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Buyapowa vs UpViral Comparison (2026)

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Buyapowa logo

Buyapowa

UpViral logo

UpViral

Overview

The global leader in advocacy and referral marketing.

UpViral is a cloud-based referral marketing platform designed to help businesses create, run, and manage viral contests to promote products and services and engage with the target audience. The application allows organizations to design and conduct sweepstakes campaigns, offer rewards, and display participants’ performance on a leaderboard.

  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials
  • Platforms supported
  • Web-based
  • iPhone app
  • Android app
  • Windows Phone app
  • Typical customers
  • Freelancers
  • Small businesses
  • Mid size businesses
  • Large enterprises
  • Customer support
  • Phone
  • Online
  • Knowledge base
  • Video tutorials

Video & Screenshots

Pricing

Starting from

Empty state illustration for "No pricing info"

No pricing info

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

Starting from

99

Per month

  • Free trial available
  • Credit cardless trial
  • Free account
  • Subscription based

User reviews

4.6

84

5

4

3

2

1

56

27

0

1

0

  • Value for money
  • Ease of use
  • Features
  • Customer support
92%
would recommend this app

4.7

107

5

4

3

2

1

93

8

2

1

3

  • Value for money
  • Ease of use
  • Features
  • Customer support
93%
would recommend this app

Pros

“Product and Engineering respond fast when we raise questions, and the Content team helps us refine our customer-facing material with minimal lift on our side.”
JR

Josh R.

Marketing Manager

“Buyapowa supports everything from basic referral reward distribution to fairly complex referral workflows and routing logic.”
VA

Vinayaka A.

Senior Enterprise Solutions Developer

“The reporting tools provide clear, actionable insights, making it simple to track performance and optimise results.”
OB

Olivia B.

Marketing Manager

Pros

“The training goes to a blank page.”
IG

Ian G.

Internet Marketing Coach

“It has a wide range of campaign templates making us create any type of campaign on the fly, integration with our email software is easy.”
FM

Ferdinand M.

Operations Manager

“You do need to have your own graphics and Copy to add to your posts, other than that much easier than using Click Funnels. Plus it helps keep track of those who refer your links.”
BP

Bill P.

CEO

Cons

“May be name "Buyapowa" doesn't ring well. Or maybe it's just me.”
VA

Vinayaka A.

Senior Enterprise Solutions Developer

“Additionally, we use the email journey to market to our customers but there is no user-friendly way to look at the email metrics and see where customers are falling out of the lead funnel.”
AM

Alex M.

Senior Marketing Manager

“The results excel sheets that can be exported are not always perfectly accurate”
JC

Justin C.

Marketing Specialist

Cons

“They took the money and won't honour the offer.”
ME

Matthew E.

CEO

“Their customer service is slow.”
DB

Dicky B.

Owner

“It's gotten to the point where they say my e-mail doesn't exist in their database.”
Verified reviewer profile picture

Judith C.

Creative and Marketing Director

  • Vendor responds to reviews
  • Last review3 months ago
  • Vendor responds to reviews
  • Last reviewa year ago

Key features

  • Total features93
  • A/B Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Advocate Management
  • Affiliate Management
  • Alerts/Notifications
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Collaboration Tools
  • Communication Management
  • Community Management
  • Contact Database
  • Contact Management
  • Content Management
  • Contest Management
  • Conversion Tracking
  • Customer Advocacy
  • Customer Segmentation
  • Customizable Branding
  • Customizable Fields
  • Customizable Reports
  • Customizable Templates
  • Dashboard Creation
  • Data Import/Export
  • Demographic Data
  • Discount Management
  • Email Alerts
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Employee Advocacy
  • Employee Engagement
  • Employee Referral Management
  • Employee Reward Programs
  • Engagement Tracking
  • Event Triggered Actions
  • Feedback Management
  • Filtering
  • For Customer Referrals
  • For Sales Teams/Organizations
  • For Training/Education
  • Forms Management
  • Fraud Detection
  • Gamification
  • Gift Card Management
  • Goal Setting/Tracking
  • Incentive Management
  • Influencer Discovery
  • Influencer Tracking
  • Interactive Content
  • Lead Capture
  • Lead Engagement
  • Lead Generation
  • Lead Management
  • Leaderboards
  • Loyalty Program
  • Mobile Access
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Language
  • Payment Tracking
  • Performance
  • Performance Management
  • Performance Metrics
  • Personalization
  • Progress Tracking
  • Promotions Management
  • ROI Tracking
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Reporting
  • Real-Time Updates
  • Referral Templates
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Rewards Management
  • Rewards Program
  • Search/Filter
  • Single Sign On
  • Social Engagement
  • Social Media Integration
  • Social Promotion
  • Template Management
  • Third-Party Integrations
  • User Management
  • Visual Analytics
  • Widgets
  • Total features40
  • A/B Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Advocate Management
  • Affiliate Management
  • Alerts/Notifications
  • CRM
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Collaboration Tools
  • Communication Management
  • Community Management
  • Contact Database
  • Contact Management
  • Content Management
  • Contest Management
  • Conversion Tracking
  • Customer Advocacy
  • Customer Segmentation
  • Customizable Branding
  • Customizable Fields
  • Customizable Reports
  • Customizable Templates
  • Dashboard Creation
  • Data Import/Export
  • Demographic Data
  • Discount Management
  • Email Alerts
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Employee Advocacy
  • Employee Engagement
  • Employee Referral Management
  • Employee Reward Programs
  • Engagement Tracking
  • Event Triggered Actions
  • Feedback Management
  • Filtering
  • For Customer Referrals
  • For Sales Teams/Organizations
  • For Training/Education
  • Forms Management
  • Fraud Detection
  • Gamification
  • Gift Card Management
  • Goal Setting/Tracking
  • Incentive Management
  • Influencer Discovery
  • Influencer Tracking
  • Interactive Content
  • Lead Capture
  • Lead Engagement
  • Lead Generation
  • Lead Management
  • Leaderboards
  • Loyalty Program
  • Mobile Access
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Language
  • Payment Tracking
  • Performance
  • Performance Management
  • Performance Metrics
  • Personalization
  • Progress Tracking
  • Promotions Management
  • ROI Tracking
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Reporting
  • Real-Time Updates
  • Referral Templates
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Rewards Management
  • Rewards Program
  • Search/Filter
  • Single Sign On
  • Social Engagement
  • Social Media Integration
  • Social Promotion
  • Template Management
  • Third-Party Integrations
  • User Management
  • Visual Analytics
  • Widgets

Integrations

  • Total integrationsN/A
  • AWeber
  • ActiveCampaign
  • BombBomb
  • Brevo
  • Campaign Monitor by Marigold
  • ClickFunnels
  • Demio
  • Drip
  • EverWebinar
  • FeedBlitz
  • Genoo
  • GetResponse
  • HubSpot CRM
  • Kartra
  • Keap
  • Kit
  • Klaviyo
  • MailerLite
  • Mailjet
  • Manago AI
  • Omnisend
  • Ontraport
  • Platformly
  • SendPulse
  • Sendlane
  • WebinarJam
  • Zapier
  • Zoho Backstage
  • iContact
  • Total integrations29
  • AWeber
  • ActiveCampaign
  • BombBomb
  • Brevo
  • Campaign Monitor by Marigold
  • ClickFunnels
  • Demio
  • Drip
  • EverWebinar
  • FeedBlitz
  • Genoo
  • GetResponse
  • HubSpot CRM
  • Kartra
  • Keap
  • Kit
  • Klaviyo
  • MailerLite
  • Mailjet
  • Manago AI
  • Omnisend
  • Ontraport
  • Platformly
  • SendPulse
  • Sendlane
  • WebinarJam
  • Zapier
  • Zoho Backstage
  • iContact