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Buyapowa vs UpPromote: Affiliate Marketing Comparison (2026)

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Buyapowa

UpPromote: Affiliate Marketing logo

UpPromote: Affiliate Marketing

Overview

The global leader in advocacy and referral marketing.

UpPromote: Affiliate Marketing is the top-trusted affiliate marketing solution for growth on Shopify. With this all-in-one solution, you can build, manage, and succeed in your marketing campaign with ease.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

Empty state illustration for "No pricing info"

No pricing info

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

29.99

/user

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.6

84

5

4

3

2

1

56

27

0

1

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
92%
would recommend this app

4.9

209

5

4

3

2

1

189

17

3

0

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
89%
would recommend this app

Pros

“Product and Engineering respond fast when we raise questions, and the Content team helps us refine our customer-facing material with minimal lift on our side.”
JR

Josh R.

Marketing Manager

“Buyapowa supports everything from basic referral reward distribution to fairly complex referral workflows and routing logic.”
VA

Vinayaka A.

Senior Enterprise Solutions Developer

“The reporting tools provide clear, actionable insights, making it simple to track performance and optimise results.”
OB

Olivia B.

Marketing Manager

Pros

“We can now manage affiliate links, discount codes, commissions, applications, referrals, and payouts from one place, which saves time and gives us much more confidence in the data.”
Verified reviewer profile picture

Daniel W.

COO

“UpPromote has enough features to handle just about any affiliate program we want to run, whether it's custom commissions, affiliate links, discount codes, or more advanced setups. And when I can't immediately figure out how to accomplish something, their support team is always quick to respond and has consistently helped me find a solution.”
MM

Mike M.

Founder

“It helped connect me with affiliates, made it easier to manage collaborations, and created a more organized way to work together and track affiliate relationships.”
NG

Nickolas G.

CEO

Cons

“May be name "Buyapowa" doesn't ring well. Or maybe it's just me.”
VA

Vinayaka A.

Senior Enterprise Solutions Developer

“Additionally, we use the email journey to market to our customers but there is no user-friendly way to look at the email metrics and see where customers are falling out of the lead funnel.”
AM

Alex M.

Senior Marketing Manager

“The results excel sheets that can be exported are not always perfectly accurate”
JC

Justin C.

Marketing Specialist

Cons

“Also, the design customization for registration pages feels a bit rigid unless you upgrade to the higher-tier paid plans.”
Verified reviewer profile picture

Baher M.

CEO

“My only frustration so far is that we exceeded our monthly referral numbers one month and didn't know that referrals were not getting approved.”
RW

Rebecca W.

Social Media and Partnerships Manager

“The UI can be a bit outdated in places.”
Verified reviewer profile picture

Mark Y.

Marketing

  • Vendor responds to reviews
  • Last review3 months ago
  • Vendor responds to reviews
  • Last review3 days ago

Key features

  • Total features93
  • A/B Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Advocate Management
  • Affiliate Management
  • Alerts/Notifications
  • Banner Management
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Categorization/Grouping
  • Collaboration Tools
  • Commission Management
  • Communication Management
  • Community Management
  • Contact Database
  • Contact Management
  • Content Management
  • Contest Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Advocacy
  • Customer Segmentation
  • Customizable Branding
  • Customizable Fields
  • Customizable Reports
  • Customizable Templates
  • Dashboard Creation
  • Data Import/Export
  • Data Visualization
  • Demographic Data
  • Discount Management
  • Electronic Payments
  • Email Alerts
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Employee Advocacy
  • Employee Engagement
  • Employee Referral Management
  • Employee Reward Programs
  • Engagement Tracking
  • Event Triggered Actions
  • Feedback Management
  • Filtering
  • For Customer Referrals
  • For Sales Teams/Organizations
  • For Training/Education
  • Forms Management
  • Fraud Detection
  • Gamification
  • Gift Card Management
  • Goal Setting/Tracking
  • Incentive Management
  • Influencer Discovery
  • Influencer Tracking
  • Interactive Content
  • Lead Engagement
  • Lead Generation
  • Lead Management
  • Leaderboards
  • Loyalty Program
  • Mobile Access
  • Monitoring
  • Multi Level Marketing (MLM)
  • Multi-Campaign
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Language
  • Payment Tracking
  • Performance Management
  • Performance Metrics
  • Personalization
  • Progress Tracking
  • ROI Tracking
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Reporting
  • Real-Time Updates
  • Referral Templates
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Rewards Management
  • Rewards Program
  • Search/Filter
  • Single Sign On
  • Social Engagement
  • Social Media Integration
  • Social Promotion
  • Template Management
  • Third-Party Integrations
  • User Management
  • Visual Analytics
  • Total features52
  • A/B Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Advocate Management
  • Affiliate Management
  • Alerts/Notifications
  • Banner Management
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Categorization/Grouping
  • Collaboration Tools
  • Commission Management
  • Communication Management
  • Community Management
  • Contact Database
  • Contact Management
  • Content Management
  • Contest Management
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Advocacy
  • Customer Segmentation
  • Customizable Branding
  • Customizable Fields
  • Customizable Reports
  • Customizable Templates
  • Dashboard Creation
  • Data Import/Export
  • Data Visualization
  • Demographic Data
  • Discount Management
  • Electronic Payments
  • Email Alerts
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Employee Advocacy
  • Employee Engagement
  • Employee Referral Management
  • Employee Reward Programs
  • Engagement Tracking
  • Event Triggered Actions
  • Feedback Management
  • Filtering
  • For Customer Referrals
  • For Sales Teams/Organizations
  • For Training/Education
  • Forms Management
  • Fraud Detection
  • Gamification
  • Gift Card Management
  • Goal Setting/Tracking
  • Incentive Management
  • Influencer Discovery
  • Influencer Tracking
  • Interactive Content
  • Lead Engagement
  • Lead Generation
  • Lead Management
  • Leaderboards
  • Loyalty Program
  • Mobile Access
  • Monitoring
  • Multi Level Marketing (MLM)
  • Multi-Campaign
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Language
  • Payment Tracking
  • Performance Management
  • Performance Metrics
  • Personalization
  • Progress Tracking
  • ROI Tracking
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Reporting
  • Real-Time Updates
  • Referral Templates
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Rewards Management
  • Rewards Program
  • Search/Filter
  • Single Sign On
  • Social Engagement
  • Social Media Integration
  • Social Promotion
  • Template Management
  • Third-Party Integrations
  • User Management
  • Visual Analytics

Integrations

  • Total integrationsN/A
  • Bold Subscriptions
  • EComposer
  • Klaviyo
  • Partial.ly
  • PayPal
  • Recharge
  • Shopify
  • Tidio
  • Total integrations8
  • Bold Subscriptions
  • EComposer
  • Klaviyo
  • Partial.ly
  • PayPal
  • Recharge
  • Shopify
  • Tidio