me.

Manager, People & Possibilities 

I do like the ease of use and functionality. It has a clean interface and you can select from a couple of different plan options, including one for posting and analyzing your social media accounts.

Creative Director 

Buffer is a great tool to use if you would like to schedule social media posts all in one go. It can help you post to multiple networks and also get handy reports on how your social media is doing.

So all in all I think Buffer does a great job for the price of the software. I do like how all analytics are in one place and how you can have multiple users and editors working on your social copy.

Blogger

I love how simple Buffer is to use, and I use it often for my Instagram. The UI/UX is very intuitive, and I like it that is not crammed with many unnecessary integrations.

It can be a little confusing to learn the interface and features of customizing for each platform.

Social Media Manager

But these generally are problems users can expect to encounter with any social scheduling platform.

Marketing Executive

Again, I'll sometimes post manually on Twitter so that I can tag accounts. Finally, you can post multiple images on posts, which is especially a drawback for Instagram.

Marketing

Must have to ensure your posting to your social media. Customer support is very fast too.

Buffer screenshot: Buffer web and mobile apps

Buffer screenshot: The Buffer dashboard

Buffer screenshot: View scheduled posts as a list or on a calendar

Buffer screenshot: Create custom posting schedule

Buffer screenshot: Customize message for each social media platform

Buffer screenshot: Use our browser extension to share from anywhere on the web

Buffer screenshot: Improve and report on social media results with analytics

Freelancers

Large Enterprises

Mid Size Business

Non Profit

Public Administrations

Small Business

Sprinkl offers social media management products to help brands improve their presence on social media, increasing engagement, improving insight and becoming more strategic. It is a social experience management platform with a suite of apps to ensure brand consistency among customers and staff.

PLANOLY is a social media planning and management tool that offers a variety of solutions for creators and businesses

Iconosquare is an all-in-one social media management and analytics platform for Instagram, Facebook, X, LinkedIn, TikTok, YouTube, Pinterest, and Threads. Schedule posts, track performance, create reports, benchmark competitors, and engage your audience in one easy-to-use tool.

A social media management platform for brands, agencies, visual marketers, ecommerce retailers, freelancers and more. Key features include scheduling and auto-posting across all major social platforms, teamwork and approvals, social inbox,  link in bio tool and in-depth insights.

Activity Dashboard

Approval Process Control

Audience Analytics

Audience Engagement

Benchmarking

Brand Tracking

Campaign Analytics

Campaign Planning

Campaign Tracking

Commenting/Notes

Competitor Monitoring

Content Generation

Conversion Tracking

Customer Engagement

Customer Segmentation

Customizable Branding

Customizable Reports

Customizable Templates

Drag & Drop

Engagement Tracking

Filtering

Image Library

Link Analytics

Monitoring

Multi-Campaign

Multi-Channel Data Collection

Multi-Channel Management

Multi-Channel Marketing

Natural Language Processing

Personalization and Recommendation

Real-Time Analytics

Real-Time Data

Role-Based Permissions

Sentiment Analysis

Social Listening

Template Management

Trend Analysis

URL Customization

Workflow Management

Sked Social

We enjoyed the ease and simplicity of the platforms and the fact that it has many more features than other platforms out there.

Copywriter

I honestly owe my business growth to Sked Social, because now that my content is better quality, I'm gaining far more leads, more interest, and, as a result, more clients.

co-owner

I love the ease of use of SkedSocial and how great their support has been for my needs. I love being able to set it and forget it.

Overall, it's a great experience with SkedSocial because it's a great balance of being budget-friendly and having all the features I need.

Co-Founder 

The best feature by far is automatic carousel posting, as no other scheduling apps offer this. The customer service is also amazing, they are so quick to answer and very helpful.

Overall, our experience with Sked was great. As mentioned the customer service team is amazing to deal with and scheduling capabilities are very good.

Partner

Needless to say, they have done (and continue to do) a wonderful job developing a product that addresses all of our needs from content scheduling to getting our client's approval.

Graphic Designer

Sked is great for drafting, captioning and scheduling posts and works wonderfully in my workflow of repurposing content across social media platforms for multiple SMM clients.

Marketing and Communications manager

Inability to tag on Facebook and having to upload that separately onto Meta is painful.

Community Manager

It's allowed me to have a great work-life balance, and that's worth a lot to me.

Marketing consultant 

It does exactly what it’s meant to do - plus they have amazing customer support.

Digital Content Producer

There has been a small lack of keeping up with video posting 'rules.

Video Graphics Specialist

They also made it cumbersome to upload media to a post by adding additional places you have to click into instead of the easier to access drag and drop location they had previously.

Director of Digital Marketing

It's been great to see Sked grow to include a multitude of other platforms but retain their reasonable price structure.

It's difficult and time-consuming to discard drafted posts, which can be overwhelming when old unnecessary posts get mixed in with new ones.

CA Office Manager

Really easy to use and put posts in the future and then not worry about it. I usually set up post for an entire month and then I can re see them when they pop up.

Ease of use, business integration,  content planner.

The number of things you ca do with it including integrations.

Sked Social screenshot: Uncover brand sentiment, understand your audience, and outpace competitors with AI-driven insights, and easy, presentation-ready reports—all in one, actionable social listening.

Sked Social screenshot: Visually plan your content weeks in advance - Instagram (including Reels, Carousels and Stories with link stickers), Facebook, TikTok, Twitter, LinkedIn, Pinterest, Twitter, YouTube, Google Business, Snapchat and more.

Sked Social screenshot: Improve your social marketing results and prove your impact with in-depth Instagram, Facebook and LinkedIn insights.

Sked Social screenshot: nswer DMs, comments, and tagged posts from Sked Inbox. Jump in on tagged posts and comments moments after you’re mentioned. Reap the rewards of being quick to reply and personable like a human, not slow (or absent) like a faceless brand.

Sked Social screenshot: Collaborate with internal teams and external stakeholders. Create a custom approval workflow that includes internal and external stakeholders. Provide feedback and approve or reject content, all without leaving Sked. Unlimited users.

Buffer vs Sked Social Comparison (2026)

Buffer

Sked Social

Overview

Video & Screenshots

Pricing

User reviews

Key features

Integrations

Alternatives